With the advent of email, it was predicted that good old fashioned snail mail would become redundant. In fact, the opposite has happened. As your email inbox fills up with junk mail and spam, the arrival of a physical letter can be a real event.
This is an event that can be capitalized on by anyone who owns a business. The envelope can be a great marketing opportunity and to help you utilize it, we give our top five tips for creating custom envelopes.
1. Experiment With Shape and Size
The first thing you can do to really make your custom business envelopes pop is to experiment with the shape and size. Who said that envelopes have to be a rectangle shape? Try to move them around so you have anything but a boring rectangle, to make them stand out in the mailbox.
The size is the next element you should play with. Tiny, small envelopes often invoke intimacy and friendship, like tiny gift cards and presents. Big envelopes signal something good is on the way, like a parcel or important documentation.
2. Balance Colour With White Space
Balance is the key to grabbing attention with custom mailing envelopes. Too much color and your mail could look like a promotional junk mail items. Too little, and it will blend into all the other letters and items of mail.
Colors will stand out more if they are balanced on a white background. Use complementary colors, tied into your graphic design and marketing aesthetic. Ideally, you should be sticking to around one or two colors on an envelope.
3 Give Thought to the Paper
Give as much thought to the material the envelope is made from as to what you will put on it. Ideally, you want to be using high quality, high-grade paper. People will be able to see and feel the difference, making them more likely to open this upmarket delivery.
Secondly, anything printed on a high-grade paper will instantly look better. Fonts will be sharper, colors will be bolder. Do not spend time and effort making a killer envelope to see it fade and look weak on bad quality stock.
4. Use the Logo Sparingly
Of course, you want customers to see the logo of your company. It shows what you are and increases brand awareness. However, it can not be the only item on-page, neither can it be overused.
A single logo will look too formal and business-like. However, too many logos will look badly designed and a little bit tacky. Strike a balance by placing it once on the envelope along with other design elements.
5. Match the Custom Envelopes Content
Make sure that the theme from the envelope carries on into the letter. This will really make your mail stand out, as you keep the interest up going from opening the letter to reading it. This includes keeping the same colors, designs, and font.
It even extends to using high quality, premium-grade paper. It may cost, but it will be worth it in replies, engagement, and ultimately, revenues.
Find a Printer
Once have your custom envelopes designed, you will need to source a printer. Take two or three designs and ask what is possible. They may be able to print off a small batch of samples for you.
If you are in need of a quality printer then consider our website. We can give quick quotes on several mailing solutions for large and small businesses. Stop by and tell us your needs, so you can utilize the power of mail and marketing today!