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4 Flyer Design Tips to Capture Your Target Customer

4 Flyer Design Tips to Capture Your Target Customer

There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.

Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.

1. Be Stingy on Your Words

Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.

Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.

Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.

2. Choose a Central Image

For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.

This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.

This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.

3. Include the Essentials

As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.

You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.

Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.

4. Highlight Your Brand

All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.

To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.

This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.

Making Use of Your Top Flyer Design Tips

Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.

Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.

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The 5 Best Ways to Advertise Locally: Get More Reach

The 5 Best Ways to Advertise Locally: Get More Reach

Thanks to digital advertising technology, you can market your services to locations all over the world! And yet, the most relevant audience is the one that’s right around the corner.

For any company, the key to success is effective local advertising. This is true whether you have one location or many.

So, to help you out, we’ve written you this guide. In it, we outline the 5 best ways to advertise locally.

Rise to the top in your local community with these expert tips.

1. Combine Traditional and Digital Advertising

One of the biggest mistakes advertisers make is trying to choose whether to focus on digital or traditional advertising efforts. In reality, the best advertising strategy employs both of these working together, especially when advertising locally.

For example, your advertising posters and signs can include a QR code. This effectively leads local, physical passersby to your digital advertising channels.

You can also achieve this on your printed ads with a hashtag that directs physical traffic to your social media account. Or invite viewers to join your text club via printed media. Consider this for magazine ads as well as posters and signs.

2. Direct Mail Marketing

The above point can also be achieved with direct mail marketing. Besides that, DMM is the most successful way you can advertise locally regardless.

You know the recipients are all in the immediate vicinity of your area of operation. Plus you can target recipients even more specifically if you wish. Or simply send out to the entire local area.

Going back to the above point, your mailer is an excellent alternative for those who don’t wish to join your email newsletter. List it as an option next to your email newsletter signup on your website. Use your newsletter to offer exclusive discounts and notify locals of weekly sales.

3. Double-Up with Geotargeting Plus Billboards

Another way to combine digital marketing with traditional is with geotargeting. If you have a billboard displayed in your local community, you can create geotargeted digital ads to accompany them.

Set the location of your geotargeted ads as the same location where your billboard is visible. Then, some who pass by will notice your billboard, while others will see your ads on their mobile device.

Whether they’re looking at their screens or out the car window, almost everyone in that area will see your ad. Many of them might even see both, giving your ad double emphasis.

4. Partner with Compatible Businesses

Don’t go it alone. Two heads are better than one, a cord of three strands isn’t easily broken, etc.

The point is, surely you and some of the businesses around you can partner up for mutual benefit. If a reputable, nearby business has services that compliment your own, talk to them about a business deal.

You can refer clients to them and vice versa. Print out brochures for them to display and display theirs at your business. Everyone wins.

5. Make Headlines

Lastly consider how you might make local headlines. Is there a special project you can start or event you can host that will benefit your community?

Contact local news outlets that can cover the story. This is positive local advertising that’s 100% free, minus the cost of the event/project.

You might also consider writing a column for a local publication, one that showcases your expertise in your field.

The Best Ways Advertise Locally

Keep this list and apply what you’ve learned here today. If you don’t, your competitors might beat you to it!

Don’t be a small fish in a big pond. Be the biggest brand in town. Use these tips to advertise locally.

For more great marketing ideas, check out these Top 3 Direct Mail Marketing Trends for 2020.

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Geographical Marketing Works and It Can Work for You in Largo

Geographical Marketing Works and It Can Work for You in Largo

One of the best ways to plan a direct mail campaign that fits your goals is with geographical marketing. When you target your audience by the geographic areas that your business serves, you are more likely to land in the mailboxes of potential customers who are close enough to use your business.

Using geography marketing helps you maximize your direct mail budget dollars. This is done by excluding mailing areas that reach an audience you don’t serve. In Largo, this strategy can be more detailed than choosing a zip code to drop a mailer. You might be surprised at how targeted an effective geotargeting can be! Here’s how it can help your Largo-based business!

