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5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

Believe it or not, 41% of Americans, no matter their age, look forward to checking their mail every day. By those numbers, you might be one of them. What does it mean?

It means that mail marketing is more effective than most realize and an opportunity businesses should be taking advantage of. The best way to maximize this marketing opportunity is to invest in printing and mailing services. Read on to learn five key reasons why.

1. It’s Tangible

When it comes to printed marketing mailers, they’re tangible. This means they are physical pieces of product that a consumer can hold in their own hands. As a result, they’re more likely to remember the message on a mailer than they are on a digital ad, for example.

Better yet, the tangible nature of direct mail means that consumers end up keeping it around. On average, direct mail stays in the home for 17 days. This means more opportunities to make an impression.

2. It’s Affordable

Marketing through mailing and printing services is also affordable, especially for how targetable it is. In fact, you can target based on any demographic with mail, including income, location, age, gender, and more.

With mail, you can reach many people at a low cost per impression.

Better yet, you can scale the cost of mailing or printing based on the amount you send out and the complexity of the print.

3. It Breaks Through the Clutter

Printing and sending mail to your target audience also breaks through the clutter. What clutter do you ask? Think of how full an inbox gets and how many ads are shown on television or online. By sending direct mail, your message is much more likely to get seen.

4. It’s Personalized

Mail feels personalized before you even do anything to it because it’s sent directly to their home. The best thing you can do, though, is to draw more attention by personalizing your campaigns further. Include their name, interests, or a feature like a personal QR code.

5. You Can Get It All-in-One

The best thing about direct mail marketing services is that you can use a printing and mailing company to get it all in one. When the same company covers your printing and mailing needs, you make the entire process more efficient. This ends up saving you time and money.

You also make the development process less complicated as your all-around needs are known by one company.

After all, printing services that can mail your campaigns are familiar with the end-goal and everything you need to make it happen.

Invest in Printing and Mailing Services Today

When it comes to direct mail, investing in a printing and mailing company is the best way to get the job done for you and your target audience. They will be excited to open up your mail and will remember you better for it.

Above all, if you’re interested in sending direct mail to your audience, please be sure to check out our printing and mailing services today.

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The Importance of Branding Consistency in Direct Mail Marketing

The Importance of Branding Consistency in Direct Mail Marketing

Branding consistency can increase revenue by a third. For digital marketing, this is possible. For direct mail marketing, branding is a little bit different.

If you find yourself asking, “What is branding consistency, and how can it help my business?” Look no further. This guide shows you what a consistent brand looks like using direct mail—and how it benefits marketing strategy.

Use Similar Design

Familiarity is best. In fact, consumers are 80% more likely to recognize your brand if you use similar colors. Design features are crucial to branding consistency.

Customers want familiarity, especially in their mailboxes. Direct mail marketing branding demands recognition and personalization. Consider the first thing your clients experience when they grab their mail.

Sensory appeal through paper quality and color are the first things. Use direct mail to build that recognition and breed trust. If people know what to expect with your design, they’re more likely to open your mailers.

Maintain Outreach

Another crucial element to branding consistency is how often you send out mail. What kind of mail do your recipients receive and when? If you send out newsletters, promotional pamphlets, or reminder cards, these are likely on a timeline.

If your branding consistency for direct mail marketing does not include timelines, you need them. Consistent outreach (i.e., communication) indicates how organized you are with your clients. It can even demonstrate how well you know the people opening your mail.

Depending on your direct mail campaigns, you can reconnect with long-term customers. This means sending them special deals to demonstrate appreciation for their loyalty. If you send an incentive too late after an interaction, the recipient may be put off your brand.

Consistent outreach can draw in hesitant or weaker leads, too. The more you reach out, the more recipients will recognize your brand.

Stay On-Message

No matter what kind of mailer you send out, you must stay on-message. Your design is the first attention-grabber. Your message is second.

If your direct mail copy varies too widely, you can lose customers. A consistent copy is possible if you campaign for branding consistency for direct mail marketing. Track how your customers behave and find ways to test your mailing.

