When your business has a campaign that needs solid advertising, what do you do? Buy a radio spot? Shoot out an email blast?
A direct mail campaign is proving to be one of the best ways to advertise. Studies show that while only 20 to 30 percent of emails get opened, approximately 80 to 90 percent of direct mail is cracked opened.
Furthermore, direct mail has a 3.7 percent response rate compared to the 2 percent for mobile campaigns, 1 percent email, and 1 percent social media.
Keep reading to learn about effective direct mail examples.
Direct Mail Examples
Direct mail is advertising sent to customers through the mail. Companies can research and then target customers they believe would best benefit from their service. You can make the cost of direct mail worth it by knowing how to grab people’s attention from the start with these ideas.
1. Postcard Campaign
Postcards take up less space, cost less to send, and advertise fully for anyone who touches them. Thus, they sit among some of the best examples of direct marketing mail.
A typical postcard costs 35 cents, but with bulk mailing, direct mail postcards will cost less. Furthermore, anyone from the postal clerk to the sorter to the carrier to the actual recipient will see what your business is all about. So, you’re spreading the word while saving yourself money.
2. Go Big
Picture your direct mail among a stack of mail on a counter. What will make yours stand out?
In short, size matters. Make your mailer stand out by making it bigger.
You can even do this with postcards. Some USPS programs allow you to mail postcards as large as 12 inches by 15 inches.
If you do not want a big card, make a thick card. Use thicker stock to make sure your card withstands the shipment process.
If you’re using an envelope, make it bulky. Curious people want to see what you have inside that envelope.
3. Content: Sell the Offer
Other examples of mail idea involve content. Make your content focus on selling the offer and not the product. If you have a great offer for your recipient, center the message of the mailer around that offer.
For example, if you have a massive sale coming up, focus on that more than you focus on what you sell.
4. Don’t Forget Anything
Direct mail only works if you have all of the information on the mailer. Remember to include important dates, places, and contact information. Center your message around the customer.
Direct mail ideas like this one are critical for ad campaign success
5. Enhance the CTA
The CTA is the call to action at the end of your direct mail content. It directs the reader to do something.
Make your CTA bigger and bolder than the rest of the text.
Also, make the response format clear. Should they email you? Call? Come down to the store in person?
Direct Mail Success
Direct mailing examples like these will make your direct mail stand out among all of the other pieces in a recipient’s mailbox. If you make your piece big and bold and focus on the client, you will win.
For all of your mailing needs, contact us.