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The Art of Crafting Irresistible Direct Mail Copy: Tips and Tricks

The Art of Crafting Irresistible Direct Mail Copy: Tips and Tricks

In the digital age, where email inboxes are overflowing, and social media feeds are flooded with content, the power of traditional direct mail should not be underestimated. Crafting an irresistible direct mail copy is an art that involves a strategic blend of creativity, psychology, and persuasive language. In this blog post, Modern Mail explores the essential elements of persuasive copywriting for direct mail campaigns and discuss techniques to capture attention, evoke emotions, and drive action through compelling language.

1. Start with a Captivating Headline: The first rule of crafting irresistible direct mail copy is to grab your reader’s attention from the very beginning. Your headline should be concise, impactful, and promise a benefit or solution. Make it intriguing enough to compel your recipient to read on. Consider using numbers, questions, or bold statements to make your headline stand out in a pile of mail.

2. Know Your Audience: Understanding your target audience is key to creating persuasive copy. Tailor your message to resonate with their needs, desires, and pain points. Personalize your content by addressing recipients by name and highlighting how your product or service can specifically address their concerns. A personalized touch can make your direct mail feel more like a conversation than a generic advertisement.

3. Tell a Compelling Story: Humans are wired to respond to stories. Craft a narrative that draws your readers in and makes them emotionally invested in your message. Share success stories, testimonials, or relatable anecdotes that showcase the positive impact of your product or service. A well-told story not only captures attention but also creates a connection with your audience.

4. Create a Sense of Urgency: Encourage prompt action by incorporating a sense of urgency in your direct mail copy. Limited-time offers, exclusive deals, or special promotions can create a fear of missing out (FOMO) and drive recipients to act quickly. Use phrases like “limited stock,” “act now,” or “don’t miss out” to instill a sense of urgency in your readers.

5. Focus on Benefits, Not Features: While it’s important to highlight the features of your product or service, the real magic happens when you showcase the benefits. Help your readers visualize how your offering can improve their lives or solve their problems. Clearly articulate the value proposition and explain how choosing your product or service will make a positive difference for them.

6. Use Persuasive Language: Words have power, and choosing the right language is crucial in direct mail copywriting. Use persuasive and action-oriented words that encourage readers to take the desired steps. Words like “discover,” “transform,” “exclusive,” and “free” can trigger positive responses and entice recipients to engage with your offer.

7. Include a Clear Call to Action (CTA): Every direct mail piece should guide the reader toward a specific action. Whether it’s making a purchase, visiting a website, or calling a hotline, your CTA should be clear, concise, and compelling. Use attention-grabbing phrases and make it easy for recipients to understand what steps they need to take next.

Modern Mail & Print Solutions

At Modern Mail & Print Solutions, our ability to implement cutting-edge printing and mailing services enables us to be a leader in the Tampa Bay area’s print and mail industry. With our turn-key processes and ability to supply both custom graphic design, compelling copywriting, and mailing lists options, our customers no longer have to deal with multiple vendors. We are their One-Stop-Shop for all their Direct Mail Marketing needs. Contact us today! In a world saturated with digital noise, the tangible and personal nature of direct mail can set your message apart and leave a lasting impression.

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Designing Effective Direct Mail Pieces: A Guide to Visual Appeal

Designing Effective Direct Mail Pieces: A Guide to Visual Appeal

In an era dominated by digital marketing, the power of direct mail should not be underestimated. Crafting a visually appealing direct mail piece is an art that requires a deep understanding of design principles, psychology, and the unique dynamics of physical communication. In this guide, Modern Mail explores the key elements that contribute to the success of direct mail marketing and how to create pieces that capture attention, evoke emotions, and drive desired actions.

The Power of Visual Elements

The first impression matters, especially in the realm of direct mail. Visual elements play a pivotal role in grabbing the recipient’s attention and conveying the intended message effectively. The use of high-quality images, compelling graphics, and attention-grabbing fonts can make or break the success of a direct mail campaign.