Knowing what content works best helps you stay on-message. On-message content varies based on who you mail. Long-term and newer clients have different needs, so make sure your mail copy addresses these accordingly.

The simplest way to stay on-message is with a clear brand voice. This reflects the messaging you offer to anyone you market. Your brand voice reflects your offering, purpose, vision, and the things that make your company memorable and personable.

Elevate Your Branding Consistency With Modern Mail

Now you understand the benefit of branding consistency and direct mail; you need a trustworthy agency. Modern Mail is all about maintaining your brand with high-quality materials. We understand the power of a personal touch.

Our solutions boost any direct mail marketing campaign and help your brand stand out. Reach out to us today for our personalized support. We look forward to working with you and boosting your reach!

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5 Print Ideas to Consider for Your Next Marketing Campaign

5 Print Ideas to Consider for Your Next Marketing Campaign

It is easy to get caught up in digital marketing in an extremely digital world, but print is still the most trusted type of advertising. If you have said bye-bye to print marketing, you may want to rethink that decision. There are a lot of people who consider print marketing before trying out a product or service.

Read on to learn about five ideas to consider for your next marketing campaign.

1. Combine Offline and Online

A marketing campaign often involves having two different approaches for online and offline objectives. However, brands can use print marketing and digital marketing simultaneously. Using the two at the same time can bring in a wider audience.

The best way to do this is by using your print marketing strategy to show off your digital presence. This enables you to track how often your print marketing is seen by checking online interactions. QR codes are the most common way to combine the two.

2. Target Locations in a Specific Manner

To keep up with the competitors, you need to put your print marketing materials in strategic locations. This is one of the marketing ideas that allows interested people to encounter your print posters with eye-catching designs.

Before your next print marketing campaign, carefully consider the target audience and where they most likely hang out. Examples of specific locations include cafes, shops, restaurants, public services, and more.

3. Create Something Eye-Catching

If you commonly go the simple route, you should try something new in your next marketing campaign. Creative print marketing ideas should always be eye-catching, but is it enough to compete with your competitors?

If you plan to distribute your print marketing at events where the audience will receive a lot of ads, you need to truly stand out from the crowd. Adding a special touch as simple as foil can jump out to the audience.

An approach where you focus on the design by using uncommon materials works best for themed events or to show off a particular word you want people to remember. These extra touches may make your audience want to hold onto your print work instead of throwing it away.

4. Have a Strong Call to Action

A true print marketing strategy will have a strong call to action. Your words need to be concrete enough to push the audience to carry out the intended result. Your goal is to encourage readers to follow a particular instruction to receive high customer conversion rates.

5. Don’t Be Afraid to Use Text

Print marketing materials include more than just design. If you want your next marketing campaign to pop off, you need to include text. After all, it is called print marketing.

It is essential not to overload people with content but to get right to the point with an engaging tagline instead. The way your text is placed on your modern mail, posters, etc., matters.

Make Your Next Print Marketing Campaign Successful

If you want to make your next print marketing campaign successful, you need to appeal to your audience in new ways. Print marketing is still essential in this largely digital world. Use these five ideas for your next campaign and see incredible results.

For more great tips on print marketing, contact us today.

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5 Complete Marketing Solutions for Your Small Business

5 Complete Marketing Solutions for Your Small Business

Did you know that about 50% of small businesses fail within the first 5 years of starting? And while you may be considering starting your own business, there are plenty of things you should take into consideration in order to remain afloat.

What is one of the most important aspects you may ask? Marketing. Without the right marketing plan, your business can really lose out on reaching potential customers.

Want to grow your brand? Here is a simple list of complete marketing solutions that you can use to take your business to the next level.

1. Social Media

Let’s face it. The world revolves around social media. Over 3 billion people around the globe are active on social media.

Whether you decide to use Facebook, Instagram, or Twitter, social media is one of the most effective platforms where you can advertise at a low cost. In addition, using social media platforms is ideal if you want to reach beyond just a local audience.