Strictly Location

If your business serves a wide range of customers in a delivery area of 5 miles, geographic marketing makes it simple to select a radius of 5 miles from your business location for your next mailer. Why waste valuable marketing dollars mailing to a full zip code if part of that code is outside of your service area?

Limit the production costs and postage expense of mailing to people who might never be your customer by using geographical marketing to reduce your mailing size while targeting potential customers in your service area.

Add Demographics 

Within your service area, you can apply geographic segmentation to fine-tune your mailing area. Not everyone who lives in every household is a potential customer.

Segmentation allows you to learn a little more about the people living in the households in your mailing area. Then compare that data to your current target customer base. Your best potential customers are people who look and behave similarly to your existing customers! Targeting those look-alikes through your direct mail campaigns helps increase the potential response from your mailing.

You can also tailor the content of your campaign to reflect the demographics of your target mailing area. For example, if households in your area have an average income range, focus your mailing’s message on how your business services fit into the needs of a typical household in that income range.

Get Local

What’s happening in Largo? Customize mailings and target mail dates that can capitalize on the local activities in Largo.

Send mailings that offer sales that coincide with local events. Encourage local festival attendees to bring their mailer in for a free gift. This can apply for a special discount on an item or service too. Use your local knowledge of the Largo area to build a relationship with the potential customers in the households of your service area.

Geographical Marketing is Personal and Relatable!

Lastly, unfortunately most people take one look at the Bulk mail in their mailbox and toss anything that isn’t relative right in the trash. To help your direct mailings stand out from the mailbox clutter, use geographical marketing to target a specific customer area and then customize your direct mail piece so that it relates and is personal to those potential customers using variable data printing.

Geography marketing helps you use your direct mail strategy cost-effectively by reducing your print and postage costs! Above all, contact Modern Mail & Print Solutions to help you craft your next direct mail campaign with geotargeting for better results!

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Combining Digital and Print: Your Guide to Integrated Direct Marketing

Combining Digital and Print: Your Guide to Integrated Direct Marketing

Customers are more demanding than ever. For marketers and business owners, it may feel like you’re expected to read minds.

You have to create the right marketing messages, deliver them to the right person, through the right medium. That can feel like an impossible task, but it is possible with an integrated marketing campaign.

Integrated campaigns combine the print and digital worlds to create maximum impact and ROI.

Are you ready to learn more about creating an integrated direct marketing campaign?

Let’s get started!

1. Use Your Direct Mail Piece to Get Attention

When you create an integrated direct mail campaign, you need to plan out a customer journey. You move them from first becoming aware of your company to the point where they’re ready to take action.

Your direct mail piece can the place to generate awareness. It has to be designed to capture attention. You should have a strong headline, a clean design, and have text to support the headline.

2. Give People a Reason to Go to Your Website

The most important thing on your direct mail piece is the call to action. Without the call to action, your mail recipients won’t know the next step in the journey.

Some people may visit your website out of curiosity or to learn more about your company. With a specific call to action, you’re directing people to take action by visiting a landing page

Instead, you can give them a reason to visit your website. You can offer a free guide or an online quote. That can help you build your email list and tell people what your company is about.

3. Create a Retargeting Campaign

This is the point when your marketing campaign truly becomes integrated. You can place a tracking cookie on your website or landing page. Once people visit your website, the tracking cookie can be used to deliver display ads or ads on Facebook.

That ad can bring them back to your site, which can increase your chances to convert them. This ensures that the people who visit your site without taking action still have your brand in front of them.

4. Repeat the Process

Your strategy shouldn’t depend on only one direct mail piece to make an impact. It takes a sustained effort over time to get the best results.

You need to plan your direct mail campaign to last over multiple mailings. That will increase the traffic to your landing page and increase conversions.

Integrated Direct Marketing Campaigns Work

You need to reach your customers where they are with your marketing messages. You have to reach them through online and offline means.

