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The Three Most Important Postcards Success Factors

The Three Most Important Postcards Success Factors

Despite what you might have heard, mail marketing is not dead! In fact, it continues to be an extremely effective solution for many businesses.

Postcards are one of the most successful and cost-effective mail marketing products. However, to see real results, you need to do it right! Take a look at these three important tips for a successful postcard marketing campaign.

1. Understand the 40/40/20 Rule

The key to success with all types of direct mail is understanding the 40/40/20 rule. This marketing concept states that 40% of your success depends on who you send the mailing to (your list), 40% depends on the offer (what recipients see is in it for them), and 20% is dependant on everything else (ex. the design, copy, etc.).

Once you’re aware of this, you’ll know where you need to focus your time.

2. Perfect Your Call to Action

Your call-to-action (CTA) is arguably the most important aspect of your postcard. You can spend a lot of time and money creating and mailing postcards, but if the content doesn’t motivate the recipient to do what you want, it’s all a waste.

Your offer must be compelling – think “and offer they can’t refuse.” Even more importantly, though, your CTA must make them want to take action NOW. It must very clearly tell them exactly what you want them to do next and how to do it.

Taking the time to learn how to write a great CTA is one of the best investments you can make.

3. Avoid the Most Common Mistakes

An important part of success is knowing what not to do! When you start your postcard campaign, make sure you avoid these common mistakes.

Failing to Target the Right Prospects

You can’t have a successful postcard campaign if you send them to the wrong people. For example, imagine your business sells dog products, but you send your postcards to a group of cat lovers. You won’t get much business!

Take the time to develop a list that’s targeted to your ideal audience.

Spending Too Much on Printing

It’s hard to make a profit if you’re spending a fortune on your ad campaign. Find a printing and mailing partner you can count on for fair and reasonable pricing.

Over-Complicating Your Message

You only have so much space available on a postcard, so use it wisely. This is not the place to make a full-blown sales pitch. Keep your message simple, and you’ll receive much more traction.

Forgetting to Add Your Contact Information

This is a huge mistake! You must make it easy for readers to take action right away. If they have to look up your company to figure out how to reach you, your postcard will end up in the trash, and you’ll have wasted your time and money.

Start Sending Postcards Today

Are you ready to start reaching customers and making real profits? It’s time so start sending out postcards! Modern Mail and Print can help you set up your campaign from start to finish.

Contact us today to learn more about our process and get started.

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Do Drop Shipments Really Help You Save on Postage Costs?

Do Drop Shipments Really Help You Save on Postage Costs?

E-commerce sales grow every day. By 2023 online sales will make up for 22 percent of all retail sales.

Small and large businesses can benefit from including some form of e-commerce. Getting started selling online can be intimidating but it doesn’t have to be. Dropshipping is a common method used by new and old retailers, that make e-commerce easy.

Drop shipments can help save your business time and money. Dropshipping services take away the hassle of inventory and packaging. Keep your focus on reaching your audience and growing your business. Drop shipments make passive income easy.

Ready to learn more about how drop shipments can save you money? Read on for our quick guide to this selling and shipping method.

What Is Drop Shipping?

Dropshipping is an easy way for new businesses or businesses low on capital to start selling online. Businesses can list products on their website without pre-ordering stock.

When someone orders from their site, the business contacts the manufacturers or distributors with the order. The product is shipped directly from there.

This saves time on your end as a business. You don’t need to keep track of inventory but instead, send off the orders as you get them. This has become a popular way for younger people to start new businesses, but all companies can benefit from these services.

Keep your business running with your focus on that while a provider keeps track of your shipping, stock, and more.

How Can Drop Shipments Save Money?

Packaging

Never run out of proper packing materials again. Using drop shipments and deliveries allows you to put these responsibilities into someone else’s hands. Not having to package up products as they are ordered saves you and your business precious time as well.

Postage

Stamps and packing labels will never be your concern again with drop shipments. Never worry about underpaying or running to a shipping office to get a new label. Keep your orders delivered on time with expert drop shipping services.

Shipping

Our drop shipping services work directly with major shipping providers. This provides you the lowest cost options available. Get the benefit of bulk shipping costs with an inside mail company without the overhead cost of inventory.

Keep your shipping costs affordable for buyers and they will keep coming back for more!

Time

The biggest cost-saving benefit of using drop shipments is the amount of time you save. While you are running a thriving online store, you don’t need to mess with the fuss of operations. Keep your focus on the parts of your business you are passionate about and let experts in shipping and packaging handle orders.

