Direct mail marketing still yields the highest ROI (return on investment), lowest cost-per-lead, and the highest conversion rates of any medium. The world may have gone entirely digital, but traditional mail still has a solid place in marketing.
The world has become so over-saturated digitally that direct mail is the only way to get valuable information to our customers. Also, direct mail is still a critical component for both B2C and B2B products and services.
The trouble is, how do you choose an exemplary direct mailing service for your business? Keep reading to find out what you should consider when choosing a direct mail service.
12 Features of a Quality Direct Mailing Service
It is always best to work with professionals who have sufficient experience in a specific field. Choosing a direct mail company that focuses on direct mail is ideal. Modern Mail has over 40 years of experience serving businesses in the Tampa area.
A direct mailing service that offers flexibility will mean that you can change your marketing strategy as needed. Your marketing campaigns will become better customized. And your customer satisfaction will improve.
Make sure that your direct mail service cares about data security and privacy as much as you do. The company should be transparent about its data processing practices and privacy policies. Secure data will reduce the risk of clients’ information getting leaked.
Find a company that will cover the entire mailing process. This service will cut out the need to coordinate with multiple subcontractors and speed up shipping. A company that has a turn-key solution will help you get better postage rates.
Choose a direct mail service that doesn’t treat you like just another number. You want a company vested in your interest and cares about your success.
Ask The Right Questions
Ask if there are minimum batch sizes or volume limits. In the past direct mail services required massive batch sizes. Having the option of smaller batches helps you run highly targeted campaigns.
Ask if they can tell you what works in direct mail marketing. If you are used to digital marketing, you might need extra guidance. Having an experienced direct mail service help you with your campaign is a huge benefit.
Ask about what direct mail formats they handle. Not all direct mailing services handle all formats, and some formats perform better than others. Variable Data Postcards see an increase between 2 and 7% over the normal average.
Ask if they do direct mail A/B split testing. Split testing lets you compare which message or offer works best. You can track which message resonates best with buyers and put best practices in place.
Let Modern Mail Help With Your Direct Mail Campaign
Direct mail marketing is a highly effective marketing strategy for your business. Even in a digital world, people still prefer to look at and buy from physical flyers and ads.
Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you with your direct mail campaign.