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6 Common Print Marketing Mistakes and How to Avoid Them

6 Common Print Marketing Mistakes and How to Avoid Them

“Print marketing is dead!” Oh, really? Then, why do thousands of companies still send mailers every week?

Businesses just like yours are turning to print marketing to bring in more customers, and you should consider it too. Now, you can market with the same power as the big companies by putting print marketing to work.

That’s why we’re here to discuss 6 of the most popular print marketing mistakes we see from customers.

Keep reading below, and by the end of this article, you’ll be doing print marketing right and bringing more sales into your business.

1. Marketing Without Research

As we mentioned above, even the biggest companies still conduct market research. These companies budget it as a regular expense for their business.

Every month, or every quarter, these companies are constantly refining their target market. They do this to get the most “bang for their buck” when they spend marketing dollars.

Do your research on who wants your service or product, and have a target market or target customer in mind.

This will greatly improve the accuracy of your print marketing strategy. It will also help to keep print marketing costs as low as possible.

2. No Digital Option

Digital is the primary medium for communication these days. Give customers a way to communicate with you digitally.

There are several ways to do this. You can provide links to social accounts or your website URL.

You can even be as fancy as including a scannable QR code on your mailpiece or be as simple as just including an email address.

Whatever it is, give customers a digital option.

3. Too Much Artwork

Too much artwork in your design can make your mailpiece too busy.

You want things that are going to stand out, but if you get caught up using too many patterns, fonts, and images, your message is going to get lost.

This can result in a marketing piece that’s pretty, but not effective.

4. Using Stock Images

People can tell when you use stock images. Your customer can spot those cheesy stock “picture frame” photos from a mile away.

Use something unique that helps get your message across. You may have to pay a little bit more for production, but it will help you to get a higher response rate in the long run.

5. Not Proofreading

This seems like common sense, but it’s surprising how many of our customers skip this step.

In all honesty, we’ve been there before. You’re excited to start a new campaign and bring customers to your store or website. And in the rush to market to them, you forget some of the finer details.

Marketing with printing can be a big chunk of your marketing budget as it is, so you want to limit any extra expenses whenever you can.

When you think your mailpiece is finished, step away for a few minutes. Then come back and proofread before sending.

6. Doing It All Yourself

When you first start a business, money is tight. We understand. But, as the owner, there are certain things you shouldn’t be doing.

Printing your marketing is one of them.

In the very beginning, it may make sense to do the first couple of campaigns on your own. But once you start to bring in some revenue, that money should go right back into outsourcing your marketing.

That way you can focus on your strength: growing the business.

Print Marketing Mistakes in a Nutshell

Now you’re all set. Avoid these 6 print marketing mistakes and you’ll be well on your way to a successful first campaign.

For more information on marketing with print, pricing, or for help setting up campaigns, we’d love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that, too.

Whatever your printing needs, contact us today. We’re standing by to bring your marketing to life!

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Top 5 Factors to Consider When Choosing Printing Companies

Top 5 Factors to Consider When Choosing Printing Companies

Printing and physical advertising are massive businesses. Even in the digital age where marketing and advertising are seeing extensive growth on platforms, print companies are still going strong.

There are approximately 25,000 companies in the commercial printing industry across the US, sharing a combined annual revenue of $83 million.

But many of these services are local, small to medium-sized businesses which means choosing printing companies that are right for you can be a challenge.

So, we have pulled together 5 of the most important factors for choosing the service that is right for you. Keep reading to learn more.

1. Reputation

It is important to do your research online which you are doing because you’re here.

In addition to articles on this site, you should spend some time looking at customer references and reviews to learn about the companies you are considering.

Any company can sing their praises, but if through excellent customer service, they have also managed to garner affection from previous clients, you can be confident you are on the right track.

But please, don’t take our word for it, check out our Google reviews.

2. How Long Have They Been in Business?

With over 25,000 printing companies around, and this number leaping up year by year, it is unlikely that many can claim very much experience at all.

Here at Modern Mail and Print Solutions, we are proud to declare that we have been operating for over 40 years of experience.

This family-owned business knows how to deliver consistent and brilliant results every time.

3. Value for Service

We provide high-quality printing services with a quick turnaround and we pride ourselves on delivering on time.

Combine this with our 25,000 square foot facility with specialized in-house equipment and you won’t find a better more dedicated team to fulfill your orders.

