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3 Reasons You Need Complete Marketing Solutions for Greater Impact

3 Reasons You Need Complete Marketing Solutions for Greater Impact

Are you taking advantage of complete marketing solutions for your business? To take your business to the next level, make sure that you have all your marketing bases covered. Combining print marketing with your digital marketing methods is a great way to reach a variety of potential customers.

If you’re not already using print marketing for your business, keep reading to learn why you should. There are so many benefits that come with this marketing solution that can grow your customer base and boost your profits this year and beyond.

1. Tangible Advertisement

Unlike digital advertisements that go away in minutes and are likely to be forgotten, print marketing is a tangible item. Whereas an online advertisement can only be seen, print marketing can be held or touched.

This allows for an item a potential client or customer can refer back to when they’re in need of your products or services. Additionally, the quality of your printed material speaks to the quality of your business.

Allowing your customers to have an on and offline journey with your company is especially important for a brick and mortar storefront. With industries like hospitality or tourism, giving audiences a physical advertisement will make things easier for them. This will save them time from researching your products or services on the internet.

2. Build Brand Authority

Print marketing offers a great way to build trust behind your company. Online advertisements often come off as spammy, and some may avoid clicking ads in hopes to avoid viruses. Professional print marketing lets people know you are a real company, which builds brand authority.

Adding print to your marketing plan helps to solidify your company with a concrete medium. With print marketing, you have the room to highlight important qualities of your business. This allows for an easy to read advertising format that lets you set the tone of what your company has to offer.

3. Reach Your Target Market

When using print marketing, you can work to reach your target audience by leveraging data and demographics. Through research, you can figure out print solutions that will best work for your ideal customer.

For example, you can figure out a publication that your target audience would be most likely to read. You can then work to get a print advertisement published there.

If you’re printing promotional fliers, you can add them to mailers in an area where your target audience’s demographic is prevalent. This allows you to strategically plant your advertisement in the right place at the right time, in front of your ideal audience.

Grow Your Business With Complete Marketing Solutions

By making sure that your business has the best complete marketing solutions, you can rest assured that you are increasing visibility amongst wider audiences.

Lastly, make sure that you incorporate print marketing into your marketing plan and budget to get all the benefits this solution has to offer. With tons of different print mediums available, there are advertisement opportunities for every industry.

Are you ready to take your business to the next level with professional full-service print solutions? Above all, contact us today to request a quote and get started.

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Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Since many of us are still experiencing the impacts of COVID-19, we are writing this article for you to learn about cost effective solutions to consider applying to your business. The solutions mentioned in this article are to help businesses get back on their feet effectively and on budget.

In fact, recent research suggests 29% of businesses have experienced a decrease in sales from COVID-19. As unfortunate as that is, we are here to help you increase your sales with cost effective solutions. Continue reading to learn three marketing solutions to consider if your struggling from COVID-19.

3 Cost Effective Solutions:

  1. Direct Mail Marketing

One of the most cost effective, high ROI solutions is to implement a direct mail marketing campaign. In fact, research indicates that postal marketing is one of the most effective forms of direct marketing for small and medium-sized enterprises.

With 9 out of 10 people opening their direct mail, this is one of the best ways to attract potential buyers. This form of marketing can turn people into potential customers if electronic ads miss them completely.

Even if they did see an electronic ad and receive a direct mail piece, that’s even more touch points your brand is making with your audience. Think of it like this: the more times people recognize your brand, the better the chance they would remember your company’s name and buy from you.

  1. Social Media

Social media and digital content marketing can be paired with direct mail for a seamless customer journey. Plus, social media is completely free!

When thinking of your social media content, integrate it with your website and direct mail strategy. Integrating them together will enable your target audience to connect more easily with your business.

When writing your social media content, draft about a month at a time so you can automatically let your social media schedule run while you run your business.

