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Maximizing ROI with Direct Mail: Strategies for Success

Maximizing ROI with Direct Mail: Strategies for Success

In today’s digital age, where email and social media dominate marketing strategies, direct mail may seem like a dated approach. However, savvy marketers understand that when executed correctly, direct mail can yield a significant return on investment (ROI). In this blog, we’ll delve into strategies for maximizing ROI with direct mail, exploring key performance indicators (KPIs), tracking methods, and tips to enhance the effectiveness of your direct mail marketing efforts.

Understanding Key Performance Indicators (KPIs)

Before launching a direct mail campaign, it’s crucial to define and understand the key performance indicators that will determine its success. The primary KPIs for direct mail campaigns include response rate, conversion rate, and average order value.

  1. Response Rate: The response rate measures the percentage of recipients who take a desired action after receiving your direct mail piece. To calculate the response rate, divide the number of responses by the total number of mail pieces sent. This metric provides insights into the initial engagement and interest generated by your campaign.
  2. Conversion Rate: The conversion rate represents the percentage of responders who go on to make a purchase or fulfill the desired action. This KPI is essential for assessing the actual impact of your direct mail campaign on your bottom line. Calculate the conversion rate by dividing the number of conversions by the total number of responses.
  3. Average Order Value: Understanding the average order value helps determine the overall revenue generated from your direct mail campaign. This metric is calculated by dividing the total revenue generated by the number of orders. Increasing the average order value contributes directly to maximizing ROI.

Effective Tracking Methods

Accurate tracking is fundamental to optimizing the ROI of your direct mail campaigns. Leverage the following tracking methods to gather valuable insights and refine your approach:

  1. Customized Landing Pages: Create unique landing pages for your direct mail campaign, allowing you to track online responses. Include specific URLs or QR codes on your mail pieces that lead recipients to these pages. This method not only monitors online engagement but also provides a seamless transition from physical to digital channels.
  2. Call Tracking: Implement call tracking numbers on your direct mail materials to monitor and analyze incoming calls. Assigning unique phone numbers to different campaigns or segments enables you to attribute responses directly to specific mail pieces, facilitating a deeper understanding of your audience’s preferences.
  3. Coupon Codes: Include exclusive coupon codes in your direct mail pieces. This not only incentivizes recipients but also serves as a measurable way to track responses and conversions. Analyzing coupon code usage allows you to gauge the effectiveness of your campaign in driving sales.

Tips for Enhancing Effectiveness

To enhance the effectiveness of your direct mail marketing efforts and ultimately maximize ROI, consider the following tips:

  1. Segmentation and Personalization: Tailor your direct mail pieces based on customer segments and demographics. Personalized content resonates more with recipients, increasing the likelihood of engagement and response.
  2. Multichannel Integration: Integrate your direct mail campaign with other marketing channels, such as email and social media. Consistent messaging across channels reinforces your brand and improves overall campaign effectiveness.
  3. A/B Testing: Experiment with different elements of your direct mail pieces, such as headlines, images, and offers. Conducting A/B tests allows you to identify the most impactful components and refine future campaigns accordingly.
  4. Consistent Branding: Maintain a consistent brand identity across all marketing materials. From the design of your direct mail pieces to the messaging, cohesive branding builds trust and recognition among recipients.

Modern Mail & Print Solutions

For over 40 years, Modern Mail & Printing Solutions’ family owned and operated printing company has been providing the Tampa Bay area with outstanding mailing services. We have the experience and knowledge to handle any project, big or small, using a dynamic and innovative method to deliver the best products available. We can help grow your business through our full range of services: mail processing, in-house printing and direct marketing. Contact us today!

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The Advantages of Direct Mail Marketing vs. Email Marketing

The Advantages of Direct Mail Marketing vs. Email Marketing

Email marketing has become a cornerstone of many businesses’ advertising strategies, especially in today’s digital age. However, direct mail marketing still holds its ground as a viable and effective means of reaching customers. Let’s explore the advantages of direct mail marketing compared to email marketing and why businesses should consider incorporating both into their marketing mix.

