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Reach Out! How to Assemble a Custom Mailing List for Your Business

Reach Out! How to Assemble a Custom Mailing List for Your Business

Direct mail is still thriving. Around 40% of consumers shop with a business for the first time due to a direct mail campaign.

Direct mail campaigns work best when you’re reaching your targeted demographic. Communicating with your preferred audience involves crafting a custom mailing list.

Engaging your ideal audience is one of the most efficient ways to gain more customers. Read on to learn about the benefits of creating a custom mailing list and how to create one.

How to Make a Custom Mailing List

A successful direct mail marketing campaign involves finding your ideal customers and creating a custom mailing list.

Custom mailing lists consist of demographic data. This demographic data commonly targets a recipient’s location, age, and gender. You can also target your customers based on their income, occupation, net worth, and more.

Targeting gets even more niche if needed. Some businesses may opt to target customers who have recently moved into the neighborhood. Targeting new movers with incentives is an effective way to gain those new residents as customers.

Another way to target customers is to lean into the products you sell. For example, an outdoor gear shop may want to target consumers with hobbies such as hiking, running, or camping. Consumers with these hobbies are more likely to respond positively to that shop’s direct mail.

Getting this data requires access to databases that log demographics. Luckily, you don’t have to curate a custom mailing list all on your own. With professional custom mailing list services dedicated to crafting the best targeted list for your business, gaining more customers is easier than ever.

Benefits of a Custom Mailing List

Custom mailing lists reach the customers that are likely to be returning customers. By targeting demographic data, direct mail engagement increases. There are a few key benefits to implementing custom mailing lists in your direct mail campaigns.

Audience Targeting

As we mentioned earlier, targeting by demographic data ensures your campaign is reaching your ideal audience. By aiming your campaign towards an audience who is in the right demographic for your products or services, your campaign will be more successful.

Cost-Effective

Custom mailing lists help save you money in the long run.

By targeting your ideal audience, you’re more likely to gain them as customers. A campaign strategy that does not target ideal customers is more costly and has less ROI (return-on-investment). Direct mail is also more cost-effective than email since around 90% of mail gets opened and less than 30% of emails get opened.

Reduced Waste

Targeted campaigns send fewer direct mail records since the audience is carefully curated. This guarantees less wastage, as your mailers are reaching an audience who is less likely to throw away or ignore it. This also helps curb excessive wastage, which is good for your budget and the environment.

Brand Awareness

Even if you reach your ideal audience and they don’t visit your shop right away, you helped create brand awareness for your business. Especially with creative direct mail campaigns, your advertisement will still impact your audience and build brand value.

Reach the Right Mailbox

By creating a custom mailing list for your business, you’re likely to get more customers who are genuinely interested in your products or services.

Ready to kick start your direct mail or business marketing needs? Feel free to contact us for a consultation—we’re here to help.

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What’s The Best Printer For A Small Business’ Direct Mail Campaign

What’s The Best Printer For A Small Business’ Direct Mail Campaign

Having a direct mail marketing strategy can help expand your reach and increase customers to your business. If done correctly, it can play a crucial part in your company. With that being said, then finding the right printer is important to say the least. Before you begin, you should ask what is the best printer for a small business to work with and go from there.

But you can’t just go to any printer for your marketing needs. We’re here to help you with this process. So keep reading to learn how to find the right printer for you!

Direct Mail Marketing

Direct mail marketing involves sending promotional materials to prospective consumers through the mail.

Businesses across all industries utilize direct mail marketing. They do this as a way to increase awareness about their services and generate new business leads. For example, these materials include postcards, catalogs, and letters to get messages out to the public. Most of the time, direct mail marketing is a specific offer or promotion to get your audience to respond.

Direct mail marketing is a cost-effective option for all businesses. In fact, it will generate a high ROI if done correctly.  It’s a great tactic for businesses with smaller budgets to consider when developing their marketing strategy. Direct Mail is the best marketing vehicle to get your company’s message in your target audiences hands at the right time, with the right offer.