Consider the impact of a striking image that resonates with your target audience. Whether it’s showcasing your product in action or portraying the benefits of your services, visual elements should align with your brand identity and evoke a positive emotional response. Incorporating clean, professional design elements fosters credibility and trust, encouraging recipients to engage with the content.

Layout Considerations for Maximum Impact

The layout of a direct mail piece is a critical factor in determining its success. A cluttered design can overwhelm recipients and dilute the message, while a well-organized layout enhances readability and comprehension. Begin with a clear hierarchy – prioritize essential information and guide the recipient’s eyes through a logical flow.

Use a combination of text and visuals strategically. Break up large chunks of text with images to maintain visual interest and prevent information overload. Incorporate white space to create a balanced and uncluttered look, allowing the recipient’s eyes to focus on key messages. Remember, simplicity often reigns supreme in direct mail design.

The Role of Color Psychology

Color is a powerful tool in the designer’s arsenal, influencing emotions, perceptions, and actions. Understanding color psychology is crucial when selecting a color scheme for your direct mail piece. For instance, blue may convey trust and reliability, while red can evoke a sense of urgency or excitement.

Consider your brand colors and how they align with your messaging. Harmonious color combinations create a cohesive and visually pleasing experience for the recipient. Use contrasting colors to highlight important information, such as calls to action or limited-time offers. The goal is to create a visually appealing and emotionally resonant piece that leaves a lasting impression.

Testing and Iteration

Designing effective direct mail pieces is not a one-size-fits-all process. Conduct A/B testing to evaluate the performance of different design elements, such as imagery, headlines, and color schemes. Analyze the response rates to understand what resonates most with your target audience and refine your approach accordingly.

Modern Mail & Print Solutions

The world of direct mail design requires a thoughtful blend of creativity, strategy, and psychology. At Modern Mail, our family-owned Mailing and Printing business has been providing dependable, high-quality services in the Tampa Bay Area for over 40 years. We make it easy for you to carry out direct mail marketing campaigns to attract new customers. With our high-quality graphic design team, print services and our efficient direct mail marketing strategies, you can rely on us to ensure that your company makes a great first impression on prospective customers. Contact us today to get started!

 

 

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Stand Out from the Crowd: Creative Design Tips for Direct Mail

Stand Out from the Crowd: Creative Design Tips for Direct Mail

In today’s fast-paced digital world, it’s easy to overlook the power of traditional marketing methods. Direct mail, though often considered old-fashioned, remains a highly effective way to reach your target audience and make a lasting impression. To make the most of this marketing channel, it’s essential to stand out from the crowd. Creative design is the key to capturing your recipients’ attention and making your message unforgettable. In this blog, Modern Mail & Print Solutions explores some creative design tips to help your direct mail campaigns shine.

1. Start with a Strong Concept

Before diving into the design process, you need a clear and compelling concept. Think about the message you want to convey and the emotions you want to evoke in your audience. Your concept should be closely aligned with your brand and the goals of your campaign. For example, if you’re promoting a new product, the concept could revolve around its unique features and benefits. By starting with a strong concept, you’ll give your design a clear direction and purpose.

2. Engaging Visuals

One of the most crucial aspects of direct mail design is the use of engaging visuals. Eye-catching images and graphics can immediately grab the recipient’s attention. Consider using high-quality, relevant images that convey your message effectively. Additionally, infographics and charts can help simplify complex information and make your message more accessible.

3. Personalization

Personalization is a powerful tool in direct mail design. By addressing the recipient by their name and tailoring the content to their interests or demographics, you can create a stronger connection. Use variable data printing to customize your mail pieces with recipient-specific details. Personalized designs show that you’ve put thought and effort into your campaign, making it more likely to be well-received.

4. Interactive Elements

To make your direct mail piece more memorable, consider adding interactive elements. Pop-ups, fold-outs, and die-cut designs can surprise and engage your audience. When the recipient can physically interact with your mail piece, it becomes a unique and memorable experience. Interactive designs not only capture attention but also encourage recipients to spend more time with your message.

