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Direct Mail for Customer Retention and Loyalty: Strategies and Best Practices

Posted by ModMail on July 30, 2023

In today’s highly competitive business landscape, customer retention and loyalty are crucial for the long-term success of any company. While digital marketing channels have gained significant popularity, direct mail remains a powerful tool for engaging with customers on a personal level. When implemented effectively, direct mail campaigns can help businesses foster stronger relationships, boost customer retention rates, and enhance brand loyalty. Modern Mail & Print Solutions of Tampa Bay offers strategies and best practices for using direct mail to enhance customer retention and loyalty.

Segment your customer base

Segmentation is a fundamental step in any marketing campaign, including direct mail. By dividing your customer base into different segments based on demographics, purchase history, or preferences, you can create personalized and targeted mailings. This allows you to tailor your messaging, offers, and incentives to specific customer groups, increasing the chances of resonating with them on a deeper level.

Leverage customer data for personalization

The key to effective direct mail is personalization. Utilize the customer data you have, such as their name, past purchases, or browsing history, to create personalized mail pieces. Addressing customers by name and including relevant product recommendations or exclusive offers based on their preferences shows that you understand their needs and value their loyalty. The more personalized your mailings, the more likely you are to engage customers and encourage repeat business.

Offer exclusive rewards and incentives

Customers appreciate feeling valued and rewarded for their loyalty. Direct mail provides an excellent opportunity to offer exclusive rewards and incentives that are not available through other channels. Consider sending personalized discount codes, special offers, or VIP event invitations to your loyal customers. By making them feel like they are part of an exclusive club, you not only incentivize repeat purchases but also strengthen their emotional connection to your brand.

Incorporate interactive elements

To make your direct mail pieces more engaging, consider incorporating interactive elements. Interactive features like scratch-off coupons, QR codes, or personalized URLs can drive customers to your website or landing page, encouraging them to take specific actions. This not only provides a seamless online-to-offline experience but also allows you to track response rates and gather valuable data on customer behavior.

Timing is crucial

Timing plays a significant role in the success of your direct mail campaigns. Sending relevant offers and messages at the right time can significantly impact customer retention and loyalty. Consider sending personalized anniversary cards, birthday offers, or seasonal promotions. Additionally, leveraging triggers such as recent purchases or abandoned carts can help re-engage customers and prompt them to make a repeat purchase.

Monitor and measure campaign effectiveness

As with any marketing strategy, it is crucial to monitor and measure the effectiveness of your direct mail campaigns. Track key metrics such as response rates, conversion rates, and customer retention rates to assess the impact of your mailings. Use this data to refine your strategies, identify areas for improvement, and make data-driven decisions for future campaigns.

Modern Mail & Print Solutions

Modern Mail & Print Solutions has provided industry-leading companies in the Tampa Bay area with the premiere direct marketing services for decades. Our ability to implement cutting-edge printing and mailing services enables us to be a leader in the print and mail industry. With our turn-key processes and ability to supply both custom graphic design and mailing lists options, our customers no longer have to deal with multiple vendors. We are their One-Stop-Shop for all their Direct Mail Marketing needs. Contact us today to get started!

Tags: Customer loyalty, Customer retention, Direct Mail, Exclusive rewards, Interactive elements, Modern Mail & Print Solutions, Personalization

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Tips for Using Direct Mail Marketing Effectively

Posted by ModMail on March 30, 2023

When it comes to marketing, direct mail is still one of the most effective ways to reach customers. However, it can be difficult to know how best to use it if you’re new to the game. Here are some tips that will help you take full advantage of your direct mail campaigns and maximize your results.

Know Your Customers

First, create a list of potential customers that best match your target audience and send them tailored content based on their interests and needs. Take the time to research who they are and customize the message so that it is personal and relevant for them. This will increase the chances of your message being read and responded to favorably.

Send Only Quality Materials

Second, make sure that you are sending out quality materials with attention-grabbing headlines. Your materials should look professional and include all necessary information about your product or service in an easy-to-read format. If you’re unable to create design pieces yourself, there are many reputable printing companies that can handle this task for you.

