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Wow Your Customers with a Direct Mail Campaign for your Christmas Specials

Wow Your Customers with a Direct Mail Campaign for your Christmas Specials

A direct mail campaign can be a great way to reach out to customers during the holiday season, and keep your business top-of-mind during this busy time of the year. If you have a Christmas special you’d like to promote, a direct mail campaign that resonates with customers can motivate them to call, click, visit, or purchase your product or service.

What are the benefits of direct mail for Christmas specials?

There are several benefits of direct mail campaigns for Christmas specials.


You can target direct mail campaigns to a specific audience, making it more likely that your message will be received by those who are interested in what you have to say. Targeting your audience with specified Christmas promotions or deals helps ensure that your message is relevant and engaging.


You can personalize direct mail campaigns by adding the recipient’s name or other information. This makes the campaign more likely to be noticed and read.


Direct mail campaigns are flexible, meaning you can choose the format, message, and offer that best suits your needs.


Direct mail campaigns are easy to measure, giving you the ability to track results and adjust your strategy as needed. You can add a code that’s traceable when your promotion is redeemed and measure its success rate.


Direct mail campaigns can be cost-effective, especially when compared to other marketing channels such as television, radio, or print advertising.


Direct mail campaigns are tangible, meaning recipients can hold on to them and refer back to them later. Receiving something in the mail and physically holding enhances its reliability and legitimacy.

Proven Track Record:

According to the DMA, direct mail has a success rate of 4.4% versus an email response rate of 0.12%. It has a proven track record of success, making it a wise investment for your business.

What to Include in Your Direct Mail Campaign

Now that you know the benefits of direct mail campaigns for Christmas specials, it’s time to start planning your campaign. Here are some things to keep in mind:

  • Your offer: Choose an offer that’s relevant to your audience and. aligned with your overall marketing goals. Ensure it’s something that will motivate them to act.
  • Your call to action: Tell your recipients what you want them to do, whether it’s visiting your website, calling your store, or redeeming a coupon. Be clear and direct.
  • Your list: Make sure you have a clean and up-to-date list of contacts. This will ensure that your campaign reaches the right people.
  • Your timing: Plan your campaign so you can get it in the mail early enough for people to receive it before they make their final holiday purchases. Start planning your direct mail campaign at least six weeks in advance. This will give you plenty of time to design and print materials, as well as to develop and test your offer.
  • Your design: Use high-quality visuals and design elements to make your direct mail piece stand out from the rest.

With these tips in mind, you can create a direct mail campaign that will help you boost sales and grow your business this holiday season. At Modern Mail & Print Solutions, direct mail is personal to us! We have the tools, knowledge, and experience to get you your Christmas special noticed but also ensure your promotion is mailed to the best list! Our direct mail Tampa solutions can not only save you time and money but also increase your ROI.

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Why You Should Have Your Business Mail Handled by Experts

Why You Should Have Your Business Mail Handled by Experts

Business mail is integral in communicating with customers, clients, and vendors. It also helps to promote your business and keep your business organized. Many mailing services can help you with your business mail needs, including mailing lists, mailing labels, postage, and more. They can also help you with bulk mailing and direct mail. If you are not sure how to use business mail, they can help you with that too. If you’re wondering, “What mailing services near me offer,” read on to find out more.

Ensure they have the right tools and resources

Any good mailing system starts with the basics: a way to collect your mail, sort it, and then get it where it needs to go. But even if you have a great system in place, it won’t do you good if you don’t have the right tools and resources for your other mailing services needs. For instance, are you looking for a company that can handle your direct mail projects? If so, do they have direct mail solutions that fulfill your unique marketing needs? This can include in-house printing services, marketing services, customer mailing lists, and graphic design services. Is it a convenient, one-stop mailing and printing company, or do they contract their services to other vendors? Finally, do they offer specialized services like magnet assembly, credit card affixing, magazine inserts, wafer sealing, and more?

Save time and money

If you’re running a business, chances are you have a lot of mail to deal with on a daily basis. From bills and invoices to customer correspondence, it can be tough to keep up. One way to make life easier is to hire a company specializing in business mail handling. They can handle everything from sorting and organizing your mail to managing outgoing shipments and direct mail fulfillment. In addition, they can usually provide discounts on bulk shipping rates. As a result, hiring a mailing service can save you both time and money.

