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The Three Most Important Postcards Success Factors

The Three Most Important Postcards Success Factors

Despite what you might have heard, mail marketing is not dead! In fact, it continues to be an extremely effective solution for many businesses.

Postcards are one of the most successful and cost-effective mail marketing products. However, to see real results, you need to do it right! Take a look at these three important tips for a successful postcard marketing campaign.

1. Understand the 40/40/20 Rule

The key to success with all types of direct mail is understanding the 40/40/20 rule. This marketing concept states that 40% of your success depends on who you send the mailing to (your list), 40% depends on the offer (what recipients see is in it for them), and 20% is dependant on everything else (ex. the design, copy, etc.).

Once you’re aware of this, you’ll know where you need to focus your time.

2. Perfect Your Call to Action

Your call-to-action (CTA) is arguably the most important aspect of your postcard. You can spend a lot of time and money creating and mailing postcards, but if the content doesn’t motivate the recipient to do what you want, it’s all a waste.

Your offer must be compelling – think “and offer they can’t refuse.” Even more importantly, though, your CTA must make them want to take action NOW. It must very clearly tell them exactly what you want them to do next and how to do it.

Taking the time to learn how to write a great CTA is one of the best investments you can make.

3. Avoid the Most Common Mistakes

An important part of success is knowing what not to do! When you start your postcard campaign, make sure you avoid these common mistakes.

Failing to Target the Right Prospects

You can’t have a successful postcard campaign if you send them to the wrong people. For example, imagine your business sells dog products, but you send your postcards to a group of cat lovers. You won’t get much business!

Take the time to develop a list that’s targeted to your ideal audience.

Spending Too Much on Printing

It’s hard to make a profit if you’re spending a fortune on your ad campaign. Find a printing and mailing partner you can count on for fair and reasonable pricing.

Over-Complicating Your Message

You only have so much space available on a postcard, so use it wisely. This is not the place to make a full-blown sales pitch. Keep your message simple, and you’ll receive much more traction.

Forgetting to Add Your Contact Information

This is a huge mistake! You must make it easy for readers to take action right away. If they have to look up your company to figure out how to reach you, your postcard will end up in the trash, and you’ll have wasted your time and money.

Start Sending Postcards Today

Are you ready to start reaching customers and making real profits? It’s time so start sending out postcards! Modern Mail and Print can help you set up your campaign from start to finish.

Contact us today to learn more about our process and get started.

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4 Flyer Design Tips to Capture Your Target Customer

4 Flyer Design Tips to Capture Your Target Customer

There’s a reason why you see as many ad flyers floating around today as you did decades ago: because they work. Whether you’re promoting a specific event or your business as a whole, a flyer is a quick, concise way to spread the word.

Of course, your success depends on how well you follow through. Your flyer design can make the difference between a sold-out event and a total flop. Nail it with these flyer design tips.

1. Be Stingy on Your Words

Your flyer has a very specific topic to cover, and that’s all it should cover. It shouldn’t tell your life story.

Flyers are all about quick glances and easy summaries. To make those glances count, you want as little flyer copy as possible on your flyer.

Only say what readers need to know. Even for that minimal information, format it in brief, skimmable ways. Bulleted lists and short phrases are your best friends.

2. Choose a Central Image

For your flyer to work, it needs to grab a reader’s attention. The best way to do that is with a singular focal point, usually a primary image.

This could be as simple as a stock photo of a smiling person or a big picture of a product you’re advertising.

This doesn’t mean you can’t have other images, too, but they should be understated. Make them small and unobtrusive. If you’re trying to pull a reader’s eye in too many directions, they’ll gloss over the flyer entirely.

3. Include the Essentials

As important as it is to keep your flyer text to a minimum, don’t try to do that by skipping your contact information.

You need to include your contact information for a few reasons. First, it serves as a call to action by telling readers how to take the next step of buying from you. Don’t assume people will take the extra step of Googling your business to find out how to reach you.

Second, your contact information establishes more transparency and trust between you and the reader. It shows them that you want to interact, that you aren’t just pushing them to make a purchase. For brick and mortar businesses, your address also shows readers that you’re a neighbor, not just a nameless corporation.

4. Highlight Your Brand

All kinds of people will see your flyer: those who already know you well and people who have never heard of you before.