Customize, Customize, Customize

Third, consider using variable data printing (VDP). With VDP, you can print personalized messages on each individual piece of mail based on the customer’s demographic data or past behavior. This type of customization sends a powerful message that lets your potential customers know that you truly understand their situation and want to provide them with a solution that is specifically tailored to meet their needs.

Track & Analyze Results

Fourth, track the performance of your campaign by gathering data on response rates, which will also allow you to adjust or tweak certain aspects if needed as well as measure its success over time. Examining your analytics will help ensure that each mailing is more successful than the last one!

Ensure Your Message Resonates

Finally, make sure that your overall message resonates with your target audience before you send out any direct mail pieces —even if it looks great visually— otherwise, it won’t have much impact at all! Consider creating surveys or focus groups and getting feedback from potential customers so that you have an idea of what resonates with them before launching a campaign.

Using these tips will give you a better understanding of how direct mail marketing works and how best to utilize its many benefits for achieving greater ROI from every single campaign!

Contact Modern Mail!

Modern Mail & Print Solutions of Clearwater has provided industry-leading companies in the Tampa Bay area with the premiere direct marketing services Tampa trusts for decades. Our ability to implement cutting-edge printing and mailing services enables Modern Mail & Print Solutions to be a leader in the print and mail industry. With our turn-key processes and ability to supply both custom graphic design and mailing list options, our customers no longer have to deal with multiple vendors. We are their One-Stop-Shop for all their Direct Mail Marketing needs. We use our knowledge, experience, and expertise to create and deliver high-impact marketing communications. From Graphic Design to Digital Printing a Fully-Complete Marketing Piece, we will take care of it all for you. Contact us today!

Tags: direct mail marketing

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Making Direct Mail Marketing Easy

Posted by ModMail on March 15, 2023

Often perceived as a traditional approach to marketing, direct mail has evolved alongside the digital age to become an essential part of the modern marketing mix. Direct mail is used by businesses, both large and small, offering them the opportunity to nurture relationships with their target audiences and increase their brand presence within their chosen markets. Here’s how you can make using direct mail easy:

Know Your Audience

Knowing who you’re targeting is one of the most important aspects of any successful direct mail campaign. Spend time researching your audience; what do they care about? What kind of questions do they have? By understanding your target demographic, you can tailor content to address their needs and ensure that your message reaches its intended recipients in a way that resonates.

Establish Strategically Researched Objectives

Once you have identified your target market, it’s time to determine what objectives should be established for your direct mail campaign. This includes choosing the tone and angle that needs to be taken to achieve maximum impact with your messaging. Invest in comprehensive research to understand all the factors involved in reaching critical milestones while also assessing the metrics that will be used for measuring progress throughout the campaign.

Leverage Automation Technology

For a direct mail campaign to stand out from competitors, businesses are now turning towards automation technology, such as AI-driven platforms or software services that enable accurate tracking and ROI optimization capabilities for more extensive campaigns.

Automation allows marketers to increase speed and efficiency when sending out messages, from preparing individualized content pieces based on customer data profiles to scheduling delivery dates or initiating follow-up messages at different stages of a customer journey based on behavior triggers—technology gives marketers greater flexibility with campaigns than ever before allowing them to take advantage of every available opportunity along each customer’s path.

Design Creative Materials

Regardless of how advanced existing technology is, nothing beats creative material when grabbing attention and standing out against competitors within crowded mailbox spaces. So get creative with graphics, fonts, and colors. Ensure visuals align seamlessly with branding elements already present across other channels while driving home crucial messaging points about product offerings or current deals/promotions featured during particular seasonal periods.