But there are a few steps to go through before it can be implemented and executed correctly.  

Research

Before getting started, it’s important to research a few printers in your area. Take into account how many services they provide and if they have any specialties that you can take advantage of.  Understand that not all printers are the same and most don’t offer mail services in-house. So, you’ll want to first make sure they provide everything that you are looking for before making any commitments.

When researching printers, be very thorough. Doing everything online might be easy at first but you will miss out on the customer service and advice that most businesses need.  Keep in mind, you are looking for a partner when it comes to your marketing. A partner who is able to help you navigate the complexity of the mail world and make sure your direct mail stands out and gets a response. Making a long-term relationship with your direct mail company will go a long way for ease of use. Plus, it will ultimately save you money!

Budget

As with anything, it’s important to consider your budget. Ensure you are aware of all the costs associated with your direct mail before making any decisions. Get the estimates and ask yourself if this is realistic for your business needs and if it’s sustainable to do multiple times.

Make sure you get all the costs involved and ask the questions where price breaks start for both printing and postage. Knowing all the ins and outs of the job is very important to ensure you make the best decision possible. We want you to get the best bang for your dollar.

What Is the Best Printer for a Small Business?

This answer is going to be unique to your business needs so there’s no “one size fits all option.” However, there are a few uniformed steps that each business can take when deciding.

When looking into what is the best printer for a small business there are a few important factors that should be taken into consideration. These factors are affordability, direct mail marketing, and other marketing services.

Print companies that provide a large variety of options are best because you have the flexibility to change your strategy at any time. Plus, you don’t need to worry about finding a new printer. It allows you to be flexible and have an open canvas to create a campaign that best suits your needs instead of making you conform to what everyone else is doing.

So, before making your decision on what is the best printer for your small business, you’ll want to take your time and do your research. You’re not only choosing how you’ll be spreading awareness about your company, but you’re also choosing a business partner. An important partner who is producing a product that is representing your image to the public.

Are you ready to start incorporating direct mail into your marketing initiative or simply want to take your printing to the next level? Find out more about our services and why companies continue to choose us for their commercial printing and marketing services.

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How to Choose Flyer Fonts That Will Best Represent Your Business

How to Choose Flyer Fonts That Will Best Represent Your Business

The fonts you choose for your website, newsletters, and direct mail campaigns say a lot about your business. Even if consumers don’t know that consciously, they are getting a sense of who you are as a company from your flyer fonts.

But with the thousands of flyer font options out there, how can you choose the right one for your business?

Read on to discover the top tips for choosing flyer fonts.

Start by Thinking About Your Brand

The first step of how to choose flyer fonts is actually to think of some words that represent your brand.

Maybe you are bold, daring, and cutting-edge. Or perhaps your business is youthful, energetic, and fresh. You might be informative, professional, and knowledgeable.

Whatever words you feel capture the essence of your firm, apply those when selecting fonts. Look for fonts that look like those descriptive words.

By doing so, you will be able to choose flyer font options that are in line with the image you want to convey.

Consider the Images

It’s impossible to choose the perfect flyer fonts without thinking about the images.

When you choose fonts you should already have a layout or at least the general idea of what visual elements you will use.

Thinking about fonts in relation to images helps to ensure that your flyer isn’t jarring or incongruous.

It’s wise to have a sense of the images before trying to find a font so that you can make sure they play well together.

Focus on Legibility

There are millions of flyer font options out there. Yet, one of the top considerations you must think about is how easy it is for readers to interpret the words.

Flyers are meant to be understood instantly. If your reader has to work to figure out what the text says, that’s a huge problem. Most people won’t bother reading and your flyer won’t have the impact you hoped for with your direct mail campaign.

Also, keep in mind that some of your readers might have differing abilities. Excessively curly fonts are difficult for people with dyslexia or vision impairments to decipher.

So, prioritize legibility over fancy or intricate fonts. You can still be unique and get your message across but never at the cost of readability.

Be Consistent

As much as might love five different fonts, do not use them all on one document.