2. Email Marketing

Looking for marketing solutions that will engage existing customers? Email marketing is a brilliant way to do so.

While some agencies may think that email marketing is a strategy of the past, it’s the perfect opportunity to design special promotions and incentives for customers that have inquired about your company at some point in time.

3. Direct Mail

Have an upcoming sale you want to promote to a certain area code? Direct mail is the perfect solution.

Promoting to neighborhoods and businesses around your area will put you ahead of the game. But how do you reach them if they have never stepped foot into your business?

This is where we come in. Not only do we do all of our printing in-house, but we are able to mail out to targeted area codes. This not only saves you money, but it’s better quality control.

4. Influencers

Reaching out to industry influencers is one of the marketing solutions you don’t want to miss out on. Influencers have access to followers who trust them. Reach out to them and tell them why your product would be a perfect fit for them. Though they may charge a fee, it’s worth it if they have fans interested in your niche.

5. Content Marketing

If you want more website views, content marketing is one of those marketing solutions that actually work. From blog posts to informative videos, it’s important that your company creates content that will compel new customers to try your product or service.

Marketing Solutions for Small Businesses and More!

Whether you’re looking to implement new marketing solutions into your business or are simply looking for new ways to market your business, we’re here to help. We know how important it is to find the perfect marketing solutions for small businesses. Fortunately, we have plenty of marketing options to help your business flourish.

Interested in knowing more? The staff at Modern Mail would love to talk to you. Feel free to contact usand a member of our team will be more than happy to point you in the right direction.

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Business Cards: A Simple (But Complete) Guide

Business Cards: A Simple (But Complete) Guide

The business card is a business staple. Regardless of how much technology evolves and how digital a company’s processes become, the business card will always have a place in both small businesses and large corporations.

While a simple card can make a big impression, there are a few things to keep in mind to ensure that yours stands out.

Here’s the complete guide to business cards to help you do it right.

Strategize First

Before drafting up a design and sending it off to print, you’ll want to put some thought into what you include on your business cards.

Some of the standard information includes your:

  • Name
  • Brand’s logo
  • Job title
  • Company
  • Website
  • Contact information

The information you include depends on how you prefer to be contacted. If you prefer phone calls rather than emails, don’t include your email address or vice versa.

For long-term usage, if you plan on making a bulk purchase, leave off the job title. This way, you won’t have to replace business cards every time you have a promotion.

Choose a Readable Font

You don’t want people to struggle to read your business card. While fun fonts are interesting, they don’t often age well. Stick with something simple rather than trendy.

Also, ensure your font is not too small. Recipients should be able to glance at your card and clearly view all of your information. Otherwise, your business card will not serve its purpose.

Consider Your Card Design

The standard business card size is 3.5″ x 2″. The reason? This size fits in wallets and pockets. However, there are variations to this size, and you can even use different shapes, like a square or circle or even custom shapes.

Other considerations to make include:

How Many Sides?

When designing your business cards, you can choose to have text on one side or both. Your decision will often come down to how much contact information you want to include, and whether you want to include an image.

What Type of Material?

Cardstock is a common choice for business cards and for good reasons. It’s heavier and thicker than other options, making it stand out. You can also choose different types of coatings, from glossy to matte.

What Color to Choose?

The text on your card is critical, but the design helps to make the first impression. A full-color card helps make sure your card stands out in a stack of business cards. Choose a color palette that matches your business’s look and feel.

Reap the Benefits of Good Business Cards

Your business cards enable you to quickly leave your contact information with anyone, anytime.

Now you know what goes into creating an effective business card. When it comes time to print your creation, leave it to the professionals.

We’re experts in printing solutions and can help you bring your business cards to life. Get in touch with us today to learn how.

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3 Reasons Your Business Needs to Try Out Variable Data Printing

3 Reasons Your Business Needs to Try Out Variable Data Printing

Nearly 80% of consumers are more likely to shop at a brand that uses personalization techniques.

