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An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

Direct mailing is a marketing tactic that averages a 29% return on investment.

It’s a traditional strategy that’s been around for a long time, but it has far from worn its welcome. Living in these challenging times, direct mail can help maintain your brand’s image and keep your company at the forefront of your buyers’ minds.

Considering the high success rates businesses small and large have with direct mail, you’re probably wondering how you can use this strategy for yourself, especially during COVID-19.

The first step is finding people to send your materials to in the first place.

Keep reading for the comprehensive guide on how to make the ultimate direct mailing list during a pandemic.

Define Your Target Audience

As with all business strategies, the first step is to know who you’re marketing to.

This is essential because it not only keeps your content effective, but ensures that the right people are getting the message.

If you fill up your marketing list with every address you can get your hands on, most of the people on it will be uninterested in your products or services. You just wasted a ton of money.

Defining a target audience in advance also helps you find people to add to your mailing list.

This is because a target audience is defined by factors like demographics and psychographics. Demographics include data such as age, gender and geography. Psychographics, on the other hand, evolved around lifestyle preferences like hobbies and interests.

Knowing your audience’s demographics and psychographics can tell you where to go to locate these individuals. In addition, it tells you where they might be based on their interests.

On the topic of demographics, it’s important to note that direct mailing is a great strategy for all demographics and not just for older individuals. Studies show that of younger individuals between the ages of 18 and 29, 95% enjoy receiving physical mail.

While the majority of people like receiving mail, your direct mail target audience may vary due to COVID-19. If this happens to you, don’t be afraid to increase your recipients to include a wide variety of new customers. Now is the time to consider a direct mail marketing campaign for increasing brand exposure.

Generate Your Own Data

Now that you know who you’re mailing to, you can start generating your direct mailing list.

If you run a business, chances are you already have a collection of data for your past and current customers. This is a great place to start. After all, you already know that these people are interested in your product or service. Plus, you are strengthening your relationship with them during these concerning times.

You can also collect address leads at business-related events, through newsletter signup forms on your website, or by offering incentives and resources in exchange.

It’s important, however, that you sift through this data and update it on a regular basis. Incorrect and repeat entries result in wasted money and annoyed recipients.

Once your mailing list reaches a certain length, it can be hard to manage on your own. That’s why there are data hygiene experts that can help you keep your data accurate and optimized.

Buy or Rent a Direct Mailing List

Once you’re ready to take your business and marketing mail lists to the next level, you should consider buying or renting a direct mailing list.

Although it costs more, this is the easiest route and most effective at reaching a large number of customers you couldn’t otherwise obtain.

You can buy a direct mailing list from experts who have compiled the data for you.

They usually obtain address data from responses to other campaigns or from databases that group people based on specific demographics and psychographics.

Launch Your Successful Campaign

Direct mailing is a successful marketing tactic with a high ROI for all age brackets.

The trick to creating a successful direct mailing campaign is an extensive and accurate direct mailing list. With everyone staying at home due to COVID-19, let your direct mail campaign be something your audience looks forward to receiving in the mail.

Developing such a list can be intimidating. Just remember to consider your target audience, your past and current clients. As well as data collecting options that suit your business website, and looking to a professional service if you need a little help.

If you found this article to be of help, check out our mailing services for your marketing needs. We can help you assemble an effective direct mail campaign even if your remote and are working from home.

Contact us to begin.

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5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

It’s not uncommon for marketers to overlook direct mail as part of their strategies. After all, email can cost a lot less, and many people think it’s more effective.

Direct mail actually beats out email though. It has a much higher response rate, which can be the difference between a successful campaign and a dud.

Of course, you have to use direct mail marketing services the right way if you want to see high response rates. These five tips will help you steer your next direct mail campaign to better results.

1. Know Your Audience

The most successful direct marketing campaigns resonate with their audiences. Before you do anything else, sit down and figure out who your audience is.

It’s easy to think your product or service will appeal to “everyone.” Homing in on the people most likely to be interested will help you create a better campaign.

