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What to Look For When Choosing Direct Mail Solutions

When it comes to marketing, it can feel like it’s so easy to go wrong. If your customers aren’t aware of you, they can’t buy from you. But how can you make sure they know who you are?

If your marketing efforts aren’t working well, consider direct mail printing. With the right direct mail solutions, you reach new customers and build awareness.

In this era of digital saturation, you can reach them using printed mail campaigns. Working with a direct mail company can give you an advantage over your competitors.

Wondering what you should know before sending a direct mail campaign? Keep reading to find out what you need to be aware of when it comes to direct mailing services.

Printing Options

You’ll want to make sure the direct mail company you’re working with has experience. They’ll need to be reliable. Ask to see direct mail examples from past campaigns.

Check the quality of the mailings. Many direct mail companies will offer design and high-quality printing services in-house.

Print materials create connections with potential customers. Your customers will appreciate the high-quality, personalized materials they receive from you.

Mailing List Quality

Check how targeted your mailing company is when it comes to its audience. You’ll want to make sure your mailings are arriving at the right doorsteps. That way you can build up positive associations with your brand.

Direct mail is an affordable way to raise awareness of your company. You can also use it to foster new connections and build up leads. But you’ll want to make sure the quality is acceptable as this is your chance to reach your new customers.

Ask the mailing company if they CASS certify their data. Run by the Post Office CASS certifications ensure the addresses are accurate.

Ask them how often they update their address lists. They should cross-check with the National Change of Address records. A reputable company with check their mailing lists against the NCOA regularly.

Speed and Tracking

Check with the company about how they plan to track the success of your direct mailing campaign. They may offer mail tracking options for you as well as other analytics.

You’ll also want to consider their timelines. When you’re choosing a company, look for one that works quickly.

It may be good to work with a company that offers its own printing services. In-house printing means they can rapidly produce high-quality mailings for you.

Choose the Right Direct Mail Solutions for Your Business

When you opt for direct mail solutions, you have the chance to win over new customers. Now you know a few of the things to be aware of before you choose which company you’d like to work with.

By keeping track of their quality and ways of working, you’ll be sure your direct mail campaign is a success.

Are you interested in learning more about how direct mail can benefit your business? At Modern Mail, we have years of experience partnering with businesses. Get in touch with us; we look forward to hearing from you!

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What to Know Before Buying a List for Direct Mail Marketing

Did you know that there are lists of people specifically for direct mail marketing? If you’re looking to buy a marketing list, it’s important to do your research before purchasing one. It might seem convenient in the short term but could end up costing you more money and time in the long-run if not done right. This post will cover what to look out for when researching these list providers, so you don’t waste your money when you purchase a list for direct mail marketing.

  1. What is a direct mail marketing list?

All successful direct mail marketing campaigns start with a good targeted marking list.  Mailing lists for direct mail marketing campaigns are typically compiled databases of names, addresses and phone numbers compiled by List brokers based off characteristics of the consumer.  They can be determined by age, incomes, home value and many more demographic characteristics.  All these factors will help you end up with a high-quality distribution list which is key for the success of your campaign.

  1. Why buy a direct mail marketing list, and what are the advantages?

By purchasing targeted mailing lists, you help narrow down the universe you are sending to while increasing your chances of getting a higher response.  It’s the best way of targeting the type of prospects you want to do work with in the geographic areas you want to work in.

  1. How to choose a reputable company for your direct mail marketing list?

There are hundreds of companies out there that sell lists for direct mail marketing. How do you know which one to choose? We recommend you should find out how far back they do their National Change of Address (NCOA) of the mailing list and how frequently they update those records.  You don’t want to mail to outdated lists or those that don’t provide a CASS or NCOA on a purchase list.  When you are purchasing a demographic list, you’ll want to ask if they offer a guarantee on the accuracy of the list.  Working through your printing company to get a preferred list of vendors for marketing lists is another good way to ensure you are working with a refutable list company.

