Despite what you might have heard, mail marketing is not dead! In fact, it continues to be an extremely effective solution for many businesses.
Postcards are one of the most successful and cost-effective mail marketing products. However, to see real results, you need to do it right! Take a look at these three important tips for a successful postcard marketing campaign.
1. Understand the 40/40/20 Rule
The key to success with all types of direct mail is understanding the 40/40/20 rule. This marketing concept states that 40% of your success depends on who you send the mailing to (your list), 40% depends on the offer (what recipients see is in it for them), and 20% is dependant on everything else (ex. the design, copy, etc.).
Once you’re aware of this, you’ll know where you need to focus your time.
2. Perfect Your Call to Action
Your call-to-action (CTA) is arguably the most important aspect of your postcard. You can spend a lot of time and money creating and mailing postcards, but if the content doesn’t motivate the recipient to do what you want, it’s all a waste.
Your offer must be compelling – think “and offer they can’t refuse.” Even more importantly, though, your CTA must make them want to take action NOW. It must very clearly tell them exactly what you want them to do next and how to do it.
Taking the time to learn how to write a great CTA is one of the best investments you can make.
3. Avoid the Most Common Mistakes
An important part of success is knowing what not to do! When you start your postcard campaign, make sure you avoid these common mistakes.
Failing to Target the Right Prospects
You can’t have a successful postcard campaign if you send them to the wrong people. For example, imagine your business sells dog products, but you send your postcards to a group of cat lovers. You won’t get much business!
Take the time to develop a list that’s targeted to your ideal audience.
Spending Too Much on Printing
It’s hard to make a profit if you’re spending a fortune on your ad campaign. Find a printing and mailing partner you can count on for fair and reasonable pricing.
Over-Complicating Your Message
You only have so much space available on a postcard, so use it wisely. This is not the place to make a full-blown sales pitch. Keep your message simple, and you’ll receive much more traction.
Forgetting to Add Your Contact Information
This is a huge mistake! You must make it easy for readers to take action right away. If they have to look up your company to figure out how to reach you, your postcard will end up in the trash, and you’ll have wasted your time and money.
Start Sending Postcards Today
Are you ready to start reaching customers and making real profits? It’s time so start sending out postcards! Modern Mail and Print can help you set up your campaign from start to finish.
Contact us today to learn more about our process and get started.