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5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

copywriting tips for postcard marketing

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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Postcard Marketing 101: How to Make Your Postcards Stand Out

Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?

postcard marketing tips

If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.

Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?

Keep reading to learn some postcard design tips and other ways to make your postcards stand out.

Decide on Your Message

Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?

If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.

Try to highlight more than one thing, and you run the risk of none of your messages getting across.

Make It Personal

If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.

Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.

People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.

Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.

Use Design Intentionally

All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.

Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.

Postcard Marketing Made Easy

When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!

Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!

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Your Guide to the Most Popular Printing Services

Your Guide to the Most Popular Printing Services

Market researchers expect the global online printing industry to reach $35.70 billion by 2028. Smart businesses that have realized the power of direct mail marketing.

With the help of online printing services, people can now order various products from the comfort of their offices.

Besides, you don’t have to worry about not being artistic enough. The best companies have a wide range of templates from which you can choose.

When picking a printing service, you must be careful about the quality of products. Here is a guide to the best online printing services.

1. Vistaprint Printing Service

Vistaprint tops the list because it offers the most efficient process which enables customers to design any product. What attracts consumers the most is the affordable rates.

Besides, Vistaprint has a wide range of products and offers free sample kits. The service also guides you on selecting artwork even though you have premade templates.

However, you can’t order products from them in a hurry because they take at least three days to ship. Besides, they have limited free shipping options.

2. Moo Printing Services

If you are looking for quality printing companies near me, then look no further. Despite being more expensive than most companies, Moo offers the best business cards.

Moo ensures that customers get value for their money by providing a sleek professional look. Further, the service offers free samples so that you know what to expect before committing to them.

Given the quality of the products, Moo doesn’t offer free shipping.

3. CanvasPop Printing Service

If your prints include more images than text, the CanvasPop online printing service would be ideal for you. They focus more on canvas and framed prints as opposed to any photo print products.

Also, they take time to handcraft their canvas prints. Therefore, they guarantee quality and distinct products.

If you order products from CanvasPop, the service assigns you a personal designer for your products. This ensures each custom piece is to your liking.

Moreover, CanvasPop guarantees a refund if you aren’t satisfied with the products.

4. Minted Online Printing Service

If your main focus is making occasion cards, then the Minted online printing service is ideal for you. The company has many independent artists that are committed to coming up with unique designs. It started as a platform to help artists share their designs and collect funds.

Aside from making prints, Minted offers electronic invites with customizable URLs. Besides, you can get their products at very affordable rates.

However, the service has few customization options, and you can only personalize their cards to an extent.

The Best Online Printing Services

The online printing services listed above are the best in the industry. They offer affordable and quality products. When looking for an online printing service, you must think about what is best for your business.

It doesn’t matter whether you are looking for professional business cards or artsy prints. The above printing services will offer the best quality.

Choose to work with a company that understands the urgency of direct mail marketing services. Feel free to contact us for any help with online printing services.

 

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Mail Matters: How Do I Get Direct Mail Leads?

Mail Matters: How Do I Get Direct Mail Leads?

Did you know that 54% of consumers say they want direct mail from brands that interest them? Direct mail is a great way for your business to get in front of prospective customers and see results.

But who do you send your promotional mail to and how do you convert them into leads? Continue reading to discover how you can start your campaigns and get more direct mail leads.

Direct Mail Strategy

There are two different strategies when it comes to direct mail marketing; saturation mailing and targeted mailing. Saturation mailing is sent to a group of people within a large segment.

Usually, this segment is based on geography. For example, a brick-and-mortar local supermarket could use the saturation mailing strategy to send out coupons within 5 miles of their store, regardless of demographics.

Targeted mailing, on the other hand, is when you refine your message to speak to a specific audience based on their interests and needs. For example, a college university could send direct mail to high school seniors and promote different majors based on the student’s interests.

Knowing your buyer and segmenting your audiences will help you determine which strategy is best for you and your business.