Do your research before hiring a business mail-handling service

So how do you choose the right mailing service for your business? The first step is to do your research and figure out what your options are. A quick Google search for “mailing services near me” should give you a good starting point. Once you’ve compiled a list of potential providers, it’s time to evaluate them.

First, take a look at their website and see if they seem professional and up-to-date. Then, give them a call and see how friendly and helpful their customer service representatives are. Finally, ask around – see if any of your friends or colleagues have used them and if they were happy with the service they received.

When looking for reliable “mailing services near me,” you can count on Modern Mail & Print Solutions. Our family-owned Mailing and Printing business has provided dependable, high-quality services in the Tampa Bay Area for over 40 years. Whether you hire us for business mailing services or a print job, we’ll ensure you are 100 percent satisfied with your order. Contact us today!

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Variable Data Printing for Direct Mail Marketing: A Guide

Variable Data Printing for Direct Mail Marketing: A Guide

Variable data printing (VDP) is a process that allows you to personalize your direct mail marketing campaigns with unique, individualized content for each recipient. This makes your campaign more relevant and engaging, which can result in better response rates and increased ROI. In this article, we will discuss the basics of VDP and how you can use it to power your next direct mail marketing campaign! We’ll discuss the basics of variable data printing and how it can be used to create truly unique direct mail pieces. Ready to get started? Let’s go!

What is Variable Data Printing and How Does It Work?

As we mentioned above, variable data printing (VDP) is a process of printing that allows you to customize your direct mail marketing campaigns with unique content for each individual recipient. This makes your campaign more relevant and engaging, which can result in better response rates and increased ROI.

VDP uses digital printing technology to print variable data (like names, addresses, or other personalized information) onto each piece of direct mail. This process is completely automated, which means that you can easily create large quantities of personalized direct mail pieces without any extra effort on your part!

Why Use Variable Data Printing?

There are many reasons why you might want to use variable data printing for your next direct mail campaign. First and foremost, VDP allows you to create truly unique and personal direct mail pieces. No two recipients will receive the same piece of mail, which means that your campaign will be much more relevant and engaging. Additionally, VDP can help you save time and money on your direct mail campaign. Because the process is automated, you won’t have to spend any extra time or money on printing or postage. And because each piece of mail is personalized, you can be sure that your campaign will be targeted and effective!

How to Use Variable Data Printing in Your Next Campaign

Now that we’ve covered the basics of variable data printing, let’s discuss how you can use it in your next direct mail marketing campaign!

There are endless possibilities when it comes to using VDP in your direct mail campaigns. However, some of the most popular ways to use VDP include:

– Printing variable data on postcards or direct mail pieces

– Adding variable data to envelopes (such as names, addresses, or company logos)

– Creating personalized letters or emails with variable data

No matter how you choose to use VDP in your next campaign, you can be sure that it will help you create truly unique and personal direct mail pieces. Ready to get started? Contact us today to learn more about our variable data printing services!

Modern Mail is proud to be your direct mail marketing and printing service provider. For more than 40 years, our family-owned and operated mail company has been providing expert professional service. We provide Hillsborough and Pinellas County along with the Greater TAMPA BAY Area with outstanding direct mail marketing and printing services by combining and optimizing all your commercial printing, direct mail marketing services and data management needs under one roof!

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Let Modern Mail Be Your One-Stop Printing Shop

Let Modern Mail Be Your One-Stop Printing Shop

Modern Mail & Print Solutions offers one-stop printing services for all your marketing and office needs. We can handle any size project, from small print jobs to large-scale print runs. By creating pieces at our 25,000-square-foot facility, we avoid quality concerns as well as timing issues associated when sending out material to a third party for production; this way, it’s always fresh off the press! In addition, our skilled technicians are committed to producing exactly what you need – every time – from business cards and letterhead to simple flyers, postcards, brochures, and presentation folders to complex multipart promotions like direct mail campaigns.

Offset Printing

Cost-effective and ideal for high-volume print runs, offset printing is the original and time-tested print option that offers the most comprehensive surface print materials.

