Is Print Marketing Still Important? (Yes, Here’s Why)

We’ve all heard the saying, ‘Print is not dead!’, but what does that mean for our businesses?

44% of people will visit a brand’s website after viewing a piece of printed marketing collateral. On top of that, direct mail marketing is still reportedly one of the most successful forms of traditional marketing tactics.

Print marketing still holds its weight, even in the digital age that we are living in. Keep reading to find out why your business should have a print marketing strategy.

The Benefits Of Print Advertising

Many people these days will have the opinion that print advertising no longer adds value for marketers; this is not always the case. Although digital marketing undeniably shows great ROI, so too can print marketing.

1. Print Breeds Trust

Seeing a brand in a tangible print format leaves nothing to be desired. In one particular survey, print adverts were rated as the most trusted form of marketing.

For some reason, seeing a brand in print builds credibility for the business versus the ‘spammy’ effect that much of digital marketing can create.

2. People Remember Print

Printed material sticks out amongst the craziness of the online world. Today, most consumers are bombarded by brands and businesses constantly while online.

This means that when you come across a print advertising that looks great, people tend to remember it more so as a result. Print advertising, like direct mail marketing, really allows a brand to make an impression.

3. Print Has a Longer Lifespan

The thing about print is that your advert will live for as long as the printed material does. If your brand has an advert in a printed magazine or a coffee table book, your advertising will live for as long as that publication is on a table or in a magazine rack.

Your advert will never ‘die’ until every copy of that printed material is in the rubbish or recycled. Printed material will pass from person to person and will take much longer to reach the end of its existence.

4. Find An Engaged Audience

With printed publications, people tend to only purchase or subscribe to those with content they are already interested in. Usually, advertisements within these printed publications are related to the content within, so you’ll be finding an audience that’s already pre-engaged.

That’s a good thing!

5. Not Everyone Is Online

The thing is, even in 2021, there are still people out there that are not online. They don’t have social media profiles, and they don’t go directly to the internet for all their answers.

The only way to reach these people is through print.

Successful Print Marketing

The key to having a successful print marketing strategy is two-fold:

Know your target market.

Be true to your brand!

If you participate in print marketing whilst maintaining your brand’s integrity, you’ll find success through your tactical efforts; it’s that simple.

Are you wondering how to leverage direct mail marketing? Then read this!

How to Run a Direct Mailing Strategy With Shelf Life

News flash: a whopping 70% of consumers claim that they prefer direct mail marketing over online marketing strategies.

Want to send direct mail like a pro?

If you’re looking for helpful and informative ways to send effective direct mail, we got you covered. Take a look at how to run a direct mailing strategy with shelf life now!

What Is Direct Mail Marketing?

In case you didn’t already know, direct mail marketing is the best way to target potential customers with advertisements through the United States Postal Service.  It is the only marketing means that you can be sure to hit the right person with your marketing message.

But getting responses from your direct mail is where it can get tricky.  You not only have to hit your potential prospects with the right message, but it has to be at a time with a strong call to action to get them to respond now rather than later.

What if you did a great job targeting the right prospects, with the right message but they aren’t ready to respond now?  You can do a great job identifying your target marketing, creating a great offer specifically for them, but if they don’t have the need now you want to make sure they remember you when they do.  That is when creating Shelf Life with your direct mail piece maters.  You want to have a market piece that prospects will want to hold onto until the time is right.

But how do I create shelf life with a direct mail piece, exactly?

How Can I Improve Direct Mail Shelf Life?  

The reason for trying to create Shelf Life with your direct mail piece is so that you stay top of mind with your potential prospect.  Something like a sport team’s schedule is a great example of a marketing piece that has shelf life.  Put a magnet on it and your potential prospects will keep that schedule on their fridge for almost 6 months!  That is 6 months of seeing your name, logo and/or offer.  Now that is a piece with Shelf Life!

Another creative way of creating a marketing piece that has shelf life may be using a school or communities calendar of events towards a targeted group.  Again, giving them something of value that they will want to hold on to, keeping your brand in front of them for months at a time.  That is a marketing piece with Shelf Life.

In addition to this, we highly recommend that you use a combo of the following tactics to stay in your customers and prospects minds:

• Direct mail marketing
• Digital marketing
• Email marketing

Incredibly enough, spreading your brand’s message across various channels is the most efficient way to reach your target audience. That means that sending weekly or monthly reminders via the mail will make your customer keep coming back to your product or service time after time.