Comparing printing costs is a great way to gain insight into the market and see what the value is. Too high and you feel cheated and too low can raise suspicions about quality and service. You need to find the right balance.

4. Range of Services

Now, when it comes to different printing services, there is a lot to consider.

The language may appear intimidating at first but when you are in contact with a company that values customer service like Modern Mail and Print Solutions, you can be confident that someone is waiting and ready to help you make the best choice for your needs.

5. Choosing Printing Companies Relies on Clear Communication

Does the company you are screening answer your questions and offer more information voluntarily? Do they treat your questions as naive and exhausting or with care and kindness? Do they appear to be passionate about what they are doing?

If you can answer these questions, then it sounds like you’re moving in the right direction.

What About the Fine Print?

Using this list as a guide, you will be able to find a high-quality printing service to deliver your business needs.

But we know that it’s important to ask any other questions that are especially relevant to the service you need.

You can contact us here to see how we can work together and don’t be afraid to ask as many questions as you have about the process because we love talking about it.

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Quick Guide to Materials for Marketing Prints

Quick Guide to Materials for Marketing Prints

Are you looking to get marketing prints for your business?

Even in the age of digitalization, traditional media remains a crucial tool. Studies show that two-thirds of businesses still use traditional media. Many people still rely on newspapers, brochures, and flyers for information.

If you want to drive your business’s success, don’t neglect marketing prints. However, successful print marketing campaigns require time, effort, and careful planning.

Having trouble planning your print marketing campaign?

Modern Mail has you covered. This article covers a quick guide to choosing the right materials for your print ads. Read on to find out more:

Create a Logo

Your logo is your brand’s defining feature and will set you apart from your competitors. Companies often add their logo on the face of their brochures and flyers. A good logo is memorable and unique, so it’s crucial to choose the right elements.

Adding complicated elements may not be easy to remember. Look at similar brands in your area to get an idea for your logo. When creating a logo, it’s best to work with a professional graphic designer.

Your logo must reflect your services. Though it’s not bad to add in personal preference, look at the logo from a customer’s perspective.

Printing Material

Marketing print ads are often cheap to produce. Many companies even offer discounts when you buy in bulk. However, if you want to deliver the best, choose good materials.

A plain sheet of paper may not reflect your brand well. Add a premium feel to your print materials by using high-quality papers. You may even laminate your materials or print on glossy papers.

Business cards and brochures should have a sturdy feel to them. Ensure to consider card weights when choosing printing material.

Choose a Font

A unique typography can add visual appeal to your print media. However, be careful not to overdo it. Save premium and fancy fonts for your headings or titles.

Good print typography should be legible but appealing to the eye. Sans-serif fonts like Arial are simple and modern. If you want to add a more sophisticated look, go for serif fonts.

This includes fonts like Georgia and Times New Roman. However, these are only standard fonts. Consider investing in newer and more unique fonts.

Stick a Theme

Choose a theme that reflects your brand and your ideals. One of the main factors that go into a theme is your color choices. Color is a crucial factor that affects a customer’s impression of your brand.

Certain colors can evoke different feelings and thoughts. Each one has positive and negative connotations, depending on the culture. If you’re going for a modern look, opt for monochrome black and gray.

Yellow offers warmth, happiness, and positive energy. Blue can connote authority, peace, and integrity.

Your Guide to Creating Marketing Prints

Now you know how to create effective marketing prints. Though planning can be a long process, taking the right steps will drive your business to success.

Looking to create high-quality marketing prints? Contact Mod Mail and get access to our various printing services.

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Boost Your Sales and Grow Your Business: 8 Benefits of Print Marketing

Boost Your Sales and Grow Your Business: 8 Benefits of Print Marketing

So much marketing takes place in the digital sphere these days.

Or at least that’s the received wisdom. But predictions of the demise of print marketing are much exaggerated.

When it comes to digital vs. print marketing, there are certain clear advantages for digital. For instance, it can be cheaper and more accurately targeted. But it’s also less personalized, and it can be lost among the deluge of emails and clickbait ads that swamp us every day.

In the right situations, a print marketing campaign can make much more sense. It’s tangible, it can be personalized, and it tends to be more memorable for customers. Let’s look at some of the many benefits of print marketing.

1. Digital Saturation

This is an important factor in the question of print marketing vs. digital marketing.

The fact is, people are overloaded with digital advertisements. Whether it consists of bulk emails or ads on Google or YouTube, digital marketing has reached a definite saturation level.