  • Full-color offset printing (CMYK)
  • Offset PMS match printing (both 1 and 2 colors)
  • Envelope Jet printing
  • UV coating
  • Bindery services that include collating, punching, and die cutting
  • Saddle stitching
  • Custom folding

Digital Printing

Digital Printing services are perfect for small print runs and special projects that require variable data printing, such as one-to-one marketing or personalized direct mail.

Modern Mail & Print Solutions offers the latest digital print technology that minimizes press setups for quicker turnarounds. We use high-speed digital presses powered by Kodak that give you the best possible image quality, the best turn times, and some of the most competitive prices in town. The benefits of digital printing include the following:

  • Short Run Order Capability
  • Cost Effective
  • On-Demand Orders with Faster Turnaround Times
  • Ability to be highly personalized
  • Only Print what is Needed

Variable Data Printing

Variable data printing is a type of digital printing that allows businesses to send personalized mailings from a database to their customers by changing text, graphics, or images without slowing down the presses. It’s an excellent way for businesses not just to increase their response rates but also to make sure each piece of marketing material is explicitly tailored towards that individual customer!

Professional Bindery Services

Once you’ve printed your mailings, how will you present them to your customers? At Modern Mail, we have a full range of bindery equipment in-house to meet all your presentation needs, including:

  • Die Cutting
  • Custom Folding
  • Perforations
  • UV Coating Creation
  • Punching
  • Booklet Collating
  • Perfect Binding
  • Saddle Stitching

Our team is always here to help you with all your commercial printing needs. At Modern Mail, we pride ourselves on being accessible to all our clients while producing top-quality print work promptly and efficiently. Our full-service printing is powered by the best state-of-the-art equipment the industry has to offer. Altogether, our four decades of experience and know-how make Modern Mail & Print Solutions a valuable resource for printing clients nationwide and keep them returning, time after time.

When you need your job done right and quickly, look no further than Modern Mail & Print Solutions. We guarantee high-quality and excellent service on every order and are here to make sure you “wow” your audience. Contact us today to get your project started. We are here to help your business thrive!


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How to Save Money on Your Direct Mailing Campaign

How to Save Money on Your Direct Mailing Campaign

Direct mail is much more personal than other forms of advertising. Customers are far more likely to pay attention to a piece of direct mail explicitly addressed to them than to an ad they see on a billboard or in a magazine. This personal touch can help you build better relationships with your customers and ultimately save money by keeping them loyal to your brand. However, while direct mail is a great way to reach your audience, it can also be expensive. Here are a few tips on how to save money on your direct mailing campaign.

Target your audience

You can target your audience more specifically with direct mail than other advertising forms. This allows you to save money by not wasting your advertising budget on ads your target customers will never see. In addition, by targeting your mailing list, you are only sending pieces to people who are likely to be interested in what you have to say.

Where do I buy a mailing list?

You can purchase mailing lists from various sources, both online and offline. However, it is crucial to ensure you buy a quality list from a reputable source. A good mailing list will be accurate and up-to-date, which is essential for saving money on your direct mail campaign.

How often should I mail?

Your mailings will depend on various factors, including your budget and the type of product or service you’re promoting. However, as a general rule, it is best to mail more often to generate interest and then space out your mailings as people become more familiar with your brand.

Use a Bulk Mail Service

If you are sending a large number of pieces, you can save money by using a bulk mail service. These services provide discounts on postage for companies that are mailing a large volume of pieces.

Test different approaches

Don’t be afraid to experiment with your direct mail campaigns. Try different approaches and see what works best for your business. You can find the most effective and cost-efficient way to reach your target audience by testing different strategies.

Use recycled paper

Recycled paper is often cheaper than new paper and is also better for the environment. So if you’re looking to save money and be eco-friendly, using recycled paper is a great option.

Keep your design simple

The more complex your design, the more expensive it will be to print. If you’re looking to save money, keep your design simple and focus on the content of your piece.