5. Play with Texture

Texture can play a significant role in direct mail design. Different textures can evoke emotions and enhance the overall experience of your mail piece. Consider using textured paper, embossing, or spot UV coating to create a tactile sensation. The sensation of touch can leave a lasting impression, making your direct mail piece more memorable.

6. Clear Call to Action

An effective direct mail piece should guide the recipient on what action to take next. Make sure your call to action (CTA) is clear, concise, and compelling. Use contrasting colors and bold typography to make the CTA stand out. Whether you want the recipient to visit a website, call a number, or visit a physical location, your CTA should leave no room for confusion.

7. A/B Testing

Don’t forget to test your designs before sending them out in bulk. A/B testing involves creating two or more versions of your direct mail piece with slight variations. By comparing the response rates of these variations, you can fine-tune your design and messaging to optimize the campaign’s effectiveness. It’s a data-driven approach to ensure your creative design resonates with your target audience.

8. Quality Printing

The quality of the printing process can significantly impact the effectiveness of your direct mail piece. High-resolution printing and vibrant colors can make your design look more professional and attractive. Choose a reputable printing service to ensure the best results.

9. Keep It Simple

While creativity is essential, it’s equally important to keep your direct mail design simple and clutter-free. Too many elements can overwhelm the recipient and dilute your message’s impact. Focus on the key message and visuals that convey it effectively.

Modern Mall and Print Solutions

Direct mail can be a highly effective marketing tool when designed creatively. At Modern Mail & Print Solutions, our family owned and operated printing company in Tampa FL has been providing the Tampa Bay area with outstanding mailing services for over 40 years. We can help you stand out from the crowd with a strong concept, engaging visuals, personalization, interactive elements, texture, a clear call to action, A/B testing, quality printing, and simplicity. Contact us today for all your direct mail marketing needs.

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Top 5 Benefits of Direct Mail Advertising

Did you know there were 31.7 million small businesses in the US in 2021? How many of those companies could benefit from your services? The answer is probably a lot, and you need to let them know about your company and tell them why they should buy from you. A cost-effective way to do this is through direct mail marketing.

But, how can you be sure this is the right advertising channel for you? After all, you’re constantly bombarded with ads for digital marketing. The truth is that there are plenty of reasons why direct mail marketing is an excellent strategy that can provide a better return on investment than other less profitable advertising methods.

Read on to learn about the fantastic advantages of direct mail marketing.

1. Personalize Your Message

You can achieve a high level of personalization with a direct mail marketing campaign. When an envelope comes through a prospect’s door, they see that you know their name and have taken the time to send a letter offering them a service or product.

This can create a deeper connection than sending an email. With electronic communications, people may think you are only taking two minutes to spam thousands of consumers simultaneously over the internet.

2. Benefit from Less Competition

How many emails arrive in your inbox every day? Probably too many to read them properly. But, you have much less competition when you launch a direct mail campaign as your letter will be hand-delivered by a postal worker. It goes straight into the hands of a prospect, increasing your open rates.

3. Deliver a Lasting Document

Print marketing creates a physical document that people can keep. Even if your marketing material does not lead to an immediate sale, you may find a customer calls you at a later date because they have kept your letter in a desk drawer.

4. Perform Split Tests to Optimize Campaigns

You can optimize your campaigns to reduce direct mail advertising costs. For example, you could run two different campaigns side-by-side and analyze the results. When you determine which one was most effective, you can continue sending this type of content.

This is an excellent way to streamline your adverting techniques and receive an excellent return on your investment.

5. Enhance Your Marketing Campaigns

Direct mail marketing can complement and enhance your overall advertising strategy. In the modern era, a digital marketing strategy is important, but you can also run a direct mail promotional campaign at the same time to increase your company’s brand awareness and remain prominent in the minds of your customers.