  1. Offer Promotions & Special Offers

The last cost effective solution to consider is to offer promotions and special offers to your target audience. We recommend sending customers and potential customers coupons and special offers from your company.

Your marketing campaigns should aim to reach and even expand your business’s customer base, and direct mail can help you do just that by luring you with deals and discounts.

Stay in touch with your direct marketing clients by promoting special offers, promotions and events and informing them about other services. Direct marketing companies, such as Modern Mail and Printing Solutions can help you make a list to reach potential customers who are good targets for your product or service.

Time to Get Going

Now that you know some cost effective solutions and what they can do for you, you are ready. Let’s start implementing them into your business. We will be more than happy to help you get going and back on your feet from COVID-19.

Hungry for more about how to meet your mailing and printing needs and then some? Check out what services we can offer you.

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5 Reasons to Use Direct Mail Marketing During a Pandemic

5 Reasons to Use Direct Mail Marketing During a Pandemic

As you already know, Coronavirus (COVID-19) has shifted the way many businesses operate. Across the world, many consumers are unaware of how local businesses are managing this “new normal”. Continue reading to learn five reasons to consider direct mail marketing during a pandemic.

Like most of us, you might be wondering the status of your favorite store, gym or go-to restaurant. For example, you want to know whether or not these stores are open to the public yet, what the new regulations are and how businesses are keeping you safe.

As a business owner, you can answer these many questions with a simple direct mail marketing campaign. Let’s discuss what else you can do with direct mail marketing during a pandemic.

  1. Informs Your Target Audience

Consider direct mail marketing during these challenging times to keep your target audience informed about your business. If you can’t recall if your favorite store is open yet, how would your audience know if your store is open? Through a direct mail marketing campaign!

As an experienced direct mail marketer, we suggest sending out postcards which informs your target audience about the status of your business. In addition, include the many ways in which you are keeping your consumers safe during a pandemic.

It’s better to address any changes to your business directly to your audience, rather than them having to find out elsewhere.

  1. Americans Prefer Receiving Direct Mail

Why else should you use direct mailing in a pandemic? It might surprise you to learn that almost three-quarters of Americans prefer to receive brand communications by mail.

There’s something exciting about receiving mail addressed to you. This is becoming even more true in an age where it’s much faster and easier to send an email. Plus, the United States Post Office is a federally run, essential business which will not stop for anything including COVID-19.

Direct marketing mail tells the recipient that they matter to your business. They matter so much, you’re willing to spend money on paper, ink, and postage to reach them.

After all, you might experience a higher response rate than normal due to the recent stay at home orders. Which leads me to my next point…

  1. Direct Mail Has A Higher Response Rate

Another reason to use direct mail marketing is due to the higher response rate.

This may be due to several factors. The first is that people are more likely to look at the mail they receive. Direct mail also hangs around houses for more than two weeks, on average.

That gives people time to look at an offer a few times. In fact, emails may end up in the spam folder, never get opened or get lost in the mix.

The fact that people are happy to receive personalized direct mail may also play a role. Whatever the reason, people are more likely to respond to a direct mail marketing campaign.

  1. Keeps Your Brand at the Forefront of Buyer’s Minds

Not every business will take advantage of direct mail marketing during a pandemic. However, those that do will maintain brand awareness.

Direct mail marketing is both measurable and capable of maintaining a brand’s image. Consider implementing a direct mail marketing strategy to keep your brand at the forefront of your buyer’s minds.

If you don’t use direct mail marketing, your audience may forget about your business and go for one of your competitors instead.

  1. Direct Mail Makes Your Money Go Farther

Last but not least, direct mail marketing has one of the best ROIs of almost all marketing channels. Even if it seems expensive at first glance, you know it’s going to pay off especially during a pandemic.

Direct mail marketing doesn’t need to break the bank to be effective, though. With the right team behind you, you’ll be able to put together a campaign that’s both effective and budget-friendly.