Audience Segments

Direct mail advertising is still known to be a successful tool to gain new customers. The most successful direct mail campaigns occur when companies know their buyer. Use your historical purchase data to understand your audience(s). Here are a few different segments you can use to create your target markets.

  • Geographic – physical location
  • Demographic – age, ethnicity, occupation, educational level, and gender
  • Behavioral – buying habits and interests

Segmentation will not only help you save money in the long run, but it will also increase the probability that you’ll see results.

Choose the Right Format and Style

The design of the mailer matters. While understanding your buyer, you always need to be sure your mailer is eye-catching. You can choose between brochures, business cards, direct mail postcards, catalogs, flyers, banners, and much more.

Each format communicates something different to the consumer so you want to be sure you have the right format for your business. For example, brochures can give lots of information about your company while a business card is very direct and to the point.

Be sure to also think about colors and layout so your mailer is easily digestible to the customer.

Messaging and CTA

Once you have your prospect’s attention, you want to be sure you give them the right information and a call-to-action (CTA). Start with your original goal for sending the mailer. Do you want them to contact you, use a coupon, or register for a mailing list?

Keep the messaging concise and digestible. Be sure to make the call-to-action noticeable and informative. Make it clear to your visitors where they will be going and what they can expect to find when they get there. Remember that once they take action, you’ve got your lead!

Direct Mail Leads

Now that you know who your buyers are, which format and style mailer you’re using, and what action you’d like your prospects to take, you’re ready to send your mailer! Following this outline will help you save money, target the right audience, and get more direct mail leads.

For more information on direct mail advertising, contact Modern Mail today!

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Direct Mail Marketing: The Role of Data Management

Did you know that direct mail response rates are five to nine times higher than any other advertising channel? Direct mail is known to be one of the most effective marketing tools out there, but is it right for your business?

data analysis for campaign results

One way to know is to analyze the data. With any marketing campaign, you should be aware of the statistics you’re collecting and how to analyze them for future campaigns.

Continue reading to learn all about direct mail data management and how it can help your business grow!

What Is Data Management?

Data management is the practice of collecting, keeping, and using data securely, efficiently, and cost-effectively to align with your business goals. These analytics can optimize your business initiatives to help increase your bottom line ie: sales, leads, etc.

Like many marketing channels, you’ll need data to showcase why you should continue to spend money on ad campaigns, including direct mail.

Collecting Data

In direct mail, there are a few different data points you’ll need to collect in order to be successful. This information can help you understand your customer and/or decide which assets are working best.

Target Audience

The first rule in any marketing campaign is to know your audience. One way to figure this out is to look at past purchases to see who your buyers are. Once you understand that, you can segment your buyers into different target audiences to get the most bang for your buck.

For example, you wouldn’t speak to a 65-year-old woman the same way you would speak to a 25-year-old man. If you send them the same message, you could be wasting your time, effort, and money. Once you’re able to collect this information, you can then target your messaging to relate to those specific groups which will likely increase your return on investment (ROI).

Conversion Rates

Once you start sending out your campaigns to your target audiences, you’ll have to find a way to track if they’re interested in your product and/or services. One way to do this is with your call-to-action or CTA.

Some examples of good, trackable CTA’s are coupon codes, QR codes, email registration links, downloadable links to e-books, and more. These CTA’s will help you track who is taking action from your direct mail campaigns. That data will then help you calculate your conversion rate so you know if your campaigns are actually working.

A/B Testing

Another great way to collect data is through testing. When you first start a new campaign, it’s hard to know what will work and what won’t. Try experimenting with split tests.

Split tests, or A/B testing, is a way to find out which messaging or graphics are working best for your segmented audiences. For example, you could test brochures vs. flyers, or two different CTA’s, to the same target audience to see which has a better conversion rate.

Analyze

There is no point in collecting data if you’re not going to analyze it. Analyzing data can help you see which messages need to be tweaked, which audiences are the most likely to buy, and much more. Analyze your data to help improve your marketing efforts.

Direct Mail Data Management

Now that you know which data to collect, it’s time to start your direct mail campaigns! For more information on which direct mail services are right for you, contact Modern Mail today!