Piece of Mind With Drop Shipping

Drop shipments keep your business running while we worry about mailing and processing. Keep your overhead low while reaching your customers effectively.

Lastly, thinking about dropshipping or delivery for your business? Check out how we can help your business save time and money on all your mailing and processing needs!

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Major Key: What a Printer with Turn-Key Solutions Can Do For You

Major Key: What a Printer with Turn-Key Solutions Can Do For You

To customize or go generic? That is the question!

While custom solutions may be appropriate for your business needs, the expense and hassle may not be worth it. In many cases, a turn-key solution is the best choice.

This goes for printing as well. Yes, your business is unique, but if you’ve never considered a turn-key printing solution, now may be the time to give it a try.

When you need a printer who can do it all, turn-key solutions can offer you options you didn’t know you had. We’ll walk you through what you should know.

Turn-Key Solutions Everywhere

Some business solutions need customization. An architectural firm may need specialized software to manage the nuances of their different accounts, for example.

However, there are times when you need a ready-made solution, something you can start using right out of the box. You need a turn-key solution.

Turn-key solutions exist across all industries. That new Starbucks across the street? The industrial concrete mixer? The accounting software? All turn-key solutions.

Did you know that turn-key solutions can exist in the printing realm as well? Well, they can, and their many benefits may surprise you?

Turn-Key Solutions for Printing

You may not think of your business’ printing needs as having “design-and-build” dilemmas. After all, it’s not a large piece of equipment or a highly functional piece of software you’re deciding whether or not to turn-key. It’s just printing, right?

Not at all. Turn-key solutions for printing might be just what you’ve been needing. When you consider the cost of each separate service that goes into your print marketing, a turn-key solution can save your business significant time and money.

Let’s break apart the needs of a typical mailer campaign:

  • Graphic design
  • Printing
  • Postage
  • Creating a mailing list
  • Mail processing and delivery

All of this can mean you use three different services, or more, for a single mail marketing campaign! From hiring separate graphic designers to printers to mail processors, it can all add up.

Even if you use the U.S. Postal Service to handle your mailing, it’s still a separate entity you have to take the time, energy, and expense to communicate with.

The Unique Benefits

What if you could place your entire printing and mail fulfillment campaign in the hands of a single turn-key service? Well, you can. At Modern Mail and Print Solutions, our complete spectrum of services covers all aspects of your business printing needs.

Our services go above and beyond. We also offer:

  • Variable data printing
  • Large offset runs
  • Digital runs

We welcome all printing challenges. Employ full-color printing or print on a variety of stocks for the polished, professional feel to make your business stand out.

 

Through our concierge service, you will have a dedicated team to answer all of your questions and provide all the additional guidance you need.

Your Complete Turn-key Solution

Save time and money while executing a perfect mailing campaign. Contact us today to get started with premium turn-key solutions for your business printing needs.

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3 Reasons Your Business Needs to Try Out Variable Data Printing

3 Reasons Your Business Needs to Try Out Variable Data Printing

Nearly 80% of consumers are more likely to shop at a brand that uses personalization techniques.

Direct mail is still one of the best ways to reach customers. New technologies like variable data printing allow your business to personalize postcards, coupons, or brochures.

Are you interested in learning three ways your business can use VDP? Keep reading below to find out how it’s applied to direct mail, integrated marketing campaigns, and industrial labeling.

Personalize Direct Mail With Variable Data Printing

VDP technology is huge in the business of sending direct mail and for good reason. It can be used in any number of campaigns. You can personalize what you’re sending for each customer in your database.

Rather than send one message to all of your contacts, you can use multiple messages. They can include the customer’s name or any other relevant information you have on file.

Returns for fully variable printing jobs are often 10 to 15 times higher than generic pieces. People love receiving personalized letters and cards.

Some marketers claim that printing is no longer effective. But, the truth is no email or online advertisement rivals the trustworthiness of paper.

Use VDP to Boost Your Integrated Marketing Campaign

This type of mailing will get you more customers. Why not maximize these results by incorporating multiple marketing techniques?

A sharp-looking, personalized brochure or postcard will grab their attention. It will also make sure they know your brand. But, what other ways are you reaching out to leads?

Remember, the old marketing “Rule of Seven.” It states that a customer needs to see your advertisement at least seven times before making a purchase.

Use your customer data to develop an integrated marketing campaign that works alongside direct mail. This could include a drip-email campaign, PPC advertising, streaming ads, and more.

With VDP, specifically, you can share personalized URLs or QR codes on a direct mail piece. These links send people to a landing page with a strong call to action.

