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Business Cards: A Simple (But Complete) Guide

Business Cards: A Simple (But Complete) Guide

The business card is a business staple. Regardless of how much technology evolves and how digital a company’s processes become, the business card will always have a place in both small businesses and large corporations.

While a simple card can make a big impression, there are a few things to keep in mind to ensure that yours stands out.

Here’s the complete guide to business cards to help you do it right.

Strategize First

Before drafting up a design and sending it off to print, you’ll want to put some thought into what you include on your business cards.

Some of the standard information includes your:

  • Name
  • Brand’s logo
  • Job title
  • Company
  • Website
  • Contact information

The information you include depends on how you prefer to be contacted. If you prefer phone calls rather than emails, don’t include your email address or vice versa.

For long-term usage, if you plan on making a bulk purchase, leave off the job title. This way, you won’t have to replace business cards every time you have a promotion.

Choose a Readable Font

You don’t want people to struggle to read your business card. While fun fonts are interesting, they don’t often age well. Stick with something simple rather than trendy.

Also, ensure your font is not too small. Recipients should be able to glance at your card and clearly view all of your information. Otherwise, your business card will not serve its purpose.

Consider Your Card Design

The standard business card size is 3.5″ x 2″. The reason? This size fits in wallets and pockets. However, there are variations to this size, and you can even use different shapes, like a square or circle or even custom shapes.

Other considerations to make include:

How Many Sides?

When designing your business cards, you can choose to have text on one side or both. Your decision will often come down to how much contact information you want to include, and whether you want to include an image.

What Type of Material?

Cardstock is a common choice for business cards and for good reasons. It’s heavier and thicker than other options, making it stand out. You can also choose different types of coatings, from glossy to matte.

What Color to Choose?

The text on your card is critical, but the design helps to make the first impression. A full-color card helps make sure your card stands out in a stack of business cards. Choose a color palette that matches your business’s look and feel.

Reap the Benefits of Good Business Cards

Your business cards enable you to quickly leave your contact information with anyone, anytime.

Now you know what goes into creating an effective business card. When it comes time to print your creation, leave it to the professionals.

We’re experts in printing solutions and can help you bring your business cards to life. Get in touch with us today to learn how.

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3 Reasons Your Business Needs to Try Out Variable Data Printing

3 Reasons Your Business Needs to Try Out Variable Data Printing

Nearly 80% of consumers are more likely to shop at a brand that uses personalization techniques.

Direct mail is still one of the best ways to reach customers. New technologies like variable data printing allow your business to personalize postcards, coupons, or brochures.

Are you interested in learning three ways your business can use VDP? Keep reading below to find out how it’s applied to direct mail, integrated marketing campaigns, and industrial labeling.

Personalize Direct Mail With Variable Data Printing

VDP technology is huge in the business of sending direct mail and for good reason. It can be used in any number of campaigns. You can personalize what you’re sending for each customer in your database.

Rather than send one message to all of your contacts, you can use multiple messages. They can include the customer’s name or any other relevant information you have on file.

Returns for fully variable printing jobs are often 10 to 15 times higher than generic pieces. People love receiving personalized letters and cards.

Some marketers claim that printing is no longer effective. But, the truth is no email or online advertisement rivals the trustworthiness of paper.

Use VDP to Boost Your Integrated Marketing Campaign

This type of mailing will get you more customers. Why not maximize these results by incorporating multiple marketing techniques?

A sharp-looking, personalized brochure or postcard will grab their attention. It will also make sure they know your brand. But, what other ways are you reaching out to leads?

Remember, the old marketing “Rule of Seven.” It states that a customer needs to see your advertisement at least seven times before making a purchase.

Use your customer data to develop an integrated marketing campaign that works alongside direct mail. This could include a drip-email campaign, PPC advertising, streaming ads, and more.

With VDP, specifically, you can share personalized URLs or QR codes on a direct mail piece. These links send people to a landing page with a strong call to action.

Expand Your E-Commerce With VDP Package Labels

One of the fastest-growing uses of VDP is customized labeling for products and packages. Some estimates claim it will expand fourfold.