Tangibility and Engagement

One of the primary advantages of direct mail marketing is its tangible nature. When recipients receive a physical piece of mail, it demands their attention. Unlike emails that can be easily deleted or ignored, a physical mail piece is something they hold in their hands, making it more likely to be opened and reviewed. The tactile experience of handling a well-designed direct mail piece can create a lasting impression and increase engagement.

Personalization

Direct mail allows for a high degree of personalization. Businesses can tailor their mailings to individual recipients based on their preferences, demographics, and purchase history. Personalized mailings often yield better results as they make the recipient feel valued and understood. While email marketing can also be personalized, direct mail adds a personal touch that email simply cannot match.

Reduced Competition

Inboxes are flooded with emails on a daily basis, making it challenging for your email marketing messages to stand out. In contrast, your direct mail piece is not competing with countless other messages, resulting in a better chance of being seen and remembered. This lack of competition in the physical mailbox can lead to higher open rates and better response rates.

Trust and Credibility

Direct mail marketing can enhance the credibility and trustworthiness of your brand. In an era where phishing scams and email fraud are prevalent, many people are skeptical of unsolicited emails. Direct mail, on the other hand, is perceived as more trustworthy because it goes through a rigorous process before reaching the recipient’s mailbox. This increased trust can be invaluable for businesses looking to establish a positive reputation.

Targeted Reach

Direct mail marketing allows you to reach specific, localized audiences effectively. Whether you want to target a particular neighborhood, demographic, or industry, direct mail enables you to deliver your message to the right people. This level of targeting is often more challenging to achieve with email marketing, where email addresses can be less reliable and segmented lists may be harder to obtain.

Longer Shelf Life

Emails are typically fleeting, and once deleted, they are often forgotten. In contrast, direct mail has a longer shelf life. Many people keep mail for future reference or to make a purchasing decision. Your direct mail piece can sit on their desk or kitchen counter, serving as a constant reminder of your brand or offer.

Creativity and Design

Direct mail provides an opportunity for creativity and design that is not limited by the constraints of an email template. You can create eye-catching, unique designs that reflect your brand personality and captivate your audience. The physicality of direct mail allows you to experiment with various materials, sizes, and formats to make a lasting impression.

Modern Mail & Print Solutions

While email marketing has its place in the marketing world and offers its advantages, direct mail marketing provides a range of unique benefits that should not be overlooked.  Modern Mail & Print Solutions has provided industry-leading companies in the Tampa Bay area with exceptional direct marketing services for more than four decades. Our ability to implement cutting-edge printing and mailing services enables Modern Mail & Print Solutions to be a leader in the print and mail industry. Contact us today for all your direct mail marketing needs.

 

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Direct Mail Automation: Streamlining Processes for Efficiency and Scale

Direct Mail Automation: Streamlining Processes for Efficiency and Scale

In an increasingly digital world, businesses often focus their marketing efforts on online channels such as social media, email marketing, and pay-per-click advertising. While these digital strategies are undoubtedly effective, there’s still a place for traditional marketing methods like direct mail. In fact, direct mail can be a powerful tool when used strategically. However, to harness its full potential, it’s crucial to implement direct mail automation to streamline processes, improve efficiency, and scale your campaigns effectively.

The Resurgence of Direct Mail

Direct mail, despite facing competition from digital marketing, remains a valuable component of a comprehensive marketing strategy. It offers a tangible and personal connection with your audience, standing out in a cluttered digital landscape. Plus, with advancements in data analytics, personalization, and automation, direct mail can be more targeted and cost-effective than ever before.

The Challenges of Manual Direct Mail

Historically, direct mail campaigns involved a significant amount of manual labor, from designing and printing materials to addressing and sending them out. This manual approach limited the speed and scalability of direct mail efforts, making it challenging to compete with digital marketing’s agility.