Expand Your E-Commerce With VDP Package Labels

One of the fastest-growing uses of VDP is customized labeling for products and packages. Some estimates claim it will expand fourfold.

COVID-19 hurt the retail industry but has boosted online sales. E-Commerce companies are using VDP to create labels quickly to deal with an increase in orders.

Healthcare facilities rely on barcodes for tracking tests and products, which can be easily complete through using VDP.

Food and beverage providers use more printing services for labels that attract new customers. They’re also required to include a full list of ingredients and expiration dates on each bottle.

Radio-frequency identification (RFID) labels are new technology being used by large companies.In fact, they make the shipping faster by scanning information automatically.

Try VDP in Your Next Campaign

Lastly, variable data printing is a great way to personalize your messaging and take your marketing to the next level.

Modern Mail & Print Solutions is a family-owned and operated printing company with 40 years of experience in the Tampa Bay area. We want to be your partner! Above all, contact us to learn more.

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5 Different Kinds of Printings to Consider For Marketing

5 Different Kinds of Printings to Consider For Marketing

Are you a business owner and need to get in front of new customers? What business owner isn’t looking for a fun new way to spread the word about their business? You need to create something all your customers will keep and share so you can grow your business.

The trick is to find something that won’t end up getting tossed. Something they will use and will see a reminder of your business every day.

The printing business has taken a hit with the rise of digital marketing. But print marketing can still be quite effective, and you won’t have to break the bank to use any of these ideas.

Here are the five different kinds of printings you can use to market your business:

1. Promotional Flyers

Flyers have topped the list of every print marketing list for decades, and there’s a reason, they work. Offer a catchy flyer to everyone who visits your store and you’re sure to see an increase in visitors to your next big launch.

2. Calendars

Everyone needs a calendar, they are a great way to track our busy schedules. And don’t limit yourself to the wall-sized variety. Think outside the box with magnet calendars, desktop versions, and others that your customers can use in their everyday lives.

3. Bookmarks

Yes, people do still read books and bookmarks can be a great way to promote your business in an auspicious manner. Include a great quote about reading and you’re sure to win the hearts of every bookworm in your customer list.

4. Postcards

Everyone loves getting mail, but nobody loves opening envelopes. So, send a quick postcard and your potential customers will see the important information without having to open anything.

Spark their interest with a catchy image and you’ll see conversions increase with your next big sale or launch.

5. Business Cards

Business cards are still a great way to spread the word about your business. They’re small, convenient, and carry all your important information. You can bring a few with you everywhere you go and share them with anyone who might need what you offer.

As you can see print marketing is still a great way to spread the word about your business. And with a little ingenuity, you’re sure to find a useful item you can create that your customers are sure to hold onto.

Different Kinds of Printings to Add to Your Marketing Strategy

Don’t underestimate the power of physical items when it comes to marketing your business or company. With these ideas, you’re sure to find a way to bring back print marketing.

So if you’re looking for a printing partner to help improve your marketing, then consider a full services printing company like us. We offer several different kinds of printings that can grow your business. If you have more questions about how you can better use print marketing, contact us today.

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Why You Should Work With a Company That Does Both Printing and Mailing

Why You Should Work With a Company That Does Both Printing and Mailing

There are plenty of businesses that rely on using printing sources. Printers can play a pivotal role in your marketing efforts and customer service.

Having a reliable printer is one thing, but imagine if you could partner with a business that handles printing and mailing. Using a company that does both printing and mailing can be one of the best decisions your business makes.

Are you curious about why you should consider using a duel printer and mailer? After you see all of the benefits, you’ll wonder why you haven’t switched services sooner.

Save Time

How much time does it take you to fold paper, fill, and address envelopes after you get back from the printer? Be sure to factor in transportation and setting everything up.

For some people physically mailing out materials can take hours. Imagine how much more work you’d be able to get done if you didn’t have to worry about the tedious chore of mailing.

When you work with a duel printer and mailer you won’t have to worry about taking time out of your busy day to handing mailing. They’ll be able to handle all aspects of getting things sent out and you’ll be able to focus on your important work.

Better Quality Control

Trying to work between two companies can be tough. Coordinating picking up and dropping off materials can get tricky. There’s also more room for error and miscommunication.

Working with a company that handles both printing and mailing can make managing quality controlmuch easier. Since everything flows through one company there’s less room for error.

It’ll also be easier to manage any mistakes. Imagine how much of a headache it is to fix printing errors on postcards and flyers after you receive them. You’ll lose precious time having to handle a reprint, then you’ll still have to manage sending everything out.