Knowing your audience allows you to craft messages that appeal to them. Your design and imagery may also shift depending on who your audience is.

2. Craft A Call To Action

With a clear picture of your audience in mind, you can begin working on design and copy. You’ll want to pay special attention to your call to action, or CTA.

A CTA directs the recipient to do something. You might ask them to “book now” or “call for a free assessment.” You might also offer discounts or free gifts to entice people to shop with you or make an appointment.

3. Work With Direct Mail Marketing Services For Logistics

Next, you’ll want to think about logistics. Who will design your direct mailer, and who will print it? Once it’s printed, how will it get to the hands of your potential customers?

Direct mail marketing services have you covered here. The right provider can offer end-to-end service, helping you every step of the way. Once you’ve signed off on the design team’s work, they’ll coordinate printing and mailing services.

Working this way can save you time, frustration, and a little bit of cash too.

4. Measure Your Success

You could run the best direct marketing campaign and never know it if you don’t have the right metrics in place. You must measure your campaign to see how successful it was.

Measuring direct mail is a little trickier than measuring digital marketing efforts. It’s more difficult to determine how many people looked at the brochure you mailed out, for example.

Still, there are ways to measure the success of a campaign. One way is to measure how many people use a code to get a discount or claim their free gift. You may ask for people to tell you how they heard about you when they sign up for a free consultation.

All these methods can give you some insight into how many people saw and responded to your mailer. They can also help you collect demographic data that will help you target your audience in the future.

5. Calculate Your ROI

Finally, successful direct mail campaigns should deliver a fairly high ROI. Crunching the numbers to determine ROI is another way of measuring success.

With ROI in hand, you can report on your direct marketing success. Working with the right direct marketing mail services provider can help you increase ROI even more.

Prepare For Mailing Success

Use these direct mail marketing services tips to propel your next campaign to new heights.

Are you still looking for the right provider? It’s time to get in touch with the experts.

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Geographical Marketing Works and It Can Work for You in Largo

Geographical Marketing Works and It Can Work for You in Largo

One of the best ways to plan a direct mail campaign that fits your goals is with geographical marketing. When you target your audience by the geographic areas that your business serves, you are more likely to land in the mailboxes of potential customers who are close enough to use your business.

Using geography marketing helps you maximize your direct mail budget dollars. This is done by excluding mailing areas that reach an audience you don’t serve. In Largo, this strategy can be more detailed than choosing a zip code to drop a mailer. You might be surprised at how targeted an effective geotargeting can be! Here’s how it can help your Largo-based business!

Strictly Location

If your business serves a wide range of customers in a delivery area of 5 miles, geographic marketing makes it simple to select a radius of 5 miles from your business location for your next mailer. Why waste valuable marketing dollars mailing to a full zip code if part of that code is outside of your service area?

Limit the production costs and postage expense of mailing to people who might never be your customer by using geographical marketing to reduce your mailing size while targeting potential customers in your service area.

Add Demographics 

Within your service area, you can apply geographic segmentation to fine-tune your mailing area. Not everyone who lives in every household is a potential customer.

Segmentation allows you to learn a little more about the people living in the households in your mailing area. Then compare that data to your current target customer base. Your best potential customers are people who look and behave similarly to your existing customers! Targeting those look-alikes through your direct mail campaigns helps increase the potential response from your mailing.

You can also tailor the content of your campaign to reflect the demographics of your target mailing area. For example, if households in your area have an average income range, focus your mailing’s message on how your business services fit into the needs of a typical household in that income range.

Get Local

What’s happening in Largo? Customize mailings and target mail dates that can capitalize on the local activities in Largo.

Send mailings that offer sales that coincide with local events. Encourage local festival attendees to bring their mailer in for a free gift. This can apply for a special discount on an item or service too. Use your local knowledge of the Largo area to build a relationship with the potential customers in the households of your service area.

Geographical Marketing is Personal and Relatable!