Font consistency is vital in order to make your flyer seem cohesive and harmonious.

Even if you have different levels of headers, the fonts should be consistent.

That doesn’t mean you can only use one font. But, best print practices suggest no more than three fonts.

Consistent use of fonts makes your flyer’s focus on your content. (And that’s what it should be about.

Implement These Tips for Impactful Flyer Fonts

There you have it! A fail-proof way to ensure that your flyer fonts are impactful and successful.

At  Modern Mail & Print Solutions, we believe that customers should be treated like family. Contact us today to discuss your business needs.

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Marketing Your Business with Direct Mail: 4 Steps for Success

Marketing Your Business with Direct Mail: 4 Steps for Success

When many business owners delegate their time to different aspects of owning and operating a business, it can be a difficult task for them to design a successful direct mail marketing campaign. Although it may seem simple, there are many factors to take into account to ensure steps for success.

Companies can run effective and targeted direct marketing campaigns at a fraction of the cost of broadcast advertising. A targeted direct marketing campaign will also give you a better understanding of how your customers respond to the products or services you offer.

Continue reading to learn how to create a direct mail marketing campaign that lead to conversions.

4 Steps for Success with a Direct Mail Marketing Campaign:

1.   Conduct Research

The First step in any successful direct mail campaign is to know your customer. Your best prospects will look like your current customers. You might be able to work with a larger range of prospects but in direct mail, you want to focus on your best type of customer. So you need to ask yourself; what does my customer look like? Where do they live? What products do they buy and how frequently? All of these are great questions that you should know going into your direct mail campaign so that your marketing efforts are focused towards your best customer.

Most businesses fail to realize that simple point and waste tons of money trying to find a needle in a haystack by marketing to everyone they think could use their service. The best way to find new prospects is to target those that most look like your current ones. So figure out where your clients are located, what they look like and what products they respond to. Then build your direct mail campaign focused towards that.

 

2.   Buy a Mailing List

Once you’ve figured out what your ideal customer looks like, you have to locate them. Working with a mailing list company will allow you to identify those top prospects and purchase a targeted mailing list. The Mailing list will become the most important part of your direct mail campaign because marketing to the wrong person can cost you thousands of dollars.

There are tons of lists out there and finding the right list can be frustrating at times, so we encourage you to work with direct mailing list specialist to ensure you are targeting the right prospects. Attaining an up to date mailing list is crucial for the success of your campaign.

3.   Create the Direct Mail Piece

Now that you know your customer and have the right mailing list, you need to create a direct mail piece that will get their attention. Make sure your design represents your brand and is relevant to your target market. Choosing a design and messaging for the right audience can make or break your response rates, which is why you need an expert like Modern Mail and Printing Solutions who’s familiar with all the underlying factors.

When thinking of your creative, be consistent with your company brand and other marketing collateral you have used to build on your brand awareness.  The more that prospects see your name and message, the more they will know what it is you do and offer, so staying consistent with your Brand is very important. Highlight the services that are most relevant to your audience and put forth a strong offer/call to action that will impel your prospect to respond now and not later.

4.   Track your Response

One of the biggest benefits to a direct mail campaign is the ability to effectively track your response rates. By including ways to measure your response rates with your direct mail it will allow you to know what is working and what isn’t. Tracking allows you to test different offers, images and messaging within your campaign so that you can make adjustments before sending it a second time.

Using direct-in-dial phone numbers, Personalized URLs and Promo Codes allows the business owners to evaluate the effectiveness of a direct mail program and make adjustments where needed. Without putting measurables in place, businesses can spend lots of money on mailing list and marketing services that aren’t successful. By taking the time to implement some tracking on your direct mail, it will help you identify which customers are most likely to need your services, your efforts can be focused where they stand the greatest chance of success.

Modern Mail & Print Solutions offers an effective marketing strategy that is affordable for both large and small businesses. We have a wide range of direct mail products and services to help you. Contact us if you would like to get started with marketing your business with direct mail.

