Quick Guide to Materials for Marketing Prints

Are you looking to get marketing prints for your business?

Even in the age of digitalization, traditional media remains a crucial tool. Studies show that two-thirds of businesses still use traditional media. Many people still rely on newspapers, brochures, and flyers for information.

If you want to drive your business’s success, don’t neglect marketing prints. However, successful print marketing campaigns require time, effort, and careful planning.

Having trouble planning your print marketing campaign?

Modern Mail has you covered. This article covers a quick guide to choosing the right materials for your print ads. Read on to find out more:

Create a Logo

Your logo is your brand’s defining feature and will set you apart from your competitors. Companies often add their logo on the face of their brochures and flyers. A good logo is memorable and unique, so it’s crucial to choose the right elements.

Adding complicated elements may not be easy to remember. Look at similar brands in your area to get an idea for your logo. When creating a logo, it’s best to work with a professional graphic designer.

Your logo must reflect your services. Though it’s not bad to add in personal preference, look at the logo from a customer’s perspective.

Printing Material

Marketing print ads are often cheap to produce. Many companies even offer discounts when you buy in bulk. However, if you want to deliver the best, choose good materials.

A plain sheet of paper may not reflect your brand well. Add a premium feel to your print materials by using high-quality papers. You may even laminate your materials or print on glossy papers.

Business cards and brochures should have a sturdy feel to them. Ensure to consider card weights when choosing printing material.

Choose a Font

A unique typography can add visual appeal to your print media. However, be careful not to overdo it. Save premium and fancy fonts for your headings or titles.

Good print typography should be legible but appealing to the eye. Sans-serif fonts like Arial are simple and modern. If you want to add a more sophisticated look, go for serif fonts.

This includes fonts like Georgia and Times New Roman. However, these are only standard fonts. Consider investing in newer and more unique fonts.

Stick a Theme

Choose a theme that reflects your brand and your ideals. One of the main factors that go into a theme is your color choices. Color is a crucial factor that affects a customer’s impression of your brand.

Certain colors can evoke different feelings and thoughts. Each one has positive and negative connotations, depending on the culture. If you’re going for a modern look, opt for monochrome black and gray.

Yellow offers warmth, happiness, and positive energy. Blue can connote authority, peace, and integrity.

Your Guide to Creating Marketing Prints

Now you know how to create effective marketing prints. Though planning can be a long process, taking the right steps will drive your business to success.

Looking to create high-quality marketing prints? Contact Mod Mail and get access to our various printing services.