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An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

Direct mailing is a marketing tactic that averages a 29% return on investment.

It’s a traditional strategy that’s been around for a long time, but it has far from worn its welcome. Living in these challenging times, direct mail can help maintain your brand’s image and keep your company at the forefront of your buyers’ minds.

Considering the high success rates businesses small and large have with direct mail, you’re probably wondering how you can use this strategy for yourself, especially during COVID-19.

The first step is finding people to send your materials to in the first place.

Keep reading for the comprehensive guide on how to make the ultimate direct mailing list during a pandemic.

Define Your Target Audience

As with all business strategies, the first step is to know who you’re marketing to.

This is essential because it not only keeps your content effective, but ensures that the right people are getting the message.

If you fill up your marketing list with every address you can get your hands on, most of the people on it will be uninterested in your products or services. You just wasted a ton of money.

Defining a target audience in advance also helps you find people to add to your mailing list.

This is because a target audience is defined by factors like demographics and psychographics. Demographics include data such as age, gender and geography. Psychographics, on the other hand, evolved around lifestyle preferences like hobbies and interests.

Knowing your audience’s demographics and psychographics can tell you where to go to locate these individuals. In addition, it tells you where they might be based on their interests.

On the topic of demographics, it’s important to note that direct mailing is a great strategy for all demographics and not just for older individuals. Studies show that of younger individuals between the ages of 18 and 29, 95% enjoy receiving physical mail.

While the majority of people like receiving mail, your direct mail target audience may vary due to COVID-19. If this happens to you, don’t be afraid to increase your recipients to include a wide variety of new customers. Now is the time to consider a direct mail marketing campaign for increasing brand exposure.

Generate Your Own Data

Now that you know who you’re mailing to, you can start generating your direct mailing list.

If you run a business, chances are you already have a collection of data for your past and current customers. This is a great place to start. After all, you already know that these people are interested in your product or service. Plus, you are strengthening your relationship with them during these concerning times.

You can also collect address leads at business-related events, through newsletter signup forms on your website, or by offering incentives and resources in exchange.

It’s important, however, that you sift through this data and update it on a regular basis. Incorrect and repeat entries result in wasted money and annoyed recipients.

Once your mailing list reaches a certain length, it can be hard to manage on your own. That’s why there are data hygiene experts that can help you keep your data accurate and optimized.

Buy or Rent a Direct Mailing List

Once you’re ready to take your business and marketing mail lists to the next level, you should consider buying or renting a direct mailing list.

Although it costs more, this is the easiest route and most effective at reaching a large number of customers you couldn’t otherwise obtain.

You can buy a direct mailing list from experts who have compiled the data for you.

They usually obtain address data from responses to other campaigns or from databases that group people based on specific demographics and psychographics.

Launch Your Successful Campaign

Direct mailing is a successful marketing tactic with a high ROI for all age brackets.

The trick to creating a successful direct mailing campaign is an extensive and accurate direct mailing list. With everyone staying at home due to COVID-19, let your direct mail campaign be something your audience looks forward to receiving in the mail.

Developing such a list can be intimidating. Just remember to consider your target audience, your past and current clients. As well as data collecting options that suit your business website, and looking to a professional service if you need a little help.

If you found this article to be of help, check out our mailing services for your marketing needs. We can help you assemble an effective direct mail campaign even if your remote and are working from home.

Contact us to begin.

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5 Best Practices You Can Use for a Successful Direct Mail Marketing Strategy

5 Best Practices You Can Use for a Successful Direct Mail Marketing Strategy

Direct mail marketing still pulls in great results, even in the Internet age. When done right, direct mail can have response rates of five percent or more, depending on the type of list you use.

To achieve these results, you need the right direct mail marketing strategy. These five best practices will help you get started on the right foot.

1. Decide What Material To Send

Direct marketing best practices start with tips about how to choose what to send. Here, we’re talking less about whether you should send a brochure or a postcard. You should think more about what you want to achieve by sending direct mail.

