Let Modern Mail Be Your One-Stop Printing Shop

Let Modern Mail Be Your One-Stop Printing Shop

Modern Mail & Print Solutions offers one-stop printing services for all your marketing and office needs. We can handle any size project, from small print jobs to large-scale print runs. By creating pieces at our 25,000-square-foot facility, we avoid quality concerns as well as timing issues associated when sending out material to a third party for production; this way, it’s always fresh off the press! In addition, our skilled technicians are committed to producing exactly what you need – every time – from business cards and letterhead to simple flyers, postcards, brochures, and presentation folders to complex multipart promotions like direct mail campaigns.

Offset Printing

Cost-effective and ideal for high-volume print runs, offset printing is the original and time-tested print option that offers the most comprehensive surface print materials.

  • Full-color offset printing (CMYK)
  • Offset PMS match printing (both 1 and 2 colors)
  • Envelope Jet printing
  • UV coating
  • Bindery services that include collating, punching, and die cutting
  • Saddle stitching
  • Custom folding

Digital Printing

Digital Printing services are perfect for small print runs and special projects that require variable data printing, such as one-to-one marketing or personalized direct mail.

Modern Mail & Print Solutions offers the latest digital print technology that minimizes press setups for quicker turnarounds. We use high-speed digital presses powered by Kodak that give you the best possible image quality, the best turn times, and some of the most competitive prices in town. The benefits of digital printing include the following:

  • Short Run Order Capability
  • Cost Effective
  • On-Demand Orders with Faster Turnaround Times
  • Ability to be highly personalized
  • Only Print what is Needed

Variable Data Printing

Variable data printing is a type of digital printing that allows businesses to send personalized mailings from a database to their customers by changing text, graphics, or images without slowing down the presses. It’s an excellent way for businesses not just to increase their response rates but also to make sure each piece of marketing material is explicitly tailored towards that individual customer!

Professional Bindery Services

Once you’ve printed your mailings, how will you present them to your customers? At Modern Mail, we have a full range of bindery equipment in-house to meet all your presentation needs, including:

  • Die Cutting
  • Custom Folding
  • Perforations
  • UV Coating Creation
  • Punching
  • Booklet Collating
  • Perfect Binding
  • Saddle Stitching

Our team is always here to help you with all your commercial printing needs. At Modern Mail, we pride ourselves on being accessible to all our clients while producing top-quality print work promptly and efficiently. Our full-service printing is powered by the best state-of-the-art equipment the industry has to offer. Altogether, our four decades of experience and know-how make Modern Mail & Print Solutions a valuable resource for printing clients nationwide and keep them returning, time after time.

When you need your job done right and quickly, look no further than Modern Mail & Print Solutions. We guarantee high-quality and excellent service on every order and are here to make sure you “wow” your audience. Contact us today to get your project started. We are here to help your business thrive!


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Why Print Mail is Still Relevant in a Digital World

Why Print Mail is Still Relevant in a Digital World

There is no denying we live in a digital world. It is hard to escape the constant onslaught of technology, from our phones to computers to TVs. But, with so much emphasis placed on the digital age, you might wonder if print mail is still relevant in today’s digital world.

The answer is yes! Print mail may not be as prevalent as it once was, but it still has a place in today’s world – and there are plenty of benefits to using it over digital marketing. Let’s take a look at a few of those benefits now.

Print mail is more personal.

When you send someone a piece of print mail, it feels more personal than an email or other digital communication. The recipient can hold the mail in their hands, making it feel more special and important.

Print mail is more likely to be noticed.

In a world where we are constantly bombarded with emails and other digital communications, print mail stands out. Think about it: how many times have you skipped an email or ignored an ad on a website? The fact is, print is more likely to be noticed and, as a result, more likely to be read.

Print mail is more trustworthy.

In today’s world, we are constantly bombarded with fake news and other information that can be difficult to trust. Print mail feels more trustworthy because it is a physical piece of paper that we can hold in our hands.

What kind of print mail is right for you?

Now that you know the benefits of print mail over digital marketing, you might wonder what kind of print mail is right for you. There are a few options, and the best choice will depend on your specific needs and goals.

Direct mail

Direct mail is a type of print mail that is sent directly to potential customers. It is an effective way to reach many people with your marketing message.


Postcards are another type of print mail that can be used for marketing purposes. They are often less expensive than other types of print mail, making them an excellent option for small businesses or businesses on a tight budget.