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5 Reasons Why Direct Mail Marketing Is Better Than Email Marketing

We live in a highly digital world, where social media reigns supreme and people are tied to their mobile devices more than ever. So would you believe that physical mail is one of the best forms of marketing right now?

Believe it.

direct mail vs email

Studies show that 41% of people in the United States are eager to check the mail each day. In fact, direct mail is better than e-mail in a lot of different ways.

Keep reading so that you can learn about the benefits of direct mail marketing, and why you should prioritize it over e-mail.

1. Direct Mail Gets Better Engagement

Engagement is the name of the game for any form of marketing that you look into.

This is one of the greatest benefits of direct mail since it gets better engagement than e-mail marketing. You can easily hit delete on an e-mail, but people interact with direct mail with more engagement since it’s a physical object.

You’ll love the engagement that you get when you also find ways to leverage it with your marketing campaigns.

2. People Value Tangible Keepsakes

Many people are choosing to go minimalist and decrease clutter in their lives right now – e-mail included. Throwing away something physical requires more of a decision.

In fact, in this day and age, people appreciate tangible keepsakes over digital communication. This gives direct mail more longevity since you can send out mailings that people can see every day, reminding them of your brand.

3. It Gives a More Personal Feel

Direct mail gets sent directly to your recipients’ homes — it doesn’t get more personal than that. This personal feel can reap huge rewards for you and build brand equity with your customers.

The trust that you build with direct marketing will keep paying off for the long term. Direct mail services companies will work to personalize every piece of e-mail so that you can build on this benefit.

4. You Don’t Need People to Opt-In

Direct mail is more likely to hit its target because there’s never a need for people to opt-in. As long as you have their mailing address, you can count on your mail hitting the mark.

This is one less barrier of entry that you need to worry about with this form of marketing.

5. Direct Mail Weeds Out the Competition

Finally, you’ll appreciate the fact that there’s far less competition right now with direct mail. Everyone is fighting for digital real estate at the moment, which opens the door for more opportunity with physical mail.

When there’s less noise to contend with, you’re far more likely to get the results that you’re looking for.

Embrace the Benefits of Direct Mail Marketing

These benefits of direct mail marketing will carry you far when you’re trying to enhance the reach of your brand and business. Now that you know more about email vs direct mail, it’s time to find the help of a company that can assist you.

Modern Mail & Print Solutions can help you out with whatever you need. Take time out to contact us on our website, or pick up the phone and dial 1(888)430-6245.

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How to Choose the Right Direct Mail Marketing Service for You

Direct mail marketing is an investment with a high ROI. Advertisers spend an average of $167 per potential customer and earn back $2,095 worth of purchases.

This method is one of the best ways to reach your customers because it’s more personalized. You’ll have 5-9 times higher response rates, 90% open rates, and 42% read rates.

Creating these campaigns is difficult without the right company to help you, so read on to learn how to find the best direct mail marketing service.

Reputation and Reputability

Get a clear sense of a direct mail company’s reputation before you even think of hiring them. Find examples of their past campaigns, ask for references, and look at reviews.

Services

There are several services you should look for from a direct mail marketing agency. They include in-house printing and designers and campaign tracking.

Printing and design are more about how your campaigns look, but finding out how successful they are is just as important.

76% of marketers fail to use behavioral data to guide their campaigns. This leaves them in the dark about whether their efforts are successful or if changes need to be made.

The company you choose should have everything you need for your campaign in one place, provide their services quickly, and always be ready to offer support and direct mail marketing tips.

Mailing List

70% of consumers find direct mail more personal than interacting online. This is a useful trend to take advantage of because it makes them feel more connected to and eager to buy from your brand.

The problem is that you can’t personalize your campaigns if you don’t know who or where your potential customers are. This is why direct mail marketing services should present you with a custom mailing list.  It should be catered to your campaign and full of leads in your area.

Find out how often the company updates its lists and check all the addresses it includes with the Post Office CASS and the NCOA or National Change of Address records.

