How to Choose a Direct Mail Printer: 5 Tips
In this digital age, would you be surprised to learn that close to 90% of direct mail is opened by the recipient? On the contrary, only 20-30% of emails get clicked to open. What is the key to a successful direct mail campaign? Should you include coupons? Does your target customer prefer direct mail to keep abreast of updates and promotions? Will a direct mail campaign bring traffic to your website or social media accounts?
If you’re thinking about running a direct mail campaign, your first priority is to find a direct mail printer you can trust. Stick around for 5 tips you need to know when looking for the best printer for direct mail.
Finding the Best Direct Mail Printer
The success of your direct mail campaign depends highly on the direct mail printing. It has to be aesthetically pleasing and done right. Here are our 5 tips:
1. Choose a Printing Company with Experience
Firstly, choosing the best printer for your business is imperative. Look for a company that has experience with direct mail campaigns.
Look at sample work especially those that are similar to what you desire for your business.
Someone with a lot of experience will be able to offer advice, catch mistakes, and work more efficiently.
Experience may cost a little more but will save you time, headaches and money in the end.
2. Don’t Forget the Details
Secondly, printing direct mail postcards, flyers, or letters involves a lot of little details. Choose a printer that pays attention to detail.
When getting a quote for your job, it should include pricing for everything.
If the printer leaves out some of the details in the quote, that should raise a red flag.
3. Your Signature Color
Does the color of your mailer matter? It sure does. Different colors elicit certain feelings. You’ll want to choose wisely.
Do you have a color that is unique to your brand? You need to find a printer that can match your color exactly.
4. Quality Work
Quality printing and direct mail need to go hand in hand.
The quality of their work has to go beyond just the print aspect. How is their cutting, folding, collating, etc.?
You want the whole package to be perfect.
5. Customer Relations
Does the printer have a contact person with whom you can speak directly when you have an issue or concern?
Business moves at a fast pace. When you need to make changes and time is of the essence, you want a company that will work with you on a personal level.
Let’s Get Started
Now that you know the tips to find the perfect direct mail printer, are you ready to get started? Do you know who can help you with all of your printing needs? We, at Modern Mail and Print Solutions, are a full-service printing company.
Our business is family-owned and operated. We believe that our clients should be treated like family. Contact us today.
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