In 2018, the Direct Marketing Association reported a 4.4% response rate on direct mail campaigns. In comparison, the average email response rate clocked in at 0.12%, 97% lower than direct mail results.
Direct mail is a marketing avenue you don’t want to sleep on. Here are our top marketing strategies and direct mail solutions to test today.
Direct Mail Marketing Strategies, Personalized
Direct mail campaigns are personal. You’re trying to reach your target consumer or client at their home or office address. They will receive your letter, postcard or package. Then, they will bring it into their home or office space.
So why not make your mail contents personal as well? Customers with an emotional tie to brands have a 306% higher LTV (lifetime value) according to Motista in 2018. Cultivate an emotional connection through personalized messaging and at-home mail today.
Personal Messages for Each Customer
Consider custom printing customer names onto your direct mail. If you have separate address lists, you can also write custom messages dependent on each list.
For past purchasers, remind them of your best-selling item or service and offer them a discount code for future business. What about newsletter subscribers who have never purchased from you? Remind them of your most engaging newsletter articles and link them to your best-selling service.
At the end of the day, personalization works. Personalized emails can produce transaction rates 6x higher than non-customized emails. It’s time to incorporate a personal touch into all your client communication and new direct mail campaigns.
Simulate Networking by Sending Business Cards
Direct mail campaigns can be more than simple sheets of paper. Use different textures of paper or even small samples from your e-commerce business. Sending a branded sticker may be in-niche for artists. Even sending a simple business card can leave a big impression.
Take a look at our complete business card guide to create an on-brand card that directs customers to your e-commerce store or leads contact.
Finally, give away your business cards at in-person events. You can also include them inside your direct mail campaigns. Paired with a personal message, your new clients will be able to save your physical card. You’ve now created an in-person connection for the considerably lesser cost of direct mail campaigns.
Sending Direct Mail En Masse
Executing a direct mail campaign can be intimidating. How will you design your letters? Or how will you get them printed? How will you send them to the hundreds or thousands of individuals on your mailing list?
Consider partnering with a trusted business partner that can combine printing and mailing services all in one. This will remove your headaches and even make your campaigns more effective. Here at Modern Mail, we excel in pairing printing and mailing services to match your brand.
Read more on our direct mail service page today and contact us for a campaign quote. Above all, we can’t wait to help you create and execute high-response direct mail marketing strategies at competitive rates.