Did you know there were 31.7 million small businesses in the US in 2021? How many of those companies could benefit from your services? The answer is probably a lot, and you need to let them know about your company and tell them why they should buy from you. A cost-effective way to do this is through direct mail marketing.
But, how can you be sure this is the right advertising channel for you? After all, you’re constantly bombarded with ads for digital marketing. The truth is that there are plenty of reasons why direct mail marketing is an excellent strategy that can provide a better return on investment than other less profitable advertising methods.
Read on to learn about the fantastic advantages of direct mail marketing.
1. Personalize Your Message
You can achieve a high level of personalization with a direct mail marketing campaign. When an envelope comes through a prospect’s door, they see that you know their name and have taken the time to send a letter offering them a service or product.
This can create a deeper connection than sending an email. With electronic communications, people may think you are only taking two minutes to spam thousands of consumers simultaneously over the internet.
2. Benefit from Less Competition
How many emails arrive in your inbox every day? Probably too many to read them properly. But, you have much less competition when you launch a direct mail campaign as your letter will be hand-delivered by a postal worker. It goes straight into the hands of a prospect, increasing your open rates.
3. Deliver a Lasting Document
Print marketing creates a physical document that people can keep. Even if your marketing material does not lead to an immediate sale, you may find a customer calls you at a later date because they have kept your letter in a desk drawer.
4. Perform Split Tests to Optimize Campaigns
You can optimize your campaigns to reduce direct mail advertising costs. For example, you could run two different campaigns side-by-side and analyze the results. When you determine which one was most effective, you can continue sending this type of content.
This is an excellent way to streamline your adverting techniques and receive an excellent return on your investment.
5. Enhance Your Marketing Campaigns
Direct mail marketing can complement and enhance your overall advertising strategy. In the modern era, a digital marketing strategy is important, but you can also run a direct mail promotional campaign at the same time to increase your company’s brand awareness and remain prominent in the minds of your customers.
Contact Modern Mail & Print Solutions Today
Modern Mail & Print Solutions is a market-leading direct mailing company with years of industry experience. We get to know our customers, taking the time to understand their needs before designing and implementing custom marketing campaigns for their business.
We take pride in our outstanding client retention rate and receiving the majority of our work from word-of-mouth referrals.
For a consultation and a free quote, contact the Modern Mail & Print Solutions team today.