Utilize Multiple Tactics

It pays off when multiple tactics are employed during direct mail campaigns; these include multi-channel integration, such as leveraging email or social media marketing personalized messages, as well as non-digital outreach like telephone calls or catalogs/brochures sent via postal services for potential customers who prefer dealing offline than online (aka “digitally-resistant consumers”). Additionally, integrating multiple tactics helps build familiarity between brands & customers by increasing exposure levels through frequently repeated messaging strategies—this provides a powerful reminder about products or services on offer, maximizes response rates over time, and leads to tremendous success for long-term ROI purposes.

Of course, direct mail continues evolving alongside digital media in terms of user experience personalization. Still, by putting into practice more industry insights and staying abreast of current trends, there’s no reason why businesses should not take advantage of this powerful medium as part of their overall marketing strategy!

For more than 40 years, Modern Mail has provided Hillsborough and Pinellas County and the Greater Tampa Bay Area with outstanding direct mail marketing and printing services by combining and optimizing all commercial printing, direct mail marketing services, and data management needs under one roof! If you need help with direct mail marketing, contact us today. With the right partner, it can be easy.

Tags: direct mail marketing, mail marketing

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How to Boost Your Campaigns with Direct Mail Marketing

Posted by ModMail on February 28, 2023

Direct mail marketing is a powerful tool for creating more successful campaigns and reaching potential customers. With the right strategy and insights, you can make your direct mail campaigns stand out from the competition. Here are some tips on using direct mail to boost your campaigns effectively.

Understand Your Target Audience

Before crafting your direct mail campaign, it’s essential to understand who you’re trying to reach with your message. So first, identify who you’re targeting and research their demographics, such as age, gender, income level, location, occupation, etc. Understanding your demographic allows you to craft messages tailored directly to them, bringing better results than general messages sent out blindly.

Determine the Best Medium

There are numerous mediums available in direct mail marketing today – but determining which is best for your campaign is critical. Different mediums have different advantages and disadvantages, such as cost per impression, ease of production, response rate, and lifetime value of prospect engagement. In addition, consider factors such as size and weight when selecting a mailing format that works best for you. Some examples of direct mail mediums include postcards, catalogs, newsletters, brochures, and letters.

Utilize Personalization

Personalization provides many benefits, from increasing response rates to improving customer engagement and quickly connecting with prospects. Take advantage of personalization by customizing offers based on customer data (such as purchase history or demographics) or utilizing segmentation strategies that segment customers by specific criteria (such as interests or past behaviors). Personalized approaches like these can help you create engaging experiences that quickly and effectively capture customer attention.

Design Responsive Pieces

Designing responsive pieces can also help increase response rates and maximize return on investment (ROI). Ensure all elements within the piece are optimized for maximum effectiveness, including layout design, copywriting style, printing quality, and visuals. Remember that responsive design requires more time than traditional print mediums – so plan accordingly!

Test & Measure Performance

Having metrics in place allows you to track campaign performance over time and measure its effectiveness at any given moment in time. In addition, testing various tactics within each campaign will allow you to learn what works best for your target audience – optimizing future campaigns accordingly and maximizing ROI even further! For example, try testing different offers, messaging strategies, or call-to-action techniques before rolling them out en masse for tremendous success in boosting your campaigns with direct mail marketing!

Why Choose Modern Mail

Choosing one of the premier direct mail marketing companies in Tampa, FL, that doesn’t treat you like just another number is significant and can directly affect the success of your campaign. Working with a direct mail marketing company with a proven track record and who has been in the industry for years can be very important. A consistent partner allows you to create successful strategies and campaigns and track results efficiently. Contact Modern Mail today if you’re looking to work with a company with a turn-key solution, doing both the print and mail in-house. We have the expertise and strategies to boost your direct mail marketing campaigns and increase customer attention.

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Why Print Mail is Still Relevant in a Digital World

Posted by ModMail on September 30, 2022

There is no denying we live in a digital world. It is hard to escape the constant onslaught of technology, from our phones to computers to TVs. But, with so much emphasis placed on the digital age, you might wonder if print mail is still relevant in today’s digital world.

The answer is yes! Print mail may not be as prevalent as it once was, but it still has a place in today’s world – and there are plenty of benefits to using it over digital marketing. Let’s take a look at a few of those benefits now.

