We may live in the age of the Internet, but direct mail is still one of the most effective marketing methods out there. In fact, direct mail offers plenty of benefits that digital means can’t compete with.
It may sound strange, but we promise it’s true. Keep reading to learn about five of the biggest benefits of marketing via direct mail.
1. Less Clutter Means Less Competition
Did you know that the average office worker gets 121 emails every day? Needless to say, there’s never enough time in the day to sort through each message.
While your mailbox may be full of advertisements and pamphlets, you’ll face considerably less competition by going physical. With less competition comes more of an opportunity to get your customers’ attention.
2. Direct Marketing Provides Hybrid Opportunities
Of course, there’s no reason that direct mail and online advertising have to be in direct competition with one another. In fact, they go hand-in-hand.
A direct mail campaign is a perfect complement to a strong digital presence. You can even implement QR and AR codes on your pamphlets, letters, and postcards to give customers an easy way to access your website.
3. Stronger Customization and Personalization
Looking for an easy way to increase brand awareness? Make it personal.
71% of people are more responsive to an advertisement that’s personalized to their tastes. Likewise, you can add warmth to your marketing by including the customer’s name.
Likewise, a customer seeing their name in a bolded or colored font is more likely to grab their attention than a simple, cut-and-dry ad.
So take a more direct approach to your next ad campaign. You’re sure to see an uptick in traffic, and your customers will love the personal touch.
4. Mail Campaigns Are Cost-Effective
Marketing through the mail doesn’t have to be an expensive endeavor. You control every aspect of the campaign, from your design to the type of material your ads get printed on.
Whether you’re spending a little or a lot, the ROI of direct mail speaks for itself. According to one survey, 56% of consumers make contact with a brand that suits their interest after receiving direct mail.
5. Direct Mail Has More Staying Power Than Digital Ads
It’s impossible to deny how powerful digital marketing has become. But at the same time, it’s important to think about the ways we use the Internet.
You likely see hundreds of advertisements online each day. How many of those ads do you actually remember?
Most users hop from website to website without a second thought. As a result, they pay less attention to banner ads and pop-ups.
Direct mail, however, isn’t as easy to forget. An ad may sit on a customer’s dining room table for weeks before they throw it away. Yet each time they sit at that table, they’ll see your ad and your message gets refreshed in their mind.
Experience the Benefits of Marketing Through Mail Firsthand
There’s no doubt about it, direct marketing is far from dead and these five facts prove that there are plenty of benefits of marketing via mail.
Want to learn how your business can take advantage of direct marketing? Then fill out a contact form today and let us answer any questions you may have!