Get the Most Out of Direct Mail with These Tips

Get the Most Out of Direct Mail with These Tips

If you use direct mail services to promote your business, you want to ensure you get the most out of your investment. Here are a few tips to help you get the most out of your direct mail campaigns. With a bit of thought and planning, you can maximize the effectiveness of your direct mail and see better results.

Know your audience

When planning a direct mail campaign, it’s essential to consider your target audience. Who are you trying to reach with direct mailing services? It could be existing or potential customers or even friends and family if it’s a more personal endeavor. Drawing up a comprehensive list of who should receive mailers will help ensure that the right people see your message, making your direct mail campaign far more effective. Whenever possible, get into the specifics such as geography, age, and interests, as this will ensure you reach those most likely to engage with direct mailing services.

Keep it short and sweet

When launching a direct mailing service, quickly getting to the heart of your message can be challenging. But it’s worth investing time into cutting out all the excess words and nonessential information to make your message more direct and memorable. Keeping it short and sweet should be your goal – the more concisely you communicate, the better chance your audience will read and understand what’s being said. Rolling out direct mailing services or responding to customer inquiries is always easier when there’s no mystery over what exactly needs to be conveyed. So aim to have your words direct and to the point while still making sure they are practical.

Use eye-catching visuals

Incorporating eye-catching visuals into your piece is vital if you’re utilizing direct mailing services. A unique graphic or layout design can leave a lasting impression on potential customers. Whether you use bold colors or select an attention-grabbing image, make sure your direct mail is noticed! Small details like a logo can help direct mail stand out. With direct mailing services on the rise, it can be challenging for businesses to see their pieces – so don’t skimp on making your direct mail visually appealing.

Personalize whenever possible

Direct mailing services can effectively reach customers, but adding a personal touch can further your chances of hearing back. Personalizing direct mail campaigns and materials with the recipient’s name or other essential details makes it more likely that the message will resonate with them. In addition, it conveys a sense of importance and appreciation for their business, creating a warm, welcoming feeling that sets you apart from other direct mailings and helps increase response rates. Therefore, personalizing direct mailing services whenever possible is essential when engaging potential customers.

Include a call to action

Make sure your call to action is visible and easy to understand. Tell recipients what you want them to do, whether visiting your website or coming into your store or place of business. Try using a large, bold font or bright colors that will draw attention. Be direct with your call to action – so there is no confusion on the recipient’s end.

Follow these tips, and your direct mail campaign will be successful. If you need help getting started or would like some assistance with the right targeted mailing list, the right marketing materials, and the right strategy for your direct mail campaign, contact Modern Mail. We are the direct mail marketing company that Tampa trusts to help their business grow, allowing them to market their name, brand, and services quickly and efficiently to their potential prospects. Whether you run a B2B or a B2C company, there’s no better marketing tool than direct mail to increase consumer awareness about your business while attracting new prospects. Contact us today; we’re happy to help!

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Your Ultimate Guide to Mailing Lists for Marketing

Your Ultimate Guide to Mailing Lists for Marketing

Direct mail marketing is a great way to generate business, but how can you get your message to the right people? Secure yourself a direct mail mailing list! A mailing list will help you target potential customers interested in what you are offering and allow you to reach a larger audience.

This blog post will give you an overview of how to get a mailing list for marketing that best suits your needs.

How to get started with a direct mail mailing list

Starting a direct mail mailing list is not a complicated process, but there are a few things to consider before taking the plunge. First, decide how you intend to use the list. For example, are you planning on sending out promotional mailers or newsletters? Knowing how you plan to use the list will help guide how best to collect and organize your contacts for these direct mail campaigns. Second, ascertain how large of a list you need. This number can vary wildly depending on how often and broadly your team needs to reach potential targets with its direct mail outreach. Third, find and compile your contacts in an organized fashion; segmenting them can be essential for staying compliant with GDPR rules and regulations.