Lastly, unfortunately most people take one look at the Bulk mail in their mailbox and toss anything that isn’t relative right in the trash. To help your direct mailings stand out from the mailbox clutter, use geographical marketing to target a specific customer area and then customize your direct mail piece so that it relates and is personal to those potential customers using variable data printing.

Geography marketing helps you use your direct mail strategy cost-effectively by reducing your print and postage costs! Above all, contact Modern Mail & Print Solutions to help you craft your next direct mail campaign with geotargeting for better results!

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How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

How to Tell If a Direct Marketing Mail Campaign Fits Your Goals

Did you know that 18 to 34 year olds have the best response rate to direct mail campaigns? It sounds counter-intuitive, but this young generation is so inundated with online spam that they self-filter harshly. Direct mail is a quieter form of communication and makes it easier to have your marketing message heard.

So how can you tell if marketing mail is right for your campaign strategy? Use this guide to determine if you should include direct mail in your marketing.

What Is Your Goal?

There are four stages of the customer life cycle, to make your mailings effective, you need to speak to the stage the customer is in.

  1. Prospect
  2. Warm lead
  3. Ready to buy
  4. Current customer

If someone is a prospect, then you want to establish trust and communication by offering them something of value. Accomplish this by directing leads to your website for a downloadable guide.

You’ll establish trust by not pushing the sale and communication by requiring an email for download. This is key because 56% of consumers think print marketing is the most trustworthy form of marketing.

Customers in the ready to buy phase can be encouraged by offering an incentive. You can push the sale harder at this point by reminding them why your company and product is the right choice.

Targeted Marketing

Direct mail lets you target demographics that are harder to target online. These include marital status, age, and household income. Use direct mail to target your audience offline and then bring them into an online conversation.

The most obvious use of targeting is for geographic regions. This is especially helpful if you have a localized business.

Personalized Touch

Direct mail marketing can enable you to have that personalized touch that consumers crave. It’s no secret that personalization has become the marketing standard in the last few years. About 80% of people are more likely to give their business to a company that makes the extra effort for a personalized experience.

You can start that experience with direct mail that personally speaks to the receiver. Then direct them to a landing page on your website that directly addresses their problem.

Your Business Is Local

If your business is local or you host local events, then direct mail is a great way to target those who live in the area. You can supplement your online efforts and ensure you reach the exact people you want to target.

Be sure to have one call to action that brings them back to your website or event page for more information. This can help you determine its effectiveness while continuing the conversation and building trust.

Try Marketing Mail Today

Isn’t it time you added print marketing to your campaign strategy? You could use marketing mail as its own campaign or have it supplement your online content marketing efforts.

Our knowledgeable team can help you create an effective campaign while also targeting the ideal audience for your marketing materials.

Contact our team today and let us create a modern mail and print solution for your business.

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News from Your Direct Mail Manager: 3 Innovations from the Last Year

News from Your Direct Mail Manager: 3 Innovations from the Last Year

Technology is the way of the future—or is it?

There’s no doubt that the digital world makes it easy to connect with people, but does that mean direct mailing services are irrelevant?

Absolutely not. 77% of Millennials take the time to read any direct mail advertising they receive. And direct mail requires 21% less brainpower to process than email—something everyone in our digital age can appreciate.

If you have a direct mail manager, you’re probably up to date on the latest trends from last year. In case you don’t have one (yet), here are 3 important innovations in direct mail from 2019.

1. Retargeted Direct Mail

Imagine if you could see what your target customers are doing online. Imagine you could track their email, social media, and web browsing usage to see what they’re most interested in.

Now imagine you can use that information to send them highly personalized direct mail within 24 hours of those initial actions.

Sound like science fiction? As of 2019, it’s reality. In as little as 12 hours after digital interaction, you can create a personalized piece of mail to send directly to the user’s home.

This hyper-targeting allows you to reach your potential customers while your brand is still fresh in their minds. No wonder the current ROIs for these campaigns average nearly 30%.

2. Informed Delivery Notifications

What if you could combine your digital marketing and direct mail strategies? USPS is now offering informed delivery notifications that allow you to do just that.