Another tried-and-true tactic to increase the shelf life of your direct mail marketing campaign is to add a “sense of urgency” to your product or service. By including the date of expiration on your direct mail marketing, clients are more likely to act fast if they don’t want to miss your exclusive offer!

Step up the Shelf Life of Your Direct Mail 

When it comes to maximizing direct mail strategy like a boss, we’ve got all of the helpful and informative tips you need to get started building relationships.

Looking for direct mail services you can trust? Don’t hesitate to get in touch with our team today!

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

There’s something about physical mail that no digital medium can bring. The tactile experience of a leaflet or brochure adds an element to your marketing of personalization and familiarity. You’ll be surprised to hear that 18% of marketing budgets are dedicated to direct mail marketing.

EDDM and direct mail marketing are, of course, great and powerful ways to reach large numbers of clients. So here we’ve compiled five key reasons to hire a wholesale printer for direct mailing campaigns.

1. The Cost Savings of Printing Directly from a Printer

Any business or organization with extensive experience mailing EDDM knows how expensive this can get. But, if you use a one-stop-shop like us, you’ll save on all those extra costs of splitting your projects up and doing some yourself.

Not only that, but you get to know your printer, and more importantly, they get to know you and understand the needs of your business.

2. The Quality of Print Jobs is Guaranteed

Online printing companies have design templates. These allow you to customize your materials without needing any design expertise at all. And of course, they’ll have dedicated machinery that enhances the quality of the finished product.

The internet has created a culture of finding low-cost printing options, from saving money to making do with something less than ideal. But the quality of a direct mail campaign’s physical materials is as important as the return on advertising investments. Thus, you can have confidence that your online printer will deliver nothing less than top-quality results.

3. Increased Productivity

Our online printers can print direct mail campaigns faster than any third-party service.

That means more opportunities to get your message in front of your target market, which in turn means you’ll reach more potential clients.

Not only that but by outsourcing the work, you’ll have more time yourself to run your business in the way that’s best for you. That way, you can free up resources to improve efficiency in your workflow.

4. Additional Services Offered by Wholesale Printers

An excellent wholesale direct mail provider such as us offer direct mail in Tampa, FL, can print other things as well. We offer many services in addition to printing direct mail.

Building a relationship in this way can also improve your expenditure. You’ll have a well-established partnership. This allows more flexibility and long-term bulk discounts for repeat customers.

5. A Professional Image for Your Business

Using a respectable company increases your brand image. It shows you are serious about getting the finest quality products and trying to save money in the wrong places. Plus, it’s an excellent opportunity to network. You might even find that both companies enjoy mutual networking opportunities.

Utilize the Power of Direct Mailing Campaigns

Direct mailing campaigns are powerful when executed in the right way. Using a specialist company, you can send a unique message, reach more people, and increase productivity.

In the end, what you’re trying to do is engage the right people at the right time with information that’s relevant and valuable. That’s why it’s vital to get your direct mail out there is a powerful way – EDDM is as effective as it gets.

Are you looking for printing companies in Tampa, FL? Then get in touch with the best commercial printer in Tampa, FL, today.

Who Is Modern Mail and How Does It Work?

A good marketing strategy consists of a combination of digital and print solutions. Print gives your prospects and customers something tangible to hold onto and to remember you by. Continue reading to learn what is mod mail.

Are you looking for a solution to help you manage your print marketing efforts?

Modern Mail, commonly referred to as Mod Mail, has been in service for more than 40 years, serving the Greater Tampa Bay Area with print and direct mail services. Mod Mail has the solutions you need to take your business to the next level and get noticed by a wider audience.

“Who is Mod Mail/Modern Mail?” you may ask? Below are the services Modern Mail offers its clients. Read on to learn about the best-in-class solutions and how Mod Mail can help your business increase visibility and grow its customer base.

Direct Mail Marketing Services

All businesses need marketing to increase brand awareness, target the right audiences, and provide the best content for their prospects’ needs.

Direct mail is a critical element in helping to meet these goals. Modern Mail provides direct mail services that include graphic design and mailing list options. This means clients don’t need to go to various vendors to complete a direct mail piece. Modern Mail takes care of the entire process from start to finish.

A good direct mail piece will help businesses introduce themselves to new clients, effectively resulting in growing the business.

Mail Processing Services

Another aspect of a good direct mail campaign is the assurance that it will arrive at its intended destination. Modern Mail ensures that businesses have accurate lists so you can rest assured that your content is getting where it’s supposed to go.  This means you won’t risk wasting time or money on campaigns that end up in the wrong hands.

Modern Mail also provides services for folding your materials, hand assembly fulfillment for nonautomated work, and drop shipments.