To make sure you’re reaching all these people, your flyer needs to have plenty of written and visual branding. You can use your brand’s colors as the color scheme, and give your flyer the same feel you want your brand to have. Above all, make sure your logo is a part of the design.

This ensures that even when someone doesn’t attend your event or become a customer, they’ve started to get to know your brand.

Making Use of Your Top Flyer Design Tips

Flyer design is an art form, not a science. The tips above can help you learn what works and what doesn’t, but it takes creativity and technical skills to produce the results you want.

Whether you’re printing a flyer you’ve designed yourself or you need help with your flyer design, shop our online services for help.

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Which of These Direct Mail Sizes Is Right for Your Campaign?

Which of These Direct Mail Sizes Is Right for Your Campaign?

A successful direct mail campaign requires a lot of decisions. From choosing the right colors to the content and the right package size, the combination of details can make or break your campaign.

Different paper and envelope sizes can communicate different things to your audience. Understanding standard sizes and how letters and envelopes best fit together can also save you some money on your campaign. Before you put the pieces of your next mailing together, keep reading to learn more about direct mail sizes.

Small But Mighty

One of the simplest direct mailings to create is the USPS postcard size mailer. With minimal space and weight, a postcard mailing is easy to create and inexpensive to mail. To get the best pricing for a postcard mailing, make sure your design fits the post office specifications for machinable processing and presort pricing.

Postcards should be no more than 4-1/2 x 6 inches, and they can be no smaller than 3-1/2 by 5 inches. Use a postcard to send a quick update or special offer to your list.

Say More With a Letter

Many direct mail campaigns include an outer envelope and a letter. Depending on the response you want from the mailings, you could also include a return envelope. A letter-sized mailing gives you more space to speak to your customers. Tell a story or include a flier that offers more space for details and graphics than you can get from a postcard-sized mailing.

The post office has specifications for letter sizes, too. A Number 10 envelope is one of the most common sizes for mailing letters. It’s machinable and works with first-class, third-class, or presort mailing options. To help make sure more of your letters arrive in mailboxes, follow the USPS guides for different letter sizes and specifications.

Remember that weight matters, too. To save money on postage, keep your letters under an ounce. When your package weighs more than an ounce, you pay a higher postage rate.

Bigger Isn’t Always Better

Sometimes it pays off to make an impression with a larger, flat mailing. A 9×12 mailing is impressive and stands out from smaller pieces of mail in a mailbox. However, the larger the flat size of your mailing, the more expensive it is to print and mail.

Make sure you have the budget to create a more significant mail piece, including higher costs for large envelope postage. Choose the right audience to receive this kind of unique, high-end mailing. High-end customers or donors might take notice of a bigger mail piece. However, for a bulk mailing to a broader audience, a standard letter might be more cost-effective for your campaign.

Choose the Best Direct Mail Sizes For Your Campaign!

Depending on what you want out of your campaign, the ideal direct mail sizes can make a difference. Test different sizes to find the best combination of paper sizes and postage class.

When you’re ready to design, print, and mail your campaign, contact us! We’ll guide you through the creative and production processes to help make sure your direct mail campaign is a success!

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Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

Mailbox Masters: 5 Direct Mail Examples to Take Inspiration From

When your business has a campaign that needs solid advertising, what do you do? Buy a radio spot? Shoot out an email blast?

A direct mail campaign is proving to be one of the best ways to advertise. Studies show that while only 20 to 30 percent of emails get opened, approximately 80 to 90 percent of direct mail is cracked opened.

Furthermore, direct mail has a 3.7 percent response rate compared to the 2 percent for mobile campaigns, 1 percent email, and 1 percent social media.

Keep reading to learn about effective direct mail examples.

Direct Mail Examples

Direct mail is advertising sent to customers through the mail. Companies can research and then target customers they believe would best benefit from their service. You can make the cost of direct mail worth it by knowing how to grab people’s attention from the start with these ideas.

1. Postcard Campaign

Postcards take up less space, cost less to send, and advertise fully for anyone who touches them. Thus, they sit among some of the best examples of direct marketing mail.

A typical postcard costs 35 cents, but with bulk mailing, direct mail postcards will cost less. Furthermore, anyone from the postal clerk to the sorter to the carrier to the actual recipient will see what your business is all about. So, you’re spreading the word while saving yourself money.

