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Types of Printed Marketing to Use for Your Next Marketing Campaign

Types of Printed Marketing to Use for Your Next Marketing Campaign

You might think that just because technology’s always advancing, you need to focus on digital marketing. But that’s not true at all!

Did you know that 92% of young adults think print is easier to read when compared to digital content? And did you know that consumers trust print ads 34% more than search engine ads?

The fact is, printed marketing still has its place today, and it’s not going away anytime soon.

Are you now wondering what types of printed marketing you can do for your next campaign? Then read on, as we’ll show you the best ones around!

Direct Mail

Do you have a client list already? Then direct mail marketing can be a great way to reach out.

Your mailers can include promotions, exclusive offers for previous customers, and more. In any case, it’s a very interactive way to get your brand out in front of consumers’ faces so they not only remember your name but are also motivated to take action.

Business Cards

If you frequently go to networking events for your company, then business cards are a must. These are very easy to pass out after an interaction, plus you can always leave a note on the back of the cards if you have a pen handy.

Do note that 72% of professionals will judge you by the quality of your business cards. And 39% won’t do business with you if they deem your cards as cheap looking.

So it’s definitely worth it to put some careful thought into your business cards and to invest some money into them. It’ll pay off.

Catalogs

Do you sell a wide variety of items? Then catalogs are a great type of print marketing to show consumers what you have to offer!

These can then be distributed through the mail, or you can lay them out at trade shows and other events for people to take. This gives them an easy way to see your brand’s offerings at their leisure, which can increase the likelihood of them converting.

If you’re constantly switching out stock on a seasonal basis, make sure you keep up with updating your catalogs. Sending them out as the seasons change can be a great way to keep your brand name top of mind.

Up Your Printed Marketing Game With Our Tips

Now you know the types of printed marketing available to you.

Keep in mind that you don’t necessarily have to go with just one. In fact, it might be in your best interest to explore all if possible!

By covering all your bases, you’ll ensure that you have the widest reach possible when it comes to your target audience. As a result, you’ll be able to leave a lasting impression and sway consumers to you instead of your competitors.

Need help with your marketing? Then contact us today. Modern Mail is the partner you need to help with anything from direct mail to graphic design services!

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Custom Envelopes: 5 Killer Ways to Make Them Stand Out

Custom Envelopes: 5 Killer Ways to Make Them Stand Out

With the advent of email, it was predicted that good old fashioned snail mail would become redundant. In fact, the opposite has happened. As your email inbox fills up with junk mail and spam, the arrival of a physical letter can be a real event.

This is an event that can be capitalized on by anyone who owns a business. The envelope can be a great marketing opportunity and to help you utilize it, we give our top five tips for creating custom envelopes.

1. Experiment With Shape and Size

The first thing you can do to really make your custom business envelopes pop is to experiment with the shape and size. Who said that envelopes have to be a rectangle shape? Try to move them around so you have anything but a boring rectangle, to make them stand out in the mailbox.

The size is the next element you should play with. Tiny, small envelopes often invoke intimacy and friendship, like tiny gift cards and presents. Big envelopes signal something good is on the way, like a parcel or important documentation.

2. Balance Colour With White Space

Balance is the key to grabbing attention with custom mailing envelopes. Too much color and your mail could look like a promotional junk mail items. Too little, and it will blend into all the other letters and items of mail.

Colors will stand out more if they are balanced on a white background. Use complementary colors, tied into your graphic design and marketing aesthetic. Ideally, you should be sticking to around one or two colors on an envelope.

3 Give Thought to the Paper

Give as much thought to the material the envelope is made from as to what you will put on it. Ideally, you want to be using high quality, high-grade paper. People will be able to see and feel the difference, making them more likely to open this upmarket delivery.

Secondly, anything printed on a high-grade paper will instantly look better. Fonts will be sharper, colors will be bolder. Do not spend time and effort making a killer envelope to see it fade and look weak on bad quality stock.

4. Use the Logo Sparingly

Of course, you want customers to see the logo of your company. It shows what you are and increases brand awareness. However, it can not be the only item on-page, neither can it be overused.

A single logo will look too formal and business-like. However, too many logos will look badly designed and a little bit tacky. Strike a balance by placing it once on the envelope along with other design elements.