What buyers are you targeting? Are they at the top of your marketing funnel, or are they closer to the bottom? If they’re at the top, you’ll want to send marketing materials aimed at creating awareness.

2. The Details Are In The Data

Effective mail marketing in the digital era is powered by data. The most important information you have is about your customers.

Some of the data you have on hand will point you toward your target audience. Take a look at the demographic details of your current clientele. Who buys from you, and who buys most often?

Another important part of data is making sure you keep it up to date. People may move or change their names. If your mailing list is full of outdated information, your direct mail may not make it into the hands of people who want to buy from you.

3. Add Personalization To Your Direct Mail Marketing Strategy

Personalization is everywhere in marketing these days. Direct mail marketing is no exception.

If you haven’t already adopted personalization for your strategy, it’s high time to do so. Customization can be as small as adding someone’s name to your template. If you want more, try customized offers based on different people’s interests.

With personalization, your content is more likely to resonate with the people you’re trying to reach. In turn, they’re more likely to take the next steps and convert to a sale.

4. Master The Multichannel

To master marketing, you can’t focus solely on effective direct mail campaigns. Instead, think about mastering many marketing channels.

Direct mail is more effective than email marketing, but what if you were able to combine the two? A drip email campaign after someone makes an appointment or claims a free gift could turn into a sale later.

Don’t forget other channels as well. Radio ads, pay-per-click, and more can all play a role in an integrated strategy.

5. Make A Compelling Call To Action

Perhaps the most important part of direct marketing strategies is making sure you have a compelling call to action for your audience.

The call to action tells them what to do next. It could be asking them to pick up the phone to schedule a free consultation. You could ask people to sign up for updates on your website, or you might offer them a discount if they order now.

The more compelling your call to action, the more likely people are to take you up on it.

Marketing Success Signed, Sealed, Delivered

These best practices can help you develop a stronger direct mail marketing strategy. If you’re ready to start on the road to direct mail success, get in touch. Our expert team is ready to help.

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5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

It’s not uncommon for marketers to overlook direct mail as part of their strategies. After all, email can cost a lot less, and many people think it’s more effective.

Direct mail actually beats out email though. It has a much higher response rate, which can be the difference between a successful campaign and a dud.

Of course, you have to use direct mail marketing services the right way if you want to see high response rates. These five tips will help you steer your next direct mail campaign to better results.

1. Know Your Audience

The most successful direct marketing campaigns resonate with their audiences. Before you do anything else, sit down and figure out who your audience is.

It’s easy to think your product or service will appeal to “everyone.” Homing in on the people most likely to be interested will help you create a better campaign.

Knowing your audience allows you to craft messages that appeal to them. Your design and imagery may also shift depending on who your audience is.

2. Craft A Call To Action

With a clear picture of your audience in mind, you can begin working on design and copy. You’ll want to pay special attention to your call to action, or CTA.

A CTA directs the recipient to do something. You might ask them to “book now” or “call for a free assessment.” You might also offer discounts or free gifts to entice people to shop with you or make an appointment.

3. Work With Direct Mail Marketing Services For Logistics

Next, you’ll want to think about logistics. Who will design your direct mailer, and who will print it? Once it’s printed, how will it get to the hands of your potential customers?

Direct mail marketing services have you covered here. The right provider can offer end-to-end service, helping you every step of the way. Once you’ve signed off on the design team’s work, they’ll coordinate printing and mailing services.

Working this way can save you time, frustration, and a little bit of cash too.

4. Measure Your Success

You could run the best direct marketing campaign and never know it if you don’t have the right metrics in place. You must measure your campaign to see how successful it was.

Measuring direct mail is a little trickier than measuring digital marketing efforts. It’s more difficult to determine how many people looked at the brochure you mailed out, for example.

Still, there are ways to measure the success of a campaign. One way is to measure how many people use a code to get a discount or claim their free gift. You may ask for people to tell you how they heard about you when they sign up for a free consultation.

All these methods can give you some insight into how many people saw and responded to your mailer. They can also help you collect demographic data that will help you target your audience in the future.

