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Mail Matters: How Do I Get Direct Mail Leads?

Mail Matters: How Do I Get Direct Mail Leads?

Did you know that 54% of consumers say they want direct mail from brands that interest them? Direct mail is a great way for your business to get in front of prospective customers and see results.

But who do you send your promotional mail to and how do you convert them into leads? Continue reading to discover how you can start your campaigns and get more direct mail leads.

Direct Mail Strategy

There are two different strategies when it comes to direct mail marketing; saturation mailing and targeted mailing. Saturation mailing is sent to a group of people within a large segment.

Usually, this segment is based on geography. For example, a brick-and-mortar local supermarket could use the saturation mailing strategy to send out coupons within 5 miles of their store, regardless of demographics.

Targeted mailing, on the other hand, is when you refine your message to speak to a specific audience based on their interests and needs. For example, a college university could send direct mail to high school seniors and promote different majors based on the student’s interests.

Knowing your buyer and segmenting your audiences will help you determine which strategy is best for you and your business.

Audience Segments

Direct mail advertising is still known to be a successful tool to gain new customers. The most successful direct mail campaigns occur when companies know their buyer. Use your historical purchase data to understand your audience(s). Here are a few different segments you can use to create your target markets.

  • Geographic – physical location
  • Demographic – age, ethnicity, occupation, educational level, and gender
  • Behavioral – buying habits and interests

Segmentation will not only help you save money in the long run, but it will also increase the probability that you’ll see results.

Choose the Right Format and Style

The design of the mailer matters. While understanding your buyer, you always need to be sure your mailer is eye-catching. You can choose between brochures, business cards, direct mail postcards, catalogs, flyers, banners, and much more.

Each format communicates something different to the consumer so you want to be sure you have the right format for your business. For example, brochures can give lots of information about your company while a business card is very direct and to the point.

Be sure to also think about colors and layout so your mailer is easily digestible to the customer.

Messaging and CTA

Once you have your prospect’s attention, you want to be sure you give them the right information and a call-to-action (CTA). Start with your original goal for sending the mailer. Do you want them to contact you, use a coupon, or register for a mailing list?

Keep the messaging concise and digestible. Be sure to make the call-to-action noticeable and informative. Make it clear to your visitors where they will be going and what they can expect to find when they get there. Remember that once they take action, you’ve got your lead!

Direct Mail Leads

Now that you know who your buyers are, which format and style mailer you’re using, and what action you’d like your prospects to take, you’re ready to send your mailer! Following this outline will help you save money, target the right audience, and get more direct mail leads.

For more information on direct mail advertising, contact Modern Mail today!

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The Best Print Ad Campaigns of 2020 and 2021

The best thing you can do for your business is to make your marketing campaign stand out.

So how can you do that? It may be worth looking into direct mail marketing, a form of print advertisement. In a world over-saturated with digital ads, what’s a better way to stand out than to create print ad campaigns?

Whether your target market is B2C or B2B, using this strategy can help enormously. You might protest, “But customers get so much mail every day! How can we make sure our campaign catches their attention?”

print ad campaigns

Don’t worry, we’ve got your back. Continue reading for three of the best print ads of 2020 and 2021 that exemplify what a clever ad campaign looks like.

Three Stunning Print Ad Campaigns

So what makes a great print advertisement? The short answer is creativity. The slightly longer answer is personalized content that the consumer relates to in some way.

It comes as no surprise that some of the most successful print ads were created by companies with robust marketing departments, like Nestle, Nike, and the World Wildlife Fund (WWF). How can your business emulate their example? Read on to find out.

Nestle: Chunky Mail

This clever mailer by Nestle earned its spot as one of the award-winning print ads named by Design and Art Direction (D&AD).

Nestle created a personalized mailer for each targeted consumer. The mailer resembled a “Failure to Deliver” slip, citing the fact that that package was too “chunky” to fit in the mailbox. This was a clever play on words since the campaign was meant to advertise the Kit Kat Chunky!

