Since many of us are still experiencing the impacts of COVID-19, we are writing this article for you to learn about cost effective solutions to consider applying to your business. The solutions mentioned in this article are to help businesses get back on their feet effectively and on budget.
In fact, recent research suggests 29% of businesses have experienced a decrease in sales from COVID-19. As unfortunate as that is, we are here to help you increase your sales with cost effective solutions. Continue reading to learn three marketing solutions to consider if your struggling from COVID-19.
3 Cost Effective Solutions:
Direct Mail Marketing
One of the most cost effective, high ROI solutions is to implement a direct mail marketing campaign. In fact, research indicates that postal marketing is one of the most effective forms of direct marketing for small and medium-sized enterprises.
With 9 out of 10 people opening their direct mail, this is one of the best ways to attract potential buyers. This form of marketing can turn people into potential customers if electronic ads miss them completely.
Even if they did see an electronic ad and receive a direct mail piece, that’s even more touch points your brand is making with your audience. Think of it like this: the more times people recognize your brand, the better the chance they would remember your company’s name and buy from you.
Social media and digital content marketing can be paired with direct mail for a seamless customer journey. Plus, social media is completely free!
When thinking of your social media content, integrate it with your website and direct mail strategy. Integrating them together will enable your target audience to connect more easily with your business.
When writing your social media content, draft about a month at a time so you can automatically let your social media schedule run while you run your business.
Offer Promotions & Special Offers
The last cost effective solution to consider is to offer promotions and special offers to your target audience. We recommend sending customers and potential customers coupons and special offers from your company.
Your marketing campaigns should aim to reach and even expand your business’s customer base, and direct mail can help you do just that by luring you with deals and discounts.
Stay in touch with your direct marketing clients by promoting special offers, promotions and events and informing them about other services. Direct marketing companies, such as Modern Mail and Printing Solutions can help you make a list to reach potential customers who are good targets for your product or service.
Time to Get Going
Now that you know some cost effective solutions and what they can do for you, you are ready. Let’s start implementing them into your business. We will be more than happy to help you get going and back on your feet from COVID-19.
Hungry for more about how to meet your mailing and printing needs and then some? Check out what services we can offer you.