Contact Modern Mail & Print Solutions Today

Modern Mail & Print Solutions is a market-leading direct mailing company with years of industry experience. We get to know our customers, taking the time to understand their needs before designing and implementing custom marketing campaigns for their business.

We take pride in our outstanding client retention rate and receiving the majority of our work from word-of-mouth referrals.

For a consultation and a free quote, contact the Modern Mail & Print Solutions team today.

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Digital vs Offset Printing With Modern Mail: Why Choose Offset?

Are you considering digital vs offset printing for your next order? The global commercial print market is valued at more than 411 billion dollars in 2020.

There’s a lot of printing to choose from. Making decisions is easier when you trust the business you are working with.

Are you looking for a direct mail service that will treat you like a partner?

Digital vs Offset Printing, What’s The Difference?

Digital printing uses toner or liquid inks to get the job done. It doesn’t use plates to transfer the ink onto the paper.

When you choose an offset printing press, your print job is made into a plate.  The ink is transferred from the plate onto a rubber sheet.  Then the rubber sheet is used to roll the ink onto your printing surface.

Size Matters

When you’re looking at large print runs, offset printing is a great option.  The more you print, the cheaper it gets. Even though the initial setup costs are higher, the larger run makes the cost worth it.

Digital printing is ideal for smaller runs because the setup costs are lower.

Let’s Get Personal With Digital Printing

Variable data jobs allow you to make a change on each piece you print.  That little change allows you to customize each piece with someone’s name or other personal information.

This option is available when you use digital printing.  It makes each piece unique, and it’s a great marketing tool. It can be used on labels or postcards, letters, or other documents.

Background images can be changed, or you can use different artwork for customers in different locations.

The Pros of Choosing Offset Printing

One of the main benefits of offset printing comes into play when you’re printing larger print runs.

It’s a more cost-effective way to go.  The more you print, the cheaper it gets when you’re looking at the cost per item.

When you’re using specialty colors and inks, offset printing machines are the best choice. It allows you more creativity as metallic and custom inks are available for use.

You can choose to print on larger sheets of paper when you’re using offset printing. Special papers or papers with a custom finish can be used as well.

Offset printing is generally considered to create a higher quality product.

Digital Printing Advantages

Sometimes you only have a small printing job. When you’re considering offset vs digital printing, it’s good to consider setup costs.

Digital printing is a good choice for small runs because the setup costs are lower. It’s great for variable data jobs.  The software can accommodate different addresses on each piece. That allows you to personalize each piece.

When you’re going with black and white, digital printing is the cheaper alternative.

This Business Partnership Will Support You

At Modern Mail, we are committed to helping your business grow.  Our professional staff is ready to fulfill all of your direct mail needs.

Bring us your ideas, and we will work with you to decide between digital vs offset printing. We will work within your budget while focusing on providing a quality solution for your business.

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Direct Marketing Trends to Incorporate in the Coming Year

Are you looking to add a jolt of life to your next marketing campaign?

Marketing your business can feel like a complete shot in the dark if you don’t have a good plan in place. While digital marketing has grown in popularity and importance over the years, there’s still an important role to be played for direct marketing.

There’s something to be said for that little personal touch that direct marketing gives you. In this post, we’re going to discuss a few of the most important direct marketing trends to keep an eye on in 2021. If you can integrate a solid direct marketing campaign into your digital marketing ethos, then you’ll be off and running.

marketing trends

Targeting and Personalization

Direct marketing is a great way to accrue data about your customers and has been for a long time. The difference is that nowadays, we’ve got much better tools for obtaining and analyzing data. This allows us to target certain customers and personalize ads for their enjoyment, which is proven to boost customer response.

You always want your ads to hit home and achieve a level of efficiency. Integrate personalization into your direct marketing campaign by learning all there is to know about your customer base and use it to your advantage.

