You might think that just because technology’s always advancing, you need to focus on digital marketing. But that’s not true at all!
Did you know that 92% of young adults think print is easier to read when compared to digital content? And did you know that consumers trust print ads 34% more than search engine ads?
The fact is, printed marketing still has its place today, and it’s not going away anytime soon.
Are you now wondering what types of printed marketing you can do for your next campaign? Then read on, as we’ll show you the best ones around!
Do you have a client list already? Then direct mail marketing can be a great way to reach out.
Your mailers can include promotions, exclusive offers for previous customers, and more. In any case, it’s a very interactive way to get your brand out in front of consumers’ faces so they not only remember your name but are also motivated to take action.
If you frequently go to networking events for your company, then business cards are a must. These are very easy to pass out after an interaction, plus you can always leave a note on the back of the cards if you have a pen handy.
Do note that 72% of professionals will judge you by the quality of your business cards. And 39% won’t do business with you if they deem your cards as cheap looking.
So it’s definitely worth it to put some careful thought into your business cards and to invest some money into them. It’ll pay off.
Do you sell a wide variety of items? Then catalogs are a great type of print marketing to show consumers what you have to offer!
These can then be distributed through the mail, or you can lay them out at trade shows and other events for people to take. This gives them an easy way to see your brand’s offerings at their leisure, which can increase the likelihood of them converting.
If you’re constantly switching out stock on a seasonal basis, make sure you keep up with updating your catalogs. Sending them out as the seasons change can be a great way to keep your brand name top of mind.
Up Your Printed Marketing Game With Our Tips
Now you know the types of printed marketing available to you.
Keep in mind that you don’t necessarily have to go with just one. In fact, it might be in your best interest to explore all if possible!
By covering all your bases, you’ll ensure that you have the widest reach possible when it comes to your target audience. As a result, you’ll be able to leave a lasting impression and sway consumers to you instead of your competitors.
Need help with your marketing? Then contact us today. Modern Mail is the partner you need to help with anything from direct mail to graphic design services!