2. Go Big

Picture your direct mail among a stack of mail on a counter. What will make yours stand out?

In short, size matters. Make your mailer stand out by making it bigger.

You can even do this with postcards. Some USPS programs allow you to mail postcards as large as 12 inches by 15 inches.

If you do not want a big card, make a thick card. Use thicker stock to make sure your card withstands the shipment process.

If you’re using an envelope, make it bulky. Curious people want to see what you have inside that envelope.

3. Content: Sell the Offer

Other examples of mail idea involve content. Make your content focus on selling the offer and not the product. If you have a great offer for your recipient, center the message of the mailer around that offer.

For example, if you have a massive sale coming up, focus on that more than you focus on what you sell.

4. Don’t Forget Anything

Direct mail only works if you have all of the information on the mailer. Remember to include important dates, places, and contact information. Center your message around the customer.

Direct mail ideas like this one are critical for ad campaign success

5. Enhance the CTA

The CTA is the call to action at the end of your direct mail content. It directs the reader to do something.

Make your CTA bigger and bolder than the rest of the text.

Also, make the response format clear. Should they email you? Call? Come down to the store in person?

Direct Mail Success

Direct mailing examples like these will make your direct mail stand out among all of the other pieces in a recipient’s mailbox. If you make your piece big and bold and focus on the client, you will win.

For all of your mailing needs, contact us.

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Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

Colors in Advertising: How to Choose the Best Colors for Direct Mail Marketing

If you thought direct mail was a thing of the past, thing again. In today’s fast-paced online world that’s full of distractions, direct mail is one of the best ways to get your customers’ undivided attention.

In a recent survey, 54% of customers said that they enjoyed receiving direct mail about new products and services. So if you want to reap some extra ROI on your marketing spend, direct mail is a great add-on for your next campaign.

Here’s how to ensure you attract the right kind of attention and get the most bang for your buck by using the science of colors in advertising.

How Colors in Advertising Work

Colors can evoke powerful emotions in people, and advertisers have long used color as a way to press the right buttons with prospective customers.

There are four ways you can incorporate these tactics in your direct mail flyer design:

To Highlight Your Call-to-Action

An effective call to action is one of the most important parts of any design. Make it pop with an irresistible eye-catching color.

You want your customers to take action, so a vibrant hue is your best bet. Some of the best colors to encourage a response in people include tones of yellow, orange and red.

These colors really stand out, especially when they’re the brightest shade on the page.

To Set the Tone 

Using color is one of the quickest ways to set the tone of any correspondence. Bright action-inducing colors like those above give your design an energetic feel, while muted pastels create a more relaxed ambiance.

Other examples of mood-setting colors include:

  • Black for Drama
  • Gold to create a luxurious feel
  • Green brings fresh energy and life to designs
  • Grey represents reserved elegance

While you’re designing your flyer, play around with colors to see what feelings the design evokes in you. You can also look for examples of similar campaigns for comparison.

To Portray Your Services and Products in the Best Light

From the above, it figures that your color scheme depends on what you’re advertising via direct mail.

Remember to match your colors to your target audience. Bright pinks might be ideal if you’re talking to teenage girls – not so much if you’re targeting middle-aged men.

If your brand has a particular color or vibe associated with it, you should be sure to include that too. A youthful, fun brand should make use of light, bright colors. More serious or refined brands are better off with more traditional, subdued colors.

Make sure your flyer design doesn’t clash with your logo colors and that the tone of your copy complements the colors chosen.

Important Things to Consider When Using Color in Design

Before you seal the envelopes and send your beautifully-designed direct mail campaign out into the world, there are still two more steps to complete. Always choose a printer you can trust and ask to see a sample of your design before you print thousands of flyers.

Colors look different on the screen and in print. So, if you want to get the best benefit from using colors in advertising, don’t give your printer the go-ahead until you’re totally satisfied with the result.

Keep reading our blog for more tips on direct mail marketing or get in touch to set your next campaign in motion.

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Political Direct Mail: 5 Tips for a Successful Campaign

In a political campaign, you have to let people know who you are and what you stand for. There are plenty of ways to make that happen. You can engage in a field campaign, going door-to-door.