Print mail is more personal.

When you send someone a piece of print mail, it feels more personal than an email or other digital communication. The recipient can hold the mail in their hands, making it feel more special and important.

Print mail is more likely to be noticed.

In a world where we are constantly bombarded with emails and other digital communications, print mail stands out. Think about it: how many times have you skipped an email or ignored an ad on a website? The fact is, print is more likely to be noticed and, as a result, more likely to be read.

Print mail is more trustworthy.

In today’s world, we are constantly bombarded with fake news and other information that can be difficult to trust. Print mail feels more trustworthy because it is a physical piece of paper that we can hold in our hands.

What kind of print mail is right for you?

Now that you know the benefits of print mail over digital marketing, you might wonder what kind of print mail is right for you. There are a few options, and the best choice will depend on your specific needs and goals.

Direct mail

Direct mail is a type of print mail that is sent directly to potential customers. It is an effective way to reach many people with your marketing message.

Postcards

Postcards are another type of print mail that can be used for marketing purposes. They are often less expensive than other types of print mail, making them an excellent option for small businesses or businesses on a tight budget.

Brochures + Catalogs

Brochures and catalogs are great ways to showcase or provide potential customers with more information about your product or service. They are usually more expensive than other types of print mail, but they can be worth the investment if you want to reach many potential customers.

If you want to make your marketing more effective, add print mail to your marketing mix. Print mail is still highly relevant in today’s digital world and can help you achieve your marketing goals.

Modern Mail & Print Solutions is your one-stop shop for all your direct mail marketing and printing needs. For more than 40 years, our family-owned and operated mail company has been providing expert professional services to businesses in Hillsborough and Pinellas County and the Greater Tampa Bay area. We can help you select the print options that best suit your needs. Call us today!

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5 Great Postcard Copywriting Tips to Engage Your Prospects

Posted by ModMail on June 15, 2022

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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What to Know Before Buying a List for Direct Mail Marketing

Posted by ModMail on August 30, 2021

Did you know that there are lists of people specifically for direct mail marketing? If you’re looking to buy a marketing list, it’s important to do your research before purchasing one. It might seem convenient in the short term but could end up costing you more money and time in the long-run if not done right. This post will cover what to look out for when researching these list providers, so you don’t waste your money when you purchase a list for direct mail marketing.

What is a direct mail marketing list?

All successful direct mail marketing campaigns start with a good targeted marking list. Mailing lists for direct mail marketing campaigns are typically compiled databases of names, addresses and phone numbers compiled by List brokers based off characteristics of the consumer. They can be determined by age, incomes, home value and many more demographic characteristics. All these factors will help you end up with a high-quality distribution list which is key for the success of your campaign.

Why buy a direct mail marketing list, and what are the advantages?

By purchasing targeted mailing lists, you help narrow down the universe you are sending to while increasing your chances of getting a higher response. It’s the best way of targeting the type of prospects you want to do work with in the geographic areas you want to work in.

How to choose a reputable company for your direct mail marketing list?

There are hundreds of companies out there that sell lists for direct mail marketing. How do you know which one to choose? We recommend you should find out how far back they do their National Change of Address (NCOA) of the mailing list and how frequently they update those records. You don’t want to mail to outdated lists or those that don’t provide a CASS or NCOA on a purchase list. When you are purchasing a demographic list, you’ll want to ask if they offer a guarantee on the accuracy of the list. Working through your printing company to get a preferred list of vendors for marketing lists is another good way to ensure you are working with a refutable list company.

What you should know before buying a direct mail marketing list

If unfamiliar with purchasing mailing lists, you will want to make sure you are asking the right questions before buying. First, you’ll want to make sure you are getting what you are wanting…residential vs commercial; Carrier route vs demographic…all very different lists with different costs associated. Then you’ll want to make sure you find out if you are just renting the list for single usage or if you get the opportunity to use the list multiple times, as both types come with different costs and limitations. You want to know how long the NCOA and CASS are good for or you could end up sending to an out dated list that won’t be as affective. Asking the right questions can help you determine if you’ll be reaching the right audience for your direct mail marketing campaign.

