How to Choose Flyer Fonts That Will Best Represent Your Business

The fonts you choose for your website, newsletters, and direct mail campaigns say a lot about your business. Even if consumers don’t know that consciously, they are getting a sense of who you are as a company from your flyer fonts.

But with the thousands of flyer font options out there, how can you choose the right one for your business?

Read on to discover the top tips for choosing flyer fonts.

Start by Thinking About Your Brand

The first step of how to choose flyer fonts is actually to think of some words that represent your brand.

Maybe you are bold, daring, and cutting-edge. Or perhaps your business is youthful, energetic, and fresh. You might be informative, professional, and knowledgeable.

Whatever words you feel capture the essence of your firm, apply those when selecting fonts. Look for fonts that look like those descriptive words.

By doing so, you will be able to choose flyer font options that are in line with the image you want to convey.

Consider the Images

It’s impossible to choose the perfect flyer fonts without thinking about the images.

When you choose fonts you should already have a layout or at least the general idea of what visual elements you will use.

Thinking about fonts in relation to images helps to ensure that your flyer isn’t jarring or incongruous.

It’s wise to have a sense of the images before trying to find a font so that you can make sure they play well together.

Focus on Legibility

There are millions of flyer font options out there. Yet, one of the top considerations you must think about is how easy it is for readers to interpret the words.

Flyers are meant to be understood instantly. If your reader has to work to figure out what the text says, that’s a huge problem. Most people won’t bother reading and your flyer won’t have the impact you hoped for with your direct mail campaign.

Also, keep in mind that some of your readers might have differing abilities. Excessively curly fonts are difficult for people with dyslexia or vision impairments to decipher.

So, prioritize legibility over fancy or intricate fonts. You can still be unique and get your message across but never at the cost of readability.

Be Consistent

As much as might love five different fonts, do not use them all on one document.

Font consistency is vital in order to make your flyer seem cohesive and harmonious.

Even if you have different levels of headers, the fonts should be consistent.

That doesn’t mean you can only use one font. But, best print practices suggest no more than three fonts.

Consistent use of fonts makes your flyer’s focus on your content. (And that’s what it should be about.

Implement These Tips for Impactful Flyer Fonts

There you have it! A fail-proof way to ensure that your flyer fonts are impactful and successful.

At  Modern Mail & Print Solutions, we believe that customers should be treated like family. Contact us today to discuss your business needs.