Cost

Hiring a direct mail marketing service saves you money on postage because you can take advantage of their lower rates. Make sure the company you’ve chosen can give you these discounts.

There are other ways to save money using direct mail as well. Ask about any discounts on bulk orders, specific mail classes, or drop shipping.

There are also hidden costs to look out for. Get an itemized list of everything you’re paying for to ensure you’re not overcharged and save time during the bookkeeping process.

Working With the Best Direct Mail Marketing Service

A direct mail marketing service helps you take advantage of the benefits of direct mail, including personalization and higher response rates. This impact will only increase if you take the time to find the right one.

Look at their reputation, the services they offer, how they develop mailing lists, and how much they cost. These factors determine whether or not they can create an effective direct mail marketing campaign for you.

Modern Mail & Print Solutions is a direct mail marketing company with experience and proven results. Contact us today to learn how we can help your business.

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Top 5 Benefits of Direct Mail Advertising

Did you know there were 31.7 million small businesses in the US in 2021? How many of those companies could benefit from your services? The answer is probably a lot, and you need to let them know about your company and tell them why they should buy from you. A cost-effective way to do this is through direct mail marketing.

But, how can you be sure this is the right advertising channel for you? After all, you’re constantly bombarded with ads for digital marketing. The truth is that there are plenty of reasons why direct mail marketing is an excellent strategy that can provide a better return on investment than other less profitable advertising methods.

Read on to learn about the fantastic advantages of direct mail marketing.

1. Personalize Your Message

You can achieve a high level of personalization with a direct mail marketing campaign. When an envelope comes through a prospect’s door, they see that you know their name and have taken the time to send a letter offering them a service or product.

This can create a deeper connection than sending an email. With electronic communications, people may think you are only taking two minutes to spam thousands of consumers simultaneously over the internet.

2. Benefit from Less Competition

How many emails arrive in your inbox every day? Probably too many to read them properly. But, you have much less competition when you launch a direct mail campaign as your letter will be hand-delivered by a postal worker. It goes straight into the hands of a prospect, increasing your open rates.

3. Deliver a Lasting Document

Print marketing creates a physical document that people can keep. Even if your marketing material does not lead to an immediate sale, you may find a customer calls you at a later date because they have kept your letter in a desk drawer.

4. Perform Split Tests to Optimize Campaigns

You can optimize your campaigns to reduce direct mail advertising costs. For example, you could run two different campaigns side-by-side and analyze the results. When you determine which one was most effective, you can continue sending this type of content.

This is an excellent way to streamline your adverting techniques and receive an excellent return on your investment.

5. Enhance Your Marketing Campaigns

Direct mail marketing can complement and enhance your overall advertising strategy. In the modern era, a digital marketing strategy is important, but you can also run a direct mail promotional campaign at the same time to increase your company’s brand awareness and remain prominent in the minds of your customers.

Contact Modern Mail & Print Solutions Today

Modern Mail & Print Solutions is a market-leading direct mailing company with years of industry experience. We get to know our customers, taking the time to understand their needs before designing and implementing custom marketing campaigns for their business.

We take pride in our outstanding client retention rate and receiving the majority of our work from word-of-mouth referrals.

For a consultation and a free quote, contact the Modern Mail & Print Solutions team today.

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Digital vs Offset Printing With Modern Mail: Why Choose Offset?

Are you considering digital vs offset printing for your next order? The global commercial print market is valued at more than 411 billion dollars in 2020.

There’s a lot of printing to choose from. Making decisions is easier when you trust the business you are working with.

Are you looking for a direct mail service that will treat you like a partner?

Digital vs Offset Printing, What’s The Difference?

Digital printing uses toner or liquid inks to get the job done. It doesn’t use plates to transfer the ink onto the paper.

When you choose an offset printing press, your print job is made into a plate.  The ink is transferred from the plate onto a rubber sheet.  Then the rubber sheet is used to roll the ink onto your printing surface.