At Modern Mail & Print Solutions, we recognize that direct mail is the only marketing vehicle that allows businesses to target the right prospect, at the right time, with the right message. Contact us today if you are interested in learning more about our industry-leading print and mail solutions. We are your one-stop shop for in-house printing, mailing services, and marketing, and we are confident we can show you how to save money on your direct mailing campaign. We are here to help!

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What Should a Business Postcard Include?

What Should a Business Postcard Include?

A business postcard can be a great way to promote your product or service. They are relatively inexpensive to produce and can be sent to a large number of people very easily.

There are several reasons why direct mail postcards are still an effective marketing tool. First, direct mail is a physical medium that allows businesses to stand out in a world where most marketing is digital. In addition, direct mail is a personal medium that allows businesses to connect with their customers on a more personal level.

When designing your business postcard, there are a few things you should keep in mind to ensure that it is effective.

Include a Strong Offer or Headline on Your Next Business Postcard

First, your postcard should have a strong headline that will grab your reader’s attention. The headline should be followed by a short description of what your business is all about and what you are offering. You can also make the offer the headline. Be as direct as possible with your offer and make it as appealing as you can. Some examples of offers include discounts, free shipping, or a free trial.

Eye-Catching Graphics

Make sure that your postcard is eye-catching and easy to read. Use images and colors that will stand out and draw in readers. The image you use should represent your business and be relevant to your offer. They should be placed prominently on the postcard.

Easy to Understand Call to Action

Your postcard should be easy to understand and contain clear instructions on how to take advantage of your offer. Include a call to action that is direct and easy to follow. Don’t bury it in the postcard – make sure your call to action stands out. Some examples of this include “call today” or “visit our website.”

Logo and Contact Information

It is also important to include your company logo and contact information on the postcard. This way, recipients can easily find out more about your business and get in touch with you if they are interested in what you are offering. Don’t forget to include your physical address so they have some idea of where you are located.

Social Media Handles

Finally, make sure that your postcard design includes links to your social media platforms so that recipients can connect with your business online. They can also check out samples of your products or service through your social media platforms.

A Few More Things for Your Next Business Postcard . . .

Don’t send out too many postcards in a short period of time. You don’t want to overwhelm potential customers or end up in their trash because they are sick of receiving mail from you. Second, track the results so you can see what’s working and what’s not. This will help you fine-tune your business postcards in the future.

If you follow these tips, your business postcard will be much more effective in promoting your service or product. Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you get started!

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Is Direct Mail Good for Small Businesses?

Is Direct Mail Good for Small Businesses?

If you’re a small business owner, you’re probably wondering if direct mail is the right way to go. Many people seem to think so—and for good reason. Direct mail can be a great way to reach out to potential customers and remind current customers about your business. The average return on investment for direct mail is $4.09 for every $1.27 spent

In this post, we’ll discuss what direct mail is, how it works, and why it might be a good fit for your small business. Let’s get started!

What is direct mail and how does it work?

Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers. The goal of is to generate leads or sales from the recipients. To do this, businesses must first compile a list of people to target with their direct mail campaign. This can be done by purchasing a list from a data provider, using public records, or generating a list of leads through your own marketing efforts.

Creating a successful campaign

Once you have your list of potential customers, it’s time to start crafting your mail piece or campaign. This can be a letter, postcard, flyer, or any other type of physical mailer. You’ll want to create something that will stand out and grab the attention of the recipients. Once your mail piece is created, you’ll need to print it out and address each envelope (or use a service that will do this for you). Finally, it’s time to drop your letters in the mail and wait for the responses to come rolling in.

The benefits of direct mail for small businesses

Is direct mail a good fit for your small business? First, it is a great way to reach out to potential customers who might not be familiar with your business. If you’re just starting out, or if you’re trying to break into a new market, direct mail can help you get your foot in the door.

Second, direct mail is personal. In a world where we’re bombarded with marketing messages everywhere we turn, it can be nice to receive something in the mail that feels like it’s just for us. This personal touch can help you build a relationship with your customers and make them more likely to do business with you in the future.

Finally, direct mail is relatively affordable. You don’t need to spend a lot of money to get started, and you can easily scale up your campaigns as your budget allows.

Tactics to increase response rates for your campaign

Here are some specific tactics you can use to increase the response rate for your campaign.