  1. What you should know before buying a direct mail marketing list

If unfamiliar with purchasing mailing lists, you will want to make sure you are asking the right questions before buying.  First, you’ll want to make sure you are getting what you are wanting…residential vs commercial;  Carrier route vs demographic…all very different lists with different costs associated.  Then you’ll want to make sure you find out if you are just renting the list for single usage or if you get the opportunity to use the list multiple times, as both types come with different costs and limitations.  You want to know how long the NCOA and CASS are good for or you could end up sending to an out dated list that won’t be as affective.  Asking the right questions can help you determine if you’ll be reaching the right audience for your direct mail marketing campaign.

  1. The benefits of purchasing a direct mail marketing list in your marketing efforts.

Purchasing a new targeted list gives you the opportunity to target new potential prospects and grow your businesses.  More importantly it allows you to target an audience you want to do business with in areas you are trying to attract new customers.

  1. Avoid this when buying or using a purchased direct mail marketing list.

When you don’t have a good direct mail list, your campaign can fail before it even starts and costs you hundreds or thousands of dollars.  Make sure any list you purchase is updated and certified.  Avoid any lists or vendors that will not CASS Certify the data they are selling you or provide you with an updated NCOA report.

For more information on marketing with print, pricing, or for help setting up campaigns, we would love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that too.

Whatever your printing or marketing needs are, contact us today. We’re standing by to bring your marketing to life!

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Considerations When Partnering With a Full Service Commercial Printing Company

Direct mail is more personal than digital interactions, according to 70% of consumers in America.

That’s why the top brands are still using Every Door Direct Mail (EDDM) marketing despite the popularity of online marketing. Your business, too, can benefit from adopting this strategy. All you need is to partner with the best commercial printing company.

This company will print bulk mail that you’ll use to promote your business. With so many companies offering these services, it is a hassle to identify the best one. You fear picking a terrible company that overcharges you and delivers inferior services.

Here, are the considerations when partnering with a full-service commercial printing company.

Scope of Services

When evaluating different commercial printing companies check the scope of services they offer. The idea is to check the value you’ll get from these services. The objective is to find a full-service company that’ll handle all the direct mailing work.

This company will print, fold and deliver the mail piece to its appropriate postal destinations. When you partner with our company, you can delegate all the direct mailing work to us. So you’ll free up time to attend to your other business functions, thereby promoting growth.

Communication Channels

Most of the direct mail marketing companies in Tampa lack the necessary communication channels. These companies are slow to respond to clients’ issues. Also, they struggle to update clients on the latest developments.

You can overcome all these struggles by dealing with our Tampa direct mail marketing company. Our firm understands that effective communication is a key pillar in all partnerships. We have a highly responsive support team that’ll respond to all your queries.

Our company strives to keep all our clients up to date on what’s happening. Through timely sharing of information, we understand your needs and strive to fulfill them.

Costs for the Services

It’ll be costly for your small business to purchase machines for bulk printing the direct mail marketing materials. That’s why you should choose to contact the best commercial printing company. You should request quotes from various companies in this industry to determine the best one.

To enjoy competitive rates, choose our commercial printing company in Tampa. We strive to offer affordable rates to businesses looking to take advantage of direct mail marketing. For the cost you incur, we’ll assure you of reliable bulk printing and direct mail services.

Take Advantage of Direct Mail Marketing By Choosing Our Commercial Printing Company

Print marketing helps build business credibility by inspiring trust in potential consumers. That’s why you should look for ways you can utilize direct mail marketing. It is, however, expensive for your business to get modern bulk printing machines.

To save money and get reliable services, reach out to our commercial printing company. We have a great in-house team that handles all the bulk printing work. Our target is to deliver excellent services that increase your brand awareness and boost sales.

Contact us today for all your commercial printing and direct mail needs.

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The Benefits of Outsourcing Direct Mail For Your Company

The Benefits of Outsourcing Direct Mail For Your Company

In a digital world, direct mail marketing still comes with unbeatable benefits. Physical mail tends to stand out more than the dozens of emails people get every day–and physical advertisements tend to be more memorable.

Handling this type of marketing in-house isn’t always easy. It’s costly, time-consuming, and ultimately inconvenient.

Outsourcing your direct mail is one of the best things you can do for your company.