5. Match the Custom Envelopes Content

Make sure that the theme from the envelope carries on into the letter. This will really make your mail stand out, as you keep the interest up going from opening the letter to reading it. This includes keeping the same colors, designs, and font.

It even extends to using high quality, premium-grade paper. It may cost, but it will be worth it in replies, engagement, and ultimately, revenues.

Find a Printer

Once have your custom envelopes designed, you will need to source a printer. Take two or three designs and ask what is possible. They may be able to print off a small batch of samples for you.

If you are in need of a quality printer then consider our website. We can give quick quotes on several mailing solutions for large and small businesses. Stop by and tell us your needs, so you can utilize the power of mail and marketing today!

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The Three Most Important Postcards Success Factors

The Three Most Important Postcards Success Factors

Despite what you might have heard, mail marketing is not dead! In fact, it continues to be an extremely effective solution for many businesses.

Postcards are one of the most successful and cost-effective mail marketing products. However, to see real results, you need to do it right! Take a look at these three important tips for a successful postcard marketing campaign.

1. Understand the 40/40/20 Rule

The key to success with all types of direct mail is understanding the 40/40/20 rule. This marketing concept states that 40% of your success depends on who you send the mailing to (your list), 40% depends on the offer (what recipients see is in it for them), and 20% is dependant on everything else (ex. the design, copy, etc.).

Once you’re aware of this, you’ll know where you need to focus your time.

2. Perfect Your Call to Action

Your call-to-action (CTA) is arguably the most important aspect of your postcard. You can spend a lot of time and money creating and mailing postcards, but if the content doesn’t motivate the recipient to do what you want, it’s all a waste.

Your offer must be compelling – think “and offer they can’t refuse.” Even more importantly, though, your CTA must make them want to take action NOW. It must very clearly tell them exactly what you want them to do next and how to do it.

Taking the time to learn how to write a great CTA is one of the best investments you can make.

3. Avoid the Most Common Mistakes

An important part of success is knowing what not to do! When you start your postcard campaign, make sure you avoid these common mistakes.

Failing to Target the Right Prospects

You can’t have a successful postcard campaign if you send them to the wrong people. For example, imagine your business sells dog products, but you send your postcards to a group of cat lovers. You won’t get much business!

Take the time to develop a list that’s targeted to your ideal audience.

Spending Too Much on Printing

It’s hard to make a profit if you’re spending a fortune on your ad campaign. Find a printing and mailing partner you can count on for fair and reasonable pricing.

Over-Complicating Your Message

You only have so much space available on a postcard, so use it wisely. This is not the place to make a full-blown sales pitch. Keep your message simple, and you’ll receive much more traction.

Forgetting to Add Your Contact Information

This is a huge mistake! You must make it easy for readers to take action right away. If they have to look up your company to figure out how to reach you, your postcard will end up in the trash, and you’ll have wasted your time and money.

Start Sending Postcards Today

Are you ready to start reaching customers and making real profits? It’s time so start sending out postcards! Modern Mail and Print can help you set up your campaign from start to finish.

Contact us today to learn more about our process and get started.

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5 Different Kinds of Printings to Consider For Marketing

5 Different Kinds of Printings to Consider For Marketing

Are you a business owner and need to get in front of new customers? What business owner isn’t looking for a fun new way to spread the word about their business? You need to create something all your customers will keep and share so you can grow your business.

The trick is to find something that won’t end up getting tossed. Something they will use and will see a reminder of your business every day.

The printing business has taken a hit with the rise of digital marketing. But print marketing can still be quite effective, and you won’t have to break the bank to use any of these ideas.

Here are the five different kinds of printings you can use to market your business:

1. Promotional Flyers

Flyers have topped the list of every print marketing list for decades, and there’s a reason, they work. Offer a catchy flyer to everyone who visits your store and you’re sure to see an increase in visitors to your next big launch.

2. Calendars

Everyone needs a calendar, they are a great way to track our busy schedules. And don’t limit yourself to the wall-sized variety. Think outside the box with magnet calendars, desktop versions, and others that your customers can use in their everyday lives.