It’s even reached a point where people automatically tune out these advertisements—becoming, in effect, blind to them. Turning to something old-school, like print marketing, is just the thing to re-engage a customer’s attention.

2. Print Marketing Is More Appealing

Physical objects are just more appealing than impersonal, ephemeral digital ads.

Despite the growth of e-books, people are still reading good old-fashioned printed books. There’s an important lesson here: something physical and attractive, like a well-designed catalog, conveys a sense of worth and demands attention.

3. Print Makes a Connection

Print marketing is much more likely to make a lasting impression. There’s a kind of “touch memory” involved, and high-quality printed material suggests that a business is professional and trustworthy.

4. Effective Local Advertising

A print campaign is a great way to build your brand locally. Whether through leaflets, posters, or brochures, print marketing is an effective means of boosting awareness where it matters most—local neighborhoods and businesses.

5. Printing Is Changing All the Time

Don’t make the mistake of thinking that print advertising is an old fossil.

Using new technology and methods, like variable data printing, print continues to evolve. And it’s not as expensive as it used to be. New methods of printing have conspired to lower costs, meaning budget considerations are less of a concern when choosing print marketing.

6. Better Sales

These days, people spend an awful lot of time on the computer or mobile devices.

Printed media, such as an old-fashioned catalog, lets them take a break from staring at a screen. Just the action of flipping through a catalog, examining products at leisure, can realize more actual sales.

7. Longevity

Printed ads last longer because they’re physical objects. Digital ads are ephemeral—here one minute, gone the next. They only exist so long as the customer is online.

But printed material can stick around, and even if it doesn’t make a first impression, there’s always a chance for a second or third later on.

8. Trustworthiness

Believe it or not, people trust printed advertisements more than digital ones. A report by MarketingSherpa found that 82% of respondents trusted print ads in newspapers and magazines more than any other type of advertisement.

If you want to make a real impression, print marketing is the key.

Boost Your Sales With Print Advertising

The advertising pendulum is starting to swing back, and print marketing is looking much more attractive now than digital ads.

Printing has been a tried and true marketing strategy since the invention of the printing press, and its future is looking bright. So contact us today at Modern Mail to learn how we can help with your print marketing needs.

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Best Solution: 4 Reasons Marketing Your Small Business Is Important

Best Solution: 4 Reasons Marketing Your Small Business Is Important

Did you know that up to 90% of direct mail gets opened? Direct mail is one of many forms of marketing for your business. Why is marketing your small business important? What ways can your business grow from employing marketing efforts? Where does your business see the most marketing success?

Keep reading to learn more about the importance of marketing your business.

1. Engaging Customers

Engaging customers is important when marketing your business. One way to do this is to utilize social media channels to connect with your customers. By starting a conversation here, you can market without worrying about high costs.

One example of this is user-generated content being used to market your product or service. This marketing is formed by asking your customers to promote your business by using specific hashtags or sharing their content. This form of marketing allows your business to spread through each customer’s social network.

Engaging customers is important throughout the sales cycle, from initial contact to creating repeat business in the future.

2. Communication

Communication is important when marketing your business. If you can communicate well as a company, it will not only help you attract customers but also people that want to work for you that align with your vision.

Direct mail marketing can be used to increase consumer awareness while communicating details about your business. If you are able to deliver the right message or offer to interested prospects, you can achieve a high response rate.

The ability to personalize the content and deliver it in a cost-effective way is a benefit of using this form of marketing. Consider partnering with a reliable direct mail marketing company such as Modern Mail and Printing Solutions. We have a broad range of marketing solutions and direct mail strategies you can choose from. We can help increase your communication. Start a personal relationship with our partnership.

The goal of communication in marketing is creating brand awareness for your business so that potential customers can become familiar with who you are and how you can help them. In order to have continued success in creating this awareness, your company must do research on the different demographic groups and find out who your target customer is.

3. Sales: The Highest Importance of Marketing Your Business

Sales. Revenue. Profit.

Your business needs to be making sales in order to continue functioning and marketing helps get you in front of potential customers. Imagine if a company never advertised anywhere and called a list of random people to sell their product. It would be very difficult for them to sell something that the customers have never been introduced to.

Effective marketing will bring in more potential customers and increase the chances of successful sales in the future. Think of marketing as a conversation starter for a salesperson.

Marketing pieces that have a clear call-to-action can create new inbound leads for a business. This is very important because your business will not be spending time and money calling on people who have not expressed interest in your product or service.