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An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

Direct mailing is a marketing tactic that averages a 29% return on investment.

It’s a traditional strategy that’s been around for a long time, but it has far from worn its welcome. Living in these challenging times, direct mail can help maintain your brand’s image and keep your company at the forefront of your buyers’ minds.

Considering the high success rates businesses small and large have with direct mail, you’re probably wondering how you can use this strategy for yourself, especially during COVID-19.

The first step is finding people to send your materials to in the first place.

Keep reading for the comprehensive guide on how to make the ultimate direct mailing list during a pandemic.

Define Your Target Audience

As with all business strategies, the first step is to know who you’re marketing to.

This is essential because it not only keeps your content effective, but ensures that the right people are getting the message.

If you fill up your marketing list with every address you can get your hands on, most of the people on it will be uninterested in your products or services. You just wasted a ton of money.

Defining a target audience in advance also helps you find people to add to your mailing list.

This is because a target audience is defined by factors like demographics and psychographics. Demographics include data such as age, gender and geography. Psychographics, on the other hand, evolved around lifestyle preferences like hobbies and interests.

Knowing your audience’s demographics and psychographics can tell you where to go to locate these individuals. In addition, it tells you where they might be based on their interests.

On the topic of demographics, it’s important to note that direct mailing is a great strategy for all demographics and not just for older individuals. Studies show that of younger individuals between the ages of 18 and 29, 95% enjoy receiving physical mail.

While the majority of people like receiving mail, your direct mail target audience may vary due to COVID-19. If this happens to you, don’t be afraid to increase your recipients to include a wide variety of new customers. Now is the time to consider a direct mail marketing campaign for increasing brand exposure.

Generate Your Own Data

Now that you know who you’re mailing to, you can start generating your direct mailing list.

If you run a business, chances are you already have a collection of data for your past and current customers. This is a great place to start. After all, you already know that these people are interested in your product or service. Plus, you are strengthening your relationship with them during these concerning times.

You can also collect address leads at business-related events, through newsletter signup forms on your website, or by offering incentives and resources in exchange.

It’s important, however, that you sift through this data and update it on a regular basis. Incorrect and repeat entries result in wasted money and annoyed recipients.

Once your mailing list reaches a certain length, it can be hard to manage on your own. That’s why there are data hygiene experts that can help you keep your data accurate and optimized.

Buy or Rent a Direct Mailing List

Once you’re ready to take your business and marketing mail lists to the next level, you should consider buying or renting a direct mailing list.

Although it costs more, this is the easiest route and most effective at reaching a large number of customers you couldn’t otherwise obtain.

You can buy a direct mailing list from experts who have compiled the data for you.

They usually obtain address data from responses to other campaigns or from databases that group people based on specific demographics and psychographics.

Launch Your Successful Campaign

Direct mailing is a successful marketing tactic with a high ROI for all age brackets.

The trick to creating a successful direct mailing campaign is an extensive and accurate direct mailing list. With everyone staying at home due to COVID-19, let your direct mail campaign be something your audience looks forward to receiving in the mail.

Developing such a list can be intimidating. Just remember to consider your target audience, your past and current clients. As well as data collecting options that suit your business website, and looking to a professional service if you need a little help.

If you found this article to be of help, check out our mailing services for your marketing needs. We can help you assemble an effective direct mail campaign even if your remote and are working from home.

Contact us to begin.

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5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

It’s not uncommon for marketers to overlook direct mail as part of their strategies. After all, email can cost a lot less, and many people think it’s more effective.

Direct mail actually beats out email though. It has a much higher response rate, which can be the difference between a successful campaign and a dud.

Of course, you have to use direct mail marketing services the right way if you want to see high response rates. These five tips will help you steer your next direct mail campaign to better results.

1. Know Your Audience

The most successful direct marketing campaigns resonate with their audiences. Before you do anything else, sit down and figure out who your audience is.

It’s easy to think your product or service will appeal to “everyone.” Homing in on the people most likely to be interested will help you create a better campaign.