The Benefits of Direct Mail Automation

Direct mail automation involves using technology and software to streamline the entire direct mail process. Here are some key benefits:

1. Improved Efficiency

Automation eliminates time-consuming manual tasks, reducing the chances of errors and allowing your team to focus on more critical aspects of campaign strategy and analysis. Design templates, address validation, and even postage calculations can all be automated, saving you precious time and resources.

2. Enhanced Personalization

Personalization is key to the success of any marketing campaign. With automation, you can segment your audience and tailor your direct mail pieces to specific demographics, preferences, and behaviors. Personalized content resonates more with recipients and increases the chances of conversion.

3. Cost Savings

While direct mail can be an effective marketing strategy, it can also be expensive. Automation helps you reduce costs by optimizing your mailing list, ensuring that you’re only sending mail to individuals who are likely to be interested in your products or services. Additionally, bulk mailing discounts can be better leveraged through automation.

4. Scalability

One of the most significant advantages of automation is scalability. Whether you’re sending out 100 mailers or 10,000, automation allows you to handle larger volumes with ease. As your business grows, your direct mail campaigns can grow with it, all while maintaining the same level of efficiency.

5. Data-Driven Insights

Automation provides valuable data insights that can inform your future marketing efforts. You can track open rates, response rates, and conversion rates, allowing you to refine your strategies and maximize ROI. Data-driven decision-making is a game-changer in direct mail marketing.

Implementing Direct Mail Automation

To harness the benefits of direct mail automation, you’ll need to follow a few key steps:

1. Define Your Goals

Start by defining clear objectives for your direct mail campaign. What do you hope to achieve? Are you looking to drive website traffic, boost sales, or increase brand awareness? Knowing your goals will help you design a more effective campaign.

2. Build a Quality Mailing List

Your mailing list is the foundation of your campaign. Use automation to clean and update your list regularly. Remove duplicates, correct addresses, and segment your audience for personalized targeting.

3. Design Compelling Content

Create eye-catching and persuasive content for your direct mail pieces. Use automation tools to customize the content based on recipient data, making each piece more relevant and engaging.

4. Automate Printing and Postage

Choose a reliable direct mail automation service provider that can handle everything from printing to postage. They should offer bulk mailing discounts and ensure your mailers are sent out promptly.

5. Track and Analyze

After your campaign is launched, use automation tools to track its performance. Analyze the data to gain insights into what worked and what needs improvement. Use these insights to refine your future campaigns.

Modern Mail & Print Solutions

Direct mail automation offers a powerful way to enhance your marketing efforts by combining the personal touch of traditional mail with the efficiency of modern technology. Modern Mail is proud to be the direct mail marketing and printing services provider of choice in the Tampa Bay area. For more than 40 years, our family-owned and operated mail company has been providing outstanding direct mail marketing and printing services by combining and optimizing all your commercial printing, direct mail marketing services and data management needs under one roof! Contact us today to get started.

 

 

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Direct Mail for Customer Retention and Loyalty: Strategies and Best Practices

Direct Mail for Customer Retention and Loyalty: Strategies and Best Practices

In today’s highly competitive business landscape, customer retention and loyalty are crucial for the long-term success of any company. While digital marketing channels have gained significant popularity, direct mail remains a powerful tool for engaging with customers on a personal level. When implemented effectively, direct mail campaigns can help businesses foster stronger relationships, boost customer retention rates, and enhance brand loyalty. Modern Mail & Print Solutions of Tampa Bay offers strategies and best practices for using direct mail to enhance customer retention and loyalty.

Segment your customer base

Segmentation is a fundamental step in any marketing campaign, including direct mail. By dividing your customer base into different segments based on demographics, purchase history, or preferences, you can create personalized and targeted mailings. This allows you to tailor your messaging, offers, and incentives to specific customer groups, increasing the chances of resonating with them on a deeper level.

