Are you looking for an efficient way to strengthen your advertising? Postcards might be just what you’re looking for.
52% of people are more likely to look at a postcard than take the time to open an envelope.
With that said, your postcard needs to stand out with a postcard design that is eye-popping and exciting.
Keep reading for five tips that’ll help you design better postcards.
When it comes to grabbing your audience’s attention, your best bet is to show, not tell. Therefore, you’ll need to choose high-quality images that are sure to catch readers’ eyes.
Once you’ve found the perfect image(s) that speak to your audience, you’ll need to make sure they look professional when enlarged. Fuzzy and grainy photos come across as unprofessional, and not just any photo will do.
Your best bet is to stick with vector graphics, as they appear sharper and less pixelated.
Keep It Short and Sweet
Though a picture is worth 1,000 words, you’ll still need to include at least some text on your postcard but keep it short and to the point. The shorter your message, the likelier recipients are to read it.
Get in, deliver your message, and get out.
Not only will your message stick in readers’ minds, but less text often results in lower costs.
Find a Font That Meshes with Your Message
Since you’ll need to include text on your postcard, it’s your job to find the right font for the job. Your company is special, so not just any font will do.
Think about your company and what it represents, then look for a font that meshes with those ideals. It might sound strange, but an appropriate font makes all the difference.
Say you’re creating an event postcard to advertise an upcoming antique sale. You’re not going to want a cartoonish font like Wingdings, and Times New Roman is just boring. You’ll want to go with something as sleek and elegant as your event.
Highlight the Most Important Info
Studies show that our eyes naturally gravitate toward certain colors, especially when it comes to advertising. Not only that, but color plays a central role in how we perceive a message.
Red, for instance, can mean anything from danger to passion and romance. Blue, in contrast, can symbolize calm and quiet.
Using colored fonts to highlight your message may, in turn, strengthen the overall power of your message.
Include a Strong Call to Action
If you’ve visited our site before, you know how important this step is.
Whether your postcard contains a paragraph of text or a sentence, it needs to include a strong indicator of what steps recipients should take next.
How should customers get ahold of you and what should they do when they reach out? Don’t forget to add contact information, including a phone number, email address, or website.
Great Postcard Design Translates to Stronger Sales
Direct mail marketing is still alive and thriving. And while less competition means increased attention, you’ll need to create a postcard design worthy of your brand.
So follow these tips to create a beautiful, professional postcard!
And if you’re looking for help with your direct mail marketing campaign, get in touch today.