Knowing your audience allows you to craft messages that appeal to them. Your design and imagery may also shift depending on who your audience is.

2. Craft A Call To Action

With a clear picture of your audience in mind, you can begin working on design and copy. You’ll want to pay special attention to your call to action, or CTA.

A CTA directs the recipient to do something. You might ask them to “book now” or “call for a free assessment.” You might also offer discounts or free gifts to entice people to shop with you or make an appointment.

3. Work With Direct Mail Marketing Services For Logistics

Next, you’ll want to think about logistics. Who will design your direct mailer, and who will print it? Once it’s printed, how will it get to the hands of your potential customers?

Direct mail marketing services have you covered here. The right provider can offer end-to-end service, helping you every step of the way. Once you’ve signed off on the design team’s work, they’ll coordinate printing and mailing services.

Working this way can save you time, frustration, and a little bit of cash too.

4. Measure Your Success

You could run the best direct marketing campaign and never know it if you don’t have the right metrics in place. You must measure your campaign to see how successful it was.

Measuring direct mail is a little trickier than measuring digital marketing efforts. It’s more difficult to determine how many people looked at the brochure you mailed out, for example.

Still, there are ways to measure the success of a campaign. One way is to measure how many people use a code to get a discount or claim their free gift. You may ask for people to tell you how they heard about you when they sign up for a free consultation.

All these methods can give you some insight into how many people saw and responded to your mailer. They can also help you collect demographic data that will help you target your audience in the future.

5. Calculate Your ROI

Finally, successful direct mail campaigns should deliver a fairly high ROI. Crunching the numbers to determine ROI is another way of measuring success.

With ROI in hand, you can report on your direct marketing success. Working with the right direct marketing mail services provider can help you increase ROI even more.

Prepare For Mailing Success

Use these direct mail marketing services tips to propel your next campaign to new heights.

Are you still looking for the right provider? It’s time to get in touch with the experts.

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Geographical Marketing Works and It Can Work for You in Largo

Geographical Marketing Works and It Can Work for You in Largo

One of the best ways to plan a direct mail campaign that fits your goals is with geographical marketing. When you target your audience by the geographic areas that your business serves, you are more likely to land in the mailboxes of potential customers who are close enough to use your business.

Using geography marketing helps you maximize your direct mail budget dollars. This is done by excluding mailing areas that reach an audience you don’t serve. In Largo, this strategy can be more detailed than choosing a zip code to drop a mailer. You might be surprised at how targeted an effective geotargeting can be! Here’s how it can help your Largo-based business!

Strictly Location

If your business serves a wide range of customers in a delivery area of 5 miles, geographic marketing makes it simple to select a radius of 5 miles from your business location for your next mailer. Why waste valuable marketing dollars mailing to a full zip code if part of that code is outside of your service area?

Limit the production costs and postage expense of mailing to people who might never be your customer by using geographical marketing to reduce your mailing size while targeting potential customers in your service area.

Add Demographics 

Within your service area, you can apply geographic segmentation to fine-tune your mailing area. Not everyone who lives in every household is a potential customer.

Segmentation allows you to learn a little more about the people living in the households in your mailing area. Then compare that data to your current target customer base. Your best potential customers are people who look and behave similarly to your existing customers! Targeting those look-alikes through your direct mail campaigns helps increase the potential response from your mailing.

You can also tailor the content of your campaign to reflect the demographics of your target mailing area. For example, if households in your area have an average income range, focus your mailing’s message on how your business services fit into the needs of a typical household in that income range.

Get Local

What’s happening in Largo? Customize mailings and target mail dates that can capitalize on the local activities in Largo.

Send mailings that offer sales that coincide with local events. Encourage local festival attendees to bring their mailer in for a free gift. This can apply for a special discount on an item or service too. Use your local knowledge of the Largo area to build a relationship with the potential customers in the households of your service area.

Geographical Marketing is Personal and Relatable!

