The best thing you can do for your business is to make your marketing campaign stand out.
So how can you do that? It may be worth looking into direct mail marketing, a form of print advertisement. In a world over-saturated with digital ads, what’s a better way to stand out than to create print ad campaigns?
Whether your target market is B2C or B2B, using this strategy can help enormously. You might protest, “But customers get so much mail every day! How can we make sure our campaign catches their attention?”
Don’t worry, we’ve got your back. Continue reading for three of the best print ads of 2020 and 2021 that exemplify what a clever ad campaign looks like.
Three Stunning Print Ad Campaigns
So what makes a great print advertisement? The short answer is creativity. The slightly longer answer is personalized content that the consumer relates to in some way.
It comes as no surprise that some of the most successful print ads were created by companies with robust marketing departments, like Nestle, Nike, and the World Wildlife Fund (WWF). How can your business emulate their example? Read on to find out.
Nestle: Chunky Mail
This clever mailer by Nestle earned its spot as one of the award-winning print ads named by Design and Art Direction (D&AD).
Nestle created a personalized mailer for each targeted consumer. The mailer resembled a “Failure to Deliver” slip, citing the fact that that package was too “chunky” to fit in the mailbox. This was a clever play on words since the campaign was meant to advertise the Kit Kat Chunky!
The personalization and creativity of this ad couldn’t have worked better. The Kit Kat Chunky flew off the shelves, and Nestle enjoyed a hefty ROI from this clever campaign.
Nike: Stadium Shoe Box
Nike also employed a targeted marketing campaign. By targeting a select few customers, they were able to send limited edition shoeboxes to recipients. Each shoebox, when opened, resembled a stadium and even included sound chips emitting the sound of a cheering crowd.
The campaign was meant to encourage kids’ involvement in soccer, and it worked. The product, soccer shoes, saw a huge increase in sales.
WWF Earth Hour: Candle Box
WWF celebrated Earth Hour with an incredibly creative direct mail campaign. Their marketing department created black boxes (resembling buildings) encasing yellow candles. They strategically sent these mailers to CEOs of large businesses, encouraging them to turn off their lights for Earth Hour.
The campaign was wildly successful and resulted in a 260% increase in industry support for Earth Hour.
Creating Your Own Direct Mail Campaigns
If you’re looking to create print ad campaigns just as eye-catching as the ones we’ve just discussed, look no further. Modern Mail is happy to partner with your business to create the best advertisements possible.
When creating your print advertisements, don’t forget to implement the concepts Nestle, Nike, and WWF’s marketing teams used. A creative concept paired with a great distribution channel, like direct mail, can work wonders for your business. Check out Modern Mail’s direct mail marketing services to get started creating your own direct mail campaigns.