Brochures + Catalogs

Brochures and catalogs are great ways to showcase or provide potential customers with more information about your product or service. They are usually more expensive than other types of print mail, but they can be worth the investment if you want to reach many potential customers.

If you want to make your marketing more effective, add print mail to your marketing mix. Print mail is still highly relevant in today’s digital world and can help you achieve your marketing goals.

Modern Mail & Print Solutions is your one-stop shop for all your direct mail marketing and printing needs. For more than 40 years, our family-owned and operated mail company has been providing expert professional services to businesses in Hillsborough and Pinellas County and the Greater Tampa Bay area. We can help you select the print options that best suit your needs. Call us today!

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How to Save Money on Your Direct Mailing Campaign

How to Save Money on Your Direct Mailing Campaign

Direct mail is much more personal than other forms of advertising. Customers are far more likely to pay attention to a piece of direct mail explicitly addressed to them than to an ad they see on a billboard or in a magazine. This personal touch can help you build better relationships with your customers and ultimately save money by keeping them loyal to your brand. However, while direct mail is a great way to reach your audience, it can also be expensive. Here are a few tips on how to save money on your direct mailing campaign.

Target your audience

You can target your audience more specifically with direct mail than other advertising forms. This allows you to save money by not wasting your advertising budget on ads your target customers will never see. In addition, by targeting your mailing list, you are only sending pieces to people who are likely to be interested in what you have to say.

Where do I buy a mailing list?

You can purchase mailing lists from various sources, both online and offline. However, it is crucial to ensure you buy a quality list from a reputable source. A good mailing list will be accurate and up-to-date, which is essential for saving money on your direct mail campaign.

How often should I mail?

Your mailings will depend on various factors, including your budget and the type of product or service you’re promoting. However, as a general rule, it is best to mail more often to generate interest and then space out your mailings as people become more familiar with your brand.

Use a Bulk Mail Service

If you are sending a large number of pieces, you can save money by using a bulk mail service. These services provide discounts on postage for companies that are mailing a large volume of pieces.

Test different approaches

Don’t be afraid to experiment with your direct mail campaigns. Try different approaches and see what works best for your business. You can find the most effective and cost-efficient way to reach your target audience by testing different strategies.

Use recycled paper

Recycled paper is often cheaper than new paper and is also better for the environment. So if you’re looking to save money and be eco-friendly, using recycled paper is a great option.

Keep your design simple

The more complex your design, the more expensive it will be to print. If you’re looking to save money, keep your design simple and focus on the content of your piece.

At Modern Mail & Print Solutions, we recognize that direct mail is the only marketing vehicle that allows businesses to target the right prospect, at the right time, with the right message. Contact us today if you are interested in learning more about our industry-leading print and mail solutions. We are your one-stop shop for in-house printing, mailing services, and marketing, and we are confident we can show you how to save money on your direct mailing campaign. We are here to help!

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What Should a Business Postcard Include?

What Should a Business Postcard Include?

A business postcard can be a great way to promote your product or service. They are relatively inexpensive to produce and can be sent to a large number of people very easily.

There are several reasons why direct mail postcards are still an effective marketing tool. First, direct mail is a physical medium that allows businesses to stand out in a world where most marketing is digital. In addition, direct mail is a personal medium that allows businesses to connect with their customers on a more personal level.

When designing your business postcard, there are a few things you should keep in mind to ensure that it is effective.

Include a Strong Offer or Headline on Your Next Business Postcard

First, your postcard should have a strong headline that will grab your reader’s attention. The headline should be followed by a short description of what your business is all about and what you are offering. You can also make the offer the headline. Be as direct as possible with your offer and make it as appealing as you can. Some examples of offers include discounts, free shipping, or a free trial.

Eye-Catching Graphics

Make sure that your postcard is eye-catching and easy to read. Use images and colors that will stand out and draw in readers. The image you use should represent your business and be relevant to your offer. They should be placed prominently on the postcard.

Easy to Understand Call to Action

Your postcard should be easy to understand and contain clear instructions on how to take advantage of your offer. Include a call to action that is direct and easy to follow. Don’t bury it in the postcard – make sure your call to action stands out. Some examples of this include “call today” or “visit our website.”

Logo and Contact Information

It is also important to include your company logo and contact information on the postcard. This way, recipients can easily find out more about your business and get in touch with you if they are interested in what you are offering. Don’t forget to include your physical address so they have some idea of where you are located.