Customers can access a daily “preview” of their incoming mail—including your direct mail. They can view an image of their mail’s exteriors from an app, email, or online dashboard.

But wait—it gets even better. You can include digital content as part of your campaign, allowing them to connect to your website, app, or social media pages. They can do all of this before they even receive the physical piece of mail.

This powerful one-two punch gets your brand in front of customers up to three times before they ever open your envelope. Imagine how your conversion rates could soar with this new technology!

3. Informed Visibility Tracking

A final innovation we love from 2019 is the informed visibility tool from USPS. It allows you to track every piece of mail from barcoded envelopes to bundled packages.

Why is this important? You’ll know exactly when your mail has been delivered, allowing you to coordinate the timing of your marketing efforts.

You can use this delivery information to plan the best time for paid ads and other marketing tactics on Google and your social media channels. This ensures your campaigns are both timely and perfectly optimized for maximum conversion rates.

Do You Need a Direct Mail Manager?

As a savvy business owner, you might be tempted to tackle your own direct mail campaigns.

Wouldn’t it be better to enlist the help of a professional marketer who understands the latest trends? If you want to reach your direct mail campaign goals, our direct mail managers can help you get there.

Click here to learn more about our direct mail marketing services and how we can help your company grow.

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Why Your Business Needs Direct Mailing Services

Why Your Business Needs Direct Mailing Services

Direct mail has been around for decades — and it won’t go away anytime soon. Despite the rising popularity of digital advertising, people are still eager to read their mail and get personalized offers. Whether you’re a small business owner or an established company, direct mailing services can increase your sales and revenue. On top of that, you’ll find it easier to build lasting relationships with your customers and keep them engaged.

According to a recent report, four in 10 Americans look forward to checking their mailbox. Over 40 percent either read or scan their mail.

The same report states that direct mail has a 21 percent return on investment. But that’s not all.

Consumers who receive offers by mail spend nearly 30 percent more money than those who don’t get those flyers, brochures, and other promotional materials.

Need more proof? Read on to find out how direct mail can benefit your business and improve customer experience!

Target Your Customers More Effectively

When you use social media, targeting your audience is a breeze. Direct mail, though, is tangible and allows you to connect with your prospects on a more personal level.

With this advertising method, you can laser-target your customers and send them the right offers at the right time. Consider working with a wholesale direct mail provider to lower your costs and reach a wider audience.

Build Trust in Your Brand

More than 293 billion emails were sent in 2019. This number is expected to reach a whopping 347.3 billion by 2023.

In addition to hundreds of emails that end up in the trash folder, consumers are exposed to dozens of banners and online ads on a daily basis. Many of these offers fail to meet their expectations because they are poorly targeted.

Direct mailing services, on the other hand, can help you build trust with your customers and increase brand awareness.

According to the report mentioned earlier, over 70 percent of Americans say that direct mail is their favorite way to connect with brands. Additionally, nearly 60 percent enjoy getting mail about new products from their favorite brands.

However, this doesn’t mean you can send a bunch of flyers and catalogs to your customers every week. Personalize your offers for each target market. Make your promo materials stand out by using the right colors, fonts, and other branding elements.

Gain a Competitive Advantage

Another reason to use direct mail is that it can give you a competitive edge.

This advertising strategy is becoming less common. Some of your competitors might not be using it at all.

By sending promotional materials to your clients by mail, your offers have a higher chance of standing out. The Internet, on the other hand, is full of ads that customers may or may not trust.

Leverage the Power of Direct Mailing Services

From memorable customer experiences and higher ROI to increased brand awareness, direct mailing services can benefit your business in a multitude of ways. This marketing strategy is highly targeted and personalized, creates a sense of trustworthiness, and comes in a familiar format.

On top of that, you can choose from a wide variety of formats and styles for your marketing materials. Oversized catalogs, brochures, postcards, and flyers are just a few to mention

So, what are you waiting for? Leverage the power of direct mail to reach more customers in less time. Contact us today to discuss your needs and find the best mail and print solutions for your business!