5. Calculate Your ROI

Finally, successful direct mail campaigns should deliver a fairly high ROI. Crunching the numbers to determine ROI is another way of measuring success.

With ROI in hand, you can report on your direct marketing success. Working with the right direct marketing mail services provider can help you increase ROI even more.

Prepare For Mailing Success

Use these direct mail marketing services tips to propel your next campaign to new heights.

Are you still looking for the right provider? It’s time to get in touch with the experts.

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The 3 Dos and Don’ts When Using Direct Mail Marketing Services

The 3 Dos and Don’ts When Using Direct Mail Marketing Services

In the age of modern technology, people might not automatically think of direct mail marketing services when trying to appeal to customers. But evidence shows direct mail marketing can be a more effective strategy than online ads.

Sending physical mail with promotional offers, coupons, or information about your business remains an effective strategy… if it’s done right.

The Dos in Direct Mail Marketing

It’s important to have a plan and strategy before sending out your physical mail. Keep reading the tips below to learn the three main dos when using direct mail marketing services!

1. Optimize Your ROI with 40/40/20

In order to make direct mail marketing work for your business, you want to ensure you’re actually making money, and optimizing your ROI, or return on investment.

There’s a rule in marketing called 40/40/20.

This basically says that 40% of your success will depend on an effective mailing list. Another 40% comes from the offer you’re giving your customers. Finally, the last 20% is a result of everything else, including the flyer design, the text, the images, etc.

2. Do a Test Run

With direct mail, it’s important to make sure you’re actually reaching your intended audiences. If your business is promoting a family service and you send your mail to only college students, you’ll miss the mark.

Do a test run and send your mail to a small area within the city or town you operate in, and then measure the ROI.

3. Create an Effective CTA

A CTA, or Call to Action, is the reason you’re sending out your direct mail. Are you promoting an event or giving out a coupon?

Having an effective CTA will incentive your audience to actually visit your business or website. This will help you get that return on investment, so make your CTA count.

The Don’ts

Effective direct mail marketing means you need to avoid certain key mistakes. Keep reading to learn the don’ts of creating a direct mail campaign.

1. Forget to Edit and QA Before Sending Out

If there’s a huge typo in your direct mail, it’ll appear unprofessional to your audience. You’re spending money to send physical mail, so make sure you proofread before it’s printed.

QA or quality assurance is important in general, and you want to see what your design will look like before you print all of the copies.

2. Forget to Measure Success

In order to track ROI and success, you need a CTA that will allow you to measure the new customers you’re getting from your direct mail. You can do this by counting and tracking the number of people who use your coupon code or requiring people to bring the mail to your business.

3. Forget to Follow Up with Customers

If your goal is to ultimately increase traffic to your business, it’s important that you make your direct mail count and follow up with your new customers later.

You can do this by requiring them to give an email address when they use your code or mailer. This will be a cheaper long term solution.

Direct Mail Marketing is Effective When Done Right

Direct mail marketing services have seen a decline with the rise of technology. But when done right, these can be just as effective or even more effective than online advertisements.

Contact us today to discuss all your printing needs in Clearwater!

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11 FAQs about USPS with COVID-19: Impacts to Your Campaign

11 FAQs about USPS with COVID-19: Impacts to Your Campaign

As a direct mail provider, we are receiving tons of questions about how USPS is operating with COVID-19 and the recent statewide stay-at-home order. We have created this article for you to learn the answers to these commonly asked questions. Continue reading to get answers to the frequently asked questions about USPS during this difficult time and how it might impact your direct mail campaign.

11 FAQs about USPS with COVID-19:

1. Is USPS still open? 

Yes, they are still open. The United States Postal Service is an essential, federally run business and is operating at full speed during times of emergency.

2. Is there a USPS point of contact person businesses can work with to help their mail contingency plans?

Yes, however, managed accounts should continue to work with their designated postal service representative. If your business or partner needs to shut down its operations, then you should contact your Business Service Network (BSN) contact, sales contact or their local Business Mail Entry to discuss.