What to include in your mailing list

The most common way to secure a mailing list is to buy or rent an existing database, but there are some free options. For example, you can use social media or online directories to find leads and start collecting emails, addresses, and phone numbers on your own. You can also collect addresses from customers who have already bought from you, use forms on your website or social media campaigns to gather contact information from people expressing interest in what you offer, and even purchase verified lists of prospective customers directly from reliable providers. Whatever route you take, ensure you’re collecting accurate information, so your message reaches its destination every time!

How often to send out mailings

How often should you send out mailings? This will depend on how much time and resources you have for your campaign. Knowing how frequently to interact with your contacts is an essential part of successful direct mail marketing so take the time to thoroughly review how often your company wants to engage in this communication.

Modern Mail has various mailing list options, and our team of experts can help you select the right one for your campaign. Once you have your list, there are a few things to remember as you craft your message. First, ensure you’re clear about what you want to say and who your audience is. Then, consider what kind of call to action will be most effective. And finally, don’t’, forget to include a sense of urgency! Time-sensitive offers are often more successful than those that aren’t. Keep these tips in mind, and you’ll be on your way to creating an effective direct mail campaign that gets results.

Contact us today! We’re here to help you with all your direct mail marketing needs.

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How to Use Direct Mailing Services to Boost Your Business

How to Use Direct Mailing Services to Boost Your Business

Direct mailing services are a type of direct marketing that involves sending physical mail to potential customers. The mail can include catalogs, coupons, postcards, or advertisements. Direct mailing services can be used to target a specific audience, or they can be used to reach a larger group of people. Typically, a business or organization will purchase a list of addresses from a list broker or direct mail company, which will provide the names and addresses of people who meet the criteria they seek.

Why should you use direct mail?

In today’s digital age, direct mailing services may seem like a thing of the past. However, direct mail can still be an effective way to promote your business. First, direct mail is highly customizable to target your audience with laser precision. Second, direct mail is personal and tangible, so that it can create a more meaningful connection with your customers than digital marketing alone. Finally, direct mail is one of the most efficient ways to reach your target market, with a response rate up to five times higher than other marketing channels. Therefore, direct mailing services should be at the top of your list if you’re looking for an effective way to reach new customers and grow your business.

How to make the most of your direct mailing campaign

If you’re planning on running a direct mailing campaign, there are a few things you can do to increase your chances of success.

  • Ensure you’re using direct mailing services that have a good reputation and are known for their accuracy. This will help to ensure that your mailings are delivered on time and to the right people.
  • Take the time to personalize your mailings as much as possible. For example, include a handwritten note or something that will make your recipient feel like they’re more than just a name.
  • Don’t be afraid to try something new. If you’ve been sending duplicate direct mailings for years without seeing much results, it might be time to switch things up and try something different.

The cost to send a direct mail campaign and the results you can expect

Direct mail can be a great way to reach your target audience, but knowing how much it will cost and what kind of results you can expect is essential. Generally, a direct mail company will charge by the piece, so the more mailers you send out, the higher the cost. However, you can usually get discounts for larger quantities. As far as results go, it depends on several factors, including the quality of your list, your offer’s relevance, and your mailer’s creativity. A well-executed direct mail campaign can generate a good return on investment, but it’s essential to research and set realistic expectations before spending money.

If you’re looking for professional direct mail services to help your business grow, rely on Modern Mail & Print Solutions experts to market your name, brand, product, or service quickly and efficiently. Our goal is to get your mailers into the right hands, with the right message, when your prospects want to buy. So contact us today – we want to help boost your business!

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Wow Your Customers with a Direct Mail Campaign for your Christmas Specials

Wow Your Customers with a Direct Mail Campaign for your Christmas Specials

A direct mail campaign can be a great way to reach out to customers during the holiday season, and keep your business top-of-mind during this busy time of the year. If you have a Christmas special you’d like to promote, a direct mail campaign that resonates with customers can motivate them to call, click, visit, or purchase your product or service.

What are the benefits of direct mail for Christmas specials?

There are several benefits of direct mail campaigns for Christmas specials.


You can target direct mail campaigns to a specific audience, making it more likely that your message will be received by those who are interested in what you have to say. Targeting your audience with specified Christmas promotions or deals helps ensure that your message is relevant and engaging.