Direct mail is still one of the best ways to reach customers. New technologies like variable data printing allow your business to personalize postcards, coupons, or brochures.

Are you interested in learning three ways your business can use VDP? Keep reading below to find out how it’s applied to direct mail, integrated marketing campaigns, and industrial labeling.

Personalize Direct Mail With Variable Data Printing

VDP technology is huge in the business of sending direct mail and for good reason. It can be used in any number of campaigns. You can personalize what you’re sending for each customer in your database.

Rather than send one message to all of your contacts, you can use multiple messages. They can include the customer’s name or any other relevant information you have on file.

Returns for fully variable printing jobs are often 10 to 15 times higher than generic pieces. People love receiving personalized letters and cards.

Some marketers claim that printing is no longer effective. But, the truth is no email or online advertisement rivals the trustworthiness of paper.

Use VDP to Boost Your Integrated Marketing Campaign

This type of mailing will get you more customers. Why not maximize these results by incorporating multiple marketing techniques?

A sharp-looking, personalized brochure or postcard will grab their attention. It will also make sure they know your brand. But, what other ways are you reaching out to leads?

Remember, the old marketing “Rule of Seven.” It states that a customer needs to see your advertisement at least seven times before making a purchase.

Use your customer data to develop an integrated marketing campaign that works alongside direct mail. This could include a drip-email campaign, PPC advertising, streaming ads, and more.

With VDP, specifically, you can share personalized URLs or QR codes on a direct mail piece. These links send people to a landing page with a strong call to action.

Expand Your E-Commerce With VDP Package Labels

One of the fastest-growing uses of VDP is customized labeling for products and packages. Some estimates claim it will expand fourfold.

COVID-19 hurt the retail industry but has boosted online sales. E-Commerce companies are using VDP to create labels quickly to deal with an increase in orders.

Healthcare facilities rely on barcodes for tracking tests and products, which can be easily complete through using VDP.

Food and beverage providers use more printing services for labels that attract new customers. They’re also required to include a full list of ingredients and expiration dates on each bottle.

Radio-frequency identification (RFID) labels are new technology being used by large companies.In fact, they make the shipping faster by scanning information automatically.

Try VDP in Your Next Campaign

Lastly, variable data printing is a great way to personalize your messaging and take your marketing to the next level.

Modern Mail & Print Solutions is a family-owned and operated printing company with 40 years of experience in the Tampa Bay area. We want to be your partner! Above all, contact us to learn more.

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7 Signs Your Business Should Use Direct Mail for Marketing

7 Signs Your Business Should Use Direct Mail for Marketing

Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.

However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.

1. Are You Trying to Let Others Know About You?

Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.

With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!

2. Are You Trying to Reach a Specific Audience?

Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.

You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!

3. Are You Looking to Draw People to Your Website?

If you’re looking to drive traffic to your website, direct mail could be perfect for you.  While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.

4. Do You Have Something to Promote?

This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.

5. Do You Want to Keep Current Customers Interested?

Of course! One way to do this is to send them periodic updates in the mail.

That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!

6. Are The Holidays Approaching?

Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!

Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.

7. Do Your Customers Know You Are Legitimate?

Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.

Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.

Interested In Direct Mail?

We help you get to your clients. In fact, Mod Mail can help with direct mail for you!

From printing to data processing and beyond, we partner with you! Learn more about our services today!

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5 Benefits of Direct Mail Services for Small Businesses

5 Benefits of Direct Mail Services for Small Businesses

Did you know that 56% of customers responded to the call-to-action in the direct mail email that they received from a company. This makes it extremely beneficial to use direct mail campaigns for your business.

If you’re still wondering about the benefits of direct mail services, you’ve come to the right place. Below you’re going to find a list of benefits that will help you decide to use direct mail for your business needs.

1. Improved Reach

When you use direct mail campaigns, you can improve the number of people that you reach. You can choose to target people based on age, gender, demographic, and more.