Read on to find out how partnering with Modern Mail & Print Solutions can benefit your business.

Saving Time and Stress

When you don’t outsource your these needs, it means that someone inside the company has to handle everything from data processing to fulfillment. This can put a strain on your employees, particularly if you’re running a small business.

Partnering with Modern Mail can save you time and stress. This, in turn, can boost productivity and allow you and your employees to stay focused on your products, services, customer service, and more.

Improving Your Direct Mail Accuracy and Efficiency

Your marketing materials are pivotal to boosting brand awareness and increasing sales. Did you know that even little marketing missteps, however, can hurt your brand?

One of the biggest mistakes small businesses make when they handle direct mail on their own is improperly addressing mail. Sending your materials to the wrong household can cause you to lose potential repeat customers. It can also make you appear impersonal or disorganized to the accidental recipients of your direct mail.

When you work with professionals, you don’t have to worry about these kinds of inaccuracies. Our streamlined and proven process is always accurate–and always efficient. A partnership with Modern Mail means that your marketing campaign will get where it’s supposed to go on time.

Saving Money

Small business owners often say that they don’t outsource things like direct mail because they’re concerned about the cost. However, partnering with Modern Mail can actually save you money.

Without direct mailing services, you’re paying marked-up prices for everything from supplies to shipping. When you work with us, we take care of every step of your direct mail fulfillment at a fraction of the price. Plus, our accuracy means that you don’t have to pay to replace incorrect shipments–and you’ll never lose money on a direct mail marketing campaign that simply didn’t make it out into the world in time.

Partner With Us for Your Direct Mail Marketing

Direct mail marketing is still one of the best ways to build brand awareness and close sales with both new and repeat customers. No matter how digital the world becomes, physical mail will always make an emotional and cognitive impact that online marketing can’t match. To make the most of your direct mail marketing campaign, partner with Modern Mail and outsource the workload.

Ready to find out more about how we can improve your direct mail marketing? Ready to find out more about our cutting-edge technology and unbeatable prices? Contact us today.

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5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

5 Reasons to Choose Printing and Mailing Services for Your Marketing Needs

Believe it or not, 41% of Americans, no matter their age, look forward to checking their mail every day. By those numbers, you might be one of them. What does it mean?

It means that mail marketing is more effective than most realize and an opportunity businesses should be taking advantage of. The best way to maximize this marketing opportunity is to invest in printing and mailing services. Read on to learn five key reasons why.

1. It’s Tangible

When it comes to printed marketing mailers, they’re tangible. This means they are physical pieces of product that a consumer can hold in their own hands. As a result, they’re more likely to remember the message on a mailer than they are on a digital ad, for example.

Better yet, the tangible nature of direct mail means that consumers end up keeping it around. On average, direct mail stays in the home for 17 days. This means more opportunities to make an impression.

2. It’s Affordable

Marketing through mailing and printing services is also affordable, especially for how targetable it is. In fact, you can target based on any demographic with mail, including income, location, age, gender, and more.

With mail, you can reach many people at a low cost per impression.

Better yet, you can scale the cost of mailing or printing based on the amount you send out and the complexity of the print.

3. It Breaks Through the Clutter

Printing and sending mail to your target audience also breaks through the clutter. What clutter do you ask? Think of how full an inbox gets and how many ads are shown on television or online. By sending direct mail, your message is much more likely to get seen.

4. It’s Personalized

Mail feels personalized before you even do anything to it because it’s sent directly to their home. The best thing you can do, though, is to draw more attention by personalizing your campaigns further. Include their name, interests, or a feature like a personal QR code.

5. You Can Get It All-in-One

The best thing about direct mail marketing services is that you can use a printing and mailing company to get it all in one. When the same company covers your printing and mailing needs, you make the entire process more efficient. This ends up saving you time and money.

You also make the development process less complicated as your all-around needs are known by one company.

After all, printing services that can mail your campaigns are familiar with the end-goal and everything you need to make it happen.

Invest in Printing and Mailing Services Today

When it comes to direct mail, investing in a printing and mailing company is the best way to get the job done for you and your target audience. They will be excited to open up your mail and will remember you better for it.