3. Have the USPS services been compromised due to COVID-19?

No, the USPS continues to process mail to meet the needs of their service standards.

4. For Hold Mail options, can businesses provide a temporary alternate delivery address?

Yes, businesses may contact their local postmaster or station manager for temporary changes to their delivery address.

5. Can mail be held at the Post Office for pickup?

Yes, however, USPS has extended the hold policy to 30 days for closed businesses.

6. Can I ship hand sanitizer or disinfectant wipes?

Yes, but you must follow USPS Protocol. For example, use USPS Retail Ground, Parcel Select, or Parcel Select Lightweight when shipping such items. These services are only available through your local branch.

Most disinfectant products contain alcohol and are flammable, which means they must be shipped and handled as hazardous matter (HAZMAT) in the mail. It is prohibited to send these products by International Mail including APO/FPO/DPO (military) destinations.

7. How is USPS handling claims during this pandemic?

People and businesses who required to bring damaged articles to their local post offices to have their claims approved, will now have 90 days instead of 30 days.

8. How does COVID19 impact the distribution of Passports?

USPS will conduct all passport application services by appointment only. Walk-ins are no longer accepted due to USPS’s efforts to flatten the curve of the virus and to protect their staff. Due to this, the Department of State advises the possibility of delays to regular passport delivery times.

Only regular passport applications are accepted, while expedited passport application processing are not offered unless it is life-threatening.

9. Are there any changes to procedures for Drop Ship Mail?

No, USPS has reported there are no changes.

10. Can the virus spread through mail?

No. The Center for Disease Control and Prevention (CDC) along with the World Health Organization (WHO) indicates there is no evidence COVID-19 can be spread through mail.

11. How does COVID-19 impact my direct mail campaign?

Every direct mail campaign is different. We suggest contacting your Modern Mail representative as well as CCing info@modmail.com on any questions you have about your campaign. As of right now, we are operating normally with limited staff and business hours.

Please rest assured your direct mail campaign will continue as planned and we will let you know about any changes to your campaign. Remember, if you are sending anything over 10 MGs, please upload it to http://www.modmail.com/upload or we will not receive it.

Additional Resources

To read the recent electronic newsletter from the USPS Headquarters, click here.

For a more extensive list of FAQs about USPS, please visit this site: https://faq.usps.com/s/article/USPS-Coronavirus-Updates-for-Business-Customers#claims

We understand how challenging this time must be for local businesses. If you have any direct mail marketing requests or questions, we encourage you to contact us. Above all, we are here to help you. If you have any more FAQs about USPS with COVID-19, please comment below.

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6 Ways Direct Mail Can Save Your Business During This Pandemic

6 Ways Direct Mail Can Save Your Business During This Pandemic

As you already know, Coronavirus (COVID-19) has taken a toll on businesses worldwide. The virus has impacted all of our lives, including your costumers. With the increasing number of recent lockdowns, what ways are you staying in contact with your customers?

Direct mail can be a great way to maintain communication with your target audience during these trying times. Considering the overwhelming amount of people who are quarantined in their homes indefinitely, direct mail allows for your business to stay at the top of their minds, and to rise up the noisy world of online marketing.

In this article, you’ll learn all of the ways in which you can take advantage of direct mail during challenging times.

Direct Mail Can Save Your Business from COVID-19 by:

 

  1. Providing physical communication to your audience

Everyone likes receiving mail in their mailbox, and it can be especially exciting when you can’t leave your home. Give your audience some excitement by creating a direct mail campaign. After all, 98% of people check their mail every day so let them hold your piece physically in their hands.

  1. Giving your audience certainty

By conducting a direct mail campaign during this time, you can give some certainty about your business to your audience in an uncertain time. Let them know about any changes to your business per COVID-19 and your efforts to minimize the spread. Your audience might not even know your open!

  1. Having USPS on your side

For those who don’t know, the United States Postal Service (USPS) is an essential business and plans to continue to stay open to fulfill the needs of businesses. USPS is an entity of the Federal Government and will run at full speed during times of emergency. More information about how USPS is handling COVID-19 can be found here.