3. Bookmarks

Yes, people do still read books and bookmarks can be a great way to promote your business in an auspicious manner. Include a great quote about reading and you’re sure to win the hearts of every bookworm in your customer list.

4. Postcards

Everyone loves getting mail, but nobody loves opening envelopes. So, send a quick postcard and your potential customers will see the important information without having to open anything.

Spark their interest with a catchy image and you’ll see conversions increase with your next big sale or launch.

5. Business Cards

Business cards are still a great way to spread the word about your business. They’re small, convenient, and carry all your important information. You can bring a few with you everywhere you go and share them with anyone who might need what you offer.

As you can see print marketing is still a great way to spread the word about your business. And with a little ingenuity, you’re sure to find a useful item you can create that your customers are sure to hold onto.

Different Kinds of Printings to Add to Your Marketing Strategy

Don’t underestimate the power of physical items when it comes to marketing your business or company. With these ideas, you’re sure to find a way to bring back print marketing.

So if you’re looking for a printing partner to help improve your marketing, then consider a full services printing company like us. We offer several different kinds of printings that can grow your business. If you have more questions about how you can better use print marketing, contact us today.

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4 Flyer Design Tips to Capture Your Target Customer

4 Flyer Design Tips to Capture Your Target Customer

There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.

Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.

1. Be Stingy on Your Words

Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.

Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.

Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.

2. Choose a Central Image

For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.

This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.

This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.

3. Include the Essentials

As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.

You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.

Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.

4. Highlight Your Brand

All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.

To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.

This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.

Making Use of Your Top Flyer Design Tips

Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.

Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.

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Which of These Direct Mail Sizes Is Right for Your Campaign?

Which of These Direct Mail Sizes Is Right for Your Campaign?

A successful direct mail campaign requires a lot of decisions. From choosing the right colors to the content and the right package size, the combination of details can make or break your campaign.

Different paper and envelope sizes can communicate different things to your audience. Understanding standard sizes and how letters and envelopes best fit together can also save you some money on your campaign. Before you put the pieces of your next mailing together, keep reading to learn more about direct mail sizes.

Small But Mighty

One of the simplest direct mailings to create is the USPS postcard size mailer. With minimal space and weight, a postcard mailing is easy to create and inexpensive to mail. To get the best pricing for a postcard mailing, make sure your design fits the post office specifications for machinable processing and presort pricing.

Postcards should be no more than 4-1/2 x 6 inches, and they can be no smaller than 3-1/2 by 5 inches. Use a postcard to send a quick update or special offer to your list.

Say More With a Letter

Many direct mail campaigns include an outer envelope and a letter. Depending on the response you want from the mailings, you could also include a return envelope. A letter-sized mailing gives you more space to speak to your customers. Tell a story or include a flier that offers more space for details and graphics than you can get from a postcard-sized mailing.

The post office has specifications for letter sizes, too. A Number 10 envelope is one of the most common sizes for mailing letters. It’s machinable and works with first-class, third-class, or presort mailing options. To help make sure more of your letters arrive in mailboxes, follow the USPS guides for different letter sizes and specifications.

Remember that weight matters, too. To save money on postage, keep your letters under an ounce. When your package weighs more than an ounce, you pay a higher postage rate.

Bigger Isn’t Always Better

Sometimes it pays off to make an impression with a larger, flat mailing. A 9×12 mailing is impressive and stands out from smaller pieces of mail in a mailbox. However, the larger the flat size of your mailing, the more expensive it is to print and mail.

Make sure you have the budget to create a more significant mail piece, including higher costs for large envelope postage. Choose the right audience to receive this kind of unique, high-end mailing. High-end customers or donors might take notice of a bigger mail piece. However, for a bulk mailing to a broader audience, a standard letter might be more cost-effective for your campaign.

Choose the Best Direct Mail Sizes For Your Campaign!

Depending on what you want out of your campaign, the ideal direct mail sizes can make a difference. Test different sizes to find the best combination of paper sizes and postage class.

When you’re ready to design, print, and mail your campaign, contact us! We’ll guide you through the creative and production processes to help make sure your direct mail campaign is a success!

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Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

When your business has a campaign that needs solid advertising, what do you do? Buy a radio spot? Shoot out an email blast?