Above all, if you’re interested in sending direct mail to your audience, please be sure to check out our printing and mailing services today.

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The Importance of Branding Consistency in Direct Mail Marketing

The Importance of Branding Consistency in Direct Mail Marketing

Branding consistency can increase revenue by a third. For digital marketing, this is possible. For direct mail marketing, branding is a little bit different.

If you find yourself asking, “What is branding consistency, and how can it help my business?” Look no further. This guide shows you what a consistent brand looks like using direct mail—and how it benefits marketing strategy.

Use Similar Design

Familiarity is best. In fact, consumers are 80% more likely to recognize your brand if you use similar colors. Design features are crucial to branding consistency.

Customers want familiarity, especially in their mailboxes. Direct mail marketing branding demands recognition and personalization. Consider the first thing your clients experience when they grab their mail.

Sensory appeal through paper quality and color are the first things. Use direct mail to build that recognition and breed trust. If people know what to expect with your design, they’re more likely to open your mailers.

Maintain Outreach

Another crucial element to branding consistency is how often you send out mail. What kind of mail do your recipients receive and when? If you send out newsletters, promotional pamphlets, or reminder cards, these are likely on a timeline.

If your branding consistency for direct mail marketing does not include timelines, you need them. Consistent outreach (i.e., communication) indicates how organized you are with your clients. It can even demonstrate how well you know the people opening your mail.

Depending on your direct mail campaigns, you can reconnect with long-term customers. This means sending them special deals to demonstrate appreciation for their loyalty. If you send an incentive too late after an interaction, the recipient may be put off your brand.

Consistent outreach can draw in hesitant or weaker leads, too. The more you reach out, the more recipients will recognize your brand.

Stay On-Message

No matter what kind of mailer you send out, you must stay on-message. Your design is the first attention-grabber. Your message is second.

If your direct mail copy varies too widely, you can lose customers. A consistent copy is possible if you campaign for branding consistency for direct mail marketing. Track how your customers behave and find ways to test your mailing.

Knowing what content works best helps you stay on-message. On-message content varies based on who you mail. Long-term and newer clients have different needs, so make sure your mail copy addresses these accordingly.

The simplest way to stay on-message is with a clear brand voice. This reflects the messaging you offer to anyone you market. Your brand voice reflects your offering, purpose, vision, and the things that make your company memorable and personable.

Elevate Your Branding Consistency With Modern Mail

Now you understand the benefit of branding consistency and direct mail; you need a trustworthy agency. Modern Mail is all about maintaining your brand with high-quality materials. We understand the power of a personal touch.

Our solutions boost any direct mail marketing campaign and help your brand stand out. Reach out to us today for our personalized support. We look forward to working with you and boosting your reach!

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5 Print Ideas to Consider for Your Next Marketing Campaign

5 Print Ideas to Consider for Your Next Marketing Campaign

It is easy to get caught up in digital marketing in an extremely digital world, but print is still the most trusted type of advertising. If you have said bye-bye to print marketing, you may want to rethink that decision. There are a lot of people who consider print marketing before trying out a product or service.

Read on to learn about five ideas to consider for your next marketing campaign.

1. Combine Offline and Online

A marketing campaign often involves having two different approaches for online and offline objectives. However, brands can use print marketing and digital marketing simultaneously. Using the two at the same time can bring in a wider audience.

The best way to do this is by using your print marketing strategy to show off your digital presence. This enables you to track how often your print marketing is seen by checking online interactions. QR codes are the most common way to combine the two.

2. Target Locations in a Specific Manner

To keep up with the competitors, you need to put your print marketing materials in strategic locations. This is one of the marketing ideas that allows interested people to encounter your print posters with eye-catching designs.

Before your next print marketing campaign, carefully consider the target audience and where they most likely hang out. Examples of specific locations include cafes, shops, restaurants, public services, and more.

3. Create Something Eye-Catching

If you commonly go the simple route, you should try something new in your next marketing campaign. Creative print marketing ideas should always be eye-catching, but is it enough to compete with your competitors?