You can also invest in TV ads, but that can be cost-prohibitive for a local campaign. Direct mail still works because it is a way to get your name in front of people.

Political direct mail is an effective way to reach voters and cut through the noise. Read on to learn the top tips to make your direct mail have an impact.

1. Define the Purpose of the Mailing

The first thing that you need to do is to define the purpose of the mailing. This will influence what list you use, the messaging, and the design of the mailing.

For example, you may use direct mail as a get out the vote campaign. You may use it to introduce some voters to your stance on major positions.

2. Target the Right Audience

Next, there are plenty of benefits of using direct mail as a marketing and communications tool for your campaign.

However, if you want to get the most out of your direct mail campaign, you need to target the right audience. You know that Democrats and Republicans have very different views and your messaging needs to speak to those views.

The most effective campaigns have a specific audience and use segmented lists as opposed to mailing to everyone within a geographic area.

3. Have a Clean Design

Thirdly, you may be tempted to do a small mailer to cut costs and cram it with as much text as possible. Don’t do that. That will only reflect poorly on your campaign.

You want to have a clean design that uses whitespace and makes certain elements of the mailer stand out. The text needs to be easy to read, and you should make it personable. Have a photo of you and in large text have your name and office bold and easy to figure out.

4. Think Like Voters

You have to think like the people who are receiving the political direct mail. It needs to catch their eye in an instant and make them curious about the content of the mailing.

That starts with a compelling headline. That should speak to a particular issue that voters care about. You then need to follow that up with a little information about you.

Each section of the political direct mail piece should compel the reader to read the next section.

5. Think of Direct Mail as a Campaign

The mistake that many people in politics make with direct mail is that they treat it as a one-time thing. They’ll send out one mailing and that’s it.

You could miss out on a huge opportunity if you do the same thing. Plus, you can tie your mailing to your phone database and contact likely voters to follow-up.

You can also follow up with multiple mailings. The more touches you have with voters, the more likely they are to remember your name. When it comes time to vote, they’ll mark your name.

Political Direct Mail Strategies to Win

Politics is tough no matter what office you’re running for. Every campaign relies on name recognition and relatability. It can be difficult to get through the noise of election season to make that happen.

In addition, political direct mail campaigns can help you cut through the noise and reach voters. They’re faster than going door-to-door and more affordable than radio or TV ads.

Above all, are you ready to start your next political mailing? Contact us today for a quote.

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The Dos and Don’ts of Sending Direct Mail Flyers

Nearly 60% of consumers say they enjoy getting campaign mailers from companies and brands they like. If you’re thinking of making mail flyers a part of your marketing strategy, you need to ensure you’re doing it right. So, what are the biggest do’s and don’ts when it comes to your business mailers?

Read on to find out.

1. Do Include a Specific Call to Action

When you’re sending out mail flyers, we strongly suggest that you have one specific call to action in mind.

In short, this means the action that you’d like for the customer to take.

Don’t send out a mailer with a vague goal, such as to “raise awareness” about your business. Instead, invite people to an upcoming sale. Encourage them to follow you on social media. Include a discount code they can use for 10% off their next purchase.

Having a singular, specific goal is how you see real results from direct mail marketing.

2. Don’t Cram in Too Much Information

One of the biggest mistakes we see in direct mail campaigns?

Companies that include far too much information on their flyers and other pieces of marketing mail.

We suggest you include no more than two images, one headline, and no more than one or two paragraphs of text. If you can get it down to bullet points, all the better.

Remember, your mailer is about sending digestible and actionable content to consumers. It’s not a blog post or a product description. Too many words mean your mailer simply won’t be read — and that you’ve wasted your money.

Put the most important piece of information up top, and use plenty of negative space in the design.

3. Do Remember to Proofread

Over 40% of consumers say they think negatively of a brand if its content has too many spelling or grammatical errors.

Always proofread your mailers. It’s not just about making a good impression. It’s also about avoiding a costly reprint.

4. Don’t Let Poor Design Ruin Your Campaign

Above all, focus on clear, clean, and unique design for your campaign mail.

We strongly suggest that, as opposed to going the DIY route, you work with a professional mailing and printing company.

They’ll help you design the perfect layout, personalize your mailers, and help you understand the technical side of things. This way, you can focus on the important things, like the content of the mailer itself.