An integrated direct marketing campaign can bridge the gap between digital and print. These campaigns can be created to deliver your brand message multiple times in a variety of ways. It’s a way to expand your brand without investing in pricey forms of advertising.

These campaigns can increase conversions and deliver ROI. Contact us today to find out how you can start your direct mail campaign.

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Which of These Direct Mail Sizes Is Right for Your Campaign?

Which of These Direct Mail Sizes Is Right for Your Campaign?

A successful direct mail campaign requires a lot of decisions. From choosing the right colors to the content and the right package size, the combination of details can make or break your campaign.

Different paper and envelope sizes can communicate different things to your audience. Understanding standard sizes and how letters and envelopes best fit together can also save you some money on your campaign. Before you put the pieces of your next mailing together, keep reading to learn more about direct mail sizes.

Small But Mighty

One of the simplest direct mailings to create is the USPS postcard size mailer. With minimal space and weight, a postcard mailing is easy to create and inexpensive to mail. To get the best pricing for a postcard mailing, make sure your design fits the post office specifications for machinable processing and presort pricing.

Postcards should be no more than 4-1/2 x 6 inches, and they can be no smaller than 3-1/2 by 5 inches. Use a postcard to send a quick update or special offer to your list.

Say More With a Letter

Many direct mail campaigns include an outer envelope and a letter. Depending on the response you want from the mailings, you could also include a return envelope. A letter-sized mailing gives you more space to speak to your customers. Tell a story or include a flier that offers more space for details and graphics than you can get from a postcard-sized mailing.

The post office has specifications for letter sizes, too. A Number 10 envelope is one of the most common sizes for mailing letters. It’s machinable and works with first-class, third-class, or presort mailing options. To help make sure more of your letters arrive in mailboxes, follow the USPS guides for different letter sizes and specifications.

Remember that weight matters, too. To save money on postage, keep your letters under an ounce. When your package weighs more than an ounce, you pay a higher postage rate.

Bigger Isn’t Always Better

Sometimes it pays off to make an impression with a larger, flat mailing. A 9×12 mailing is impressive and stands out from smaller pieces of mail in a mailbox. However, the larger the flat size of your mailing, the more expensive it is to print and mail.

Make sure you have the budget to create a more significant mail piece, including higher costs for large envelope postage. Choose the right audience to receive this kind of unique, high-end mailing. High-end customers or donors might take notice of a bigger mail piece. However, for a bulk mailing to a broader audience, a standard letter might be more cost-effective for your campaign.

Choose the Best Direct Mail Sizes For Your Campaign!

Depending on what you want out of your campaign, the ideal direct mail sizes can make a difference. Test different sizes to find the best combination of paper sizes and postage class.

When you’re ready to design, print, and mail your campaign, contact us! We’ll guide you through the creative and production processes to help make sure your direct mail campaign is a success!

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How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

Did you know that 18 to 34 year olds have the best response rate to direct mail campaigns? It sounds counter-intuitive, but this young generation is so inundated with online spam that they self-filter harshly. Direct mail is a quieter form of communication and makes it easier to have your marketing message heard.

So how can you tell if marketing mail is right for your campaign strategy? Use this guide to determine if you should include direct mail in your marketing.

What Is Your Goal?

There are four stages of the customer life cycle, to make your mailings effective, you need to speak to the stage the customer is in.

  1. Prospect
  2. Warm lead
  3. Ready to buy
  4. Current customer

If someone is a prospect, then you want to establish trust and communication by offering them something of value. Accomplish this by directing leads to your website for a downloadable guide.

You’ll establish trust by not pushing the sale and communication by requiring an email for download. This is key because 56% of consumers think print marketing is the most trustworthy form of marketing.

Customers in the ready to buy phase can be encouraged by offering an incentive. You can push the sale harder at this point by reminding them why your company and product is the right choice.

Targeted Marketing

Direct mail lets you target demographics that are harder to target online. These include marital status, age, and household income. Use direct mail to target your audience offline and then bring them into an online conversation.