4. Choose a Quality Direct Mail Printer

When looking for a company to fulfill your direct mail and marketing needs, there are some key questions to consider. For example, does the printer work on your project in house? Or do they outsource the work? Another key question to ask is if they have mailing capabilities in house? Another one is, what is the scoop of their work?

Choosing a printer that has the ability to do both large runs and small runs gives you flexibility with your project. In other words, you can do small targeted mailers and large blanket campaigns. Depending on your needs, finding a partner that has the ability to do both offset print runs and digital print runs is another benefit.

Contact Us Today

Please contact us today for help with marketing your business. We recognize the importance of marketing your business and are here to help you. Check out our blog for more articles about the importance of marketing your business. We have a full service mailing house to fulfill your direct mail and marketing needs.

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How to Choose a Direct Mail Printer: 5 Tips

In this digital age, would you be surprised to learn that close to 90% of direct mail is opened by the recipient? On the contrary, only 20-30% of emails get clicked to open. What is the key to a successful direct mail campaign? Should you include coupons? Does your target customer prefer direct mail to keep abreast of updates and promotions? Will a direct mail campaign bring traffic to your website or social media accounts?

If you’re thinking about running a direct mail campaign, your first priority is to find a direct mail printer you can trust. Stick around for 5 tips you need to know when looking for the best printer for direct mail.

Finding the Best Direct Mail Printer

The success of your direct mail campaign depends highly on the direct mail printing. It has to be aesthetically pleasing and done right. Here are our 5 tips:

1. Choose a Printing Company with Experience

Firstly, choosing the best printer for your business is imperative. Look for a company that has experience with direct mail campaigns.

Look at sample work especially those that are similar to what you desire for your business.

Someone with a lot of experience will be able to offer advice, catch mistakes, and work more efficiently.

Experience may cost a little more but will save you time, headaches and money in the end.

2. Don’t Forget the Details

Secondly, printing direct mail postcards, flyers, or letters involves a lot of little details. Choose a printer that pays attention to detail.

When getting a quote for your job, it should include pricing for everything.

If the printer leaves out some of the details in the quote, that should raise a red flag.

3. Your Signature Color

Does the color of your mailer matter? It sure does. Different colors elicit certain feelings. You’ll want to choose wisely.

Do you have a color that is unique to your brand? You need to find a printer that can match your color exactly.

4. Quality Work

Quality printing and direct mail need to go hand in hand.

The quality of their work has to go beyond just the print aspect. How is their cutting, folding, collating, etc.?

You want the whole package to be perfect.

5. Customer Relations

Does the printer have a contact person with whom you can speak directly when you have an issue or concern?

Business moves at a fast pace. When you need to make changes and time is of the essence, you want a company that will work with you on a personal level.

Let’s Get Started

Now that you know the tips to find the perfect direct mail printer, are you ready to get started? Do you know who can help you with all of your printing needs? We, at Modern Mail and Print Solutions, are a full-service printing company.

Our business is family-owned and operated. We believe that our clients should be treated like family. Contact us today.

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The Dos and Don’ts of Sending Direct Mail Flyers

Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?

Read on to find out.

1. Do Include a Specific Call to Action

When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.

In short, this means the action that you’d like for the customer to take.

Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.

Having a singular, specific goal is how you see real results from direct mail marketing.

2. Don’t Cram in Too Much Information

One of the biggest mistakes we see in direct mail campaigns?

Companies that include far too much information on their flyers and other pieces of marketing mail.

We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.

Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.

Put the most important piece of information up top, and use plenty of negative space in the design.

3. Do Remember to Proofread

Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.

Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.

4. Don’t Let Poor Design Ruin Your Campaign

Above all, focus on clear, clean, and unique design for your campaign mail.

We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.

They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.

Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.

Ready to Send out Your Own Mail Flyers?

When you’re ready to send out your business mail flyers, make sure you work only with the best.

That’s where we come in.

We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.

Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.

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How to Get Discount Postage for Your Direct Mail Campaigns

Did you know that 80 – 90 percent of direct mail is opened by consumers? Direct mail is an effective marketing tactic, but are you concerned about the cost of Postage?  If you want to utilize direct mail in your marketing strategy, let us show you how to leverage discount postage deals and increase your ROI.