Add Direct Mail To Your Marketing Mix

Not sure where to get started with a direct mail marketing strategy? It’s time to get in touch with the experts and discover what direct mail can do for your business.

We will be happy to work with you during these challenging times.

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5 Brilliant Benefits of Marketing Through the Mail

We may live in the age of the Internet, but direct mail is still one of the most effective marketing methods out there. In fact, direct mail offers plenty of benefits that digital means can’t compete with.

It may sound strange, but we promise it’s true. Keep reading to learn about five of the biggest benefits of marketing via direct mail.

Beautiful american housewife checking mail box

1. Less Clutter Means Less Competition

Did you know that the average office worker gets 121 emails every day? Needless to say, there’s never enough time in the day to sort through each message.

While your mailbox may be full of advertisements and pamphlets, you’ll face considerably less competition by going physical. With less competition comes more of an opportunity to get your customers’ attention.

2. Direct Marketing Provides Hybrid Opportunities

Of course, there’s no reason that direct mail and online advertising have to be in direct competition with one another. In fact, they go hand-in-hand.

A direct mail campaign is a perfect complement to a strong digital presence. You can even implement QR and AR codes on your pamphlets, letters, and postcards to give customers an easy way to access your website.

3. Stronger Customization and Personalization

Looking for an easy way to increase brand awareness? Make it personal.

71% of people are more responsive to an advertisement that’s personalized to their tastes. Likewise, you can add warmth to your marketing by including the customer’s name.

Likewise, a customer seeing their name in a bolded or colored font is more likely to grab their attention than a simple, cut-and-dry ad.

So take a more direct approach to your next ad campaign. You’re sure to see an uptick in traffic, and your customers will love the personal touch.

4. Mail Campaigns Are Cost-Effective

Marketing through the mail doesn’t have to be an expensive endeavor. You control every aspect of the campaign, from your design to the type of material your ads get printed on.

Whether you’re spending a little or a lot, the ROI of direct mail speaks for itself. According to one survey, 56% of consumers make contact with a brand that suits their interest after receiving direct mail.

5. Direct Mail Has More Staying Power Than Digital Ads

It’s impossible to deny how powerful digital marketing has become. But at the same time, it’s important to think about the ways we use the Internet.

You likely see hundreds of advertisements online each day. How many of those ads do you actually remember?

Most users hop from website to website without a second thought. As a result, they pay less attention to banner ads and pop-ups.

Direct mail, however, isn’t as easy to forget. An ad may sit on a customer’s dining room table for weeks before they throw it away. Yet each time they sit at that table, they’ll see your ad and your message gets refreshed in their mind.

Experience the Benefits of Marketing Through Mail Firsthand

There’s no doubt about it, direct marketing is far from dead and these five facts prove that there are plenty of benefits of marketing via mail.

Want to learn how your business can take advantage of direct marketing? Then fill out a contact form today and let us answer any questions you may have!

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How to Get Discount Postage for Your Direct Mail Campaigns

Did you know that 80 – 90 percent of direct mail is opened by consumers? Direct mail is an effective marketing tactic, but are you concerned about the cost of Postage?  If you want to utilize direct mail in your marketing strategy, let us show you how to leverage discount postage deals and increase your ROI.

US mailbox from the front with upright flag

 

1. Create Effective Mailing Lists

Make sure your direct mail order is large enough to meet the bulk postage rates. The USPS offer discounted bulk postage rates for both Standard Class and first Class mailings.  Ensure that your targeted mailing meets the minimum requirements. From just 200 pieces for Standard Class mail to 500 pieces for First Class mail.  The denser the list into one area, the great the savings.

Utilizing a commercial mail house to NCOA & CASS certify your mailing list, eliminates bad records and cuts down on duplicates, also will create savings.  Another option is to utilized clean lists from a Mailing List Broker. This can help cut down on mailing to irrelevant customers.

