Principle of Postcard Design! Our Top 5 Tips

Are you looking for an efficient way to strengthen your advertising? Postcards might be just what you’re looking for.

52% of people are more likely to look at a postcard than take the time to open an envelope.

With that said, your postcard needs to stand out with a postcard design that is eye-popping and exciting.

Keep reading for five tips that’ll help you design better postcards.

1. Prioritize Pictures

When it comes to grabbing your audience’s attention, your best bet is to show, not tell. Therefore, you’ll need to choose high-quality images that are sure to catch readers’ eyes.

Once you’ve found the perfect image(s) that speak to your audience, you’ll need to make sure they look professional when enlarged. Fuzzy and grainy photos come across as unprofessional, and not just any photo will do.

Your best bet is to stick with vector graphics, as they appear sharper and less pixelated.

2. Keep It Short and Sweet

Though a picture is worth 1,000 words, you’ll still need to include at least some text on your postcard but keep it short and to the point.  The shorter your message, the likelier recipients are to read it.

Get in, deliver your message, and get out.

Not only will your message stick in readers’ minds, but less text often results in lower costs.

3. Find a Font That Meshes with Your Message

Since you’ll need to include text on your postcard, it’s your job to find the right font for the job. Your company is special, so not just any font will do.

Think about your company and what it represents, then look for a font that meshes with those ideals. It might sound strange, but an appropriate font makes all the difference.

Say you’re creating an event postcard to advertise an upcoming antique sale. You’re not going to want a cartoonish font like Wingdings, and Times New Roman is just boring. You’ll want to go with something as sleek and elegant as your event.

4. Highlight the Most Important Info

Studies show that our eyes naturally gravitate toward certain colors, especially when it comes to advertising. Not only that, but color plays a central role in how we perceive a message.

Red, for instance, can mean anything from danger to passion and romance. Blue, in contrast, can symbolize calm and quiet.

Using colored fonts to highlight your message may, in turn, strengthen the overall power of your message.

5. Include a Strong Call to Action

If you’ve visited our site before, you know how important this step is.

Whether your postcard contains a paragraph of text or a sentence, it needs to include a strong indicator of what steps recipients should take next.

How should customers get ahold of you and what should they do when they reach out? Don’t forget to add contact information, including a phone number, email address, or website.

Great Postcard Design Translates to Stronger Sales

Direct mail marketing is still alive and thriving. And while less competition means increased attention, you’ll need to create a postcard design worthy of your brand.

So follow these tips to create a beautiful, professional postcard!

And if you’re looking for help with your direct mail marketing campaign, get in touch today.

What Is The Difference Between Direct Mail and Email Marketing?

Do you know the difference between direct mail and email marketing? Have you ever received a coupon, discount offer, or information on an upcoming sale in your mailbox? Or perhaps you prefer finding out about discounts via email promotions. In either case, you were the target of a marketing campaign designed to get you in the store. Today, email marketing and direct mail are two of the most popular forms of consumer marketing. Yet, many people don’t really understand these techniques. In this post, we will explain how these marketing methods work and how they might benefit you.

Difference Between Direct Mail and Email Marketing:

What is Direct Mail and Email Marketing?

Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters, print services, and sales letters.  This marketing mean goes out via the postal system targeting either current customers, past customers or potential prospects that would utilize your services. The most effective direct-mail pieces often feature discounts and coupons for consumers.
Email marketing involves sending a mass commercial message, usually to a group of people that have shopped for your service before, using email. Email marketing includes using email to send advertisements, request business, or solicit sales or donations.

Direct mail vs. Email marketing

We typically look at a new email for just two seconds. Because of the sheer volume of emails in our inbox and advertisements on the web, digital messages can be slightly less memorable than print messages. Brand recall directly after seeing a digital ad is just 44%, in comparison to direct mail which has a brand recall of 75%. Although the US Post Office has increased postage costs over recent years, there are Drop Ship services available to save on bulk mailings that make direct mail very cost effective. Plus Print Services and Mail Services have dropped throughout the past few years due to advancements in presses and efficiencies making direct mail more affordable.  Email marketing might be cheaper to facilitate and might get a higher response rate of opens. But direct mail has proven to generate a larger return on investment.

Benefits of Direct Mail marketing

Direct Mail is the only marketing mean that allows businesses to target a specific type of prospect and hit them at their home or business with a marketing message knowing that it has been received. Other Marketing means like Radio, TV and Email marketing are all effective marketing methods but there is never a guarantee that your prospect will see your message, hear it or open it due to SPAM filters and full inboxes.  In fact, Direct Mail has the perception of a more personal form of marketing. While email has the perception to be rapid and informal. Research suggests that Direct Mail is better for generating new customers. In fact, 13.8 billion letters are sent every year, 12,098,60 a day are direct mail messages created by print services. In addition, the average lifespan of direct mail is 17 days.

Benefits of Email Marketing

The average return on investment for an email is $38 for every $1 spent. Each year, 74 trillion emails are sent, and the average lifespan of an email is two seconds. Email is better for generating profit fast with Flash Sales or huger offers. Email marketing is significantly cheaper and faster than traditional mail. It can reach a very broad network of prospects, but with SPAM filters and the majority of retailors sending daily emails, a lot of them go unopened or seen.
How do you decide between direct mail print services and email marketing?  There are benefits to each and they both should be a part of your marketing strategy.  But keep in mind when sending an offer or coupon to a potential prospect, research has found that 66% of consumers are more likely to remember to use a voucher if they have a physical copy of a coupon verses an email copy.  Hopefully this cleared up many concerns when it comes to the difference between direct mail and email marketing.