Leverage customer data for personalization

The key to effective direct mail is personalization. Utilize the customer data you have, such as their name, past purchases, or browsing history, to create personalized mail pieces. Addressing customers by name and including relevant product recommendations or exclusive offers based on their preferences shows that you understand their needs and value their loyalty. The more personalized your mailings, the more likely you are to engage customers and encourage repeat business.

Offer exclusive rewards and incentives

Customers appreciate feeling valued and rewarded for their loyalty. Direct mail provides an excellent opportunity to offer exclusive rewards and incentives that are not available through other channels. Consider sending personalized discount codes, special offers, or VIP event invitations to your loyal customers. By making them feel like they are part of an exclusive club, you not only incentivize repeat purchases but also strengthen their emotional connection to your brand.

Incorporate interactive elements

To make your direct mail pieces more engaging, consider incorporating interactive elements. Interactive features like scratch-off coupons, QR codes, or personalized URLs can drive customers to your website or landing page, encouraging them to take specific actions. This not only provides a seamless online-to-offline experience but also allows you to track response rates and gather valuable data on customer behavior.

Timing is crucial

Timing plays a significant role in the success of your direct mail campaigns. Sending relevant offers and messages at the right time can significantly impact customer retention and loyalty. Consider sending personalized anniversary cards, birthday offers, or seasonal promotions. Additionally, leveraging triggers such as recent purchases or abandoned carts can help re-engage customers and prompt them to make a repeat purchase.

Monitor and measure campaign effectiveness

As with any marketing strategy, it is crucial to monitor and measure the effectiveness of your direct mail campaigns. Track key metrics such as response rates, conversion rates, and customer retention rates to assess the impact of your mailings. Use this data to refine your strategies, identify areas for improvement, and make data-driven decisions for future campaigns.

Modern Mail & Print Solutions

Modern Mail & Print Solutions has provided industry-leading companies in the Tampa Bay area with the premiere direct marketing services for decades. Our ability to implement cutting-edge printing and mailing services enables us to be a leader in the print and mail industry. With our turn-key processes and ability to supply both custom graphic design and mailing lists options, our customers no longer have to deal with multiple vendors. We are their One-Stop-Shop for all their Direct Mail Marketing needs. Contact us today to get started!

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Tips for Using Direct Mail Marketing Effectively

Tips for Using Direct Mail Marketing Effectively

When it comes to marketing, direct mail is still one of the most effective ways to reach customers. However, it can be difficult to know how best to use it if you’re new to the game. Here are some tips that will help you take full advantage of your direct mail campaigns and maximize your results.

Know Your Customers

First, create a list of potential customers that best match your target audience and send them tailored content based on their interests and needs. Take the time to research who they are and customize the message so that it is personal and relevant for them. This will increase the chances of your message being read and responded to favorably.

Send Only Quality Materials

Second, make sure that you are sending out quality materials with attention-grabbing headlines. Your materials should look professional and include all necessary information about your product or service in an easy-to-read format. If you’re unable to create design pieces yourself, there are many reputable printing companies that can handle this task for you.

Customize, Customize, Customize

Third, consider using variable data printing (VDP). With VDP, you can print personalized messages on each individual piece of mail based on the customer’s demographic data or past behavior. This type of customization sends a powerful message that lets your potential customers know that you truly understand their situation and want to provide them with a solution that is specifically tailored to meet their needs.

Track & Analyze Results

Fourth, track the performance of your campaign by gathering data on response rates, which will also allow you to adjust or tweak certain aspects if needed as well as measure its success over time. Examining your analytics will help ensure that each mailing is more successful than the last one!

Ensure Your Message Resonates

Finally, make sure that your overall message resonates with your target audience before you send out any direct mail pieces —even if it looks great visually— otherwise, it won’t have much impact at all! Consider creating surveys or focus groups and getting feedback from potential customers so that you have an idea of what resonates with them before launching a campaign.

Using these tips will give you a better understanding of how direct mail marketing works and how best to utilize its many benefits for achieving greater ROI from every single campaign!

