Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?
If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.
Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?
Keep reading to learn some postcard design tips and other ways to make your postcards stand out.
Decide on Your Message
Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?
If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.
Try to highlight more than one thing, and you run the risk of none of your messages getting across.
Make It Personal
If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.
Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.
People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.
Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.
Use Design Intentionally
All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.
Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.
Postcard Marketing Made Easy
When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!
Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!