Social Media Handles

Finally, make sure that your postcard design includes links to your social media platforms so that recipients can connect with your business online. They can also check out samples of your products or service through your social media platforms.

A Few More Things for Your Next Business Postcard . . .

Don’t send out too many postcards in a short period of time. You don’t want to overwhelm potential customers or end up in their trash because they are sick of receiving mail from you. Second, track the results so you can see what’s working and what’s not. This will help you fine-tune your business postcards in the future.

If you follow these tips, your business postcard will be much more effective in promoting your service or product. Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you get started!

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Is Direct Mail Good for Small Businesses?

Is Direct Mail Good for Small Businesses?

If you’re a small business owner, you’re probably wondering if direct mail is the right way to go. Many people seem to think so—and for good reason. Direct mail can be a great way to reach out to potential customers and remind current customers about your business. The average return on investment for direct mail is $4.09 for every $1.27 spent

In this post, we’ll discuss what direct mail is, how it works, and why it might be a good fit for your small business. Let’s get started!

What is direct mail and how does it work?

Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers. The goal of is to generate leads or sales from the recipients. To do this, businesses must first compile a list of people to target with their direct mail campaign. This can be done by purchasing a list from a data provider, using public records, or generating a list of leads through your own marketing efforts.

Creating a successful campaign

Once you have your list of potential customers, it’s time to start crafting your mail piece or campaign. This can be a letter, postcard, flyer, or any other type of physical mailer. You’ll want to create something that will stand out and grab the attention of the recipients. Once your mail piece is created, you’ll need to print it out and address each envelope (or use a service that will do this for you). Finally, it’s time to drop your letters in the mail and wait for the responses to come rolling in.

The benefits of direct mail for small businesses

Is direct mail a good fit for your small business? First, it is a great way to reach out to potential customers who might not be familiar with your business. If you’re just starting out, or if you’re trying to break into a new market, direct mail can help you get your foot in the door.

Second, direct mail is personal. In a world where we’re bombarded with marketing messages everywhere we turn, it can be nice to receive something in the mail that feels like it’s just for us. This personal touch can help you build a relationship with your customers and make them more likely to do business with you in the future.

Finally, direct mail is relatively affordable. You don’t need to spend a lot of money to get started, and you can easily scale up your campaigns as your budget allows.

Tactics to increase response rates for your campaign

Here are some specific tactics you can use to increase the response rate for your campaign.

  • Start with a strong offer and use persuasive copy. People are more likely to respond if they feel like they’re getting a good deal. So, make sure your offer is something that will pique their interest.
  • Use eye-catching visuals. Make sure it’s visually appealing so it stands out from the rest of the mail your customers receive.
  • Keep it short and sweet. Your potential customers are busy people so get to the point. Get your message across quickly and you’ll be more likely to get a response.
  • Make it easy to respond. Include a call to action such as a URL, phone number, or QR code so they can take action right away.

If you’re thinking about adding direct mail to your marketing mix, don’t hesitate to give it a try. With a little planning and some creative thinking, you can create a campaign that’s sure to get results.

At Modern Mail & Print Solutions, our family-owned mailing and printing business has been providing dependable, high-quality services in the Tampa Bay Area for over 40 years. Whether you hire us for mailing services or a print job, we’ll make sure you are delighted with your order.

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3 Effective Direct Mail Marketing Strategies for Small Businesses

3 Effective Direct Mail Marketing Strategies for Small Businesses

Direct mail marketing is an excellent way to reach potential customers. It’s also a great way to build brand awareness and generate leads. Here are 5 direct mail marketing ideas that will help you grow your business.

#1 Create an Eye-Catching Piece

A well-designed piece of direct mail can make a big impact on your prospects. Make sure your design is eye-catching and attention grabbing. You should use bright colors and bold fonts to grab the reader’s attention.

The first thing you should consider when creating a direct mail piece is what type of message you want to convey. You’ll want to choose something that will catch the attention of your audience. For example, if you’re trying to sell a product, you might use a picture of the item. If you’re selling services, you could include a coupon or offer. Whatever you decide to send, be sure to keep your message short and sweet.

The first thing you should know about direct mail marketing is that it works best if you use a mailing service that specializes in direct mail marketing. You’ll want to find one that offers high quality printing and design services at affordable prices.

