When it comes to choosing a direct mail partner, there are a lot of factors to consider. From the design and printing to the mailing list and postage, it can be hard to know where to start. Here are a few things to remember when looking for a company to handle your next direct mail campaign.
Define your goals for direct mail
Using direct mail for marketing campaigns can provide a great way to reach your target audience quickly and effectively. Your first step? Defining your goals:
“For my direct mail campaign, I’m hoping to provide a direct line of contact to potential customers by sending valuable coupons and new product alerts directly to their doorsteps.
“With this direct mail campaign, I aim to increase brand recognition and build a solid customer base loyal to my products and services.
“My final goal is to achieve a high return on our direct mail investment, meaning that I expect each email campaign to bring in more sales than it costs me.”
Through direct mail campaigns, marketers seek ways to ensure their company remains competitive in the marketplace.
Research and compare potential partners
Researching and comparing different companies before committing to one is always best. First, look closely at what each company offers – are there any specialties or unique services that could give you an edge? It might also be helpful to consider their reputation and client base when evaluating potential partners.
Ensure they offer the right mix of features
When choosing a direct mail partner, not only do you want a company that will provide every necessary service you need, but most importantly, one that offers the right mix of features such as personalization, design, and print and mailing options. It pays to do your due diligence and find the direct mail partner who checks off all boxes.
Assess their customer service
For direct mail companies, customer service can be a dealbreaker. Many direct mail companies advertise stellar services at a low cost and make big promises, but their customer service could be the difference between a successful campaign and getting scammed. When evaluating direct mail companies, pay attention to how responsive they are to your inquiries and concerns. Ensure you get all the answers you’re looking for promptly.
Make sure they’re affordable
No direct mail company can succeed unless its service is reliable and affordable. People today are looking for direct mail companies that offer competitive prices and discounts for bulk orders. This ensures clients can order direct mail services in large quantities, helping them to save time and money in the long run. Those direct mail companies that offer our customers great value for money are well on their way to attaining a healthy dose of client loyalty and satisfaction.
Modern Mail has been in the industry for over 40 years with a proven track record in direct mail services. We understand the nuances of creating successful strategies and campaigns and tracking results efficiently. We offer a turn-key solution, doing both the print and mail in-house instead of jobbing certain parts out. This allows you to get the best postage rates, rather than settling for a flat per piece price where the mailer makes the extra money on postage instead of you saving it. Contact us today!