Direct mail is still thriving. Around 40% of consumers shop with a business for the first time due to a direct mail campaign.
Direct mail campaigns work best when you’re reaching your targeted demographic. Communicating with your preferred audience involves crafting a custom mailing list.
Engaging your ideal audience is one of the most efficient ways to gain more customers. Read on to learn about the benefits of creating a custom mailing list and how to create one.
How to Make a Custom Mailing List
A successful direct mail marketing campaign involves finding your ideal customers and creating a custom mailing list.
Custom mailing lists consist of demographic data. This demographic data commonly targets a recipient’s location, age, and gender. You can also target your customers based on their income, occupation, net worth, and more.
Targeting gets even more niche if needed. Some businesses may opt to target customers who have recently moved into the neighborhood. Targeting new movers with incentives is an effective way to gain those new residents as customers.
Another way to target customers is to lean into the products you sell. For example, an outdoor gear shop may want to target consumers with hobbies such as hiking, running, or camping. Consumers with these hobbies are more likely to respond positively to that shop’s direct mail.
Getting this data requires access to databases that log demographics. Luckily, you don’t have to curate a custom mailing list all on your own. With professional custom mailing list services dedicated to crafting the best targeted list for your business, gaining more customers is easier than ever.
Benefits of a Custom Mailing List
Custom mailing lists reach the customers that are likely to be returning customers. By targeting demographic data, direct mail engagement increases. There are a few key benefits to implementing custom mailing lists in your direct mail campaigns.
As we mentioned earlier, targeting by demographic data ensures your campaign is reaching your ideal audience. By aiming your campaign towards an audience who is in the right demographic for your products or services, your campaign will be more successful.
Custom mailing lists help save you money in the long run.
By targeting your ideal audience, you’re more likely to gain them as customers. A campaign strategy that does not target ideal customers is more costly and has less ROI (return-on-investment). Direct mail is also more cost-effective than email since around 90% of mail gets opened and less than 30% of emails get opened.
Targeted campaigns send fewer direct mail records since the audience is carefully curated. This guarantees less wastage, as your mailers are reaching an audience who is less likely to throw away or ignore it. This also helps curb excessive wastage, which is good for your budget and the environment.
Even if you reach your ideal audience and they don’t visit your shop right away, you helped create brand awareness for your business. Especially with creative direct mail campaigns, your advertisement will still impact your audience and build brand value.
Reach the Right Mailbox
By creating a custom mailing list for your business, you’re likely to get more customers who are genuinely interested in your products or services.
Ready to kick start your direct mail or business marketing needs? Feel free to contact us for a consultation—we’re here to help.