COVID-19 hurt the retail industry but has boosted online sales. E-Commerce companies are using VDP to create labels quickly to deal with an increase in orders.

Healthcare facilities rely on barcodes for tracking tests and products, which can be printed easily using VDP.

Food and beverage providers use more printing services for labels that attract new customers. They’re also required to include a full list of ingredients and expiration dates on each bottle.

Radio-frequency identification (RFID) labels are new technology being used by large companies. They make the shipping faster by scanning information automatically.

Try VDP in Your Next Campaign

Variable data printing is a great way to personalize your messaging and take your marketing to the next level.

Modern Mail & Print Solutions is a family-owned and operated printing company with 40 years of experience in the Tampa Bay area. We want to be your partner!

Contact us to learn more.

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7 Signs Your Business Should Use Direct Mail for Marketing

7 Signs Your Business Should Use Direct Mail for Marketing

Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.

However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.

1. Are You Trying to Let Others Know About You?

Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.

With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!

2. Are You Trying to Reach a Specific Audience?

Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.

You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!

3. Are You Looking to Draw People to Your Website?

If you’re looking to drive traffic to your website, direct mail could be perfect for you.  While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.

4. Do You Have Something to Promote?

This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.

5. Do You Want to Keep Current Customers Interested?

Of course! One way to do this is to send them periodic updates in the mail.

That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!

6. Are The Holidays Approaching?

Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!

Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.

7. Do Your Customers Know You Are Legitimate?

Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.

Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.

Interested In Direct Mail?

We help you get to your clients. In fact, Mod Mail can help with direct mail for you!

From printing to data processing and beyond, we partner with you! Learn more about our services today!

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5 Benefits of Direct Mail Services for Small Businesses

5 Benefits of Direct Mail Services for Small Businesses

Did you know that 56% of customers responded to the call-to-action in the direct mail email that they received from a company. This makes it extremely beneficial to use direct mail campaigns for your business.

If you’re still wondering about the benefits of direct mail services, you’ve come to the right place. Below you’re going to find a list of benefits that will help you decide to use direct mail for your business needs.

1. Improved Reach

When you use direct mail campaigns, you can improve the number of people that you reach. You can choose to target people based on age, gender, demographic, and more.

The beauty of direct mail is this ability to reach people who will help improve the revenue that your business is currently receiving.

2. Not As Complex

Another benefit of using direct mail is that it’s easier to use and understand than other marketing forms. This is crucial when you need to spend more time on the campaign versus the mechanics of how to get things done.

When it comes to direct mail, take your time to plan each aspect of the campaign, which will make for a more successful launch.

3. Digital Marketing Is Trending

Digital marketing is becoming more of a trend because people spend a lot of time on their electronic devices. The average person spends 5.4 hours on their phones.

Direct Mail can increase your visibility, while your ideal customers are not distracted by their devices. Therefore, you can ensure that tons of people see your direct mail campaign improving the likelihood of responding to it.

4. Improves Customer Relationships

Using direct mail can help to improve the relationships that you have with your customers and potential customers. When you use direct mail, you can customize the emails that you send out in a way that makes the client feel as if you’re speaking directly to them.

And when a potential customer feels that you care, it increases the likelihood of them continuing using your services.

5. Cost-Effective

If you find that as a small business, you don’t have the budget that you would like to allocate to marketing, then this is the perfect kind of marketing strategy for you. Direct mail is one cost-effective and can be achieved no matter what your budget is.

Also, with direct mail, you can decide what to spend your money on. If you want additional services, you can use the funds in your budgets for these services, and if you don’t want them, you don’t have to use them.

Advantages of Direct Mail Services

When it comes to direct mail services, there are a ton of advantages that can benefit your business. We’ve listed some of those advantages above and hope that by reading through these advantages, you understand why your company needs to use direct mailing.

If you’re searching for a company to help you improve your direct mail strategy, please contact us here at Modern Mail & Print Solutions. We’re a family run business that puts the customer’s needs before anything else because we want you to succeed.

