The Dos and Don’ts of Sending Direct Mail Flyers
Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?
Read on to find out.
1. Do Include a Specific Call to Action
When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.
In short, this means the action that you’d like for the customer to take.
Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.
Having a singular, specific goal is how you see real results from direct mail marketing.
2. Don’t Cram in Too Much Information
One of the biggest mistakes we see in direct mail campaigns?
Companies that include far too much information on their flyers and other pieces of marketing mail.
We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.
Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.
Put the most important piece of information up top, and use plenty of negative space in the design.
3. Do Remember to Proofread
Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.
Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.
4. Don’t Let Poor Design Ruin Your Campaign
Above all, focus on clear, clean, and unique design for your campaign mail.
We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.
They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.
Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.
Ready to Send out Your Own Mail Flyers?
When you’re ready to send out your business mail flyers, make sure you work only with the best.
That’s where we come in.
We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.
Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.
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