You can personalize direct mail campaigns by adding the recipient’s name or other information. This makes the campaign more likely to be noticed and read.


Direct mail campaigns are flexible, meaning you can choose the format, message, and offer that best suits your needs.


Direct mail campaigns are easy to measure, giving you the ability to track results and adjust your strategy as needed. You can add a code that’s traceable when your promotion is redeemed and measure its success rate.


Direct mail campaigns can be cost-effective, especially when compared to other marketing channels such as television, radio, or print advertising.


Direct mail campaigns are tangible, meaning recipients can hold on to them and refer back to them later. Receiving something in the mail and physically holding enhances its reliability and legitimacy.

Proven Track Record:

According to the DMA, direct mail has a success rate of 4.4% versus an email response rate of 0.12%. It has a proven track record of success, making it a wise investment for your business.

What to Include in Your Direct Mail Campaign

Now that you know the benefits of direct mail campaigns for Christmas specials, it’s time to start planning your campaign. Here are some things to keep in mind:

  • Your offer: Choose an offer that’s relevant to your audience and. aligned with your overall marketing goals. Ensure it’s something that will motivate them to act.
  • Your call to action: Tell your recipients what you want them to do, whether it’s visiting your website, calling your store, or redeeming a coupon. Be clear and direct.
  • Your list: Make sure you have a clean and up-to-date list of contacts. This will ensure that your campaign reaches the right people.
  • Your timing: Plan your campaign so you can get it in the mail early enough for people to receive it before they make their final holiday purchases. Start planning your direct mail campaign at least six weeks in advance. This will give you plenty of time to design and print materials, as well as to develop and test your offer.
  • Your design: Use high-quality visuals and design elements to make your direct mail piece stand out from the rest.

With these tips in mind, you can create a direct mail campaign that will help you boost sales and grow your business this holiday season. At Modern Mail & Print Solutions, direct mail is personal to us! We have the tools, knowledge, and experience to get you your Christmas special noticed but also ensure your promotion is mailed to the best list! Our direct mail Tampa solutions can not only save you time and money but also increase your ROI.

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Why You Should Have Your Business Mail Handled by Experts

Why You Should Have Your Business Mail Handled by Experts

Business mail is integral in communicating with customers, clients, and vendors. It also helps to promote your business and keep your business organized. Many mailing services can help you with your business mail needs, including mailing lists, mailing labels, postage, and more. They can also help you with bulk mailing and direct mail. If you are not sure how to use business mail, they can help you with that too. If you’re wondering, “What mailing services near me offer,” read on to find out more.

Ensure they have the right tools and resources

Any good mailing system starts with the basics: a way to collect your mail, sort it, and then get it where it needs to go. But even if you have a great system in place, it won’t do you good if you don’t have the right tools and resources for your other mailing services needs. For instance, are you looking for a company that can handle your direct mail projects? If so, do they have direct mail solutions that fulfill your unique marketing needs? This can include in-house printing services, marketing services, customer mailing lists, and graphic design services. Is it a convenient, one-stop mailing and printing company, or do they contract their services to other vendors? Finally, do they offer specialized services like magnet assembly, credit card affixing, magazine inserts, wafer sealing, and more?

Save time and money

If you’re running a business, chances are you have a lot of mail to deal with on a daily basis. From bills and invoices to customer correspondence, it can be tough to keep up. One way to make life easier is to hire a company specializing in business mail handling. They can handle everything from sorting and organizing your mail to managing outgoing shipments and direct mail fulfillment. In addition, they can usually provide discounts on bulk shipping rates. As a result, hiring a mailing service can save you both time and money.

Do your research before hiring a business mail-handling service

So how do you choose the right mailing service for your business? The first step is to do your research and figure out what your options are. A quick Google search for “mailing services near me” should give you a good starting point. Once you’ve compiled a list of potential providers, it’s time to evaluate them.

First, take a look at their website and see if they seem professional and up-to-date. Then, give them a call and see how friendly and helpful their customer service representatives are. Finally, ask around – see if any of your friends or colleagues have used them and if they were happy with the service they received.