If you plan to distribute your print marketing at events where the audience will receive a lot of ads, you need to truly stand out from the crowd. Adding a special touch as simple as foil can jump out to the audience.

An approach where you focus on the design by using uncommon materials works best for themed events or to show off a particular word you want people to remember. These extra touches may make your audience want to hold onto your print work instead of throwing it away.

4. Have a Strong Call to Action

A true print marketing strategy will have a strong call to action. Your words need to be concrete enough to push the audience to carry out the intended result. Your goal is to encourage readers to follow a particular instruction to receive high customer conversion rates.

5. Don’t Be Afraid to Use Text

Print marketing materials include more than just design. If you want your next marketing campaign to pop off, you need to include text. After all, it is called print marketing.

It is essential not to overload people with content but to get right to the point with an engaging tagline instead. The way your text is placed on your modern mail, posters, etc., matters.

Make Your Next Print Marketing Campaign Successful

If you want to make your next print marketing campaign successful, you need to appeal to your audience in new ways. Print marketing is still essential in this largely digital world. Use these five ideas for your next campaign and see incredible results.

For more great tips on print marketing, contact us today.

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5 Complete Marketing Solutions for Your Small Business

5 Complete Marketing Solutions for Your Small Business

Did you know that about 50% of small businesses fail within the first 5 years of starting? And while you may be considering starting your own business, there are plenty of things you should take into consideration in order to remain afloat.

What is one of the most important aspects you may ask? Marketing. Without the right marketing plan, your business can really lose out on reaching potential customers.

Want to grow your brand? Here is a simple list of complete marketing solutions that you can use to take your business to the next level.

1. Social Media

Let’s face it. The world revolves around social media. Over 3 billion people around the globe are active on social media.

Whether you decide to use Facebook, Instagram, or Twitter, social media is one of the most effective platforms where you can advertise at a low cost. In addition, using social media platforms is ideal if you want to reach beyond just a local audience.

2. Email Marketing

Looking for marketing solutions that will engage existing customers? Email marketing is a brilliant way to do so.

While some agencies may think that email marketing is a strategy of the past, it’s the perfect opportunity to design special promotions and incentives for customers that have inquired about your company at some point in time.

3. Direct Mail

Have an upcoming sale you want to promote to a certain area code? Direct mail is the perfect solution.

Promoting to neighborhoods and businesses around your area will put you ahead of the game. But how do you reach them if they have never stepped foot into your business?

This is where we come in. Not only do we do all of our printing in-house, but we are able to mail out to targeted area codes. This not only saves you money, but it’s better quality control.

4. Influencers

Reaching out to industry influencers is one of the marketing solutions you don’t want to miss out on. Influencers have access to followers who trust them. Reach out to them and tell them why your product would be a perfect fit for them. Though they may charge a fee, it’s worth it if they have fans interested in your niche.

5. Content Marketing

If you want more website views, content marketing is one of those marketing solutions that actually work. From blog posts to informative videos, it’s important that your company creates content that will compel new customers to try your product or service.

Marketing Solutions for Small Businesses and More!

Whether you’re looking to implement new marketing solutions into your business or are simply looking for new ways to market your business, we’re here to help. We know how important it is to find the perfect marketing solutions for small businesses. Fortunately, we have plenty of marketing options to help your business flourish.

Interested in knowing more? The staff at Modern Mail would love to talk to you. Feel free to contact usand a member of our team will be more than happy to point you in the right direction.

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Business Cards: A Simple (But Complete) Guide

Business Cards: A Simple (But Complete) Guide

The business card is a business staple. Regardless of how much technology evolves and how digital a company’s processes become, the business card will always have a place in both small businesses and large corporations.

While a simple card can make a big impression, there are a few things to keep in mind to ensure that yours stands out.

Here’s the complete guide to business cards to help you do it right.

Strategize First

Before drafting up a design and sending it off to print, you’ll want to put some thought into what you include on your business cards.

Some of the standard information includes your:

  • Name
  • Brand’s logo
  • Job title
  • Company
  • Website
  • Contact information

The information you include depends on how you prefer to be contacted. If you prefer phone calls rather than emails, don’t include your email address or vice versa.