The most obvious use of targeting is for geographic regions. This is especially helpful if you have a localized business.

Personalized Touch

Direct mail marketing can enable you to have that personalized touch that consumers crave. It’s no secret that personalization has become the marketing standard in the last few years. About 80% of people are more likely to give their business to a company that makes the extra effort for a personalized experience.

You can start that experience with direct mail that personally speaks to the receiver. Then direct them to a landing page on your website that directly addresses their problem.

Your Business Is Local

If your business is local or you host local events, then direct mail is a great way to target those who live in the area. You can supplement your online efforts and ensure you reach the exact people you want to target.

Be sure to have one call to action that brings them back to your website or event page for more information. This can help you determine its effectiveness while continuing the conversation and building trust.

Try Marketing Mail Today

Isn’t it time you added print marketing to your campaign strategy? You could use marketing mail as its own campaign or have it supplement your online content marketing efforts.

Our knowledgeable team can help you create an effective campaign while also targeting the ideal audience for your marketing materials.

Contact our team today and let us create a modern mail and print solution for your business.

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Top 3 Trends in Direct Mail for 2020: What it Means for You

Top 3 Trends in Direct Mail for 2020: What it Means for You

In 2020, digital marketing strategies are all the rage. But that doesn’t mean that direct mail has become obsolete. In fact, the opposite is true — it’s popular more now than ever before.

Why? Because digital marketing yields stellar response rates along with alluring targeting capabilities.

However, 2020 spells a brand-new year for direct mail in a number of ways. The question is, are you ahead of the curve when it comes to direct mail marketing?

Here’s a rundown on the top three trends in direct mail that are shaping the advertising industry in 2020.

Let’s jump in!

1. Customization

One of the top trends in the direct mail world this year involves personalizing this type of mail for customers.

Direct mail personalization has grown exponentially during the past decade. However, it is anticipated to improve even more thanks to the advent of artificial intelligence, or AI, technology.

AI is enabling marketers to find out more about the preferences and behaviors of their target audiences. This will allow you to make stronger connections with your customers, which can drive them to more quickly make purchases from you.

Examples of direct mail personalization include using the customer’s name in the place of “Current Resident,” and including custom images in the mail versus stock photos.

2. Design in Direct Mail

Personalized direct mail designs are also expected to grow dramatically in 2020.

This is essential because you’ve got only a few seconds to capture your prospective client’s attention. Sending direct mail featuring a creative, eye-catching design is the best way of achieving this.

For instance, try to include insightful yet simple graphics along with genuine photographs. You could even incorporate three-dimensional elements into your direct mail to make your mail interactive.

Using bold typography is yet another smart design technique that can elevate your direct mail in the eyes of potential customers.

3. Combining Direct Mail with Digital Advertising

Integrating direct mail with digital campaigns will also be increasingly popular in 2020.

This is important considering that the majority of customers use at least three marketing channels when looking at buying a product. For instance, they may see your product in a social media ad and then also see the same product in one of your direct mail offers.

This approach is helpful for boosting sales rates, particularly when you have detailed consumer data to back it up.

How We Can Help

We offer top-of-the-line mail and print solutions designed to help you to reach the right audiences for your offerings.

We take pride in operating our company at high ethical standards and meeting our customers’ needs with excellence.

Our family-owned business stands out in the industry in that we are honest and affordable. In addition, we are capable of handling projects of any size thanks to our cutting-edge and dynamic method for delivering the best solutions every time.

Get in touch with us to learn more about the latest in direct mail marketing, and start using this tool to boost your bottom line in the months ahead.

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Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

When your business has a campaign that needs solid advertising, what do you do? Buy a radio spot? Shoot out an email blast?

A direct mail campaign is proving to be one of the best ways to advertise. Studies show that while only 20 to 30 percent of emails get opened, approximately 80 to 90 percent of direct mail is cracked opened.