The benefits of purchasing a direct mail marketing list in your marketing efforts.

Purchasing a new targeted list gives you the opportunity to target new potential prospects and grow your businesses. More importantly it allows you to target an audience you want to do business with in areas you are trying to attract new customers.

Avoid this when buying or using a purchased direct mail marketing list.

When you don’t have a good direct mail list, your campaign can fail before it even starts and costs you hundreds or thousands of dollars. Make sure any list you purchase is updated and certified. Avoid any lists or vendors that will not CASS Certify the data they are selling you or provide you with an updated NCOA report.

For more information on marketing with print, pricing, or for help setting up campaigns, we would love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that too.

Whatever your printing or marketing needs are, contact us today. We’re standing by to bring your marketing to life!

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How to Find the Best Printer for Your Print Marketing Campaign

Posted by ModMail on May 17, 2021

When it comes to a marketing campaign, one factor that could prove to be a downfall is not having the right printer to prepare your company’s materials. The success of your campaign relies on several things, and if you’ve not found the right printer yet, you might be worrying.

There’s no need to continue to worry because below, you’re going to find a brief guide with some tips that will make finding the best printer company easier.

Think Eco-Friendly

Printing pollution contributes to the overall pollution issue that the world is facing. For this reason, when you begin to find a printer, you need to find one that focuses on being eco-friendly.

You’ll want to ask questions about what the printer does to reduce their overall carbon footprint and find greener solutions that will work for themselves and their clients.

Services Offered

Sometimes getting a second opinion can help you make a decision that will help further your print campaign. The best printing companies offer clients an array of services, including marketing services or graphic design services.

Before beginning your printing project, the company should be able to detail for you how the text you’ve chosen will show up on various printing mediums. As well as where changes can be made in your design to ensure that it’s not overly busy.

Cost-Effective Options

Saving money is something that businesses think about at every stage of any marketing campaign. If there’s a way to cut back on cost and use it in another area, that’s what you’ll want to do.

Your printing company should be able to show you options that are going to help you reduce your overall printing costs. The company should be skilled in providing several printing options no matter the season that will help your brand remain consistent without raising the cost of materials and services.

No Trickery

It’s not uncommon to make mistakes when printing materials. But what you don’t want is for the company to make a mistake and try to cover it up by glossing over things. Before hiring a printing company, take time to ensure they know how to do the basics.

If the company can’t perform basic printing procedures, it’s unlikely that they will provide you the support and services needed to complete more complex tasks.

Finding the Right Printer for Your Marketing Campaign

The printer can make or break your marketing campaign, and that’s why you need to take your time finding the right one. Before entering an agreement, ensure they understand how to perform printing basics. And offer cost-effective options to their clients.

Are you still on the hunt for the right printer? If so, contact Modern Mail & Print Solutions. Not only are we skilled in this industry, but we also offer our clients a ton of services at reasonable prices to help achieve a marketing campaign they’ll be satisfied with.

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Benefits of a Commercial Printer for Your Next Marketing Campaign

Posted by ModMail on April 5, 2021

First impressions aren’t everything, but they’re a defining start. This holds especially true for marketing campaigns.

Well-printed marketing materials can surge your business to new heights. Your business, no matter its services, can benefit from a commercial printer.

You can technically print your own marketing materials. But a professional printer is worth every penny you spend. Top-tier commercial printers will also help your marketing campaign beyond its materials.

Read on to understand why you should use a commercial printer for your marketing strategy. You’ll know why it’s an investment, and why cutting corners may not be worth your dollar’s value.

Professional Look

When you are printing physical media for your business, you want it to look the best it can with vibrant colors, exact cuts, and precise folds. First impressions are everything in direct mail marketing and you don’t want to look like an amateur because of the way your piece looks and feels to a prospect.