Size Matters

When you’re looking at large print runs, offset printing is a great option.  The more you print, the cheaper it gets. Even though the initial setup costs are higher, the larger run makes the cost worth it.

Digital printing is ideal for smaller runs because the setup costs are lower.

Let’s Get Personal With Digital Printing

Variable data jobs allow you to make a change on each piece you print.  That little change allows you to customize each piece with someone’s name or other personal information.

This option is available when you use digital printing.  It makes each piece unique, and it’s a great marketing tool. It can be used on labels or postcards, letters, or other documents.

Background images can be changed, or you can use different artwork for customers in different locations.

The Pros of Choosing Offset Printing

One of the main benefits of offset printing comes into play when you’re printing larger print runs.

It’s a more cost-effective way to go.  The more you print, the cheaper it gets when you’re looking at the cost per item.

When you’re using specialty colors and inks, offset printing machines are the best choice. It allows you more creativity as metallic and custom inks are available for use.

You can choose to print on larger sheets of paper when you’re using offset printing. Special papers or papers with a custom finish can be used as well.

Offset printing is generally considered to create a higher quality product.

Digital Printing Advantages

Sometimes you only have a small printing job. When you’re considering offset vs digital printing, it’s good to consider setup costs.

Digital printing is a good choice for small runs because the setup costs are lower. It’s great for variable data jobs.  The software can accommodate different addresses on each piece. That allows you to personalize each piece.

When you’re going with black and white, digital printing is the cheaper alternative.

This Business Partnership Will Support You

At Modern Mail, we are committed to helping your business grow.  Our professional staff is ready to fulfill all of your direct mail needs.

Bring us your ideas, and we will work with you to decide between digital vs offset printing. We will work within your budget while focusing on providing a quality solution for your business.

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What to Look For When Choosing Direct Mail Solutions

When it comes to marketing, it can feel like it’s so easy to go wrong. If your customers aren’t aware of you, they can’t buy from you. But how can you make sure they know who you are?

If your marketing efforts aren’t working well, consider direct mail printing. With the right direct mail solutions, you reach new customers and build awareness.

In this era of digital saturation, you can reach them using printed mail campaigns. Working with a direct mail company can give you an advantage over your competitors.

Wondering what you should know before sending a direct mail campaign? Keep reading to find out what you need to be aware of when it comes to direct mailing services.

Printing Options

You’ll want to make sure the direct mail company you’re working with has experience. They’ll need to be reliable. Ask to see direct mail examples from past campaigns.

Check the quality of the mailings. Many direct mail companies will offer design and high-quality printing services in-house.

Print materials create connections with potential customers. Your customers will appreciate the high-quality, personalized materials they receive from you.

Mailing List Quality

Check how targeted your mailing company is when it comes to its audience. You’ll want to make sure your mailings are arriving at the right doorsteps. That way you can build up positive associations with your brand.

Direct mail is an affordable way to raise awareness of your company. You can also use it to foster new connections and build up leads. But you’ll want to make sure the quality is acceptable as this is your chance to reach your new customers.

Ask the mailing company if they CASS certify their data. Run by the Post Office CASS certifications ensure the addresses are accurate.

Ask them how often they update their address lists. They should cross-check with the National Change of Address records. A reputable company with check their mailing lists against the NCOA regularly.

Speed and Tracking

Check with the company about how they plan to track the success of your direct mailing campaign. They may offer mail tracking options for you as well as other analytics.

You’ll also want to consider their timelines. When you’re choosing a company, look for one that works quickly.

It may be good to work with a company that offers its own printing services. In-house printing means they can rapidly produce high-quality mailings for you.

Choose the Right Direct Mail Solutions for Your Business

When you opt for direct mail solutions, you have the chance to win over new customers. Now you know a few of the things to be aware of before you choose which company you’d like to work with.

By keeping track of their quality and ways of working, you’ll be sure your direct mail campaign is a success.

Are you interested in learning more about how direct mail can benefit your business? At Modern Mail, we have years of experience partnering with businesses. Get in touch with us; we look forward to hearing from you!

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