Furthermore, direct mail has a 3.7 percent response rate compared to the 2 percent for mobile campaigns, 1 percent email, and 1 percent social media.

Keep reading to learn about effective direct mail examples.

Direct Mail Examples

Direct mail is advertising sent to customers through the mail. Companies can research and then target customers they believe would best benefit from their service. You can make the cost of direct mail worth it by knowing how to grab people’s attention from the start with these ideas.

1. Postcard Campaign

Postcards take up less space, cost less to send, and advertise fully for anyone who touches them. Thus, they sit among some of the best examples of direct marketing mail.

A typical postcard costs 35 cents, but with bulk mailing, direct mail postcards will cost less. Furthermore, anyone from the postal clerk to the sorter to the carrier to the actual recipient will see what your business is all about. So, you’re spreading the word while saving yourself money.

2. Go Big

Picture your direct mail among a stack of mail on a counter. What will make yours stand out?

In short, size matters. Make your mailer stand out by making it bigger.

You can even do this with postcards. Some USPS programs allow you to mail postcards as large as 12 inches by 15 inches.

If you do not want a big card, make a thick card. Use thicker stock to make sure your card withstands the shipment process.

If you’re using an envelope, make it bulky. Curious people want to see what you have inside that envelope.

3. Content: Sell the Offer

Other examples of mail idea involve content. Make your content focus on selling the offer and not the product. If you have a great offer for your recipient, center the message of the mailer around that offer.

For example, if you have a massive sale coming up, focus on that more than you focus on what you sell.

4. Don’t Forget Anything

Direct mail only works if you have all of the information on the mailer. Remember to include important dates, places, and contact information. Center your message around the customer.

Direct mail ideas like this one are critical for ad campaign success

5. Enhance the CTA

The CTA is the call to action at the end of your direct mail content. It directs the reader to do something.

Make your CTA bigger and bolder than the rest of the text.

Also, make the response format clear. Should they email you? Call? Come down to the store in person?

Direct Mail Success

Direct mailing examples like these will make your direct mail stand out among all of the other pieces in a recipient’s mailbox. If you make your piece big and bold and focus on the client, you will win.

For all of your mailing needs, contact us.

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Direct Mail Response Rates: What Mail Marketers Want You to Know

Direct Mail Response Rates: What Mail Marketers Want You to Know

What’s one of the biggest challenges with sending out direct mail? Getting a response.

The response rate is the metric that marketers use to determine the success of a mailing. The higher the response rate, the better the chance you have to grow your business.

Increasing your response rate will give you more bang for your marketing dollar. On average, advertisers spend $167 per person in direct mail. If you want to get a great return on that investment, read on for the top tips from mail marketers.

1. Know Your Market

What is it about your target market that would make them need your service? That’s what you want to address in your mailer. You need to address the “pain points” of your target market.

A dentist’s office can send out a mailer that addresses the fears of potential new patients. Many people fear going to the dentist. In this instance, the dentist can show how their approach helps patients overcome that fear.

2. Use a Good List

There are a number of things that will impact your success rate. The quality of your list is one of them. A list from three years ago might be inexpensive to purchase, but it won’t do you any good.

Before you send out your direct response mail, process the data you have to make sure your mail pieces are being sent to the right place.

For example, if you’re running a political campaign and you want to remind Democrats who is running for what office. You want to send it to registered democratic households. People move frequently and there’s a chance that you could be sending your campaign lit to registered Republicans.

3. Have a Call to Action

What’s the next step someone needs to take after they read your mailer? That’s a call to action. You need to communicate that with your readers.

A restaurant might include a coupon to invite people to visit. A plumber or a landscaper may have people call for a free estimate.

Whatever that next step is, make it clear and stand out in the design. Remember, people are going to look at your direct mail piece for a few seconds.

You only want to have one call to action. Trying to jam several calls to action into a mailer will only create inaction.

4. Have a Clean Design

You have to resist the urge to put everything great about your business in a direct mail piece. Think like your target market. They get the mail, flip through it, and look at it quickly before they decide what to do with it.

