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How to Choose the Right Direct Mail Partner

How to Choose the Right Direct Mail Partner

When it comes to choosing a direct mail partner, there are a lot of factors to consider. From the design and printing to the mailing list and postage, it can be hard to know where to start. Here are a few things to remember when looking for a company to handle your next direct mail campaign.

Define your goals for direct mail

Using direct mail for marketing campaigns can provide a great way to reach your target audience quickly and effectively. Your first step? Defining your goals:

“For my direct mail campaign, I’m hoping to provide a direct line of contact to potential customers by sending valuable coupons and new product alerts directly to their doorsteps.

“With this direct mail campaign, I aim to increase brand recognition and build a solid customer base loyal to my products and services.

“My final goal is to achieve a high return on our direct mail investment, meaning that I expect each email campaign to bring in more sales than it costs me.”

Through direct mail campaigns, marketers seek ways to ensure their company remains competitive in the marketplace.

Research and compare potential partners

Researching and comparing different companies before committing to one is always best. First, look closely at what each company offers – are there any specialties or unique services that could give you an edge? It might also be helpful to consider their reputation and client base when evaluating potential partners.

Ensure they offer the right mix of features

When choosing a direct mail partner, not only do you want a company that will provide every necessary service you need, but most importantly, one that offers the right mix of features such as personalization, design, and print and mailing options. It pays to do your due diligence and find the direct mail partner who checks off all boxes.

Assess their customer service

For direct mail companies, customer service can be a dealbreaker. Many direct mail companies advertise stellar services at a low cost and make big promises, but their customer service could be the difference between a successful campaign and getting scammed. When evaluating direct mail companies, pay attention to how responsive they are to your inquiries and concerns. Ensure you get all the answers you’re looking for promptly.

Make sure they’re affordable

No direct mail company can succeed unless its service is reliable and affordable. People today are looking for direct mail companies that offer competitive prices and discounts for bulk orders. This ensures clients can order direct mail services in large quantities, helping them to save time and money in the long run. Those direct mail companies that offer our customers great value for money are well on their way to attaining a healthy dose of client loyalty and satisfaction.

Modern Mail has been in the industry for over 40 years with a proven track record in direct mail services. We understand the nuances of creating successful strategies and campaigns and tracking results efficiently. We offer a turn-key solution, doing both the print and mail in-house instead of jobbing certain parts out. This allows you to get the best postage rates, rather than settling for a flat per piece price where the mailer makes the extra money on postage instead of you saving it. Contact us today!

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How Can Direct Mail Help Your Business?

How Can Direct Mail Help Your Business?

Advertising is important for any business, and there are a plethora of different methods business owners can use for advertising. While they all have their own pros and cons, direct mail marketing is extremely effective at getting new customers and improving your return on investment.

But how do you best utilize this type of marketing? And where can you find a business that can help you with all this mailing? Read on to find out everything you need to know about direct mail services!

What Are Direct Mail Services?

Basically, direct mail is the idea of sending flyers, pamphlets, or other advertisements through the mail. Usually, this is done in bulk, targeting people in particular cities or neighborhoods.

Businesses often use direct mail to advertise to new customers in their area. They also try to promote new deals that will bring people to their stores. They’ll often hire a mail service company to do bulk deliveries of direct mail and get their advertisements out to as many people as possible.

You can hire direct mail delivery services through your local post office, but that’s often not very cost-effective or efficient. The US Postal Service is losing billions of dollars annually and is cutting services and raising costs to try to slow down some of that loss. So, where does that leave your business?

Thankfully, you can hire a private delivery service to help with all your bulk mail and delivery services. Even better, companies like Modern Mail can do all your printing of your flyers and advertisements, as well as deliver them wherever you need. It’s important to find a direct mail marketing service that works for your company’s needs!

How Can Direct Mail Help Your Business?

Surveys show that direct mail is a very effective marketing strategy for businesses. Although many people go with emails or online ads, studies have shown that people are often more likely to look at and buy from physical flyers and ads.

You can send coupons for people to bring into your store, or advertise deals and specials that new customers can take advantage of. You can even do something as simple as advertising the fact that you’re opening a new business in the area. Or if you’ve already been there a while, just let people know that you’re offering products and services they can’t live without, like dentistry, used cars, or anything else!

Marketing is a very important part of operating any business, and direct mail is a vital part of that marketing. You should use many different types of marketing to help your business, so don’t be afraid to try old-fashioned physical mail!

Let Modern Mail Help With All Your Mailing Needs!

Direct mail advertising can be quite useful for your business, and many companies have found great success with this strategy. Even in the days of the Internet, physical mail still holds strong!

So if you’d like to learn more about hiring a direct mailing service, or you’re interested in learning more about other marketing and printing offerings, contact us! We’d be happy to help you with your printing and mailing needs in any way we can.

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