A direct mail campaign is proving to be one of the best ways to advertise. Studies show that while only 20 to 30 percent of emails get opened, approximately 80 to 90 percent of direct mail is cracked opened.

Furthermore, direct mail has a 3.7 percent response rate compared to the 2 percent for mobile campaigns, 1 percent email, and 1 percent social media.

Keep reading to learn about effective direct mail examples.

Direct Mail Examples

Direct mail is advertising sent to customers through the mail. Companies can research and then target customers they believe would best benefit from their service. You can make the cost of direct mail worth it by knowing how to grab people’s attention from the start with these ideas.

1. Postcard Campaign

Postcards take up less space, cost less to send, and advertise fully for anyone who touches them. Thus, they sit among some of the best examples of direct marketing mail.

A typical postcard costs 35 cents, but with bulk mailing, direct mail postcards will cost less. Furthermore, anyone from the postal clerk to the sorter to the carrier to the actual recipient will see what your business is all about. So, you’re spreading the word while saving yourself money.

2. Go Big

Picture your direct mail among a stack of mail on a counter. What will make yours stand out?

In short, size matters. Make your mailer stand out by making it bigger.

You can even do this with postcards. Some USPS programs allow you to mail postcards as large as 12 inches by 15 inches.

If you do not want a big card, make a thick card. Use thicker stock to make sure your card withstands the shipment process.

If you’re using an envelope, make it bulky. Curious people want to see what you have inside that envelope.

3. Content: Sell the Offer

Other examples of mail idea involve content. Make your content focus on selling the offer and not the product. If you have a great offer for your recipient, center the message of the mailer around that offer.

For example, if you have a massive sale coming up, focus on that more than you focus on what you sell.

4. Don’t Forget Anything

Direct mail only works if you have all of the information on the mailer. Remember to include important dates, places, and contact information. Center your message around the customer.

Direct mail ideas like this one are critical for ad campaign success

5. Enhance the CTA

The CTA is the call to action at the end of your direct mail content. It directs the reader to do something.

Make your CTA bigger and bolder than the rest of the text.

Also, make the response format clear. Should they email you? Call? Come down to the store in person?

Direct Mail Success

Direct mailing examples like these will make your direct mail stand out among all of the other pieces in a recipient’s mailbox. If you make your piece big and bold and focus on the client, you will win.

For all of your mailing needs, contact us.

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Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

If you thought direct mail was a thing of the past, thing again. In today’s fast-paced online world that’s full of distractions, direct mail is one of the best ways to get your customers’ undivided attention.

In a recent survey, 54% of customers said that they enjoyed receiving direct mail about new products and services. So if you want to reap some extra ROI on your marketing spend, direct mail is a great add-on for your next campaign.

Here’s how to ensure you attract the right kind of attention and get the most bang for your buck by using the science of colors in advertising.

How Colors in Advertising Work

Colors can evoke powerful emotions in people, and advertisers have long used color as a way to press the right buttons with prospective customers.

There are four ways you can incorporate these tactics in your direct mail flyer design:

To Highlight Your Call-to-Action

An effective call to action is one of the most important parts of any design. Make it pop with an irresistible eye-catching color.

You want your customers to take action, so a vibrant hue is your best bet. Some of the best colors to encourage a response in people include tones of yellow, orange and red.

These colors really stand out, especially when they’re the brightest shade on the page.

To Set the Tone 

Using color is one of the quickest ways to set the tone of any correspondence. Bright action-inducing colors like those above give your design an energetic feel, while muted pastels create a more relaxed ambiance.

Other examples of mood-setting colors include:

  • Black for Drama
  • Gold to create a luxurious feel
  • Green brings fresh energy and life to designs
  • Grey represents reserved elegance

While you’re designing your flyer, play around with colors to see what feelings the design evokes in you. You can also look for examples of similar campaigns for comparison.

To Portray Your Services and Products in the Best Light

From the above, it figures that your color scheme depends on what you’re advertising via direct mail.

Remember to match your colors to your target audience. Bright pinks might be ideal if you’re talking to teenage girls – not so much if you’re targeting middle-aged men.