Contact Modern Mail!

Modern Mail & Print Solutions of Clearwater has provided industry-leading companies in the Tampa Bay area with the premiere direct marketing services Tampa trusts for decades. Our ability to implement cutting-edge printing and mailing services enables Modern Mail & Print Solutions to be a leader in the print and mail industry. With our turn-key processes and ability to supply both custom graphic design and mailing list options, our customers no longer have to deal with multiple vendors. We are their One-Stop-Shop for all their Direct Mail Marketing needs. We use our knowledge, experience, and expertise to create and deliver high-impact marketing communications. From Graphic Design to Digital Printing a Fully-Complete Marketing Piece, we will take care of it all for you. Contact us today!

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Making Direct Mail Marketing Easy

Making Direct Mail Marketing Easy

Often perceived as a traditional approach to marketing, direct mail has evolved alongside the digital age to become an essential part of the modern marketing mix. Direct mail is used by businesses, both large and small, offering them the opportunity to nurture relationships with their target audiences and increase their brand presence within their chosen markets. Here’s how you can make using direct mail easy:

Know Your Audience

Knowing who you’re targeting is one of the most important aspects of any successful direct mail campaign. Spend time researching your audience; what do they care about? What kind of questions do they have? By understanding your target demographic, you can tailor content to address their needs and ensure that your message reaches its intended recipients in a way that resonates.

Establish Strategically Researched Objectives

Once you have identified your target market, it’s time to determine what objectives should be established for your direct mail campaign. This includes choosing the tone and angle that needs to be taken to achieve maximum impact with your messaging. Invest in comprehensive research to understand all the factors involved in reaching critical milestones while also assessing the metrics that will be used for measuring progress throughout the campaign.

Leverage Automation Technology

For a direct mail campaign to stand out from competitors, businesses are now turning towards automation technology, such as AI-driven platforms or software services that enable accurate tracking and ROI optimization capabilities for more extensive campaigns.

Automation allows marketers to increase speed and efficiency when sending out messages, from preparing individualized content pieces based on customer data profiles to scheduling delivery dates or initiating follow-up messages at different stages of a customer journey based on behavior triggers—technology gives marketers greater flexibility with campaigns than ever before allowing them to take advantage of every available opportunity along each customer’s path.

Design Creative Materials

Regardless of how advanced existing technology is, nothing beats creative material when grabbing attention and standing out against competitors within crowded mailbox spaces. So get creative with graphics, fonts, and colors. Ensure visuals align seamlessly with branding elements already present across other channels while driving home crucial messaging points about product offerings or current deals/promotions featured during particular seasonal periods.

Utilize Multiple Tactics

It pays off when multiple tactics are employed during direct mail campaigns; these include multi-channel integration, such as leveraging email or social media marketing personalized messages, as well as non-digital outreach like telephone calls or catalogs/brochures sent via postal services for potential customers who prefer dealing offline than online (aka “digitally-resistant consumers”). Additionally, integrating multiple tactics helps build familiarity between brands & customers by increasing exposure levels through frequently repeated messaging strategies—this provides a powerful reminder about products or services on offer, maximizes response rates over time, and leads to tremendous success for long-term ROI purposes.

Of course, direct mail continues evolving alongside digital media in terms of user experience personalization. Still, by putting into practice more industry insights and staying abreast of current trends, there’s no reason why businesses should not take advantage of this powerful medium as part of their overall marketing strategy!

For more than 40 years, Modern Mail has provided Hillsborough and Pinellas County and the Greater Tampa Bay Area with outstanding direct mail marketing and printing services by combining and optimizing all commercial printing, direct mail marketing services, and data management needs under one roof! If you need help with direct mail marketing, contact us today. With the right partner, it can be easy.