For long-term usage, if you plan on making a bulk purchase, leave off the job title. This way, you won’t have to replace business cards every time you have a promotion.

Choose a Readable Font

You don’t want people to struggle to read your business card. While fun fonts are interesting, they don’t often age well. Stick with something simple rather than trendy.

Also, ensure your font is not too small. Recipients should be able to glance at your card and clearly view all of your information. Otherwise, your business card will not serve its purpose.

Consider Your Card Design

The standard business card size is 3.5″ x 2″. The reason? This size fits in wallets and pockets. However, there are variations to this size, and you can even use different shapes, like a square or circle or even custom shapes.

Other considerations to make include:

How Many Sides?

When designing your business cards, you can choose to have text on one side or both. Your decision will often come down to how much contact information you want to include, and whether you want to include an image.

What Type of Material?

Cardstock is a common choice for business cards and for good reasons. It’s heavier and thicker than other options, making it stand out. You can also choose different types of coatings, from glossy to matte.

What Color to Choose?

The text on your card is critical, but the design helps to make the first impression. A full-color card helps make sure your card stands out in a stack of business cards. Choose a color palette that matches your business’s look and feel.

Reap the Benefits of Good Business Cards

Your business cards enable you to quickly leave your contact information with anyone, anytime.

Now you know what goes into creating an effective business card. When it comes time to print your creation, leave it to the professionals.

We’re experts in printing solutions and can help you bring your business cards to life. Get in touch with us today to learn how.

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3 Reasons Your Business Needs to Try Out Variable Data Printing

3 Reasons Your Business Needs to Try Out Variable Data Printing

Nearly 80% of consumers are more likely to shop at a brand that uses personalization techniques.

Direct mail is still one of the best ways to reach customers. New technologies like variable data printing allow your business to personalize postcards, coupons, or brochures.

Are you interested in learning three ways your business can use VDP? Keep reading below to find out how it’s applied to direct mail, integrated marketing campaigns, and industrial labeling.

Personalize Direct Mail With Variable Data Printing

VDP technology is huge in the business of sending direct mail and for good reason. It can be used in any number of campaigns. You can personalize what you’re sending for each customer in your database.

Rather than send one message to all of your contacts, you can use multiple messages. They can include the customer’s name or any other relevant information you have on file.

Returns for fully variable printing jobs are often 10 to 15 times higher than generic pieces. People love receiving personalized letters and cards.

Some marketers claim that printing is no longer effective. But, the truth is no email or online advertisement rivals the trustworthiness of paper.

Use VDP to Boost Your Integrated Marketing Campaign

This type of mailing will get you more customers. Why not maximize these results by incorporating multiple marketing techniques?

A sharp-looking, personalized brochure or postcard will grab their attention. It will also make sure they know your brand. But, what other ways are you reaching out to leads?

Remember, the old marketing “Rule of Seven.” It states that a customer needs to see your advertisement at least seven times before making a purchase.

Use your customer data to develop an integrated marketing campaign that works alongside direct mail. This could include a drip-email campaign, PPC advertising, streaming ads, and more.

With VDP, specifically, you can share personalized URLs or QR codes on a direct mail piece. These links send people to a landing page with a strong call to action.

Expand Your E-Commerce With VDP Package Labels

One of the fastest-growing uses of VDP is customized labeling for products and packages. Some estimates claim it will expand fourfold.

COVID-19 hurt the retail industry but has boosted online sales. E-Commerce companies are using VDP to create labels quickly to deal with an increase in orders.

Healthcare facilities rely on barcodes for tracking tests and products, which can be easily complete through using VDP.

Food and beverage providers use more printing services for labels that attract new customers. They’re also required to include a full list of ingredients and expiration dates on each bottle.

Radio-frequency identification (RFID) labels are new technology being used by large companies.In fact, they make the shipping faster by scanning information automatically.

Try VDP in Your Next Campaign

Lastly, variable data printing is a great way to personalize your messaging and take your marketing to the next level.

Modern Mail & Print Solutions is a family-owned and operated printing company with 40 years of experience in the Tampa Bay area. We want to be your partner! Above all, contact us to learn more.

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