Make sure you study up on the latest design trends in mail flyers, postcards, and more to keep your mailings as engaging as possible.

Ready to Send out Your Own Mail Flyers?

When you’re ready to send out your business mail flyers, make sure you work only with the best.

That’s where we come in.

We offer incredibly marketing, mailing, and printing services that will give your company the competitive edge it deserves.

Whether you need assistance with mail fulfillment, folding, addressing, and more, we urge you to reach out to us to learn more about how we can make your mailing process easier than ever before.

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Fetching Flyer Fonts! The 5 Best Fonts for Marketing

Fetching Flyer Fonts! The 5 Best Fonts for Marketing

Around 80 to 90 percent of direct mail gets opened. That’s a much higher statistic than email, of which only 20 to 30 percent gets opened.

Of course, people receive plenty of direct mail, so you have to be sure your flyer grabs their attention. Good design is key, and picking the right typefaces are part of achieving it.

So which typefaces should you be using? We’ve rounded up five of the best fonts for marketing. Try one of them in your next campaign!

1. Go Classic with Bodoni

Bodoni might be the oldest font on this list, but it still ranks as maybe the best font for flyers. Designed in 1798, this typeface can give your flyer classic flair.

There’s a reason this font has stuck around as long as it has. With great contrasts between thin and thick lines and a pleasing geometry, it’s easy to read yet delicate.

2. Century Gothic Is Easy on the Eyes

One of the defining features of the best fonts for print is how easy to read they are. The letters should be crisp and clear at almost any size.

Century Gothic fulfills that need. It’s neat and easy to read, even from across the room. If you’re looking for something familiar and legible, this font is for you.

Don’t fret that it might seem plain or “boring.” This versatile font can be dressed up in many ways depending on your design.

3. Verdana Bridges the Digital Divide

Few digital fonts have translated into print brochure fonts, but Verdana is one exception. Designed in the late 1990s, Verdana was intended to be read on computer screens. It shrinks down and scales up with ease.

That may be why it’s so popular with advertisers and marketers. If you have a lot of copy to get on your flyer, you can shrink it down in Verdana without losing legibility.

4. Helvetica Is One of the Best Fonts for Marketing

Since it was designed in 1957, Helvetica has taken over the world. It’s probably the world’s most popular font, and it’s recognized by most people. Many famous companies have used it in their logo, and plenty of designers love it for stand-out titles and headings.

Perhaps the secret to Helvetica’s success is how clean and neat it is. Available in a wide range of variations, it’s one of the most readable fonts for print.

5. Get a Modernist Feel with Futura

Rounding out our list of great flyer fonts is this modernist classic from 1925. Futura may have been a product of the Art Deco movement, but it’s never really gone out of style.

Futura’s geometry is pleasing on many levels, and it stands out at almost any size. Nearly a century of marketers and advertisers can’t be wrong, so adopting Futura for your next direct mailing campaign is a smart move.

The Building Blocks of a Great Campaign

These are just some of the best fonts for marketing. There are hundreds of others. Some are classic while others are trendy.

Combining the right typefaces with standout design is the key to direct mailing success. If you’re looking for a knockout design for your next campaign, get in touch with us today!

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5 Daring Direct Mail Campaign Trends Coming in 2020

We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem.

Everything is online, including your competitors’ marketing efforts.

To really stand out from the competition and make an impression your prospects won’t soon forget, you need to take a different approach.

A direct mail campaign is a surefire way to get attention and take charge of a medium that others have not.

Read on for five direct mail trends we plan to see in 2020.

1. Cross Promotion Via Different Marketing Channels

For any marketing campaign to be successful, it has to provide a streamlined experience across all of your marketing channels. Your direct mail campaign should integrate with other efforts, like email marketing and social media campaigns.

This cohesive approach to marketing serves to “innoculate” your audience. Rather, you’re giving them small doses of your product or service, so when they open that envelope from you, you won’t be a complete stranger… and your chances of gaining a new customer are higher.

2. Personalization

People don’t like to feel like they’re being sold to. To really make an impression on your prospects, you have to show them that you understand their problems and that your company has the solution.

To do so, you have to make them feel like you’re speaking directly to them and not some generalized audience.

Buyer personas are the way to get this done.