2. Design with Mail Regulations in Mind

  1. Most graphic designers don’t understand the USPS rules and regulations on direct mail. This could end up costing you big money in Postage.  So, it is important that you keep the guidelines in mind when setting up your direct mail piece or work with a mailing specialist to make sure you avoid those costly design mistakes.  The length of the piece, weight of the paper, folds, tabs and where the address block is placed all factor in the Postage costs.There are simple changes you can make to your piece of mail that will cut down on the postage costs. Knowing the difference between a postcard, letter and flat size mail piece can save you up to $.20 a piece in postage costs.And remember to keep your direct mail to the point. When in the direct mail design phase try to prioritize an enticing call to action rather than long blocks of text.

3. Take Advantage of Automation Rates

  1. The USPS provides considerable discounts when your mailings qualify for automation rates.  Contact your local USPS representative or be sure to work with a commercial mail house to ensure you have your mail piece set up correctly and are able to present the appropriate postal paperwork with your job that is required.  If your mailing doesn’t qualify for Automation rates, your postage could double so it is important to .

4. Utilize Drop Shipping Options

The USPS offers additional discounts if your mail is qualifies for SCF or NDC rates.  This typically happens on larger orders that are dense into one specific area or zip code.  The saving could be as much as $.028 a piece in addition to the standard class rates.  So it is important to use a mail house that understand how to drop ship your jobs to put additional postage costs back in your pocket.

Get Discount Postage for Your Campaigns Today

Direct mail can increase consumer awareness about your business while attracting new prospects. Are you ready to save money with discount postage on your next direct mail campaign?

At Modern Mail & Print Solutions, we are here to help you capitalize on the direct mail savings available to you and your company.

Contact us today to work with a family-owned and operated business dedicated to treating customers and employees be treated like family.

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You’ve Got Mail: 5 Benefits of Effective Direct Mail Marketing

Over 56% of consumers who received direct mail went online and visited an online retailer. Of those who responded to direct mail, 62% of shoppers made a purchase online. Today, most businesses think email, social media, and digital marketing are the most effective. What they don’t realize is that direct mail is the perfect complement to their digital marketing and nets a high response rate. Want to know more about effective direct mail marketing?

Woman Putting Letter In Mailbox - effective direct mail

What Is Direct Mail Marketing?

Direct mail marketing refers to marketing that involves the sending of physical promotional material to customers. The majority of direct mail marketing goes through the US Postal Service. They deliver promotional printed material to the target audience which can be Business to Consumer or Business to Business.

Types of direct mail include postcards, catalogs, newsletters, sales letters, and brochures.

Benefits of Effective Direct Mail Marketing 

Although technology is shifting towards more digital marketing, direct mail is still the best marketing mean for businesses to hit a target market with a marketing piece specific to the recipient.

Read on and learn the 5 essential benefits of effective direct mail marketing.

  1. Flexible

Direct mail marketing can serve different marketing goals. First, it promotes upcoming products. Second, it acts as an invitation or a promotional tool where your potential customers can redeem it for coupons.

Direct mail is also a perfect tool for educating your target audience. This helps to create long-lasting relationships. A good example is a newsletter that gives updates on current happenings in your industry.

Don’t forget that direct mail can help your business gather useful information by driving them to a specific website or landing page. Information that includes email addresses and phone numbers.

  1. Efficient

Over 47% of millennials check their physical mailbox every day. This is great news to businesses considering that millennials spend a lot of time online. As a marketer, you can incorporate extra elements such as QR codes and scannable coupons to your direct mail piece which will help increase response rates.

By doing so, you provide a well-rounded approach not only to millennials but to the Gen Xers too. This helps to leverage their multichannel interests.

  1. Helps Your Brand Connect with Prospects

Personalizing your direct mail evokes emotions from your target audience. This gives your brand the power to connect with your target audience. In fact, including the person’s full name increases the response rate by 50%.

What you need to know is that direct mail can connect with people from all generations. The reason for this is that it leaves a positive impression and also makes the customer feel valued.