When looking for reliable “mailing services near me,” you can count on Modern Mail & Print Solutions. Our family-owned Mailing and Printing business has provided dependable, high-quality services in the Tampa Bay Area for over 40 years. Whether you hire us for business mailing services or a print job, we’ll ensure you are 100 percent satisfied with your order. Contact us today!

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Variable Data Printing for Direct Mail Marketing: A Guide

Variable Data Printing for Direct Mail Marketing: A Guide

Variable data printing (VDP) is a process that allows you to personalize your direct mail marketing campaigns with unique, individualized content for each recipient. This makes your campaign more relevant and engaging, which can result in better response rates and increased ROI. In this article, we will discuss the basics of VDP and how you can use it to power your next direct mail marketing campaign! We’ll discuss the basics of variable data printing and how it can be used to create truly unique direct mail pieces. Ready to get started? Let’s go!

What is Variable Data Printing and How Does It Work?

As we mentioned above, variable data printing (VDP) is a process of printing that allows you to customize your direct mail marketing campaigns with unique content for each individual recipient. This makes your campaign more relevant and engaging, which can result in better response rates and increased ROI.

VDP uses digital printing technology to print variable data (like names, addresses, or other personalized information) onto each piece of direct mail. This process is completely automated, which means that you can easily create large quantities of personalized direct mail pieces without any extra effort on your part!

Why Use Variable Data Printing?

There are many reasons why you might want to use variable data printing for your next direct mail campaign. First and foremost, VDP allows you to create truly unique and personal direct mail pieces. No two recipients will receive the same piece of mail, which means that your campaign will be much more relevant and engaging. Additionally, VDP can help you save time and money on your direct mail campaign. Because the process is automated, you won’t have to spend any extra time or money on printing or postage. And because each piece of mail is personalized, you can be sure that your campaign will be targeted and effective!

How to Use Variable Data Printing in Your Next Campaign

Now that we’ve covered the basics of variable data printing, let’s discuss how you can use it in your next direct mail marketing campaign!

There are endless possibilities when it comes to using VDP in your direct mail campaigns. However, some of the most popular ways to use VDP include:

– Printing variable data on postcards or direct mail pieces

– Adding variable data to envelopes (such as names, addresses, or company logos)

– Creating personalized letters or emails with variable data

No matter how you choose to use VDP in your next campaign, you can be sure that it will help you create truly unique and personal direct mail pieces. Ready to get started? Contact us today to learn more about our variable data printing services!

Modern Mail is proud to be your direct mail marketing and printing service provider. For more than 40 years, our family-owned and operated mail company has been providing expert professional service. We provide Hillsborough and Pinellas County along with the Greater TAMPA BAY Area with outstanding direct mail marketing and printing services by combining and optimizing all your commercial printing, direct mail marketing services and data management needs under one roof!

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Let Modern Mail Be Your One-Stop Printing Shop

Let Modern Mail Be Your One-Stop Printing Shop

Modern Mail & Print Solutions offers one-stop printing services for all your marketing and office needs. We can handle any size project, from small print jobs to large-scale print runs. By creating pieces at our 25,000-square-foot facility, we avoid quality concerns as well as timing issues associated when sending out material to a third party for production; this way, it’s always fresh off the press! In addition, our skilled technicians are committed to producing exactly what you need – every time – from business cards and letterhead to simple flyers, postcards, brochures, and presentation folders to complex multipart promotions like direct mail campaigns.

Offset Printing

Cost-effective and ideal for high-volume print runs, offset printing is the original and time-tested print option that offers the most comprehensive surface print materials.

  • Full-color offset printing (CMYK)
  • Offset PMS match printing (both 1 and 2 colors)
  • Envelope Jet printing
  • UV coating
  • Bindery services that include collating, punching, and die cutting
  • Saddle stitching
  • Custom folding

Digital Printing

Digital Printing services are perfect for small print runs and special projects that require variable data printing, such as one-to-one marketing or personalized direct mail.