In-House Print Services

Every business needs business cards for their employees and brochures to take and distribute at events or to have on display in the office. Modern Mail provides full-service printing backed by the most state-of-the-art equipment available in the market.

Mod Mail can produce content for your business, including letterheads, postcards and brochures, business cards, and more. Each piece is the highest quality work so that you can showcase your brand in style.

Who Is Mod Mail? The Best Solution for Your Print Marketing Needs

Direct mail and print assets continue to be an essential component of a successful business. Make sure you have yours in the right hands.

So…who is Mod Mail? A professional direct mail company and an essential component of helping businesses grow by successfully getting their message out to the world.

Modern Mail provides a full-service printing and direct mail solution for its clients. From direct mail creation and distribution to printing your marketing assets, they have the solution you need to grow your business.

Mod Mail is based in Florida with locations in Tampa, Clearwater, and St. Petersburg to handle all of your printing needs. Get in touch today to learn more about how their services can help you.

Major Key: What a Printer with Turn-Key Solutions Can Do For You

To customize or go generic? That is the question!

While custom solutions may be appropriate for your business needs, the expense and hassle may not be worth it. In many cases, a turn-key solution is the best choice.

This goes for printing as well. Yes, your business is unique, but if you’ve never considered a turn-key printing solution, now may be the time to give it a try.

When you need a printer who can do it all, turn-key solutions can offer you options you didn’t know you had. We’ll walk you through what you should know.

Turn-Key Solutions Everywhere

Some business solutions need customization. An architectural firm may need specialized software to manage the nuances of their different accounts, for example.

However, there are times when you need a ready-made solution, something you can start using right out of the box. You need a turn-key solution.

Turn-key solutions exist across all industries. That new Starbucks across the street? The industrial concrete mixer? The accounting software? All turn-key solutions.

Did you know that turn-key solutions can exist in the printing realm as well? Well, they can, and their many benefits may surprise you?

Turn-Key Solutions for Printing

You may not think of your business’ printing needs as having “design-and-build” dilemmas. After all, it’s not a large piece of equipment or a highly functional piece of software you’re deciding whether or not to turn-key. It’s just printing, right?

Not at all. Turn-key solutions for printing might be just what you’ve been needing. When you consider the cost of each separate service that goes into your print marketing, a turn-key solution can save your business significant time and money.

Let’s break apart the needs of a typical mailer campaign:

• Graphic design

• Printing

• Postage

• Creating a mailing list

• Mail processing and delivery

All of this can mean you use three different services, or more, for a single mail marketing campaign! From hiring separate graphic designers to printers to mail processors, it can all add up.

Even if you use the U.S. Postal Service to handle your mailing, it’s still a separate entity you have to take the time, energy, and expense to communicate with.

The Unique Benefits

What if you could place your entire printing and mail fulfillment campaign in the hands of a single turn-key service? Well, you can. At Modern Mail and Print Solutions, our complete spectrum of services covers all aspects of your business printing needs.

Our services go above and beyond. We also offer:

• Variable data printing

• Large offset runs

• Digital runs

We welcome all printing challenges. Employ full-color printing or print on a variety of stocks for the polished, professional feel to make your business stand out.

Through our concierge service, you will have a dedicated team to answer all of your questions and provide all the additional guidance you need.

Your Complete Turn-key Solution

Save time and money while executing a perfect mailing campaign. Contact us today to get started with premium turn-key solutions for your business printing needs.

Why You Should Work With a Company That Does Both Printing and Mailing

There are plenty of businesses that rely on using printing sources. Printers can play a pivotal role in your marketing efforts and customer service.

Having a reliable printer is one thing, but imagine if you could partner with a business that handles printing and mailing. Using a company that does both printing and mailing can be one of the best decisions your business makes.

Are you curious about why you should consider using a duel printer and mailer? After you see all of the benefits, you’ll wonder why you haven’t switched services sooner.

Save Time

How much time does it take you to fold paper, fill, and address envelopes after you get back from the printer? Be sure to factor in transportation and setting everything up.

For some people physically mailing out materials can take hours. Imagine how much more work you’d be able to get done if you didn’t have to worry about the tedious chore of mailing.

When you work with a duel printer and mailer you won’t have to worry about taking time out of your busy day to handing mailing. They’ll be able to handle all aspects of getting things sent out and you’ll be able to focus on your important work.

Better Quality Control

Trying to work between two companies can be tough. Coordinating picking up and dropping off materials can get tricky. There’s also more room for error and miscommunication.