Lastly, unfortunately most people take one look at the Bulk mail in their mailbox and toss anything that isn’t relative right in the trash. To help your direct mailings stand out from the mailbox clutter, use geographical marketing to target a specific customer area and then customize your direct mail piece so that it relates and is personal to those potential customers using variable data printing.

Geography marketing helps you use your direct mail strategy cost-effectively by reducing your print and postage costs! Above all, contact Modern Mail & Print Solutions to help you craft your next direct mail campaign with geotargeting for better results!

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How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

Did you know that 18 to 34 year olds have the best response rate to direct mail campaigns? It sounds counter-intuitive, but this young generation is so inundated with online spam that they self-filter harshly. Direct mail is a quieter form of communication and makes it easier to have your marketing message heard.

So how can you tell if marketing mail is right for your campaign strategy? Use this guide to determine if you should include direct mail in your marketing.

What Is Your Goal?

There are four stages of the customer life cycle, to make your mailings effective, you need to speak to the stage the customer is in.

  1. Prospect
  2. Warm lead
  3. Ready to buy
  4. Current customer

If someone is a prospect, then you want to establish trust and communication by offering them something of value. Accomplish this by directing leads to your website for a downloadable guide.

You’ll establish trust by not pushing the sale and communication by requiring an email for download. This is key because 56% of consumers think print marketing is the most trustworthy form of marketing.

Customers in the ready to buy phase can be encouraged by offering an incentive. You can push the sale harder at this point by reminding them why your company and product is the right choice.

Targeted Marketing

Direct mail lets you target demographics that are harder to target online. These include marital status, age, and household income. Use direct mail to target your audience offline and then bring them into an online conversation.

The most obvious use of targeting is for geographic regions. This is especially helpful if you have a localized business.

Personalized Touch

Direct mail marketing can enable you to have that personalized touch that consumers crave. It’s no secret that personalization has become the marketing standard in the last few years. About 80% of people are more likely to give their business to a company that makes the extra effort for a personalized experience.

You can start that experience with direct mail that personally speaks to the receiver. Then direct them to a landing page on your website that directly addresses their problem.

Your Business Is Local

If your business is local or you host local events, then direct mail is a great way to target those who live in the area. You can supplement your online efforts and ensure you reach the exact people you want to target.

Be sure to have one call to action that brings them back to your website or event page for more information. This can help you determine its effectiveness while continuing the conversation and building trust.

Try Marketing Mail Today

Isn’t it time you added print marketing to your campaign strategy? You could use marketing mail as its own campaign or have it supplement your online content marketing efforts.

Our knowledgeable team can help you create an effective campaign while also targeting the ideal audience for your marketing materials.

Contact our team today and let us create a modern mail and print solution for your business.

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News from Your Direct Mail Manager: 3 Innovations from the Last Year

News from Your Direct Mail Manager: 3 Innovations from the Last Year

Technology is the way of the future—or is it?

There’s no doubt that the digital world makes it easy to connect with people, but does that mean direct mailing services are irrelevant?

Absolutely not. 77% of Millennials take the time to read any direct mail advertising they receive. And direct mail requires 21% less brainpower to process than email—something everyone in our digital age can appreciate.

If you have a direct mail manager, you’re probably up to date on the latest trends from last year. In case you don’t have one (yet), here are 3 important innovations in direct mail from 2019.

1. Retargeted Direct Mail

Imagine if you could see what your target customers are doing online. Imagine you could track their email, social media, and web browsing usage to see what they’re most interested in.

Now imagine you can use that information to send them highly personalized direct mail within 24 hours of those initial actions.

Sound like science fiction? As of 2019, it’s reality. In as little as 12 hours after digital interaction, you can create a personalized piece of mail to send directly to the user’s home.

This hyper-targeting allows you to reach your potential customers while your brand is still fresh in their minds. No wonder the current ROIs for these campaigns average nearly 30%.

2. Informed Delivery Notifications

What if you could combine your digital marketing and direct mail strategies? USPS is now offering informed delivery notifications that allow you to do just that.