If your brand has a particular color or vibe associated with it, you should be sure to include that too. A youthful, fun brand should make use of light, bright colors. More serious or refined brands are better off with more traditional, subdued colors.

Make sure your flyer design doesn’t clash with your logo colors and that the tone of your copy complements the colors chosen.

Important Things to Consider When Using Color in Design

Before you seal the envelopes and send your beautifully-designed direct mail campaign out into the world, there are still two more steps to complete. Always choose a printer you can trust and ask to see a sample of your design before you print thousands of flyers.

Colors look different on the screen and in print. So, if you want to get the best benefit from using colors in advertising, don’t give your printer the go-ahead until you’re totally satisfied with the result.

Keep reading our blog for more tips on direct mail marketing or get in touch to set your next campaign in motion.

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Political Direct Mail: 5 Tips for a Successful Campaign

In a political campaign, you have to let people know who you are and what you stand for. There are plenty of ways to make that happen. You can engage in a field campaign, going door-to-door.

You can also invest in TV ads, but that can be cost-prohibitive for a local campaign. Direct mail still works because it is a way to get your name in front of people.

Political direct mail is an effective way to reach voters and cut through the noise. Read on to learn the top tips to make your direct mail have an impact.

1. Define the Purpose of the Mailing

The first thing that you need to do is to define the purpose of the mailing. This will influence what list you use, the messaging, and the design of the mailing.

For example, you may use direct mail as a get out the vote campaign. You may use it to introduce some voters to your stance on major positions.

2. Target the Right Audience

Next, there are plenty of benefits of using direct mail as a marketing and communications tool for your campaign.

However, if you want to get the most out of your direct mail campaign, you need to target the right audience. You know that Democrats and Republicans have very different views and your messaging needs to speak to those views.

The most effective campaigns have a specific audience and use segmented lists as opposed to mailing to everyone within a geographic area.

3. Have a Clean Design

Thirdly, you may be tempted to do a small mailer to cut costs and cram it with as much text as possible. Don’t do that. That will only reflect poorly on your campaign.

You want to have a clean design that uses whitespace and makes certain elements of the mailer stand out. The text needs to be easy to read, and you should make it personable. Have a photo of you and in large text have your name and office bold and easy to figure out.

4. Think Like Voters

You have to think like the people who are receiving the political direct mail. It needs to catch their eye in an instant and make them curious about the content of the mailing.

That starts with a compelling headline. That should speak to a particular issue that voters care about. You then need to follow that up with a little information about you.

Each section of the political direct mail piece should compel the reader to read the next section.

5. Think of Direct Mail as a Campaign

The mistake that many people in politics make with direct mail is that they treat it as a one-time thing. They’ll send out one mailing and that’s it.

You could miss out on a huge opportunity if you do the same thing. Plus, you can tie your mailing to your phone database and contact likely voters to follow-up.

You can also follow up with multiple mailings. The more touches you have with voters, the more likely they are to remember your name. When it comes time to vote, they’ll mark your name.

Political Direct Mail Strategies to Win

Politics is tough no matter what office you’re running for. Every campaign relies on name recognition and relatability. It can be difficult to get through the noise of election season to make that happen.

In addition, political direct mail campaigns can help you cut through the noise and reach voters. They’re faster than going door-to-door and more affordable than radio or TV ads.

Above all, are you ready to start your next political mailing? Contact us today for a quote.

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The Dos and Don’ts of Sending Direct Mail Flyers

Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?

Read on to find out.

1. Do Include a Specific Call to Action

When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.

In short, this means the action that you’d like for the customer to take.

Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.

Having a singular, specific goal is how you see real results from direct mail marketing.

2. Don’t Cram in Too Much Information

One of the biggest mistakes we see in direct mail campaigns?

Companies that include far too much information on their flyers and other pieces of marketing mail.

We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.

Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.

Put the most important piece of information up top, and use plenty of negative space in the design.

3. Do Remember to Proofread

Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.

Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.

4. Don’t Let Poor Design Ruin Your Campaign

Above all, focus on clear, clean, and unique design for your campaign mail.

We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.

They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.

Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.

Ready to Send out Your Own Mail Flyers?

When you’re ready to send out your business mail flyers, make sure you work only with the best.

That’s where we come in.

We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.

Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.

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