Modern Mail & Print Solutions offers the latest digital print technology that minimizes press setups for quicker turnarounds. We use high-speed digital presses powered by Kodak that give you the best possible image quality, the best turn times, and some of the most competitive prices in town. The benefits of digital printing include the following:

  • Short Run Order Capability
  • Cost Effective
  • On-Demand Orders with Faster Turnaround Times
  • Ability to be highly personalized
  • Only Print what is Needed

Variable Data Printing

Variable data printing is a type of digital printing that allows businesses to send personalized mailings from a database to their customers by changing text, graphics, or images without slowing down the presses. It’s an excellent way for businesses not just to increase their response rates but also to make sure each piece of marketing material is explicitly tailored towards that individual customer!

Professional Bindery Services

Once you’ve printed your mailings, how will you present them to your customers? At Modern Mail, we have a full range of bindery equipment in-house to meet all your presentation needs, including:

  • Die Cutting
  • Custom Folding
  • Perforations
  • UV Coating Creation
  • Punching
  • Booklet Collating
  • Perfect Binding
  • Saddle Stitching

Our team is always here to help you with all your commercial printing needs. At Modern Mail, we pride ourselves on being accessible to all our clients while producing top-quality print work promptly and efficiently. Our full-service printing is powered by the best state-of-the-art equipment the industry has to offer. Altogether, our four decades of experience and know-how make Modern Mail & Print Solutions a valuable resource for printing clients nationwide and keep them returning, time after time.

When you need your job done right and quickly, look no further than Modern Mail & Print Solutions. We guarantee high-quality and excellent service on every order and are here to make sure you “wow” your audience. Contact us today to get your project started. We are here to help your business thrive!


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Why Print Mail is Still Relevant in a Digital World

Why Print Mail is Still Relevant in a Digital World

There is no denying we live in a digital world. It is hard to escape the constant onslaught of technology, from our phones to computers to TVs. But, with so much emphasis placed on the digital age, you might wonder if print mail is still relevant in today’s digital world.

The answer is yes! Print mail may not be as prevalent as it once was, but it still has a place in today’s world – and there are plenty of benefits to using it over digital marketing. Let’s take a look at a few of those benefits now.

Print mail is more personal.

When you send someone a piece of print mail, it feels more personal than an email or other digital communication. The recipient can hold the mail in their hands, making it feel more special and important.

Print mail is more likely to be noticed.

In a world where we are constantly bombarded with emails and other digital communications, print mail stands out. Think about it: how many times have you skipped an email or ignored an ad on a website? The fact is, print is more likely to be noticed and, as a result, more likely to be read.

Print mail is more trustworthy.

In today’s world, we are constantly bombarded with fake news and other information that can be difficult to trust. Print mail feels more trustworthy because it is a physical piece of paper that we can hold in our hands.

What kind of print mail is right for you?

Now that you know the benefits of print mail over digital marketing, you might wonder what kind of print mail is right for you. There are a few options, and the best choice will depend on your specific needs and goals.

Direct mail

Direct mail is a type of print mail that is sent directly to potential customers. It is an effective way to reach many people with your marketing message.


Postcards are another type of print mail that can be used for marketing purposes. They are often less expensive than other types of print mail, making them an excellent option for small businesses or businesses on a tight budget.

Brochures + Catalogs

Brochures and catalogs are great ways to showcase or provide potential customers with more information about your product or service. They are usually more expensive than other types of print mail, but they can be worth the investment if you want to reach many potential customers.

If you want to make your marketing more effective, add print mail to your marketing mix. Print mail is still highly relevant in today’s digital world and can help you achieve your marketing goals.

Modern Mail & Print Solutions is your one-stop shop for all your direct mail marketing and printing needs. For more than 40 years, our family-owned and operated mail company has been providing expert professional services to businesses in Hillsborough and Pinellas County and the Greater Tampa Bay area. We can help you select the print options that best suit your needs. Call us today!