Working with a duel printer and mailer makes it easy to spot errors. You also won’t have to wait long to get everything done.

Save Money

Why pay two separate companies to handle your printing and mailing when you can just pay one to manage everything you need?

When you partner with a company that manages both printing and mailing, you may be able to save money in the long run. Aside from only paying one company instead of two, some duel service providers may be more willing to give you special deals and discounts.

If you do big orders you’ll be able to buy supplies in bulk from printers and mailers. Getting all of your printing materials, envelopes, and address labels from one place to another is much more efficient and cost-effective.

Meet Your Printing and Mailing Partner

Finding a company that can handle printing and mailing for your business is one of the best decisions you’ll make.  You’ll be able to save time and money, work more efficiently, and have better quality control.

Are you ready to start working with a printing and mailing partner you can trust? Regardless of what services you need, we’re ready to help.

Contact us today so we can start talking about the best way to handle your printing and mailing needs.

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7 Signs Your Business Should Use Direct Mail for Marketing

7 Signs Your Business Should Use Direct Mail for Marketing

Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.

However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.

1. Are You Trying to Let Others Know About You?

Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.

With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!

2. Are You Trying to Reach a Specific Audience?

Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.

You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!

3. Are You Looking to Draw People to Your Website?

If you’re looking to drive traffic to your website, direct mail could be perfect for you.  While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.

4. Do You Have Something to Promote?

This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.

5. Do You Want to Keep Current Customers Interested?

Of course! One way to do this is to send them periodic updates in the mail.

That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!

6. Are The Holidays Approaching?

Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!

Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.

7. Do Your Customers Know You Are Legitimate?

Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.

Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.

Interested In Direct Mail?

We help you get to your clients. In fact, Mod Mail can help with direct mail for you!

From printing to data processing and beyond, we partner with you! Learn more about our services today!

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5 Direct Mail Marketing Mistakes and How to Avoid Them

5 Direct Mail Marketing Mistakes and How to Avoid Them

Direct mail is a common technique that is used by businesses worldwide. However, even though it’s a common thing in business, there are still many marketing mistakes that are made.

In this guide, you’re going to find out some of the mistakes that you should avoid when it comes to direct mail marketing.

1. Not Having A Target Market

When you send your direct mail notifications to people, one of the worst things you can do is not know who you’re sending it to. Before you begin any marketing campaign, you should have a clear outline of the demographic that you’re targeting.

If you haven’t decided on the target market that you want your message to reach, you shouldn’t proceed to send your direct mail.

2. Have a Strong Call-To-Action

The call to action will help you get your target audience to do something, whether that’s purchasing your products or donating to the cause that your business believes in. It can be challenging for some people to create a strong call to action, but there are ways to move your audience to do what you’d like them to do.

3. Your Content

The content that you send out via direct mail should always be customized. The reason being is that your customizations will set you apart from the competition.

Customized content should also mean addressing your mail recipients by name and using words like “we” and ” together” to let them know that the services you’re offering them were created by you with them in mind. Also, ensure that the brand you’ve created shines through all of the content that you send.

4. Having No Goals

What is the point of your direct mail campaign? What do you want to achieve when everything is over? Not having definite goals for your direct mail campaign can waste money and valuable resources.

Ensure that before you begin working on the content you send in your direct mail notifications that there is something you want to accomplish. And once you’ve prepared content send test mailers before you send your final direct emails.

5. Not Making Value Known

If your direct mail begins by trying to sell the reader all of the significant aspects of your company, likely, they won’t continue reading. A potential customer wants to know how your business is going to value them.

Ensure that you lead your emails with how using your services will benefit them and why they’ll need you.

Direct Mail Marketing Mistakes Avoided

Regarding direct mail marketing mistakes, the things that we’ve listed above should be avoided at all costs. Direct mail done the right way can help to improve the business that your company gets, therefore, increasing your revenue.

If you’re looking to hire a reliable company and know direct mail, contact us. We’re a family-owned and operated business with the expertise to help you achieve all of your business marketing goals.

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5 Benefits of Direct Mail Services for Small Businesses

5 Benefits of Direct Mail Services for Small Businesses

Did you know that 56% of customers responded to the call-to-action in the direct mail email that they received from a company. This makes it extremely beneficial to use direct mail campaigns for your business.

If you’re still wondering about the benefits of direct mail services, you’ve come to the right place. Below you’re going to find a list of benefits that will help you decide to use direct mail for your business needs.

1. Improved Reach

When you use direct mail campaigns, you can improve the number of people that you reach. You can choose to target people based on age, gender, demographic, and more.