#2 Include a Call-to-Action

One of the most common mistakes with direct mail is not having a call to action. This means that the recipient has no idea what to do next after reading the letter. If you’re sending out a newsletter, include an opt-in form at the bottom so people can sign up for more information.

The first thing you should include in your direct mail campaign is a call to action. You want to get your recipients to take some kind of action. For example, if you’re sending out a newsletter, you could ask them to sign up for your email list. If you’re sending out postcards, you might ask them to visit your website. Whatever you choose, make sure that you include a clear call to action.

If you’re sending out postcards, you could offer a discount code or coupon. Whatever you choose, make sure that your call to action is clear and easy to understand.

#3 Focus on a Specific Audience

You should focus on a specific audience when creating your direct mail campaign. For example, if you’re targeting women who live in a certain area, then you should send them letters that address issues relevant to women in that area.

When it comes to direct mail marketing, there are two main types of campaigns: those that focus on one specific audience and those that aim at a broad group of consumers. The first type of campaign is usually more expensive because it requires a lot of research into the demographics of your target market. However, if you’re able to narrow down your audience, you’ll be able to create a much better message that resonates with them.

The first step to successful direct mail marketing is to identify your audience. You want to focus on a specific group of customers who share similar interests and needs. For example, if you’re selling health products, you might choose to send a mailing to women who are pregnant or nursing. If you sell home improvement supplies, you could target homeowners who are remodeling their kitchens. Once you’ve identified your audience, you’ll be able to create a targeted message that appeals to them.

Let’s Get Started on Your Next Direct Mail Campaign

Our team of experienced and knowledgeable professionals are ready to work with you on your next direct mail marketing campaign. Give us a call today!

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Why You Need To Learn About Variable Data Printing

Why You Need To Learn About Variable Data Printing

Variable data printing allows you to add custom text, images, logos, and even videos to your printed materials. It’s an easy way to personalize your marketing materials without having to pay for expensive customization options.

What Is Variable Data Printing?

Variable data printing (VDP) is a type of print production where each piece of paper has its own unique design. This means that every copy of a document looks different than any other. VDP is also known as variable data printing because the design changes based on the data entered into the machine.

The process of variable data printing involves using a computer to print customized information onto paper. You can use this technology to create unique labels, business cards, brochures, flyers, postcards, and other marketing materials. With VDP, you can customize your printed material with different fonts, colors, graphics, and text. In addition, you can use this method to create personalized products such as mugs, t-shirts, mouse pads, and coasters.

The Benefits of VDP

There are several benefits to using VDP. It allows businesses to personalize their materials without having to pay extra for custom designs. It saves money by reducing the number of copies needed. And it helps companies stand out from competitors who use standard templates.

In addition to being cost-effective, variable data printing offers many other benefits. For example, it helps you save paper and ink because you’re able to print multiple copies of the same document using different fonts, colors, and sizes.

Using VDP allows you to create direct mail campaigns that are more personalized to your target audience. Each direct mail piece looks and feels as if it was desgined specifically for the recipient and helps your business build a connection to the recipient and increases the likelihood that the recipient may become a customer.

Designing for VDP

With variable data printing, you can choose from hundreds of fonts, colors, sizes, and layouts. It also allows you to add custom graphics, logos, and photos. And because it’s so customizable, you can use it to make your own unique designs.

The process of variable data printing (VDP) involves using a computer program to create a digital file that contains all of the information needed to print a specific design onto a piece of paper. Once the file has been created, it is sent to a printer where it is converted into a physical object.

The best thing about variable data printing (VDP) is that it gives you complete control over what goes into each piece of print. You can choose from a variety of fonts, colors, sizes, and layouts. And if you want to change something later, you can easily update your files.

Let’s Get Started on Your Next Direct Mail Campaign

Our team of experienced and knowledgeable professionals are ready to work with you on your next direct mail marketing campaign. Give us a call today!

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How to Choose the Right Direct Mailing Service for Your Business

How to Choose the Right Direct Mailing Service for Your Business

Direct mail marketing still yields the highest ROI (return on investment), lowest cost-per-lead, and the highest conversion rates of any medium. The world may have gone entirely digital, but traditional mail still has a solid place in marketing.

The world has become so over-saturated digitally that direct mail is the only way to get valuable information to our customers. Also, direct mail is still a critical component for both B2C and B2B products and services.

The trouble is, how do you choose an exemplary direct mailing service for your business? Keep reading to find out what you should consider when choosing a direct mail service.