The personalization and creativity of this ad couldn’t have worked better. The Kit Kat Chunky flew off the shelves, and Nestle enjoyed a hefty ROI from this clever campaign.

Nike: Stadium Shoe Box

Nike also employed a targeted marketing campaign. By targeting a select few customers, they were able to send limited edition shoeboxes to recipients. Each shoebox, when opened, resembled a stadium and even included sound chips emitting the sound of a cheering crowd.

The campaign was meant to encourage kids’ involvement in soccer, and it worked. The product, soccer shoes, saw a huge increase in sales.

WWF Earth Hour: Candle Box

WWF celebrated Earth Hour with an incredibly creative direct mail campaign. Their marketing department created black boxes (resembling buildings) encasing yellow candles. They strategically sent these mailers to CEOs of large businesses, encouraging them to turn off their lights for Earth Hour.

The campaign was wildly successful and resulted in a 260% increase in industry support for Earth Hour.

Creating Your Own Direct Mail Campaigns

If you’re looking to create print ad campaigns just as eye-catching as the ones we’ve just discussed, look no further. Modern Mail is happy to partner with your business to create the best advertisements possible.

When creating your print advertisements, don’t forget to implement the concepts Nestle, Nike, and WWF’s marketing teams used. A creative concept paired with a great distribution channel, like direct mail, can work wonders for your business. Check out Modern Mail’s direct mail marketing services to get started creating your own direct mail campaigns.

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Considerations When Partnering With a Full Service Commercial Printing Company

Direct mail is more personal than digital interactions, according to 70% of consumers in America.

That’s why the top brands are still using Every Door Direct Mail (EDDM) marketing despite the popularity of online marketing. Your business, too, can benefit from adopting this strategy. All you need is to partner with the best commercial printing company.

This company will print bulk mail that you’ll use to promote your business. With so many companies offering these services, it is a hassle to identify the best one. You fear picking a terrible company that overcharges you and delivers inferior services.

Here, are the considerations when partnering with a full-service commercial printing company.

Scope of Services

When evaluating different commercial printing companies check the scope of services they offer. The idea is to check the value you’ll get from these services. The objective is to find a full-service company that’ll handle all the direct mailing work.

This company will print, fold and deliver the mail piece to its appropriate postal destinations. When you partner with our company, you can delegate all the direct mailing work to us. So you’ll free up time to attend to your other business functions, thereby promoting growth.

Communication Channels

Most of the direct mail marketing companies in Tampa lack the necessary communication channels. These companies are slow to respond to clients’ issues. Also, they struggle to update clients on the latest developments.

You can overcome all these struggles by dealing with our Tampa direct mail marketing company. Our firm understands that effective communication is a key pillar in all partnerships. We have a highly responsive support team that’ll respond to all your queries.

Our company strives to keep all our clients up to date on what’s happening. Through timely sharing of information, we understand your needs and strive to fulfill them.

Costs for the Services

It’ll be costly for your small business to purchase machines for bulk printing the direct mail marketing materials. That’s why you should choose to contact the best commercial printing company. You should request quotes from various companies in this industry to determine the best one.

To enjoy competitive rates, choose our commercial printing company in Tampa. We strive to offer affordable rates to businesses looking to take advantage of direct mail marketing. For the cost you incur, we’ll assure you of reliable bulk printing and direct mail services.

Take Advantage of Direct Mail Marketing By Choosing Our Commercial Printing Company

Print marketing helps build business credibility by inspiring trust in potential consumers. That’s why you should look for ways you can utilize direct mail marketing. It is, however, expensive for your business to get modern bulk printing machines.

To save money and get reliable services, reach out to our commercial printing company. We have a great in-house team that handles all the bulk printing work. Our target is to deliver excellent services that increase your brand awareness and boost sales.

Contact us today for all your commercial printing and direct mail needs.

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