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How to Save Money on Your Direct Mailing Campaign

How to Save Money on Your Direct Mailing Campaign

Direct mail is much more personal than other forms of advertising. Customers are far more likely to pay attention to a piece of direct mail explicitly addressed to them than to an ad they see on a billboard or in a magazine. This personal touch can help you build better relationships with your customers and ultimately save money by keeping them loyal to your brand. However, while direct mail is a great way to reach your audience, it can also be expensive. Here are a few tips on how to save money on your direct mailing campaign.

Target your audience

You can target your audience more specifically with direct mail than other advertising forms. This allows you to save money by not wasting your advertising budget on ads your target customers will never see. In addition, by targeting your mailing list, you are only sending pieces to people who are likely to be interested in what you have to say.

Where do I buy a mailing list?

You can purchase mailing lists from various sources, both online and offline. However, it is crucial to ensure you buy a quality list from a reputable source. A good mailing list will be accurate and up-to-date, which is essential for saving money on your direct mail campaign.

How often should I mail?

Your mailings will depend on various factors, including your budget and the type of product or service you’re promoting. However, as a general rule, it is best to mail more often to generate interest and then space out your mailings as people become more familiar with your brand.

Use a Bulk Mail Service

If you are sending a large number of pieces, you can save money by using a bulk mail service. These services provide discounts on postage for companies that are mailing a large volume of pieces.

Test different approaches

Don’t be afraid to experiment with your direct mail campaigns. Try different approaches and see what works best for your business. You can find the most effective and cost-efficient way to reach your target audience by testing different strategies.

Use recycled paper

Recycled paper is often cheaper than new paper and is also better for the environment. So if you’re looking to save money and be eco-friendly, using recycled paper is a great option.

Keep your design simple

The more complex your design, the more expensive it will be to print. If you’re looking to save money, keep your design simple and focus on the content of your piece.

At Modern Mail & Print Solutions, we recognize that direct mail is the only marketing vehicle that allows businesses to target the right prospect, at the right time, with the right message. Contact us today if you are interested in learning more about our industry-leading print and mail solutions. We are your one-stop shop for in-house printing, mailing services, and marketing, and we are confident we can show you how to save money on your direct mailing campaign. We are here to help!

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What Should a Business Postcard Include?

What Should a Business Postcard Include?

A business postcard can be a great way to promote your product or service. They are relatively inexpensive to produce and can be sent to a large number of people very easily.

There are several reasons why direct mail postcards are still an effective marketing tool. First, direct mail is a physical medium that allows businesses to stand out in a world where most marketing is digital. In addition, direct mail is a personal medium that allows businesses to connect with their customers on a more personal level.

When designing your business postcard, there are a few things you should keep in mind to ensure that it is effective.

Include a Strong Offer or Headline on Your Next Business Postcard

First, your postcard should have a strong headline that will grab your reader’s attention. The headline should be followed by a short description of what your business is all about and what you are offering. You can also make the offer the headline. Be as direct as possible with your offer and make it as appealing as you can. Some examples of offers include discounts, free shipping, or a free trial.

Eye-Catching Graphics

Make sure that your postcard is eye-catching and easy to read. Use images and colors that will stand out and draw in readers. The image you use should represent your business and be relevant to your offer. They should be placed prominently on the postcard.

Easy to Understand Call to Action

Your postcard should be easy to understand and contain clear instructions on how to take advantage of your offer. Include a call to action that is direct and easy to follow. Don’t bury it in the postcard – make sure your call to action stands out. Some examples of this include “call today” or “visit our website.”

Logo and Contact Information

It is also important to include your company logo and contact information on the postcard. This way, recipients can easily find out more about your business and get in touch with you if they are interested in what you are offering. Don’t forget to include your physical address so they have some idea of where you are located.

Social Media Handles

Finally, make sure that your postcard design includes links to your social media platforms so that recipients can connect with your business online. They can also check out samples of your products or service through your social media platforms.

A Few More Things for Your Next Business Postcard . . .

Don’t send out too many postcards in a short period of time. You don’t want to overwhelm potential customers or end up in their trash because they are sick of receiving mail from you. Second, track the results so you can see what’s working and what’s not. This will help you fine-tune your business postcards in the future.

If you follow these tips, your business postcard will be much more effective in promoting your service or product. Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you get started!

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