  • Start with a strong offer and use persuasive copy. People are more likely to respond if they feel like they’re getting a good deal. So, make sure your offer is something that will pique their interest.
  • Use eye-catching visuals. Make sure it’s visually appealing so it stands out from the rest of the mail your customers receive.
  • Keep it short and sweet. Your potential customers are busy people so get to the point. Get your message across quickly and you’ll be more likely to get a response.
  • Make it easy to respond. Include a call to action such as a URL, phone number, or QR code so they can take action right away.

If you’re thinking about adding direct mail to your marketing mix, don’t hesitate to give it a try. With a little planning and some creative thinking, you can create a campaign that’s sure to get results.

At Modern Mail & Print Solutions, our family-owned mailing and printing business has been providing dependable, high-quality services in the Tampa Bay Area for over 40 years. Whether you hire us for mailing services or a print job, we’ll make sure you are delighted with your order.

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How to Choose the Right Direct Mailing Service for Your Business

How to Choose the Right Direct Mailing Service for Your Business

Direct mail marketing still yields the highest ROI (return on investment), lowest cost-per-lead, and the highest conversion rates of any medium. The world may have gone entirely digital, but traditional mail still has a solid place in marketing.

The world has become so over-saturated digitally that direct mail is the only way to get valuable information to our customers. Also, direct mail is still a critical component for both B2C and B2B products and services.

The trouble is, how do you choose an exemplary direct mailing service for your business? Keep reading to find out what you should consider when choosing a direct mail service.

12 Features of a Quality Direct Mailing Service

It is always best to work with professionals who have sufficient experience in a specific field. Choosing a direct mail company that focuses on direct mail is ideal. Modern Mail has over 40 years of experience serving businesses in the Tampa area.

A direct mailing service that offers flexibility will mean that you can change your marketing strategy as needed. Your marketing campaigns will become better customized. And your customer satisfaction will improve.

Make sure that your direct mail service cares about data security and privacy as much as you do. The company should be transparent about its data processing practices and privacy policies. Secure data will reduce the risk of clients’ information getting leaked.

Find a company that will cover the entire mailing process. This service will cut out the need to coordinate with multiple subcontractors and speed up shipping. A company that has a turn-key solution will help you get better postage rates.

Choose a direct mail service that doesn’t treat you like just another number. You want a company vested in your interest and cares about your success.

Ask The Right Questions

Ask if there are minimum batch sizes or volume limits. In the past direct mail services required massive batch sizes. Having the option of smaller batches helps you run highly targeted campaigns.

Ask if they can tell you what works in direct mail marketing. If you are used to digital marketing, you might need extra guidance. Having an experienced direct mail service help you with your campaign is a huge benefit.

Ask about what direct mail formats they handle. Not all direct mailing services handle all formats, and some formats perform better than others. Variable Data Postcards see an increase between 2 and 7% over the normal average.

Ask if they do direct mail A/B split testing. Split testing lets you compare which message or offer works best. You can track which message resonates best with buyers and put best practices in place.

Let Modern Mail Help With Your Direct Mail Campaign

Direct mail marketing is a highly effective marketing strategy for your business. Even in a digital world, people still prefer to look at and buy from physical flyers and ads.

Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you with your direct mail campaign.

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How To Use and Choose a Direct Mail Fulfillment Service

How To Use and Choose a Direct Mail Fulfillment Service

For business owners, direct mail campaigns can provide mixed results. If your marketing materials end up at the wrong addresses, they end up in the garbage. However, working with the right direct mail fulfillment service can help you keep new customers and bring in more profits.

Let’s explore how direct mail fulfillment works, some statistics about using this time-tested marketing technique and how to find the right service for your business.

What Is a Direct Mail Fulfillment Service?

Direct mail marketing takes many forms. To entice customers to work with their company, a business may send various types of materials through the mail directly to potential customers and people who have signed up to be on their mailing list:

  • Newsletters
  • Postcards with coupons
  • Brochures and flyers
  • Announcements
  • Self-mailers
  • The classic catalog
  • Magazine inserts

A direct mail fulfillment service handles the logistics so business owners don’t have to spend hours addressing envelopes, combing through mailing lists and making trips to the post office. By partnering with a company that provides direct mail fulfillment for businesses, owners can focus on daily operations.