  1. Relying on it for your marketing

With business closures and limitations left and right, you might be wondering how to continue your marketing efforts for your business. You can rely on direct mail marketing to maintain your brand to the public. After all, a direct mail campaign leads to increased brand awareness, more website traffic and more opportunities to make a sale.

  1. Giving your audience a personal touch

Many people are currently social distancing and are limiting physical contact with others. By having a direct mail campaign, you can give your target audience a personal touch about your business. Let them know you are there for them in this time of need and if you can do anything better to serve their needs. You never know when someone needs help until you ask.

  1. Helping other local businesses

Your business still might be going strong, but others unfortunately have gone downhill. If you feel confident in how your business is handling COVID-19 then consider conducting a direct mail campaign to help those businesses in need. Consider making a campaign to alert your community on important resources, food delivery options and which businesses are still open.

If you would like to get started on any of the above direct mail marketing techniques, contact us. You might be able to save someone from going out of business.

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COVID19 Modern Mail Update

Dear Customer,

As of March 25th, Pinellas County Commission made the hard decision to enact a “stay at home order” for businesses and residents countywide. We wanted to reach out to all of our valued customers to inform you that Modern Mail & Print Solutions has been classified as an essential business and will continue to keep operations open during this time.

Here is how it impacts our customers and business:

– Updated our business hours Monday through Friday from 8 AM to 3 PM

– Reduced staff hours to practice safe social distancing

– Because of this, please include the email info@modmail.com on all orders as well as your representative’s email to ensure it’s received by us in a timely manner

– Remember, if you’re sending anything over 10 MGs, please upload it to www.modmail.com/upload or we will not receive it

– For questions or concerns about USPS, please refer to this letter

We understand how hard it must be as a business owner in this trying time. If you have any questions, concerns or would like to discuss your future print and direct mail projects, please give us a call at 888-430-6245.

We have been servicing this community for over 46 years and are here for you. We hope this message gives you some certainty in an uncertain time.

Our thoughts and prayers go out to all those impacted or affected by the Virus.

Stay Safe and God Bless.

Kindest Regards,

The Modern Mail & Print Solutions Family

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Why Do Companies Choose to Outsource Work and Why You Should Too

Why Do Companies Choose to Outsource Work and Why You Should Too

As a small business owner, you are laser focused on two things: making more money and saving more money. In light of this, you may be contemplating outsourcing some of your work. Continue reading to learn why do companies choose to outsource work.

Smart choice.

An increasing number of companies throughout the world today are outsourcing portions of their workforce. The market for outsourcing increased from $45.6 billion back in 2000 to a whopping $92.5 billion in 2019. That’s more than double over the past two decades.

The question is, is the outsourcing process truly worth it? Why do companies choose to outsource work?

Here’s a rundown on economies of scale and how outsourcing works in 2020.

Let’s get started!

Why Do Companies Outsource Work?

Companies may decide to outsource specific business functions for a number of reasons.

First, they can achieve greater economies of scale, or cost advantages, by hiring third parties to complete some tasks. That’s because they can increase their production and lower their costs.

Second, companies outsource because this allows them to improve their companies’ focus. In addition, they can gain access to top-notch capabilities that they lack themselves.

Outsourcing is also a proven way to free a company’s resources for additional purposes they value. In addition, you can streamlining functions that take a lot of your time through outsourcing.

Yet another benefit of outsourcing is that it allows you to maximize your use of the resources available outside of your company. Also, this process allows you to share risks with the third party you’ve hired.

Why Take Advantage of Mail Service Outsourcing?

A key business function that companies choose to outsource is their mail service.

Why? Because outsourcing mailing services has been proved to boost efficiency as well as decrease costs. You can easily outsource direct mail marketing items along with notices and invoices.

Other items that can easily be produced with the help of a third party include bills, letters, and statements.

Outsourcing allows you to decrease your in-house production, postage, and paper costs. Plus, you can reduce your risk of experiencing a costly data breach.