Eco-Friendly

Sustainability is important, especially when you’re talking about direct mail. More and more customers are eco-conscious and they’re not going to like seeing a direct mail postcard or pamphlet in their mailbox that isn’t made from recycled materials.

Furthermore, it’ll be wise to take a public stance on sustainability so that those same customers know that you’re making informed decisions about the materials you use.

Integration With Digital Marketing

There’s no reason why you can’t use both digital marketing and direct marketing as complementary advertising tools. In fact, if there isn’t some digital component on your direct mailers, like a QR code that brings customers to your website or your social media handles, then you’re going to miss out on a lot of customers.

Omnichannel marketing is how you make your business thrive these days. Coordinate your marketing message across multiple channels and you’ll see your campaign succeed.

Concise Copy

The more concise you can be in the copy of your direct mailers, the more effective they’ll become. Over the last 20 years, direct mail copy is over 60% shorter, resulting in more concise and direct, and thus more effective, messaging.

Go shorter all around; shorter sentences, fewer of them, shorter paragraphs, keeping important info in bullet points. These things all make your postcards more readable, which is always better for direct mail.

Keeping Up With Marketing Trends

At Modern Mail, our direct mail marketing service can help take your direct marketing to new heights. We’ll work with you to create the best strategy for your mailers so that you’re standing out from your competitors and effectively hitting your target market. With 40 years in the business, we’ve got a keen understanding of current and upcoming direct marketing trends, so we know we’re the best choice to help your business.

Visit our website to learn more about our company and our processes, then contact us to discuss your direct mail marketing needs.

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The Best Print Ad Campaigns of 2020 and 2021

The best thing you can do for your business is to make your marketing campaign stand out.

So how can you do that? It may be worth looking into direct mail marketing, a form of print advertisement. In a world over-saturated with digital ads, what’s a better way to stand out than to create print ad campaigns?

Whether your target market is B2C or B2B, using this strategy can help enormously. You might protest, “But customers get so much mail every day! How can we make sure our campaign catches their attention?”

print ad campaigns

Don’t worry, we’ve got your back. Continue reading for three of the best print ads of 2020 and 2021 that exemplify what a clever ad campaign looks like.

Three Stunning Print Ad Campaigns

So what makes a great print advertisement? The short answer is creativity. The slightly longer answer is personalized content that the consumer relates to in some way.

It comes as no surprise that some of the most successful print ads were created by companies with robust marketing departments, like Nestle, Nike, and the World Wildlife Fund (WWF). How can your business emulate their example? Read on to find out.

Nestle: Chunky Mail

This clever mailer by Nestle earned its spot as one of the award-winning print ads named by Design and Art Direction (D&AD).

Nestle created a personalized mailer for each targeted consumer. The mailer resembled a “Failure to Deliver” slip, citing the fact that that package was too “chunky” to fit in the mailbox. This was a clever play on words since the campaign was meant to advertise the Kit Kat Chunky!

The personalization and creativity of this ad couldn’t have worked better. The Kit Kat Chunky flew off the shelves, and Nestle enjoyed a hefty ROI from this clever campaign.

Nike: Stadium Shoe Box

Nike also employed a targeted marketing campaign. By targeting a select few customers, they were able to send limited edition shoeboxes to recipients. Each shoebox, when opened, resembled a stadium and even included sound chips emitting the sound of a cheering crowd.

The campaign was meant to encourage kids’ involvement in soccer, and it worked. The product, soccer shoes, saw a huge increase in sales.

WWF Earth Hour: Candle Box

WWF celebrated Earth Hour with an incredibly creative direct mail campaign. Their marketing department created black boxes (resembling buildings) encasing yellow candles. They strategically sent these mailers to CEOs of large businesses, encouraging them to turn off their lights for Earth Hour.

The campaign was wildly successful and resulted in a 260% increase in industry support for Earth Hour.

Creating Your Own Direct Mail Campaigns

If you’re looking to create print ad campaigns just as eye-catching as the ones we’ve just discussed, look no further. Modern Mail is happy to partner with your business to create the best advertisements possible.

