More consumers would prefer to receive promotions through the mail than by any other method.
That may come as a bit of a shock in the age of the Internet. But, when you think about it, it makes perfect sense. People love getting mail.
Or, rather, people like getting the right kind of mail. And, fun and engaging 3D promotional materials are one of those things consumers love to find in their mailboxes.
Thinking about doing a 3D direct mail campaign, but aren’t sure where to start? We’ve got you covered.
Here is everything you need to know about how to create the ultimate 3D mail campaign.
Odd Shapes Sell
The long and short of it is: People open odd packages.
Lumpy envelopes are strange and persuasive things. Perhaps it’s our curious human nature, but if you send out an irregular piece of mail, you can bet that your customers are going to look inside.
Keep this in mind when designing your 3D direct mail campaign. While your packages don’t have to be bulky, they should feel as if there is more to them than a simple letter or flyer.
Let’s Get Interactive
The goal of creating promotional material is to make something memorable. And, the best way to create something that sticks with people is to make something they can interact with instead of just read.
You can create a 3D puzzle of your product your customers have to put together. Or, turn your promotional materials into a game they can play.
Alternatively, you can make something useful, like a multitool or collapsible straw, that your customers will be able to use every day.
Make It Personal
Everyone likes feeling appreciated — especially customers.
And you should appreciate your customers. After all, without them, you wouldn’t have much of a business in the first place.
There’s no better way to show your customers how thankful you are for their support than by making what you send them a little extra personal.
Start by including their name somewhere on or in the package. It can be on a small note or the 3D items.
If you want to take it a step further, create multiple items inspired by your products. Then you can send them out to your customers based on their past purchases.
Everyone Loves Unboxing
We live in the age of unboxing.
Nowadays, whatever is on the outside of what you send out is just as important as what’s inside.
So, when designing a 3D mailing campaign, you need to make sure that any external materials, like envelopes, are equally eye-catching.
Bottom Line: Branding
Finally, if people don’t know who your mailing campaign is from just by glancing at it, then you might as well not send out anything at all.
Good branding is essential to the success of any ad campaign. So, while designing your 3D mailer, make sure you take every aspect of your company’s branding into account.
You should feature your logo, color palette, and even any standard fonts you use on your campaign materials.
Creating the Ultimate 3D Mail Campaign
Contrary to popular belief, good old-fashioned mail isn’t dead. It’s alive, thriving, and the best way to reach out to your customers.
Now that you know how to create a fantastic 3D mail campaign, it’s time to get designing!
Need a little help putting together your next killer direct mail campaign? We can help!
Contact us for more information or to get started today!