In the end, if you hire a reputable third party, you can be confident that this move will help you to stabilize your cash flow and minimize your capital investments in the years ahead.

How We Can Help:

We offer top-of-the-line print and mail solutions to help our customers to operate more effectively. At the same time, we make sure that our customers in the best position possible to operate with excellence.

After all, we understand that efficiency and cost savings are the two main answers to the question “Why do companies choose to outsource work?”

We stand out in the industry for being reliable, service oriented, timely, and customer driven.

Get in touch with us to learn more about our high-quality mail services and how outsourcing this function of your business can benefit your bottom line in the years ahead.

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4 Flyer Design Tips to Capture Your Target Customer

4 Flyer Design Tips to Capture Your Target Customer

There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.

Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.

1. Be Stingy on Your Words

Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.

Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.

Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.

2. Choose a Central Image

For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.

This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.

This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.

3. Include the Essentials

As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.

You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.

Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.

4. Highlight Your Brand

All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.

To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.

This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.

Making Use of Your Top Flyer Design Tips

Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.

Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.

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The 5 Best Ways to Advertise Locally: Get More Reach

The 5 Best Ways to Advertise Locally: Get More Reach

Thanks to digital advertising technology, you can market your services to locations all over the world! And yet, the most relevant audience is the one that’s right around the corner.

For any company, the key to success is effective local advertising. This is true whether you have one location or many.

So, to help you out, we’ve written you this guide. In it, we outline the 5 best ways to advertise locally.

Rise to the top in your local community with these expert tips.

1. Combine Traditional and Digital Advertising

One of the biggest mistakes advertisers make is trying to choose whether to focus on digital or traditional advertising efforts. In reality, the best advertising strategy employs both of these working together, especially when advertising locally.

For example, your advertising posters and signs can include a QR code. This effectively leads local, physical passersby to your digital advertising channels.

You can also achieve this on your printed ads with a hashtag that directs physical traffic to your social media account. Or invite viewers to join your text club via printed media. Consider this for magazine ads as well as posters and signs.

2. Direct Mail Marketing

The above point can also be achieved with direct mail marketing. Besides that, DMM is the most successful way you can advertise locally regardless.

You know the recipients are all in the immediate vicinity of your area of operation. Plus you can target recipients even more specifically if you wish. Or simply send out to the entire local area.

Going back to the above point, your mailer is an excellent alternative for those who don’t wish to join your email newsletter. List it as an option next to your email newsletter signup on your website. Use your newsletter to offer exclusive discounts and notify locals of weekly sales.

3. Double-Up with Geotargeting Plus Billboards

Another way to combine digital marketing with traditional is with geotargeting. If you have a billboard displayed in your local community, you can create geotargeted digital ads to accompany them.

Set the location of your geotargeted ads as the same location where your billboard is visible. Then, some who pass by will notice your billboard, while others will see your ads on their mobile device.

Whether they’re looking at their screens or out the car window, almost everyone in that area will see your ad. Many of them might even see both, giving your ad double emphasis.

4. Partner with Compatible Businesses

Don’t go it alone. Two heads are better than one, a cord of three strands isn’t easily broken, etc.

The point is, surely you and some of the businesses around you can partner up for mutual benefit. If a reputable, nearby business has services that compliment your own, talk to them about a business deal.

You can refer clients to them and vice versa. Print out brochures for them to display and display theirs at your business. Everyone wins.

5. Make Headlines

Lastly consider how you might make local headlines. Is there a special project you can start or event you can host that will benefit your community?

Contact local news outlets that can cover the story. This is positive local advertising that’s 100% free, minus the cost of the event/project.

You might also consider writing a column for a local publication, one that showcases your expertise in your field.

The Best Ways Advertise Locally

Keep this list and apply what you’ve learned here today. If you don’t, your competitors might beat you to it!

Don’t be a small fish in a big pond. Be the biggest brand in town. Use these tips to advertise locally.

For more great marketing ideas, check out these Top 3 Direct Mail Marketing Trends for 2020.

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