The beauty of direct mail is this ability to reach people who will help improve the revenue that your business is currently receiving.

2. Not As Complex

Another benefit of using direct mail is that it’s easier to use and understand than other marketing forms. This is crucial when you need to spend more time on the campaign versus the mechanics of how to get things done.

When it comes to direct mail, take your time to plan each aspect of the campaign, which will make for a more successful launch.

3. Digital Marketing Is Trending

Digital marketing is becoming more of a trend because people spend a lot of time on their electronic devices. The average person spends 5.4 hours on their phones.

Direct Mail can increase your visibility, while your ideal customers are not distracted by their devices. Therefore, you can ensure that tons of people see your direct mail campaign improving the likelihood of responding to it.

4. Improves Customer Relationships

Using direct mail can help to improve the relationships that you have with your customers and potential customers. When you use direct mail, you can customize the emails that you send out in a way that makes the client feel as if you’re speaking directly to them.

And when a potential customer feels that you care, it increases the likelihood of them continuing using your services.

5. Cost-Effective

If you find that as a small business, you don’t have the budget that you would like to allocate to marketing, then this is the perfect kind of marketing strategy for you. Direct mail is one cost-effective and can be achieved no matter what your budget is.

Also, with direct mail, you can decide what to spend your money on. If you want additional services, you can use the funds in your budgets for these services, and if you don’t want them, you don’t have to use them.

Advantages of Direct Mail Services

When it comes to direct mail services, there are a ton of advantages that can benefit your business. We’ve listed some of those advantages above and hope that by reading through these advantages, you understand why your company needs to use direct mailing.

If you’re searching for a company to help you improve your direct mail strategy, please contact us here at Modern Mail & Print Solutions. We’re a family run business that puts the customer’s needs before anything else because we want you to succeed.

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Reach Out! How to Assemble a Custom Mailing List for Your Business

Reach Out! How to Assemble a Custom Mailing List for Your Business

Direct mail is still thriving. Around 40% of consumers shop with a business for the first time due to a direct mail campaign.

Direct mail campaigns work best when you’re reaching your targeted demographic. Communicating with your preferred audience involves crafting a custom mailing list.

Engaging your ideal audience is one of the most efficient ways to gain more customers. Read on to learn about the benefits of creating a custom mailing list and how to create one.

How to Make a Custom Mailing List

A successful direct mail marketing campaign involves finding your ideal customers and creating a custom mailing list.

Custom mailing lists consist of demographic data. This demographic data commonly targets a recipient’s location, age, and gender. You can also target your customers based on their income, occupation, net worth, and more.

Targeting gets even more niche if needed. Some businesses may opt to target customers who have recently moved into the neighborhood. Targeting new movers with incentives is an effective way to gain those new residents as customers.

Another way to target customers is to lean into the products you sell. For example, an outdoor gear shop may want to target consumers with hobbies such as hiking, running, or camping. Consumers with these hobbies are more likely to respond positively to that shop’s direct mail.

Getting this data requires access to databases that log demographics. Luckily, you don’t have to curate a custom mailing list all on your own. With professional custom mailing list services dedicated to crafting the best targeted list for your business, gaining more customers is easier than ever.

Benefits of a Custom Mailing List

Custom mailing lists reach the customers that are likely to be returning customers. By targeting demographic data, direct mail engagement increases. There are a few key benefits to implementing custom mailing lists in your direct mail campaigns.

Audience Targeting

As we mentioned earlier, targeting by demographic data ensures your campaign is reaching your ideal audience. By aiming your campaign towards an audience who is in the right demographic for your products or services, your campaign will be more successful.

Cost-Effective

Custom mailing lists help save you money in the long run.

By targeting your ideal audience, you’re more likely to gain them as customers. A campaign strategy that does not target ideal customers is more costly and has less ROI (return-on-investment). Direct mail is also more cost-effective than email since around 90% of mail gets opened and less than 30% of emails get opened.