How To Use and Choose the Right Direct Mail Marketing Service

A direct mail fulfillment service makes that happen by addressing your mail correctly, packaging it beautifully and sending it out on-time. Many of these services need your mailing list and marketing materials. You have to go to other vendors to create those.

However, if you want a direct mail marketing service to handle everything and streamline the process, look for one that offers:

That means you only need to approach this kind of company with a goal, budget and some information about your company’s consumer base. They’ll handle the rest and keep you updated.

Is Direct Mail Marketing Worth It?

While marketing today is seemingly dominated by emails and e-commerce, a recent study of 240,000 consumers shows that direct mail marketing isn’t just alive and well — it’s potentially up to five times more lucrative than sending promotional emails alone.

According to the US Small Business Administration, 76% of consumers will discuss mail from a brand they know while 68% will throw away unwanted mail immediately. When handled correctly, direct mail marketing creates organic, valuable word-of-mouth buzz.

Great! Where Can I Find a Company That Does All That?

If you’re looking for a company that handles direct mail marketing from start to finish, Modern Mail & Print Solutions of Florida has the staff and equipment to make it happen.

Need to develop a mailing list based on your most productive customer segments? We can do that. Want a graphic designer to improve or create new direct mail marketing materials? Our staff is ready. There’s no need to go to another vendor.

At the end of it all, we use cutting-edge printing and packaging equipment to put attractive marketing materials in the right hands. Let us show you why some of Tampa’s biggest companies have trusted us for over 40 years with all of their direct mail fulfillment service and marketing needs. Contact us today for small-business customer service and big-business execution.

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These Are the Most Important Benefits of a Direct Mail Service

These Are the Most Important Benefits of a Direct Mail Service

Deciding on and committing to a marketing strategy can send you into a whirlwind of confusion. With social media, email campaigns, print marketing, and many other options, you can feel stuck knowing what tools to use.

However, one marketing strategy can tie many of your other marketing tools together, direct mail marketing.

Read on to learn how a direct mail service can provide your business with benefits to expedite your growth.

Personalized and Targeted Reach

Direct mail services have the power to do something that, often, other marketing tools cannot. Direct mail is personalized and allows you to target your marketing reach.

Using direct mail takes your connection with a customer beyond a screen and directly into their mailbox. Your ad can then be hung on their fridge or saved in their car. This experience is more personal than seeing a Google ad.

Also, with lists of customer information beyond a name and address, you can become more granular in targeting the right people with the right message.

Direct Mail Partners Well with Your Digital Marketing Strategy

As earlier mentioned, direct mail can tie many of your marketing strategies together for a better ROI.

Direct mail campaigns partner well with your digital campaign strategy. You can send a postcard ad in the mail with a QR code directing people to your website. Or, upon completion of sending a mailer to your audience, you can follow up with a well-crafted email campaign.

You have many options to utilize both marketing tools and have them work together for your business.

Stand Out Among Your Competition

Your customers’ email inboxes overflow with dozens of emails a day, and they see dozens of ads each day. So, how can you stand out?

Tap into direct mailing services, where you will find less competition for customer attention in the mailbox. You won’t have to worry about your email going to spam when you essentially place personalized marketing material right into the hands of your customers.

Get noticed and create brand recognition by providing inbox marketing that your customers will appreciate.

Save Money and Receive a Great ROI

Recent statistics show customer response rates to direct mail marketing provide a 112% return on investment. With stellar numbers such as this, you don’t want to miss the opportunity to start hearing from your customers.

ROIs for direct mail are comparable to those of digital marketing. However, you can get started with direct mail with a small list and see a quicker return, unlike many digital strategies.

Opt For Direct Mail Service to Grow Your Business

Digital marketing changes regularly, but the value of direct mail marketing is steady. Optimize your marketing strategy and implement a direct mail service to watch your business grow.

Consider how these benefits could impact the growth of your business and the relationship with your customers. The decision should be a no-brainer.

If you have questions about direct mail marketing, reach out to us at Modern Mail. We would be happy to write a quote for you and partner with you grow to grow your business through marketing.

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