  1. Gets Your Brand Noticed

Direct mail such as brochures put your brand’s name, and message right in front of your target audience face. Compared to email where most marketing messages go to the spam folder and remain unopened, direct mail success rate is higher.

Want to ensure that your brand stands out? Be sure to use postcards, brochures and newsletters that have an eye-catching design. Include a call to action, and use personalization.  Calling your prospect by name rather than a generic “hey you” will help you get noticed!

  1. Supports Extra Marketing Key Performance Indicators

Direct mail does not support sales only but extra marketing key performance indicators. For instance, if you send a postcard or catalog to your target audience, they will take action.

That is, to browse and shop from your online shop. In fact, over 92% of customers have ended up shopping online as a result of direct mail.

Effective Direct Mail Marketing Strategy for Your Business

Want to take advantage of effective direct mail marketing? Go after the right people, make sure your message is clear and easy to read. To do so, incorporate text highlights and bullets.

Remember, you can ensure your prospects flow from your direct mail to your website. To do so, incorporate QR codes, and scannable coupons.

Are you ready to get started on a direct mail marketing campaign of your own? Contact Modern Mail & Print Solutions today and be one step closer to dominating your industry.

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Don’t Dismiss It Just Yet – 3 Reasons To Consider Direct Mail Advertising

As many companies search for new ways to reach potential customers and prospects, the traditional methods of marketing are being replaced. They are replacing them with online advertisements and technology-based techniques with the thought that it is more cost effective and produces better results. Continue reading about direct mail advertising.

But, that isn’t entirely true. The truth is that Direct Mail is still the most consistently effective form of one on one advertising methods that businesses can use. Especially to get their message into a prospects hand. And the response rates on Direct Mail is consistently higher…Direct Mail response rates are on average at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).

Not only does Direct Mail produce higher response rates, but it also yields, on average, a 13-to-1 return on investment.

Additional benefits of using Direct Mail advertising as a part of your marketing campaigns…

Highly Targeted Advertising

Direct Mail allows you to identify your specific type of prospect you want to do business with, and send your message to them. By looking at your current client base and identifying certain characteristics, direct mail providers can help you target those potential prospects in your geographical area that best looks like your current clients. Then you have the ability to tailor each mail campaign, message and offer for that specific audience. Customers can receive mail that only offers information that meets their specific individual needs and buying habits, increasing the likelihood of a purchase.

Personalized And Tangible

In addition to direct mail having the ability of providing more relevant information for the customer, direct mail pieces can be customized to include names and other personal information for the prospect. This information means that customers are more likely to see your mail piece and to read it, especially if the offer meets their needs and wants.

And since mail is tangible, they are holding it in their hands. The can feel it, and thus are more likely to keep it if they don’t have the immediate need. Customers often view things they can hold and feel as more reliable.

Cost Effective And Proven

Direct mail is incredibly cost effective when you view it from a return on investment comparison. You’re capable of sending out as little as 200 targeted mailers or hundreds of thousands. Utilizing printers with both digital and commercial printing presses allows you to get your direct mail easily and affordably. Plus, with bulk mailing capabilities there are tons of ways to save on postage costs to keep your mailings affordable.

Direct Mail has a deep history and a proven track record in marketing. The technique is established and widely used in the past. However, with new advancements and capabilities, response rates have increased over the recent years. There is sufficient data that exists to demonstrate its effectiveness.

These are just some of the benefits of working with printing companies to create ad campaigns with direct mail. If you have any questions regarding this method of advertising, please feel free to contact us at Modern Mail.

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A Few Important Benefits of Direct Mail Marketing

Digital marketing might seem like the be-all, end-all in such a technical era, but the truth is that sometimes traditional methods can be effective, too. In fact, digital printing services and direct mail can be extremely beneficial to you in more ways than one! Here are just a few of the many benefits of direct mail marketing.