Working with a company that handles both printing and mailing can make managing quality controlmuch easier. Since everything flows through one company there’s less room for error.

It’ll also be easier to manage any mistakes. Imagine how much of a headache it is to fix printing errors on postcards and flyers after you receive them. You’ll lose precious time having to handle a reprint, then you’ll still have to manage sending everything out.

Working with a duel printer and mailer makes it easy to spot errors. You also won’t have to wait long to get everything done.

Save Money

Why pay two separate companies to handle your printing and mailing when you can just pay one to manage everything you need?

When you partner with a company that manages both printing and mailing, you may be able to save money in the long run. Aside from only paying one company instead of two, some duel service providers may be more willing to give you special deals and discounts.

If you do big orders you’ll be able to buy supplies in bulk from printers and mailers. Getting all of your printing materials, envelopes, and address labels from one place to another is much more efficient and cost-effective.

Meet Your Printing and Mailing Partner

Finding a company that can handle printing and mailing for your business is one of the best decisions you’ll make.  You’ll be able to save time and money, work more efficiently, and have better quality control.

Are you ready to start working with a printing and mailing partner you can trust? Regardless of what services you need, we’re ready to help.

Contact us today so we can start talking about the best way to handle your printing and mailing needs.

3 Reasons You Need Complete Marketing Solutions for Greater Impact

Are you taking advantage of complete marketing solutions for your business? To take your business to the next level, make sure that you have all your marketing bases covered. Combining print marketing with your digital marketing methods is a great way to reach a variety of potential customers.

If you’re not already using print marketing for your business, keep reading to learn why you should. There are so many benefits that come with this marketing solution that can grow your customer base and boost your profits this year and beyond.

1. Tangible Advertisement

Unlike digital advertisements that go away in minutes and are likely to be forgotten, print marketing is a tangible item. Whereas an online advertisement can only be seen, print marketing can be held or touched.

This allows for an item a potential client or customer can refer back to when they’re in need of your products or services. Additionally, the quality of your printed material speaks to the quality of your business.

Allowing your customers to have an on and offline journey with your company is especially important for a brick and mortar storefront. With industries like hospitality or tourism, giving audiences a physical advertisement will make things easier for them. This will save them time from researching your products or services on the internet.

2. Build Brand Authority

Print marketing offers a great way to build trust behind your company. Online advertisements often come off as spammy, and some may avoid clicking ads in hopes to avoid viruses. Professional print marketing lets people know you are a real company, which builds brand authority.

Adding print to your marketing plan helps to solidify your company with a concrete medium. With print marketing, you have the room to highlight important qualities of your business. This allows for an easy to read advertising format that lets you set the tone of what your company has to offer.

3. Reach Your Target Market

When using print marketing, you can work to reach your target audience by leveraging data and demographics. Through research, you can figure out print solutions that will best work for your ideal customer.

For example, you can figure out a publication that your target audience would be most likely to read. You can then work to get a print advertisement published there.

If you’re printing promotional fliers, you can add them to mailers in an area where your target audience’s demographic is prevalent. This allows you to strategically plant your advertisement in the right place at the right time, in front of your ideal audience.

Grow Your Business With Complete Marketing Solutions

By making sure that your business has the best complete marketing solutions, you can rest assured that you are increasing visibility amongst wider audiences.

Lastly, make sure that you incorporate print marketing into your marketing plan and budget to get all the benefits this solution has to offer. With tons of different print mediums available, there are advertisement opportunities for every industry.

Are you ready to take your business to the next level with professional full-service print solutions? Above all, contact us today to request a quote and get started.

Cost Effective Solutions for Your Business: 3 to Consider from COVID-19

Since many of us are still experiencing the impacts of COVID-19, we are writing this article for you to learn about cost effective solutions to consider applying to your business. The solutions mentioned in this article are to help businesses get back on their feet effectively and on budget.

In fact, recent research suggests 29% of businesses have experienced a decrease in sales from COVID-19. As unfortunate as that is, we are here to help you increase your sales with cost effective solutions. Continue reading to learn three marketing solutions to consider if your struggling from COVID-19.

3 Cost Effective Solutions:

1. Direct Mail Marketing

One of the most cost effective, high ROI solutions is to implement a direct mail marketing campaign. In fact, research indicates that postal marketing is one of the most effective forms of direct marketing for small and medium-sized enterprises.

With 9 out of 10 people opening their direct mail, this is one of the best ways to attract potential buyers. This form of marketing can turn people into potential customers if electronic ads miss them completely.