12 Features of a Quality Direct Mailing Service

It is always best to work with professionals who have sufficient experience in a specific field. Choosing a direct mail company that focuses on direct mail is ideal. Modern Mail has over 40 years of experience serving businesses in the Tampa area.

A direct mailing service that offers flexibility will mean that you can change your marketing strategy as needed. Your marketing campaigns will become better customized. And your customer satisfaction will improve.

Make sure that your direct mail service cares about data security and privacy as much as you do. The company should be transparent about its data processing practices and privacy policies. Secure data will reduce the risk of clients’ information getting leaked.

Find a company that will cover the entire mailing process. This service will cut out the need to coordinate with multiple subcontractors and speed up shipping. A company that has a turn-key solution will help you get better postage rates.

Choose a direct mail service that doesn’t treat you like just another number. You want a company vested in your interest and cares about your success.

Ask The Right Questions

Ask if there are minimum batch sizes or volume limits. In the past direct mail services required massive batch sizes. Having the option of smaller batches helps you run highly targeted campaigns.

Ask if they can tell you what works in direct mail marketing. If you are used to digital marketing, you might need extra guidance. Having an experienced direct mail service help you with your campaign is a huge benefit.

Ask about what direct mail formats they handle. Not all direct mailing services handle all formats, and some formats perform better than others. Variable Data Postcards see an increase between 2 and 7% over the normal average.

Ask if they do direct mail A/B split testing. Split testing lets you compare which message or offer works best. You can track which message resonates best with buyers and put best practices in place.

Let Modern Mail Help With Your Direct Mail Campaign

Direct mail marketing is a highly effective marketing strategy for your business. Even in a digital world, people still prefer to look at and buy from physical flyers and ads.

Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you with your direct mail campaign.

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5 Great Postcard Copywriting Tips to Engage Your Prospects

5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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How To Use and Choose a Direct Mail Fulfillment Service

How To Use and Choose a Direct Mail Fulfillment Service

For business owners, direct mail campaigns can provide mixed results. If your marketing materials end up at the wrong addresses, they end up in the garbage. However, working with the right direct mail fulfillment service can help you keep new customers and bring in more profits.

Let’s explore how direct mail fulfillment works, some statistics about using this time-tested marketing technique and how to find the right service for your business.

What Is a Direct Mail Fulfillment Service?

Direct mail marketing takes many forms. To entice customers to work with their company, a business may send various types of materials through the mail directly to potential customers and people who have signed up to be on their mailing list:

  • Newsletters
  • Postcards with coupons
  • Brochures and flyers
  • Announcements
  • Self-mailers
  • The classic catalog
  • Magazine inserts

A direct mail fulfillment service handles the logistics so business owners don’t have to spend hours addressing envelopes, combing through mailing lists and making trips to the post office. By partnering with a company that provides direct mail fulfillment for businesses, owners can focus on daily operations.

How To Use and Choose the Right Direct Mail Marketing Service

A direct mail fulfillment service makes that happen by addressing your mail correctly, packaging it beautifully and sending it out on-time. Many of these services need your mailing list and marketing materials. You have to go to other vendors to create those.

However, if you want a direct mail marketing service to handle everything and streamline the process, look for one that offers:

That means you only need to approach this kind of company with a goal, budget and some information about your company’s consumer base. They’ll handle the rest and keep you updated.

Is Direct Mail Marketing Worth It?

While marketing today is seemingly dominated by emails and e-commerce, a recent study of 240,000 consumers shows that direct mail marketing isn’t just alive and well — it’s potentially up to five times more lucrative than sending promotional emails alone.

According to the US Small Business Administration, 76% of consumers will discuss mail from a brand they know while 68% will throw away unwanted mail immediately. When handled correctly, direct mail marketing creates organic, valuable word-of-mouth buzz.

Great! Where Can I Find a Company That Does All That?

If you’re looking for a company that handles direct mail marketing from start to finish, Modern Mail & Print Solutions of Florida has the staff and equipment to make it happen.

Need to develop a mailing list based on your most productive customer segments? We can do that. Want a graphic designer to improve or create new direct mail marketing materials? Our staff is ready. There’s no need to go to another vendor.

At the end of it all, we use cutting-edge printing and packaging equipment to put attractive marketing materials in the right hands. Let us show you why some of Tampa’s biggest companies have trusted us for over 40 years with all of their direct mail fulfillment service and marketing needs. Contact us today for small-business customer service and big-business execution.

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