Benefits of Direct Mail Marketing

Highly Targeted

One of the biggest advantages of a direct mail marketing campaign is how targeted you can be with who you are sending to. As a business owner, you can use geospatial data to learn what your current customers and potential customers look like and are buying. Then you have the ability to send direct mail materials specifically to them…making your message 100% more relevant to their needs. When you’re working with online ads and social media, there’s no guarantee that you target audience will actually even see your advertisement.

Personalized Content

Getting your mail in the right person’s hands is only the first step of direct mail marketing. The ultimate goal is to connect with customers through the content you’re mailing them. A successful mail piece will have customers welcoming your services to their dinner table. Direct mail simply allows a greater physical connection than email, and it allows for even more customization in terms of layout, content and offer, allow your marketing piece to be more relevant to the recipient.

Flexible

One of the best things about a direct mail marketing campaign is how many options you have. If you’re looking to save some money, simple postcards will do the trick. Have a bigger budget? Maybe a personalized letter with a coupon offer inside is more your style. Depending on how much you want to spend on a campaign, the possibilities are practically endless.

Cost-Effective

Above all else, direct mail marketing campaigns are cost-effective and produce a higher Return on Investment. Direct Mail is the ideal marketing strategy for small businesses running marketing campaigns on a tight budget. Direct mail allows you to segment who you are sending to. Plus the marketing specially to those that will yield the highest responses. Commercial Mail houses can also help save tons of money on postage costs, driving expenses down and revenues up!

Direct mail marketing has some pretty impressive benefits. And considering that 66% of consumers are more likely to use a voucher if they have a physical copy, a direct mail marketing campaign may be a great project to get started on.

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Running a Direct Mail Campaign: Important Dos and Don’ts to Remember

Did you know that on average, direct mail marketing yields a 13-to-1 return on investment ratio? That’s right, a simple direct mail marketing campaign could yield huge returns for you. But only if you do it right. Running a direct mail campaign isn’t something you should jump right into without first knowing a bit of strategy.

representing Running a Direct Mail Campaign
There are certain things you might see from other direct mail campaigns that are simply not effective. In order to help you prevent those same mistakes, here are a few important dos and don’ts if you want to run a successful direct mail campaign.

Do’s and Dont’s for Running a Direct Mail Campaign:

DO: Focus on a Target Audience

The clearer the image of your audience, the better. Before you send anything out for printing or even hire wholesale printing services, you need to know exactly who you want to market your business to. Come up with a list of names and addresses where your material will be sent, and only after that point go to the printer. List companies can help you profile your existing customers so you can find like people in your targeted area.

DON’T: Fake Customers Out

Have you ever received a letter in the mail claiming “FREE MONEY” across the envelope, only to find there’s nothing of the sort available? Direct mail is a method of marketing that allows you to build trust with your customers, not trick them into thinking you can do something that you actually can’t.

DO: Include Incentives

While you absolutely shouldn’t make false claims, it’s important to give customers an incentive to actually utilize your services. Before you move forward with digital printing, it’s important that you determine what kind of incentive you’ll include. Will it be a coupon? A special discount? What will make your prospect contact you today and now when they need a service you offer? These are the details that matter.

DON’T: Skim Over the Business Description

If you’re mailing to potential customers, it’s important that you fully explain what exactly it is that your business does. If you leave out crucial details like what kind of services you offer, you’re going to find a lot of confused customers or a lack of new customers at all.
Digital printing can make direct mail marketing easy, but don’t forget that the content printed is what matters most!

Do not hesitate to contact us to get started on your project!

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Offset Printing vs. Digital Printing

Offset Printing vs. Digital Printing

Offset Printing vs. Digital Printing

Which is the better fit for your project – offset printing, or digital printing?

 

Two choices await you when you walk in with a large printing project – offset printing or digital printing. These two printing styles have been around for years (well, one far longer than the other), and both have their advantages. Here’s what you need to know.

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