Even if they did see an electronic ad and receive a direct mail piece, that’s even more touch points your brand is making with your audience. Think of it like this: the more times people recognize your brand, the better the chance they would remember your company’s name and buy from you.

2. Social Media

Social media and digital content marketing can be paired with direct mail for a seamless customer journey. Plus, social media is completely free!

When thinking of your social media content, integrate it with your website and direct mail strategy. Integrating them together will enable your target audience to connect more easily with your business.

When writing your social media content, draft about a month at a time so you can automatically let your social media schedule run while you run your business.

3. Offer Promotions & Special Offers

The last cost effective solution to consider is to offer promotions and special offers to your target audience. We recommend sending customers and potential customers coupons and special offers from your company.

Your marketing campaigns should aim to reach and even expand your business’s customer base, and direct mail can help you do just that by luring you with deals and discounts.

Stay in touch with your direct marketing clients by promoting special offers, promotions and events and informing them about other services. Direct marketing companies, such as Modern Mail and Printing Solutions can help you make a list to reach potential customers who are good targets for your product or service.

Time to Get Going

Now that you know some cost effective solutions and what they can do for you, you are ready. Let’s start implementing them into your business. We will be more than happy to help you get going and back on your feet from COVID-19.

Hungry for more about how to meet your mailing and printing needs and then some? Check out what services we can offer you.

5 Reasons to Use Direct Mail Marketing During a Pandemic

As you already know, Coronavirus (COVID-19) has shifted the way many businesses operate. Across the world, many consumers are unaware of how local businesses are managing this “new normal”. Continue reading to learn five reasons to consider direct mail marketing during a pandemic.

Like most of us, you might be wondering the status of your favorite store, gym or go-to restaurant. For example, you want to know whether or not these stores are open to the public yet, what the new regulations are and how businesses are keeping you safe.

As a business owner, you can answer these many questions with a simple direct mail marketing campaign. Let’s discuss what else you can do with direct mail marketing during a pandemic.

1. Informs Your Target Audience

Consider direct mail marketing during these challenging times to keep your target audience informed about your business. If you can’t recall if your favorite store is open yet, how would your audience know if your store is open? Through a direct mail marketing campaign!

As an experienced direct mail marketer, we suggest sending out postcards which informs your target audience about the status of your business. In addition, include the many ways in which you are keeping your consumers safe during a pandemic.

It’s better to address any changes to your business directly to your audience, rather than them having to find out elsewhere.

2. Americans Prefer Receiving Direct Mail

Why else should you use direct mailing in a pandemic? It might surprise you to learn that almost three-quarters of Americans prefer to receive brand communications by mail.

There’s something exciting about receiving mail addressed to you. This is becoming even more true in an age where it’s much faster and easier to send an email. Plus, the United States Post Office is a federally run, essential business which will not stop for anything including COVID-19.

Direct marketing mail tells the recipient that they matter to your business. They matter so much, you’re willing to spend money on paper, ink, and postage to reach them.

After all, you might experience a higher response rate than normal due to the recent stay at home orders. Which leads me to my next point…

3. Direct Mail Has A Higher Response Rate

Another reason to use direct mail marketing is due to the higher response rate.

This may be due to several factors. The first is that people are more likely to look at the mail they receive. Direct mail also hangs around houses for more than two weeks, on average.

That gives people time to look at an offer a few times. In fact, emails may end up in the spam folder, never get opened or get lost in the mix.

The fact that people are happy to receive personalized direct mail may also play a role. Whatever the reason, people are more likely to respond to a direct mail marketing campaign.

4. Keeps Your Brand at the Forefront of Buyer’s Minds

Not every business will take advantage of direct mail marketing during a pandemic. However, those that do will maintain brand awareness.

Direct mail marketing is both measurable and capable of maintaining a brand’s image. Consider implementing a direct mail marketing strategy to keep your brand at the forefront of your buyer’s minds.

If you don’t use direct mail marketing, your audience may forget about your business and go for one of your competitors instead.

5. Direct Mail Makes Your Money Go Farther

Last but not least, direct mail marketing has one of the best ROIs of almost all marketing channels. Even if it seems expensive at first glance, you know it’s going to pay off especially during a pandemic.

Direct mail marketing doesn’t need to break the bank to be effective, though. With the right team behind you, you’ll be able to put together a campaign that’s both effective and budget-friendly.

Add Direct Mail To Your Marketing Mix

Not sure where to get started with a direct mail marketing strategy? It’s time to get in touch with the experts and discover what direct mail can do for your business.

We will be happy to work with you during these challenging times.