When creating your print advertisements, don’t forget to implement the concepts Nestle, Nike, and WWF’s marketing teams used. A creative concept paired with a great distribution channel, like direct mail, can work wonders for your business. Check out Modern Mail’s direct mail marketing services to get started creating your own direct mail campaigns.

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5 Postcard Design Ideas for Your Small Business Marketing Campaign

5 Postcard Design Ideas for Your Small Business Marketing Campaign

There’s no greater feeling than that of entrepreneurship. You’re the boss and filled with great ideas for your small business. That’s why it’s crucial to have a strong marketing campaign.

Running a small business is rewarding and challenging. Luckily, postcard design ideas aren’t one of these struggles. The right postcard will help you generate business and spread the word about your fantastic company.

When a business takes the time to create high-quality postcards, it shows customers they take pride in their work and are committed to excellence.

In fact, studies show that direct mail has a significant return on investment, making it a great way to market your small business.

Keep reading to learn about five of the best postcard design ideas, guaranteed to draw attention during your next mail marketing campaign.

  1. Make It Personal

What better way to capture your customer’s attention than with a personalized postcard? You’re trying to generate new business, and by mentioning potential customers by name, you’ll connect with them on a personal level.

Add your recipient’s name to the address field and on the postcard itself, making your mailer a truly special experience.

  1. Get Vertical

It’s no secret that most postcards have a horizontal layout. So why not switch things up with a vertical layout?

Odds are your prospective clients won’t expect it, and you’ll grab their attention with your innovative design.

  1. Promote Your Brand

If your small business is interior design, what better way to promote your genius ideas than with a postcard displaying your work?

For small businesses in the graphic design industry, showcase your work by using a sample of your portfolio when dreaming up your marketing postcard design ideas. This is true, no matter what your small business is.

You’ll have an eye-catching postcard while giving customers a taste of what your business has to offer.

  1. Get Interactive

Ever get a scratch-off with a birthday card? It’s a great feeling, grabbing a quarter and hoping to win big. So why not give potential customers the same thrill?

Include scratch offs on your postcards to generate interest and clients. Consider offering a percentage off to new customers based on what they “win.”

  1. Magnetic Mail

It’s always a shame when you get a great piece of mail, add it to a pile of papers, and can’t find it when you need it.

This is what’s so great about a magnetic mailer. Not only will you have a cool new magnet for customers to use, but you’ll ensure they see your information every time they open their refrigerator.

Postcard Designs Ideas for All Your Small Business Needs

No matter what type of small business you operate, there are countless postcard design ideas guaranteed to generate attention.

Utilize your creativity and showcase your style in order to sell your business during your next mail marketing campaign. Consider using funky layouts, samples of your work, and convenient magnets.

Contact us today, and a member of our dedicated staff will be happy to help you with all your mail marketing needs. Our industry experience allows us to provide you with outstanding mailing services for quality and satisfaction you can rely on.

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Types of Printed Marketing to Use for Your Next Marketing Campaign

Types of Printed Marketing to Use for Your Next Marketing Campaign

You might think that just because technology’s always advancing, you need to focus on digital marketing. But that’s not true at all!

Did you know that 92% of young adults think print is easier to read when compared to digital content? And did you know that consumers trust print ads 34% more than search engine ads?

The fact is, printed marketing still has its place today, and it’s not going away anytime soon.

Are you now wondering what types of printed marketing you can do for your next campaign? Then read on, as we’ll show you the best ones around!

Direct Mail

Do you have a client list already? Then direct mail marketing can be a great way to reach out.

Your mailers can include promotions, exclusive offers for previous customers, and more. In any case, it’s a very interactive way to get your brand out in front of consumers’ faces so they not only remember your name but are also motivated to take action.

Business Cards

If you frequently go to networking events for your company, then business cards are a must. These are very easy to pass out after an interaction, plus you can always leave a note on the back of the cards if you have a pen handy.

