n 2020, digital marketing strategies are all the rage. But that doesn’t mean that direct mail has become obsolete. In fact, the opposite is true — it’s popular more now than ever before.
Why? Because digital marketing yields stellar response rates along with alluring targeting capabilities.
However, 2020 spells a brand-new year for direct mail in a number of ways. The question is, are you ahead of the curve when it comes to direct mail marketing?
Here’s a rundown on the top three trends in direct mail that are shaping the advertising industry in 2020.
Let’s jump in!
One of the top trends in the direct mail world this year involves personalizing this type of mail for customers.
AI is enabling marketers to find out more about the preferences and behaviors of their target audiences. This will allow you to make stronger connections with your customers, which can drive them to more quickly make purchases from you.
Examples of direct mail personalization include using the customer’s name in the place of “Current Resident,” and including custom images in the mail versus stock photos.
2. Design in Direct Mail
Personalized direct mail designs are also expected to grow dramatically in 2020.
This is essential because you’ve got only a few seconds to capture your prospective client’s attention. Sending direct mail featuring a creative, eye-catching design is the best way of achieving this.
For instance, try to include insightful yet simple graphics along with genuine photographs. You could even incorporate three-dimensional elements into your direct mail to make your mail interactive.
Using bold typography is yet another smart design technique that can elevate your direct mail in the eyes of potential customers.
3. Combining Direct Mail with Digital Advertising
Integrating direct mail with digital campaigns will also be increasingly popular in 2020.
This is important considering that the majority of customers use at least three marketing channels when looking at buying a product. For instance, they may see your product in a social media ad and then also see the same product in one of your direct mail offers.
This approach is helpful for boosting sales rates, particularly when you have detailed consumer data to back it up.
How We Can Help
We offer top-of-the-line mail and print solutions designed to help you to reach the right audiences for your offerings.
We take pride in operating our company at high ethical standards and meeting our customers’ needs with excellence.
Our family-owned business stands out in the industry in that we are honest and affordable. In addition, we are capable of handling projects of any size thanks to our cutting-edge and dynamic method for delivering the best solutions every time.
Get in touch with us to learn more about the latest in direct mail marketing, and start using this tool to boost your bottom line in the months ahead.