Sure you might be able to get it done cheaper on your own or through an online vendor, but it will only save you a few cents. Or will it hurt your chances of catching that potential prospect’s interest? Utilizing the services of a wholesale printer will make certain your marketing piece stands out and gets noticed.

Doubles as Design Service

Commercial printing services can not only offer you the best in printed marketing materials, but they typically can provide you with high-level graphic design capabilities too.

Why that is so important is because they will most likely have a better idea of how to design your ads to stand out in the crowd than you will. With years of experience and a knack for aesthetics, commercial printing services will design and execute your marketing materials with the highest quality possible. And setting up your graphic layout to accommodate folds and USPS required address information is important to know.

Marketing Services

On top of the design, some commercial printing businesses also offer marketing services. Their experience should help direct you with the best way to reach prospective customers, and they’ll have the resources to do it too.

Even a single campaign can result in a monumental boost to your business. It starts with identifying your target marketing and a commercial printer can assist you with putting a good prospect list together. Then you want to set up a multiple touch campaign. This helps with keeping your message in front of those prospects on a consistent basis. All things a good commercial printer should be able to help direct you down the right path. Having a trusted partner by your side with experience in direct mail marketing is always helpful.

Reap the Benefits of a Commercial Printer

We’ve listed only a few of the benefits of a commercial printer. But if they sound enticing, then use Modern Mail & Print Solutions for your next marketing campaign!

With Modern Mail & Print Solutions, you can use a commercial printer with every benefit listed above. Our family-owned business is dedicated to the best print and marketing results for any ambitious, savvy business. So, if that sounds good to you, then contact us today!

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Direct Mail Marketing Strategies and Solutions for Your Business

Posted by ModMail on December 10, 2020

In 2018, the Direct Marketing Association reported a 4.4% response rate on direct mail campaigns. In comparison, the average email response rate clocked in at 0.12%, 97% lower than direct mail results.

Direct mail is a marketing avenue you don’t want to sleep on. Here are our top marketing strategies and direct mail solutions to test today.

Direct Mail Marketing Strategies, Personalized

Direct mail campaigns are personal. You’re trying to reach your target consumer or client at their home or office address. They will receive your letter, postcard or package. Then, they will bring it into their home or office space.

So why not make your mail contents personal as well? Customers with an emotional tie to brands have a 306% higher LTV (lifetime value) according to Motista in 2018. Cultivate an emotional connection through personalized messaging and at-home mail today.

Personal Messages for Each Customer

Consider custom printing customer names onto your direct mail. If you have separate address lists, you can also write custom messages dependent on each list.

For past purchasers, remind them of your best-selling item or service and offer them a discount code for future business. What about newsletter subscribers who have never purchased from you? Remind them of your most engaging newsletter articles and link them to your best-selling service.

At the end of the day, personalization works. Personalized emails can produce transaction rates 6x higher than non-customized emails. It’s time to incorporate a personal touch into all your client communication and new direct mail campaigns.

Simulate Networking by Sending Business Cards

Direct mail campaigns can be more than simple sheets of paper. Use different textures of paper or even small samples from your e-commerce business. Sending a branded sticker may be in-niche for artists. Even sending a simple business card can leave a big impression.

Take a look at our complete business card guide to create an on-brand card that directs customers to your e-commerce store or leads contact.

Finally, give away your business cards at in-person events. You can also include them inside your direct mail campaigns. Paired with a personal message, your new clients will be able to save your physical card. You’ve now created an in-person connection for the considerably lesser cost of direct mail campaigns.

Sending Direct Mail En Masse

Executing a direct mail campaign can be intimidating. How will you design your letters? Or how will you get them printed? How will you send them to the hundreds or thousands of individuals on your mailing list?

Consider partnering with a trusted business partner that can combine printing and mailing services all in one. This will remove your headaches and even make your campaigns more effective. Here at Modern Mail, we excel in pairing printing and mailing services to match your brand.

Read more on our direct mail service page today and contact us for a campaign quote. Above all, we can’t wait to help you create and execute high-response direct mail marketing strategies at competitive rates.

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