What Is EDDM Direct Mail Marketing, and How Does It Benefit Your Firm

Did you know that 40 percent of Americans say they look forward to checking their mail every day? This includes people of all ages. In the current climate, people look forward to getting their mail more than usual.

These facts may be why you’ve thought about using direct mail for your next marketing campaign. You might be wondering specifically about every door direct mail (EDDM) and if it is the right fit. During these uncertain times, as businesses start opening back up, EDDM could be a great marketing tool to use to attract new clients. For example, it can assist businesses with reaching local prospects to your location.

Since the outbreak of the COVID-19 pandemic, most consumers are trying to shop and eat local to help their communities. Spend your marketing dollars wisely and consider using a tool that is cost effective and allows you to easily market to those closest to you.

What is EDDM, and what benefits does it have for your business? This guide has all your answers.

What is EDDM?

Every door direct mail is a Postcard service that allows businesses an easy way reach potential prospects within a postal carrier route. This is a unique service offered by the United States Postal Service that allows business to send targeted direct mail without the hassle of owning a mailing list, postal permit or doing mass mailings.

 What Are the Benefits of EDDM?

EDDM’s biggest benefit is the potential reach to local prospects to their business.  The program was designed with the small retail/restaurant in mind, allowing them an easy way to send direct mail to those businesses and residents closest to their location. There is no mailing list needed. So, you can select the postal carrier routes you want to mail to and you can facilitate your own mailings without owning a mailing permit.

With the EDDM program, you can get your cards printed, bundled and mailed out to the retail post offices all on your own, for a low postage rate of $.225 apiece. For larger EDDM mailings, you have the ability to leverage a mail house. Here you can see increased postage savings of close to $.06 apiece.

Can Your Business Benefit?

EDDM is a great beginner program for businesses that are looking to get into direct mail. This is because it allows those with a small marketing budget a way to test the waters easily.  In fact, it can be used by both small and large companies looking to target local prospects closest to their location. However, it was specifically designed to help provide a way for restaurants, pharmacies, Dr. Offices and other retail businesses to get their message out quick and effectively to those that live closest to their location.  

 Craft a Great Campaign with the Right Printer 

All pieces in an EDDM mailing campaign must meet guidelines set by the USPS. Your printer will know these guidelines. Plus, they can help you work within them. Make sure the piece you use qualifies as a FLAT or you will be unable to qualify for the EDDM Postage rate.  There are other minimum requirements for using this program. Keep in mind that you have to hit complete carrier routes within a zip code. Learn more details on the USPS website.

 Are You Ready to Start?

You started by asking, “What is EDDM?” Now you’re wondering how to get moving and grooving.

The best thing to do is talk to an expert in the industry.  They can help you assess your direct mailing marketing needs and help you design your first or next EDDM campaign. Above all, contact us about any questions you have about EDDM.