US mailbox from the front with upright flag

 

1. Create Effective Mailing Lists

Make sure your direct mail order is large enough to meet the bulk postage rates. The USPS offer discounted bulk postage rates for both Standard Class and first Class mailings.  Ensure that your targeted mailing meets the minimum requirements. From just 200 pieces for Standard Class mail to 500 pieces for First Class mail.  The denser the list into one area, the great the savings.

Utilizing a commercial mail house to NCOA & CASS certify your mailing list, eliminates bad records and cuts down on duplicates, also will create savings.  Another option is to utilized clean lists from a Mailing List Broker. This can help cut down on mailing to irrelevant customers.

2. Design with Mail Regulations in Mind

  1. Most graphic designers don’t understand the USPS rules and regulations on direct mail. This could end up costing you big money in Postage.  So, it is important that you keep the guidelines in mind when setting up your direct mail piece or work with a mailing specialist to make sure you avoid those costly design mistakes.  The length of the piece, weight of the paper, folds, tabs and where the address block is placed all factor in the Postage costs.There are simple changes you can make to your piece of mail that will cut down on the postage costs. Knowing the difference between a postcard, letter and flat size mail piece can save you up to $.20 a piece in postage costs.And remember to keep your direct mail to the point. When in the direct mail design phase try to prioritize an enticing call to action rather than long blocks of text.

3. Take Advantage of Automation Rates

  1. The USPS provides considerable discounts when your mailings qualify for automation rates.  Contact your local USPS representative or be sure to work with a commercial mail house to ensure you have your mail piece set up correctly and are able to present the appropriate postal paperwork with your job that is required.  If your mailing doesn’t qualify for Automation rates, your postage could double so it is important to .

4. Utilize Drop Shipping Options

The USPS offers additional discounts if your mail is qualifies for SCF or NDC rates.  This typically happens on larger orders that are dense into one specific area or zip code.  The saving could be as much as $.028 a piece in addition to the standard class rates.  So it is important to use a mail house that understand how to drop ship your jobs to put additional postage costs back in your pocket.

Get Discount Postage for Your Campaigns Today

Direct mail can increase consumer awareness about your business while attracting new prospects. Are you ready to save money with discount postage on your next direct mail campaign?

At Modern Mail & Print Solutions, we are here to help you capitalize on the direct mail savings available to you and your company.

Contact us today to work with a family-owned and operated business dedicated to treating customers and employees be treated like family.

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7 Advantages Variable Data Printing Has on Marketing Strategy

Shoppers want brands to target them with personalized direct marketing. In fact, 86% of consumers like when retailers personalize their marketing pieces directly to them and believe this does significantly impact their buying decision. To actualize this, businesses need to incorporate personalized marketing messages into their strategies.

One of the best technologies that can allow you to do this is variable data printing.  

Want to know more about variable data printing?

Keep reading!

variable data printing

What Is Variable Data Printing?

This refers to a digital printing technique which replaces static elements with personalized ones. It enables your target audience on your marketing list to receive personalized messages specific to them.  The nice part is with Variable Date Printing, you don’t have to manually design each direct mail piece to the recipient.

Variable data printing was first introduced in the 1980s but perfected in the 1990s. Today, it’s one of the best ways to improve your marketing strategies with direct mail.

Advantages of Variable Data Printing

Do you want to capture the attention of your target audience? Want to connect with your target audience on a personal level? Try variable data printing services.

Read on and learn the 7 advantages of variable data printing has on your marketing strategy.

  1. Personalize Your Direct Mail

Variable Data Printing (VDP) allows you to personalize every piece to the recipient, helping it stand out amongst all your mail. VDP allows your direct mail piece to speak specifically to your prospect and stand apart from the rest of the mail they receive.  It gives you the ability to have specific offers and coupons based off your prospects needs and wants, which will increase response rates.

  1. Incorporate Eye-Catching Images and Colors

Secondly, variable print allows you to incorporate eye-catching fonts, images, and colors. This helps to transform your direct mail piece and allows it to stand out.  For example, if you were a lawn care company, you could spell your prospects name mowed in the grass, grabbing their attention while speaking to what you do and are offering.

  1. Can be used on a variety of applications

VDP allows you to personalize any of your printed mail pieces for instance letters, postcards and brochures can now all be specific towards your recipient. Instead of saying, “Hey you,” you can now call them by name and personalize the message and offer towards the recipient.

  1. Can Batch Different Artwork within an Order

VDP Printing can allow you to combine multiple artworks within one order by using what is called a Letter Code. This will help you measure what message or offer will provide a higher response rate. It also allows you to maximize your order. For example, 1 order of 500 pieces instead of 4 orders of 125 pieces, which allows you to mail at a cheaper postage rate and save money on printing.