You have to get your point across in just a few seconds. The design of your direct mail piece will have a huge impact

You want to have a headline that stands out – that should be enough to get their attention. Have a couple of images, but not too many as that will clutter the mailing piece.

Mail marketers approach design in a way that encourages the reader to take the next step. The purpose of the headline is to look at the text and images.

The text and images are done in a way that brings readers to the call to action. The call to action is crafted to get people to convert.

Top Tips From Mail Marketers to Increase Response Rates

When you invest in a direct mail campaign, you want to make sure you get the best response rate possible. The tips that the best mail marketers use to increase response rates include understanding the target market, using a call to action, and having a clean list.

Are you ready to start your next direct mail campaign? Contact us today to find out about our direct mail services today.

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Don’t DIY: What to Look for In Direct Mail Marketing Companies

Don’t DIY: What to Look for In Direct Mail Marketing Companies

Did you know direct mail marketing companies can save you money on your mail advertising campaign? It’s true. Hiring the right company is cheaper than handling the campaign yourself.

But beware. Hiring the wrong company can actually increase the cost instead.

So how can you know what to look for in a direct mail marketing company? Just keep reading.

In this guide, we’ve listed all the factors of a great direct mail company. For a successful campaign, hire a direct mail provider that meets these criteria.

In-House Designers

As crucial as graphic design is to your direct mail campaign, it should be a standard feature of direct mail marketing companies. But it isn’t.

Many direct mail companies don’t offer design services at all. That leaves you to find and hire yet another company to design your mailers, in addition to the company you’re paying to mail them. What a waste of time and money!

Other direct mail companies do offer design services, but not their own. With the money you pay for “their” design services, they outsource to a third party graphic design company anyway. You’re literally paying them to pay someone else to design your ads.

That means you don’t even have direct communication with the person who determines what your mail ads look like. This disorganized approach leaves way to much room for error.

Unless you already have a graphic designer on your payroll, never hire a direct mail company that doesn’t design.

Marketing Skills

Secondly, your direct mail company should also be experienced in marketing. Yet, surprisingly, many direct mail providers know very little about this.

They mostly just print and mail—how does that help you? You could do that yourself.

A good direct mail marketing company is one that has years of experience processing hundreds of campaigns for various industries. They’ll have the wisdom and insight to know the best type of direct mail advertising campaign for your business. This wisdom includes which postcard size is best and how to target, or retarget, the right audience.

Also, direct mail companies with marketing skills will be able to track the success of your campaign. One of the biggest benefits of direct mail marketing is how easily and accurately the results can be tracked. However, that won’t matter if your direct mail company knows nothing about tracking marketing metrics.

Mailing Lists

Furthermore, your marketing-savvy direct mail company will provide you with relevant mailing lists. Or, better yet, they’ll create a custom mailing list for you based on your company/campaign and their own extensive pool of resources.

To reiterate, that’s a list of qualified leads from an experienced direct mail marketing company in your local area. There is no better mailing list you could possibly wish for than that.

Pricing

The pricing of direct mail services depend on a lot more than the products and services you choose. Here are a few hidden costs to watch out for.

First, if you’re paying for design services, how much will it cost to revise a design you aren’t satisfied with? Some companies will allow a certain number of revisions for free, while others charge a fee.

 

Also, how much will the service save you on postage? Many long-established direct mail companies get special postage rates because of deals they’ve made with the postal service. This way, they can charge you less postage than you’d pay if you mailed your advertisements yourself.

Meanwhile, other companies charge you the same postage the post office would. Steer clear of these. There’s no reason you should have to pay full postage plus all the fees the direct mail provider charges you.

Know What to Look for In Direct Mail Marketing Companies

Don’t let the knowledge you’ve gained today go to waste. Bookmark or print out this page for reference. Then, use this checklist when comparing direct mail marketing companies to ensure a successful campaign.

Now, read How to Make a Direct Mail Marketing Budget.

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