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Are Direct Mail Marketing Costs Worth It?

When was the last time you sent an exclusive offer or a brochure by mail to your clients? If you can’t remember, it’s time to do it more often. Direct mail marketing is far from dead.

According to a 2017 survey, this marketing channel has an average return on investment of nearly 30 percent. That’s significantly higher than online display and paid ads.

Furthermore, about four in 10 American consumers look forward to checking their email every day. In fact, approximately 41 percent of those aged 50 to 64 years and 56 percent of those over 65 do so.

Direct mail marketing costs aren’t necessarily higher than those of email or social media marketing. Although postage costs have increased over the past years, print costs have dropped. Additionally, this marketing strategy has a high ROI, so it pays for itself.

Whether you want to build lasting relationships with your clients or drive engagement through personalization, direct mail is the way to go. It’s a proven way to increase customer engagement, build trust, and gain a competitive advantage.

So, what are the advantages of direct mail advertising? Why should choose this marketing channel over others? Read on to find out!

Breaking Down Direct Mail Marketing Costs

Wondering how much does direct mail cost? The answer depends on several things, including what you sell, who your audience is, and what products you’re planning to send by mail. However, direct mail costs might be cheaper than you think.

In fact, direct mail is extremely cost-effective considering it’s the only marketing mean which puts the message right into the consumer’s hands. Conducting a direct mail campaign leads to higher conversion rates, can be easily trackable, and is a personal touch from company to consumer.

The actual price of a direct mail campaign can cost anywhere from 30 cents to more than $10 per person and that’s worth it and rewarding for your business when you have the right message to the right person.

What you sell matters too. For example, if you provide legal services, you’ll most likely send brochures or traditional letters. A company that offers floral arrangements or party dresses will send a colorful postcard, so the price will be higher.

Next, consider your audience. It’s one thing to target existing clients who are familiar with your products, and another thing to reach out to new customers (who may need more information).

Direct mail marketing costs also depend on whether you hire a graphic designer or use pre-made templates for your advertising materials. Some websites offer free templates that users can customize and print with a few clicks.

Other factors that influence the average cost of direct mail advertising include:

  • Mailing list selection
  • Marketing copy
  • Printing and distribution
  • Reprints and new designs

The good news is that you can purchase most services at affordable rates. A reliable commercial printing company can assess your needs, provide free samples, and make an offer that fits your budget.

For further savings, consider using wholesale printing services.

Above all, no matter the final price of your direct mail campaign, it will help with brand exposure, increase traffic to your site, and add an extra touch point for your consumers.

Is Direct Mail Really Worth It?

Direct mail isn’t the cheapest marketing channel, but it’s worth the cost.

Think about it: everyone is online in this competitive era. Consumers are tired of having their inboxes flooded with countless emails.

In fact, many of them don’t even bother to read their emails — unless they come from a friend or colleague. Some use advanced spam filters, so they might not even see your message.

Direct mail offers more opportunities for personalization than email. Additionally, it makes it easier to target specific markets based on their age, location, income level, and other criteria.

A staggering 80 percent of customers are more likely to purchase from brands that offer personalized experiences.

Greater privacy, increased brand awareness, and ease of execution are just a few of the many advantages of direct mail. Plus, you can easily measure the results of your marketing efforts without complicated analytics.

Leverage the Power of Direct Mail Marketing

Direct mail adverting has been around for decades — and it won’t go away anytime soon. Use this marketing channel to give your brand a human face, connect with your customers on a more personal level, and make your products stand out.

Interested to know more about direct mail marketing costs? Contact our team to discuss your idea and get a free quote!

From mail fulfillment and data processing services to custom mailing lists, we’ve got you covered!

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Direct Mail Response Rates and Other Metrics: How to Measure Your Campaign

Email, social media, and other online advertising get most of the attention in today’s world but old-fashioned direct mail still works like crazy. In fact, direct mail outperforms digital marketing by 37 percent with a house list.

