Is Print Marketing Still Important? (Yes, Here’s Why)

We’ve all heard the saying, ‘Print is not dead!’, but what does that mean for our businesses?

44% of people will visit a brand’s website after viewing a piece of printed marketing collateral. On top of that, direct mail marketing is still reportedly one of the most successful forms of traditional marketing tactics.

Print marketing still holds its weight, even in the digital age that we are living in. Keep reading to find out why your business should have a print marketing strategy.

The Benefits Of Print Advertising

Many people these days will have the opinion that print advertising no longer adds value for marketers; this is not always the case. Although digital marketing undeniably shows great ROI, so too can print marketing.

1. Print Breeds Trust

Seeing a brand in a tangible print format leaves nothing to be desired. In one particular survey, print adverts were rated as the most trusted form of marketing.

For some reason, seeing a brand in print builds credibility for the business versus the ‘spammy’ effect that much of digital marketing can create.

2. People Remember Print

Printed material sticks out amongst the craziness of the online world. Today, most consumers are bombarded by brands and businesses constantly while online.

This means that when you come across a print advertising that looks great, people tend to remember it more so as a result. Print advertising, like direct mail marketing, really allows a brand to make an impression.

3. Print Has a Longer Lifespan

The thing about print is that your advert will live for as long as the printed material does. If your brand has an advert in a printed magazine or a coffee table book, your advertising will live for as long as that publication is on a table or in a magazine rack.

Your advert will never ‘die’ until every copy of that printed material is in the rubbish or recycled. Printed material will pass from person to person and will take much longer to reach the end of its existence.

4. Find An Engaged Audience

With printed publications, people tend to only purchase or subscribe to those with content they are already interested in. Usually, advertisements within these printed publications are related to the content within, so you’ll be finding an audience that’s already pre-engaged.

That’s a good thing!

5. Not Everyone Is Online

The thing is, even in 2021, there are still people out there that are not online. They don’t have social media profiles, and they don’t go directly to the internet for all their answers.

The only way to reach these people is through print.

Successful Print Marketing

The key to having a successful print marketing strategy is two-fold:

Know your target market.

Be true to your brand!

If you participate in print marketing whilst maintaining your brand’s integrity, you’ll find success through your tactical efforts; it’s that simple.

Are you wondering how to leverage direct mail marketing? Then read this!

How to Run a Direct Mailing Strategy With Shelf Life

News flash: a whopping 70% of consumers claim that they prefer direct mail marketing over online marketing strategies.

Want to send direct mail like a pro?

If you’re looking for helpful and informative ways to send effective direct mail, we got you covered. Take a look at how to run a direct mailing strategy with shelf life now!

What Is Direct Mail Marketing?

In case you didn’t already know, direct mail marketing is the best way to target potential customers with advertisements through the United States Postal Service.  It is the only marketing means that you can be sure to hit the right person with your marketing message.

But getting responses from your direct mail is where it can get tricky.  You not only have to hit your potential prospects with the right message, but it has to be at a time with a strong call to action to get them to respond now rather than later.

What if you did a great job targeting the right prospects, with the right message but they aren’t ready to respond now?  You can do a great job identifying your target marketing, creating a great offer specifically for them, but if they don’t have the need now you want to make sure they remember you when they do.  That is when creating Shelf Life with your direct mail piece maters.  You want to have a market piece that prospects will want to hold onto until the time is right.

But how do I create shelf life with a direct mail piece, exactly?

How Can I Improve Direct Mail Shelf Life?  

The reason for trying to create Shelf Life with your direct mail piece is so that you stay top of mind with your potential prospect.  Something like a sport team’s schedule is a great example of a marketing piece that has shelf life.  Put a magnet on it and your potential prospects will keep that schedule on their fridge for almost 6 months!  That is 6 months of seeing your name, logo and/or offer.  Now that is a piece with Shelf Life!

Another creative way of creating a marketing piece that has shelf life may be using a school or communities calendar of events towards a targeted group.  Again, giving them something of value that they will want to hold on to, keeping your brand in front of them for months at a time.  That is a marketing piece with Shelf Life.

In addition to this, we highly recommend that you use a combo of the following tactics to stay in your customers and prospects minds:

• Direct mail marketing
• Digital marketing
• Email marketing

Incredibly enough, spreading your brand’s message across various channels is the most efficient way to reach your target audience. That means that sending weekly or monthly reminders via the mail will make your customer keep coming back to your product or service time after time.

Another tried-and-true tactic to increase the shelf life of your direct mail marketing campaign is to add a “sense of urgency” to your product or service. By including the date of expiration on your direct mail marketing, clients are more likely to act fast if they don’t want to miss your exclusive offer!

Step up the Shelf Life of Your Direct Mail 

When it comes to maximizing direct mail strategy like a boss, we’ve got all of the helpful and informative tips you need to get started building relationships.

Looking for direct mail services you can trust? Don’t hesitate to get in touch with our team today!

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

There’s something about physical mail that no digital medium can bring. The tactile experience of a leaflet or brochure adds an element to your marketing of personalization and familiarity. You’ll be surprised to hear that 18% of marketing budgets are dedicated to direct mail marketing.

EDDM and direct mail marketing are, of course, great and powerful ways to reach large numbers of clients. So here we’ve compiled five key reasons to hire a wholesale printer for direct mailing campaigns.

1. The Cost Savings of Printing Directly from a Printer

Any business or organization with extensive experience mailing EDDM knows how expensive this can get. But, if you use a one-stop-shop like us, you’ll save on all those extra costs of splitting your projects up and doing some yourself.

Not only that, but you get to know your printer, and more importantly, they get to know you and understand the needs of your business.

2. The Quality of Print Jobs is Guaranteed

Online printing companies have design templates. These allow you to customize your materials without needing any design expertise at all. And of course, they’ll have dedicated machinery that enhances the quality of the finished product.

The internet has created a culture of finding low-cost printing options, from saving money to making do with something less than ideal. But the quality of a direct mail campaign’s physical materials is as important as the return on advertising investments. Thus, you can have confidence that your online printer will deliver nothing less than top-quality results.

3. Increased Productivity

Our online printers can print direct mail campaigns faster than any third-party service.

That means more opportunities to get your message in front of your target market, which in turn means you’ll reach more potential clients.

Not only that but by outsourcing the work, you’ll have more time yourself to run your business in the way that’s best for you. That way, you can free up resources to improve efficiency in your workflow.

4. Additional Services Offered by Wholesale Printers

An excellent wholesale direct mail provider such as us offer direct mail in Tampa, FL, can print other things as well. We offer many services in addition to printing direct mail.

Building a relationship in this way can also improve your expenditure. You’ll have a well-established partnership. This allows more flexibility and long-term bulk discounts for repeat customers.

5. A Professional Image for Your Business

Using a respectable company increases your brand image. It shows you are serious about getting the finest quality products and trying to save money in the wrong places. Plus, it’s an excellent opportunity to network. You might even find that both companies enjoy mutual networking opportunities.

Utilize the Power of Direct Mailing Campaigns

Direct mailing campaigns are powerful when executed in the right way. Using a specialist company, you can send a unique message, reach more people, and increase productivity.

In the end, what you’re trying to do is engage the right people at the right time with information that’s relevant and valuable. That’s why it’s vital to get your direct mail out there is a powerful way – EDDM is as effective as it gets.

Are you looking for printing companies in Tampa, FL? Then get in touch with the best commercial printer in Tampa, FL, today.