It’ll take some research, but once you have your personas, you’ll be equipped to target your audience better and send them custom information that appeals to their needs.

3. Provide More Educational Content

Content is still king and one of the most effective ways of reaching new customers. High-quality content like white papers, blog posts, and brochures all help nurture audience engagement and educate them on the value of your services.

These pieces should be educational in nature. By using the information from your buyer personas, you can send them the content that addresses their challenges and shows them how your company helps to overcome them.

You’ll become a trusted resource, and when they’re ready to buy, they’re likely to come to you.

4. Be Authentic

To really stand out, you need to be yourself. Humans are pretty adept at sensing phoniness. Companies that can take an authentic approach with their communications are already a step ahead.

To be successful in your direct mail campaigns, you want to let your audience see the human side of your brand.

Communicate your brand values, show how you’ve gotten involved in the community or your corporate sustainability initiatives.

5.  Incorporate Digital Efforts into Your Strategy

Just because it’s print doesn’t mean you can’t incorporate some digital nods in your direct mail marketing.

Sign off on your mail piece by directing people to your latest video. Or use QR codes for a more interactive approach. You can use a QR code to take someone to a specific landing page on your website, to a video, or to a special promotion you’re running.

You can get as creative as you want here and do something that really stands out.

The Makings of a Successful Direct Mail Campaign

As you can see, print is very much alive, and direct mail marketing helps differentiate you from the crowd.

Incorporate the trends above into your direct mail campaign to boost your marketing strategy going into 2020.

We’ve been helping customers stand out from the crowd since 2002. See what our customers are saying about us by checking out our testimonials and learn what we can do for you.

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Your Ultimate Guide to Making Eye-Catching 3D Mail Campaigns

More consumers would prefer to receive promotions through the mail than by any other method.

That may come as a bit of a shock in the age of the Internet. But, when you think about it, it makes perfect sense. People love getting mail.

Or, rather, people like getting the right kind of mail. And, fun and engaging 3D promotional materials are one of those things consumers love to find in their mailboxes.

Thinking about doing a 3D direct mail campaign, but aren’t sure where to start? We’ve got you covered.

Here is everything you need to know about how to create the ultimate 3D mail campaign.

Odd Shapes Sell

The long and short of it is: People open odd packages.

Lumpy envelopes are strange and persuasive things. Perhaps it’s our curious human nature, but if you send out an irregular piece of mail, you can bet that your customers are going to look inside.

Keep this in mind when designing your 3D direct mail campaign. While your packages don’t have to be bulky, they should feel as if there is more to them than a simple letter or flyer.

Let’s Get Interactive

The goal of creating promotional material is to make something memorable. And, the best way to create something that sticks with people is to make something they can interact with instead of just read.

You can create a 3D puzzle of your product your customers have to put together. Or, turn your promotional materials into a game they can play.

Alternatively, you can make something useful, like a multitool or collapsible straw, that your customers will be able to use every day.

Make It Personal

Everyone likes feeling appreciated — especially customers.

And you should appreciate your customers. After all, without them, you wouldn’t have much of a business in the first place.

There’s no better way to show your customers how thankful you are for their support than by making what you send them a little extra personal.

Start by including their name somewhere on or in the package. It can be on a small note or the 3D items.

If you want to take it a step further, create multiple items inspired by your products. Then you can send them out to your customers based on their past purchases.

Everyone Loves Unboxing

We live in the age of unboxing.

Nowadays, whatever is on the outside of what you send out is just as important as what’s inside.

So, when designing a 3D mailing campaign, you need to make sure that any external materials, like envelopes, are equally eye-catching.

Bottom Line: Branding

Finally, if people don’t know who your mailing campaign is from just by glancing at it, then you might as well not send out anything at all.

Good branding is essential to the success of any ad campaign. So, while designing your 3D mailer, make sure you take every aspect of your company’s branding into account.

You should feature your logo, color palette, and even any standard fonts you use on your campaign materials.

Creating the Ultimate 3D Mail Campaign

Contrary to popular belief, good old-fashioned mail isn’t dead. It’s alive, thriving, and the best way to reach out to your customers.

Now that you know how to create a fantastic 3D mail campaign, it’s time to get designing!

Need a little help putting together your next killer direct mail campaign? We can help!

Contact us for more information or to get started today!

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