One of the reasons a lot of marketers avoid direct mail is because it takes more work to track everything. But that will work in your favor if you do the work to set up your direct mail campaigns effectively.

Let’s look at how to measure your direct mail response rates and other important metrics.

What Are Direct Mail Response Rates?

The response rate of your mailing is the percentage of people who responded to the offer. For example, if you mail 1,000 packages and 50 people respond, that’s a 5 percent response rate (50 divided by 1,000).

According to the Direct Marketing Association (DMA), the average response rate for house lists is 9 percent and the average rate for prospect lists is 5 percent. There are lots of factors that affect a given campaign including:

  • Cost of the offer
  • The complexity of the market and product or service
  • How well targeted the list is

Conversion Rate vs Response Rate

Conversion rate is another metric that you should always measure on your direct mail campaigns. The conversion rate is the percentage of people who not only responded but also took the offer.

Conversion rates and response rates can sometimes be so similar that you don’t need to track them separately. On lower-cost offers, especially for things that are impulse items, the two numbers will be virtually identical. The only response might be to take the offer.

Tracking the two metrics independently is more important on offers with a higher price or a longer sales cycle where the prospect may take some time to make a buying decision.

How to Measure Your Response and Conversion Rates

Part of what makes online marketing so attractive is the ability to track prospects at almost every step of the sales funnel. It’s easy to pinpoint where a customer first saw your ad or read about your company.

You can do the same thing with direct mail but it takes a bit more planning. The key to direct mail tracking is to make every step identifiable so you can connect a conversion back to the source of that lead.

If your mailing directs the reader to your website for more information, set up a unique landing page for every mailing you send. Instead of directing them to www.yourcompany.com, point them to www.yourcompany.com/product-x-landing-page.

You can also use Google’s Campaign URL Builder tool to create URLs that you can track from within Google Analytics.

The same goes for phone numbers. If the goal of your mailing is to have prospects call you, every mailing should have a unique number whenever possible. The number might forward to your main number but with a unique number, you’ll know how many people called in response to that particular mailing.

You can also use coupon codes, department numbers, extension numbers, or any other unique identifier in your ad. When the prospect calls, ask them for the number.

Creating Direct Mail Campaigns

Getting your campaign set up so you can measure direct mail response rates takes planning and preparation. Once you send the mailing, you can’t go back and make changes the way you can online.

The best way to ensure you’ve got everything in place before the first letter goes out the door is to work with an expert in direct mail campaigns. Modern Mail & Print Solutions can help. We’ve been providing dependable, high-quality services for over 40 years.

Get in touch with us today to get more information about our direct mail marketing services. We’ll help you plan and implement your campaign so you can see exactly what kind of results it’s getting.

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Principle of Postcard Design! Our Top 5 Tips

Are you looking for an efficient way to strengthen your advertising? Postcards might be just what you’re looking for.

52% of people are more likely to look at a postcard than take the time to open an envelope.

With that said, your postcard needs to stand out with a postcard design that is eye-popping and exciting.

Keep reading for five tips that’ll help you design better postcards.

  1. Prioritize Pictures

When it comes to grabbing your audience’s attention, your best bet is to show, not tell. Therefore, you’ll need to choose high-quality images that are sure to catch readers’ eyes.

Once you’ve found the perfect image(s) that speak to your audience, you’ll need to make sure they look professional when enlarged. Fuzzy and grainy photos come across as unprofessional, and not just any photo will do.

Your best bet is to stick with vector graphics, as they appear sharper and less pixelated.

  1. Keep It Short and Sweet

Though a picture is worth 1,000 words, you’ll still need to include at least some text on your postcard but keep it short and to the point.  The shorter your message, the likelier recipients are to read it.

Get in, deliver your message, and get out.

Not only will your message stick in readers’ minds, but less text often results in lower costs.

  1. Find a Font That Meshes with Your Message

Since you’ll need to include text on your postcard, it’s your job to find the right font for the job. Your company is special, so not just any font will do.

Think about your company and what it represents, then look for a font that meshes with those ideals. It might sound strange, but an appropriate font makes all the difference.