Customers can access a daily “preview” of their incoming mail—including your direct mail. They can view an image of their mail’s exteriors from an app, email, or online dashboard.

But wait—it gets even better. You can include digital content as part of your campaign, allowing them to connect to your website, app, or social media pages. They can do all of this before they even receive the physical piece of mail.

This powerful one-two punch gets your brand in front of customers up to three times before they ever open your envelope. Imagine how your conversion rates could soar with this new technology!

3. Informed Visibility Tracking

A final innovation we love from 2019 is the informed visibility tool from USPS. It allows you to track every piece of mail from barcoded envelopes to bundled packages.

Why is this important? You’ll know exactly when your mail has been delivered, allowing you to coordinate the timing of your marketing efforts.

You can use this delivery information to plan the best time for paid ads and other marketing tactics on Google and your social media channels. This ensures your campaigns are both timely and perfectly optimized for maximum conversion rates.

Do You Need a Direct Mail Manager?

As a savvy business owner, you might be tempted to tackle your own direct mail campaigns.

Wouldn’t it be better to enlist the help of a professional marketer who understands the latest trends? If you want to reach your direct mail campaign goals, our direct mail managers can help you get there.

Click here to learn more about our direct mail marketing services and how we can help your company grow.

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Why Your Business Needs Direct Mailing Services

Why Your Business Needs Direct Mailing Services

Direct mail has been around for decades — and it won’t go away anytime soon. Despite the rising popularity of digital advertising, people are still eager to read their mail and get personalized offers. Whether you’re a small business owner or an established company, direct mailing services can increase your sales and revenue. On top of that, you’ll find it easier to build lasting relationships with your customers and keep them engaged.

According to a recent report, four in 10 Americans look forward to checking their mailbox. Over 40 percent either read or scan their mail.

The same report states that direct mail has a 21 percent return on investment. But that’s not all.

Consumers who receive offers by mail spend nearly 30 percent more money than those who don’t get those flyers, brochures, and other promotional materials.

Need more proof? Read on to find out how direct mail can benefit your business and improve customer experience!

Target Your Customers More Effectively

When you use social media, targeting your audience is a breeze. Direct mail, though, is tangible and allows you to connect with your prospects on a more personal level.

With this advertising method, you can laser-target your customers and send them the right offers at the right time. Consider working with a wholesale direct mail provider to lower your costs and reach a wider audience.

Build Trust in Your Brand

More than 293 billion emails were sent in 2019. This number is expected to reach a whopping 347.3 billion by 2023.

In addition to hundreds of emails that end up in the trash folder, consumers are exposed to dozens of banners and online ads on a daily basis. Many of these offers fail to meet their expectations because they are poorly targeted.

Direct mailing services, on the other hand, can help you build trust with your customers and increase brand awareness.

According to the report mentioned earlier, over 70 percent of Americans say that direct mail is their favorite way to connect with brands. Additionally, nearly 60 percent enjoy getting mail about new products from their favorite brands.

However, this doesn’t mean you can send a bunch of flyers and catalogs to your customers every week. Personalize your offers for each target market. Make your promo materials stand out by using the right colors, fonts, and other branding elements.

Gain a Competitive Advantage

Another reason to use direct mail is that it can give you a competitive edge.

This advertising strategy is becoming less common. Some of your competitors might not be using it at all.

By sending promotional materials to your clients by mail, your offers have a higher chance of standing out. The Internet, on the other hand, is full of ads that customers may or may not trust.

Leverage the Power of Direct Mailing Services

From memorable customer experiences and higher ROI to increased brand awareness, direct mailing services can benefit your business in a multitude of ways. This marketing strategy is highly targeted and personalized, creates a sense of trustworthiness, and comes in a familiar format.

On top of that, you can choose from a wide variety of formats and styles for your marketing materials. Oversized catalogs, brochures, postcards, and flyers are just a few to mention

So, what are you waiting for? Leverage the power of direct mail to reach more customers in less time. Contact us today to discuss your needs and find the best mail and print solutions for your business!

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