  1. Makes Data Analysis and Customer Tracking Easy

Want to track your customers and know the response rate of your direct mail marketing efforts? VDP allows you to include QR codes, call tracking numbers, and personalized URLs in your direct mail. Once you analyze the data, you can learn if your marketing efforts were successful or not.

  1. Targeted Campaigns

Variable Data Printing allows you to do smaller, more targeted direct mail campaigns that will yield a higher return on your mailings. So, instead of printing large static direct mail campaigns that you can’t track or measure response rates on, you can now leverage digital printing with VDP to do not only personalize your direct mail piece but to also do test campaigns and measure a true return on your investment. Less can be better with the use for smaller targeted direct mail campaigns.

  1. Higher Response Rates

Personalized direct mail has proven to generate a higher response rate compared to non-personalized pieces. In fact, direct mail returned an average response rate of 4.9% for prospect lists and 9% for house lists when using VDP on their marketing piece.

Why Variable Data Printing Is Perfect for Your Business

Variable data printing is perfect for all industries. Examples include: finance, telecommunications, retail, service industry, and pharmaceuticals. You can combine it with other marketing strategies such as social media and email.

Above all, this improves brand engagement, brand reputation, sales, and ROI!

For more information on variable data printing services, contact Modern Mail and Print Solutions today!

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Offset Printing vs Digital: Who Comes Out on Top?

For the commercial printing industry, sales will grow by 1.5% to 2.5% in 2019. This translates to $87 billion in new business. This means the printing and direct mail industry is continuing to grow and is not going anywhere!  Tapping into direct mail marketing is a big opportunity for any businesses continued growth.  Knowing how to get the best “bang for your dollar” though will be key in keeping your costs down and ROI high.  This is where knowing the difference between digital and offset printing comes in and how to best leverage the two different types of printing.

Want to learn more about offset and digital printing?

Keep reading!

Worker in printing and press centar uses a magnifying glass - offset printing

What Is Offset Printing?

This is a printing method of mass-production printing in which the image gets transferred from a plate to a rubber blanket and finally the printing surface. Offset printing is a planographic method of printing because the material is flush with the plate’s surface.

What Is Digital Printing?

As a method of printing, a digital based image gets transferred directly onto the printing surface. Unlike offset printing where the use of aluminum plates is common, digital printers rely on toners and liquid ink.

Offset vs Digital Printing

In commercial printing, both digital vs offset printing are useful. Problem is, they are very different in many aspects. In this post, we discuss the differences between offset vs digital printing.

  1. Cost

Firstly, when it comes to cost, digital printing is cheaper for short-run printing. The reason for this is because digital printing requires less set up costs. Problem is, it costs higher per unit.

For offset printing, cost decreases as units increase. This is because the machine needs a wash between color changes. For longer runs, it’s cost effective.

  1. Turnaround

Secondly, digital printing is suitable for short runs and the setup costs are cheaper. As such, it allows printers to provide a quick turnaround.

In offset printing, the setup and maintenance costs are higher. This makes offset printing to have a slower turnaround time.

  1. Color Matching

In digital printing, printers use a toner (laser) and ink (inkjet). The system has a four-color matching process plus the CMYK mode. As such, digital printers can print grayscale and CMYK but not true colors like Pantone.

For offset printers, you have four ink rollers – Cyan, Magenta, Yellow, and Black. Here is how it works. Ink gets applied on a printing plate which is then offset to a sheet of paper via a rubber blanket.

As such, offset printing is perfect for jobs that need a Pantone match.

  1. Printing on Different Surfaces

Lastly, digital printers are able to print on paper only. The reason for this is due to the printer design which cannot accept other types of materials. When it comes to offset printing, it is easy to print on many surfaces.

For instance, you can print on round containers, sleeves, wrappers and plastic bottles.  Offset lithography is the best for printing on fabric, metal, and canvas. An offset printer is able to achieve this because of the flexible rubber blanket.

This offsets the image onto any material.

Offset Printing vs Digital Printing- Which Is the Right Choice?

There are a few factors to keep in mind when deciding between offset printing and digital printing. They include the type of work you are printing, proofs, the volume and ability to customize.  Remember, always make a smart decision as this will better serve your business and needs.

For more information on offset and digital printing and how you can save money, get in touch with us today!

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