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How to Boost Your Campaigns with Direct Mail Marketing

How to Boost Your Campaigns with Direct Mail Marketing

Direct mail marketing is a powerful tool for creating more successful campaigns and reaching potential customers. With the right strategy and insights, you can make your direct mail campaigns stand out from the competition. Here are some tips on using direct mail to boost your campaigns effectively.

Understand Your Target Audience

Before crafting your direct mail campaign, it’s essential to understand who you’re trying to reach with your message. So first, identify who you’re targeting and research their demographics, such as age, gender, income level, location, occupation, etc. Understanding your demographic allows you to craft messages tailored directly to them, bringing better results than general messages sent out blindly.

Determine the Best Medium

There are numerous mediums available in direct mail marketing today – but determining which is best for your campaign is critical. Different mediums have different advantages and disadvantages, such as cost per impression, ease of production, response rate, and lifetime value of prospect engagement. In addition, consider factors such as size and weight when selecting a mailing format that works best for you. Some examples of direct mail mediums include postcards, catalogs, newsletters, brochures, and letters.

Utilize Personalization

Personalization provides many benefits, from increasing response rates to improving customer engagement and quickly connecting with prospects. Take advantage of personalization by customizing offers based on customer data (such as purchase history or demographics) or utilizing segmentation strategies that segment customers by specific criteria (such as interests or past behaviors). Personalized approaches like these can help you create engaging experiences that quickly and effectively capture customer attention.

Design Responsive Pieces

Designing responsive pieces can also help increase response rates and maximize return on investment (ROI). Ensure all elements within the piece are optimized for maximum effectiveness, including layout design, copywriting style, printing quality, and visuals. Remember that responsive design requires more time than traditional print mediums – so plan accordingly!

Test & Measure Performance

Having metrics in place allows you to track campaign performance over time and measure its effectiveness at any given moment in time. In addition, testing various tactics within each campaign will allow you to learn what works best for your target audience – optimizing future campaigns accordingly and maximizing ROI even further! For example, try testing different offers, messaging strategies, or call-to-action techniques before rolling them out en masse for tremendous success in boosting your campaigns with direct mail marketing!

Why Choose Modern Mail

Choosing one of the premier direct mail marketing companies in Tampa, FL, that doesn’t treat you like just another number is significant and can directly affect the success of your campaign. Working with a direct mail marketing company with a proven track record and who has been in the industry for years can be very important. A consistent partner allows you to create successful strategies and campaigns and track results efficiently. Contact Modern Mail today if you’re looking to work with a company with a turn-key solution, doing both the print and mail in-house. We have the expertise and strategies to boost your direct mail marketing campaigns and increase customer attention.

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Why Print Mail is Still Relevant in a Digital World

Why Print Mail is Still Relevant in a Digital World

There is no denying we live in a digital world. It is hard to escape the constant onslaught of technology, from our phones to computers to TVs. But, with so much emphasis placed on the digital age, you might wonder if print mail is still relevant in today’s digital world.

The answer is yes! Print mail may not be as prevalent as it once was, but it still has a place in today’s world – and there are plenty of benefits to using it over digital marketing. Let’s take a look at a few of those benefits now.

Print mail is more personal.

When you send someone a piece of print mail, it feels more personal than an email or other digital communication. The recipient can hold the mail in their hands, making it feel more special and important.

Print mail is more likely to be noticed.

In a world where we are constantly bombarded with emails and other digital communications, print mail stands out. Think about it: how many times have you skipped an email or ignored an ad on a website? The fact is, print is more likely to be noticed and, as a result, more likely to be read.

Print mail is more trustworthy.

In today’s world, we are constantly bombarded with fake news and other information that can be difficult to trust. Print mail feels more trustworthy because it is a physical piece of paper that we can hold in our hands.

What kind of print mail is right for you?

Now that you know the benefits of print mail over digital marketing, you might wonder what kind of print mail is right for you. There are a few options, and the best choice will depend on your specific needs and goals.

Direct mail

Direct mail is a type of print mail that is sent directly to potential customers. It is an effective way to reach many people with your marketing message.