Say you’re creating an event postcard to advertise an upcoming antique sale. You’re not going to want a cartoonish font like Wingdings, and Times New Roman is just boring. You’ll want to go with something as sleek and elegant as your event.

  1. Highlight the Most Important Info

Studies show that our eyes naturally gravitate toward certain colors, especially when it comes to advertising. Not only that, but color plays a central role in how we perceive a message.

Red, for instance, can mean anything from danger to passion and romance. Blue, in contrast, can symbolize calm and quiet.

Using colored fonts to highlight your message may, in turn, strengthen the overall power of your message.

  1. Include a Strong Call to Action

If you’ve visited our site before, you know how important this step is.

Whether your postcard contains a paragraph of text or a sentence, it needs to include a strong indicator of what steps recipients should take next.

How should customers get ahold of you and what should they do when they reach out? Don’t forget to add contact information, including a phone number, email address, or website.

Great Postcard Design Translates to Stronger Sales

Direct mail marketing is still alive and thriving. And while less competition means increased attention, you’ll need to create a postcard design worthy of your brand.

So follow these tips to create a beautiful, professional postcard!

And if you’re looking for help with your direct mail marketing campaign, get in touch today.

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Must-Have Information to Include on Direct Mail Postcards

Direct mail postcards allow you to target the right customer, at the right time and leave a tangible offer in their hands. In addition, it allows you to set your company apart from your competitors. According to the Small Business Chronicle, the return on investment for direct mail postcards is anywhere from  ½ – 2%. So, for 1,000 postcards sent, you should expect 5-25 potential customers to respond to you and approximately half of that response could become new paying customers.

 

If you are ready to add direct mail postcards into your overall marketing strategy, read on to learn about the key information you need to be sure to include.

direct mail postcards - Vintage Postcards Of California Resting On Map Of California

Key Elements to Include in Your Direct Mail Postcards

You don’t have to be an expert at copywriting to design a great postcard.

1. Start with a Great Headline

Your goal is to grab their attention. The headline needs to be eye-catching and engaging. Then, once you have them, write a 17-19 word subheading. The subheading can include more information on your product or service.

2. Write the Content

Now that you have their attention, keep them reading. Think about your ideal customer as you are writing.

Give them information on your product or services, but keep it light, not overly technical. Focus on the benefits of your product or service, address common objections. Right and re-write this section of the postcard, great content in this area will increase your response rate.

Below is a list of Power Words you can use to increase your impact.

  • Welcome
  • Excellent
  • Superior
  • Now
  • Discover
  • Personalized
  • Special
  • Exciting

3. Offer or Call to Action

You have hooked them, kept them reading, now what do you want them to do? Contact you, follow you on social media, go online to purchase something? Your call to action should stand out visually from the rest of your copy and be clear.

Consider offering a coupon, or extra product or service for using the postcard, it allows you to track the impact of your direct mail postcard.

4. Don’t Forget These Items

A Picture — We live in a visual world. You need to have a stunning visual with the appropriate caption. This, along with the headline, will grab their attention. Don’t forget to include your logo in a prominent place on your postcard it helps increase brand awareness.

Social Media Profiles — Since it is not electronic most people forget to include these on their postcards, but it does help drive people to your online presence.

Website — Yes, believe it or not, this is often overlooked.

Contact Information — You should include all ways to contact you, phone, email, web form, and or location. Everyone has a communication preference, so you don’t want to miss out on a potential customer by not sharing theirs.

Driving Directions — Include this if your call to actions is to drive traffic to your physical storefront.

5. Other Postcard Considerations

People like guarantees. Consider adding a 100% money-back or satisfaction guarantee. There are three other considerations for your postcard copy. The first is to consider adding a guarantee. A 100 percent money-back or satisfaction guarantee can boost response rates by eliminating risk.

Don’t forget to use the back of the postcard. Yes, it has their mailing address, but there is plenty of space to put an eye-catching image or heading.

Are You Ready?

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