Customers are more demanding than ever. For marketers and business owners, it may feel like you’re expected to read minds.
You have to create the right marketing messages, deliver them to the right person, through the right medium. That can feel like an impossible task, but it is possible with an integrated marketing campaign.
Integrated campaigns combine the print and digital worlds to create maximum impact and ROI.
Are you ready to learn more about creating an integrated direct marketing campaign?
Let’s get started!
1. Use Your Direct Mail Piece to Get Attention
When you create an integrated direct mail campaign, you need to plan out a customer journey. You move them from first becoming aware of your company to the point where they’re ready to take action.
Your direct mail piece can the place to generate awareness. It has to be designed to capture attention. You should have a strong headline, a clean design, and have text to support the headline.
2. Give People a Reason to Go to Your Website
The most important thing on your direct mail piece is the call to action. Without the call to action, your mail recipients won’t know the next step in the journey.
Some people may visit your website out of curiosity or to learn more about your company. With a specific call to action, you’re directing people to take action by visiting a landing page
Instead, you can give them a reason to visit your website. You can offer a free guide or an online quote. That can help you build your email list and tell people what your company is about.
3. Create a Retargeting Campaign
This is the point when your marketing campaign truly becomes integrated. You can place a tracking cookie on your website or landing page. Once people visit your website, the tracking cookie can be used to deliver display ads or ads on Facebook.
That ad can bring them back to your site, which can increase your chances to convert them. This ensures that the people who visit your site without taking action still have your brand in front of them.
4. Repeat the Process
Your strategy shouldn’t depend on only one direct mail piece to make an impact. It takes a sustained effort over time to get the best results.
You need to plan your direct mail campaign to last over multiple mailings. That will increase the traffic to your landing page and increase conversions.
Integrated Direct Marketing Campaigns Work
You need to reach your customers where they are with your marketing messages. You have to reach them through online and offline means.
An integrated direct marketing campaign can bridge the gap between digital and print. These campaigns can be created to deliver your brand message multiple times in a variety of ways. It’s a way to expand your brand without investing in pricey forms of advertising.
These campaigns can increase conversions and deliver ROI. Contact us today to find out how you can start your direct mail campaign.