Reduced Waste

Targeted campaigns send fewer direct mail records since the audience is carefully curated. This guarantees less wastage, as your mailers are reaching an audience who is less likely to throw away or ignore it. This also helps curb excessive wastage, which is good for your budget and the environment.

Brand Awareness

Even if you reach your ideal audience and they don’t visit your shop right away, you helped create brand awareness for your business. Especially with creative direct mail campaigns, your advertisement will still impact your audience and build brand value.

Reach the Right Mailbox

By creating a custom mailing list for your business, you’re likely to get more customers who are genuinely interested in your products or services.

Ready to kick start your direct mail or business marketing needs? Feel free to contact us for a consultation—we’re here to help.

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What’s The Best Printer For A Small Business’ Direct Mail Campaign

What’s The Best Printer For A Small Business’ Direct Mail Campaign

Having a direct mail marketing strategy can help expand your reach and increase customers to your business. If done correctly, it can play a crucial part in your company. With that being said, then finding the right printer is important to say the least. Before you begin, you should ask what is the best printer for a small business to work with and go from there.

But you can’t just go to any printer for your marketing needs. We’re here to help you with this process. So keep reading to learn how to find the right printer for you!

Direct Mail Marketing

Direct mail marketing involves sending promotional materials to prospective consumers through the mail.

Businesses across all industries utilize direct mail marketing. They do this as a way to increase awareness about their services and generate new business leads. For example, these materials include postcards, catalogs, and letters to get messages out to the public. Most of the time, direct mail marketing is a specific offer or promotion to get your audience to respond.

Direct mail marketing is a cost-effective option for all businesses. In fact, it will generate a high ROI if done correctly.  It’s a great tactic for businesses with smaller budgets to consider when developing their marketing strategy. Direct Mail is the best marketing vehicle to get your company’s message in your target audiences hands at the right time, with the right offer.

But there are a few steps to go through before it can be implemented and executed correctly.  

Research

Before getting started, it’s important to research a few printers in your area. Take into account how many services they provide and if they have any specialties that you can take advantage of.  Understand that not all printers are the same and most don’t offer mail services in-house. So, you’ll want to first make sure they provide everything that you are looking for before making any commitments.

When researching printers, be very thorough. Doing everything online might be easy at first but you will miss out on the customer service and advice that most businesses need.  Keep in mind, you are looking for a partner when it comes to your marketing. A partner who is able to help you navigate the complexity of the mail world and make sure your direct mail stands out and gets a response. Making a long-term relationship with your direct mail company will go a long way for ease of use. Plus, it will ultimately save you money!

Budget

As with anything, it’s important to consider your budget. Ensure you are aware of all the costs associated with your direct mail before making any decisions. Get the estimates and ask yourself if this is realistic for your business needs and if it’s sustainable to do multiple times.

Make sure you get all the costs involved and ask the questions where price breaks start for both printing and postage. Knowing all the ins and outs of the job is very important to ensure you make the best decision possible. We want you to get the best bang for your dollar.

What Is the Best Printer for a Small Business?

This answer is going to be unique to your business needs so there’s no “one size fits all option.” However, there are a few uniformed steps that each business can take when deciding.

When looking into what is the best printer for a small business there are a few important factors that should be taken into consideration. These factors are affordability, direct mail marketing, and other marketing services.

Print companies that provide a large variety of options are best because you have the flexibility to change your strategy at any time. Plus, you don’t need to worry about finding a new printer. It allows you to be flexible and have an open canvas to create a campaign that best suits your needs instead of making you conform to what everyone else is doing.

So, before making your decision on what is the best printer for your small business, you’ll want to take your time and do your research. You’re not only choosing how you’ll be spreading awareness about your company, but you’re also choosing a business partner. An important partner who is producing a product that is representing your image to the public.

Are you ready to start incorporating direct mail into your marketing initiative or simply want to take your printing to the next level? Find out more about our services and why companies continue to choose us for their commercial printing and marketing services.

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