Do note that 72% of professionals will judge you by the quality of your business cards. And 39% won’t do business with you if they deem your cards as cheap looking.

So it’s definitely worth it to put some careful thought into your business cards and to invest some money into them. It’ll pay off.

Catalogs

Do you sell a wide variety of items? Then catalogs are a great type of print marketing to show consumers what you have to offer!

These can then be distributed through the mail, or you can lay them out at trade shows and other events for people to take. This gives them an easy way to see your brand’s offerings at their leisure, which can increase the likelihood of them converting.

If you’re constantly switching out stock on a seasonal basis, make sure you keep up with updating your catalogs. Sending them out as the seasons change can be a great way to keep your brand name top of mind.

Up Your Printed Marketing Game With Our Tips

Now you know the types of printed marketing available to you.

Keep in mind that you don’t necessarily have to go with just one. In fact, it might be in your best interest to explore all if possible!

By covering all your bases, you’ll ensure that you have the widest reach possible when it comes to your target audience. As a result, you’ll be able to leave a lasting impression and sway consumers to you instead of your competitors.

Need help with your marketing? Then contact us today. Modern Mail is the partner you need to help with anything from direct mail to graphic design services!

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Custom Envelopes: 5 Killer Ways to Make Them Stand Out

Custom Envelopes: 5 Killer Ways to Make Them Stand Out

With the advent of email, it was predicted that good old fashioned snail mail would become redundant. In fact, the opposite has happened. As your email inbox fills up with junk mail and spam, the arrival of a physical letter can be a real event.

This is an event that can be capitalized on by anyone who owns a business. The envelope can be a great marketing opportunity and to help you utilize it, we give our top five tips for creating custom envelopes.

1. Experiment With Shape and Size

The first thing you can do to really make your custom business envelopes pop is to experiment with the shape and size. Who said that envelopes have to be a rectangle shape? Try to move them around so you have anything but a boring rectangle, to make them stand out in the mailbox.

The size is the next element you should play with. Tiny, small envelopes often invoke intimacy and friendship, like tiny gift cards and presents. Big envelopes signal something good is on the way, like a parcel or important documentation.

2. Balance Colour With White Space

Balance is the key to grabbing attention with custom mailing envelopes. Too much color and your mail could look like a promotional junk mail items. Too little, and it will blend into all the other letters and items of mail.

Colors will stand out more if they are balanced on a white background. Use complementary colors, tied into your graphic design and marketing aesthetic. Ideally, you should be sticking to around one or two colors on an envelope.

3 Give Thought to the Paper

Give as much thought to the material the envelope is made from as to what you will put on it. Ideally, you want to be using high quality, high-grade paper. People will be able to see and feel the difference, making them more likely to open this upmarket delivery.

Secondly, anything printed on a high-grade paper will instantly look better. Fonts will be sharper, colors will be bolder. Do not spend time and effort making a killer envelope to see it fade and look weak on bad quality stock.

4. Use the Logo Sparingly

Of course, you want customers to see the logo of your company. It shows what you are and increases brand awareness. However, it can not be the only item on-page, neither can it be overused.

A single logo will look too formal and business-like. However, too many logos will look badly designed and a little bit tacky. Strike a balance by placing it once on the envelope along with other design elements.

5. Match the Custom Envelopes Content

Make sure that the theme from the envelope carries on into the letter. This will really make your mail stand out, as you keep the interest up going from opening the letter to reading it. This includes keeping the same colors, designs, and font.

It even extends to using high quality, premium-grade paper. It may cost, but it will be worth it in replies, engagement, and ultimately, revenues.

Find a Printer

Once have your custom envelopes designed, you will need to source a printer. Take two or three designs and ask what is possible. They may be able to print off a small batch of samples for you.

If you are in need of a quality printer then consider our website. We can give quick quotes on several mailing solutions for large and small businesses. Stop by and tell us your needs, so you can utilize the power of mail and marketing today!

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