Postcards

Postcards are another type of print mail that can be used for marketing purposes. They are often less expensive than other types of print mail, making them an excellent option for small businesses or businesses on a tight budget.

Brochures + Catalogs

Brochures and catalogs are great ways to showcase or provide potential customers with more information about your product or service. They are usually more expensive than other types of print mail, but they can be worth the investment if you want to reach many potential customers.

If you want to make your marketing more effective, add print mail to your marketing mix. Print mail is still highly relevant in today’s digital world and can help you achieve your marketing goals.

Modern Mail & Print Solutions is your one-stop shop for all your direct mail marketing and printing needs. For more than 40 years, our family-owned and operated mail company has been providing expert professional services to businesses in Hillsborough and Pinellas County and the Greater Tampa Bay area. We can help you select the print options that best suit your needs. Call us today!

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5 Great Postcard Copywriting Tips to Engage Your Prospects

5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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What to Know Before Buying a List for Direct Mail Marketing

Did you know that there are lists of people specifically for direct mail marketing? If you’re looking to buy a marketing list, it’s important to do your research before purchasing one. It might seem convenient in the short term but could end up costing you more money and time in the long-run if not done right. This post will cover what to look out for when researching these list providers, so you don’t waste your money when you purchase a list for direct mail marketing.

  1. What is a direct mail marketing list?

All successful direct mail marketing campaigns start with a good targeted marking list.  Mailing lists for direct mail marketing campaigns are typically compiled databases of names, addresses and phone numbers compiled by List brokers based off characteristics of the consumer.  They can be determined by age, incomes, home value and many more demographic characteristics.  All these factors will help you end up with a high-quality distribution list which is key for the success of your campaign.

  1. Why buy a direct mail marketing list, and what are the advantages?

By purchasing targeted mailing lists, you help narrow down the universe you are sending to while increasing your chances of getting a higher response.  It’s the best way of targeting the type of prospects you want to do work with in the geographic areas you want to work in.

  1. How to choose a reputable company for your direct mail marketing list?

There are hundreds of companies out there that sell lists for direct mail marketing. How do you know which one to choose? We recommend you should find out how far back they do their National Change of Address (NCOA) of the mailing list and how frequently they update those records.  You don’t want to mail to outdated lists or those that don’t provide a CASS or NCOA on a purchase list.  When you are purchasing a demographic list, you’ll want to ask if they offer a guarantee on the accuracy of the list.  Working through your printing company to get a preferred list of vendors for marketing lists is another good way to ensure you are working with a refutable list company.

  1. What you should know before buying a direct mail marketing list

If unfamiliar with purchasing mailing lists, you will want to make sure you are asking the right questions before buying.  First, you’ll want to make sure you are getting what you are wanting…residential vs commercial;  Carrier route vs demographic…all very different lists with different costs associated.  Then you’ll want to make sure you find out if you are just renting the list for single usage or if you get the opportunity to use the list multiple times, as both types come with different costs and limitations.  You want to know how long the NCOA and CASS are good for or you could end up sending to an out dated list that won’t be as affective.  Asking the right questions can help you determine if you’ll be reaching the right audience for your direct mail marketing campaign.

  1. The benefits of purchasing a direct mail marketing list in your marketing efforts.

Purchasing a new targeted list gives you the opportunity to target new potential prospects and grow your businesses.  More importantly it allows you to target an audience you want to do business with in areas you are trying to attract new customers.

  1. Avoid this when buying or using a purchased direct mail marketing list.

When you don’t have a good direct mail list, your campaign can fail before it even starts and costs you hundreds or thousands of dollars.  Make sure any list you purchase is updated and certified.  Avoid any lists or vendors that will not CASS Certify the data they are selling you or provide you with an updated NCOA report.

For more information on marketing with print, pricing, or for help setting up campaigns, we would love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that too.

Whatever your printing or marketing needs are, contact us today. We’re standing by to bring your marketing to life!

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