The beauty of direct mail is this ability to reach people who will help improve the revenue that your business is currently receiving.

2. Not As Complex

Another benefit of using direct mail is that it’s easier to use and understand than other marketing forms. This is crucial when you need to spend more time on the campaign versus the mechanics of how to get things done.

When it comes to direct mail, take your time to plan each aspect of the campaign, which will make for a more successful launch.

3. Digital Marketing Is Trending

Digital marketing is becoming more of a trend because people spend a lot of time on their electronic devices. The average person spends 5.4 hours on their phones.

Direct Mail can increase your visibility, while your ideal customers are not distracted by their devices. Therefore, you can ensure that tons of people see your direct mail campaign improving the likelihood of responding to it.

4. Improves Customer Relationships

Using direct mail can help to improve the relationships that you have with your customers and potential customers. When you use direct mail, you can customize the emails that you send out in a way that makes the client feel as if you’re speaking directly to them.

And when a potential customer feels that you care, it increases the likelihood of them continuing using your services.

5. Cost-Effective

If you find that as a small business, you don’t have the budget that you would like to allocate to marketing, then this is the perfect kind of marketing strategy for you. Direct mail is one cost-effective and can be achieved no matter what your budget is.

Also, with direct mail, you can decide what to spend your money on. If you want additional services, you can use the funds in your budgets for these services, and if you don’t want them, you don’t have to use them.

Advantages of Direct Mail Services

When it comes to direct mail services, there are a ton of advantages that can benefit your business. We’ve listed some of those advantages above and hope that by reading through these advantages, you understand why your company needs to use direct mailing.

If you’re searching for a company to help you improve your direct mail strategy, please contact us here at Modern Mail & Print Solutions. We’re a family run business that puts the customer’s needs before anything else because we want you to succeed.

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4 Questions to Ask Before Hiring a Direct Mail Company

When you’re looking for a direct mail company to help you with your direct mail campaign, there are some things that you need to know beforehand. Below you’re going to find some questions that you can ask before entering into a contract with a company.

For everything that you need to know, we encourage you to read this guide from start to finish.

1. What Services Do You Offer?

The direct mail company you hire must have other services they offer you. If you need help in other areas of your business marketing plan, you’ll be able to use the same company.

Versus having to find multiple companies to satisfy the needs of your business. When you choose a direct mail company, you’ll be able to access an abundance of resources that you may not have access to if they weren’t offered by this particular company.

2. Why Should I Hire You?

Before you hire a company, you must know what they can do and how they’ll help you improve your direct mail campaign. What makes them stand out from any of the other direct mail companies that could be of service to you and your business.

One of the ways that you can assess what they can do for you is to ask them to provide you with references and reviews. You’ll be able to look over the testimonials provided by businesses they’ve worked with in the past.

It’ll give you better insight into how they work and help you decide when it comes to hiring them. If they aren’t able to provide you with reviews or blatantly refuse, you may want to consider working with another company.

3. Will We Get Discounts Working With You?

In some cases, you may find that by working with a specific company you can get discounts in other areas. These discounts are important because they can help you save costs and use that to pay for other services offered by the direct mail company.

People who work closely with the direct mail companies may provide you with a discount for things. For example, this might include receiving a bulk discount with a large order. In other words, the larger the volume, the larger the discount.

There is a common rule with price breaks when it comes to printing. Print runs generally break at 250, 500, 1,000, 2,500, 5,000, 10,000 copies and so on. While you may only want 1,000 quantity, if you get 2,500 you may receive a price break.

This general rule applies to not only printing, but also with envelopes and postage. When conducting research for your campaign, work with your direct mail representative to get you estimates on your minimum and maximum quantity so you can understand the price breaks for your specific needs.

You can also save some money on what type of class mail your sending your campaign through. For example, first-class mail is more expensive but will be delivered faster, while standard is cheaper and more for ads and mass communication. There is also postal drop shipping which is a way to exchange dropping your mail further downstream into the postal system for additional postage discounts.

4. What’s Included In the Cost?

Before signing any contracts, you must understand what you’re paying for. Knowing what you’re paying for will keep you from being surprised by things in the future.

And having an itemized list of the things included in the costs will be beneficial for bookkeeping.

Hiring a Direct Mail Company

When it comes to hiring, all of the questioned listed above should be answered before you sign a contract. It will allow you to understand everything about the company before engaging in a business relationship.

If you’re looking for a reliable business and can answer the questions you need to ask, contact us here at Modern Mail & Prints. Let us help you achieve the results that you desire.

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