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Reach Out! How to Assemble a Custom Mailing List for Your Business

Reach Out! How to Assemble a Custom Mailing List for Your Business

Direct mail is still thriving. Around 40% of consumers shop with a business for the first time due to a direct mail campaign.

Direct mail campaigns work best when you’re reaching your targeted demographic. Communicating with your preferred audience involves crafting a custom mailing list.

Engaging your ideal audience is one of the most efficient ways to gain more customers. Read on to learn about the benefits of creating a custom mailing list and how to create one.

How to Make a Custom Mailing List

A successful direct mail marketing campaign involves finding your ideal customers and creating a custom mailing list.

Custom mailing lists consist of demographic data. This demographic data commonly targets a recipient’s location, age, and gender. You can also target your customers based on their income, occupation, net worth, and more.

Targeting gets even more niche if needed. Some businesses may opt to target customers who have recently moved into the neighborhood. Targeting new movers with incentives is an effective way to gain those new residents as customers.

Another way to target customers is to lean into the products you sell. For example, an outdoor gear shop may want to target consumers with hobbies such as hiking, running, or camping. Consumers with these hobbies are more likely to respond positively to that shop’s direct mail.

Getting this data requires access to databases that log demographics. Luckily, you don’t have to curate a custom mailing list all on your own. With professional custom mailing list services dedicated to crafting the best targeted list for your business, gaining more customers is easier than ever.

Benefits of a Custom Mailing List

Custom mailing lists reach the customers that are likely to be returning customers. By targeting demographic data, direct mail engagement increases. There are a few key benefits to implementing custom mailing lists in your direct mail campaigns.

Audience Targeting

As we mentioned earlier, targeting by demographic data ensures your campaign is reaching your ideal audience. By aiming your campaign towards an audience who is in the right demographic for your products or services, your campaign will be more successful.

Cost-Effective

Custom mailing lists help save you money in the long run.

By targeting your ideal audience, you’re more likely to gain them as customers. A campaign strategy that does not target ideal customers is more costly and has less ROI (return-on-investment). Direct mail is also more cost-effective than email since around 90% of mail gets opened and less than 30% of emails get opened.

Reduced Waste

Targeted campaigns send fewer direct mail records since the audience is carefully curated. This guarantees less wastage, as your mailers are reaching an audience who is less likely to throw away or ignore it. This also helps curb excessive wastage, which is good for your budget and the environment.

Brand Awareness

Even if you reach your ideal audience and they don’t visit your shop right away, you helped create brand awareness for your business. Especially with creative direct mail campaigns, your advertisement will still impact your audience and build brand value.

Reach the Right Mailbox

By creating a custom mailing list for your business, you’re likely to get more customers who are genuinely interested in your products or services.

Ready to kick start your direct mail or business marketing needs? Feel free to contact us for a consultation—we’re here to help.

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What’s The Best Printer For A Small Business’ Direct Mail Campaign

What’s The Best Printer For A Small Business’ Direct Mail Campaign

Having a direct mail marketing strategy can help expand your reach and increase customers to your business. If done correctly, it can play a crucial part in your company. With that being said, then finding the right printer is important to say the least. Before you begin, you should ask what is the best printer for a small business to work with and go from there.

But you can’t just go to any printer for your marketing needs. We’re here to help you with this process. So keep reading to learn how to find the right printer for you!

Direct Mail Marketing

Direct mail marketing involves sending promotional materials to prospective consumers through the mail.

Businesses across all industries utilize direct mail marketing. They do this as a way to increase awareness about their services and generate new business leads. For example, these materials include postcards, catalogs, and letters to get messages out to the public. Most of the time, direct mail marketing is a specific offer or promotion to get your audience to respond.

Direct mail marketing is a cost-effective option for all businesses. In fact, it will generate a high ROI if done correctly.  It’s a great tactic for businesses with smaller budgets to consider when developing their marketing strategy. Direct Mail is the best marketing vehicle to get your company’s message in your target audiences hands at the right time, with the right offer.

But there are a few steps to go through before it can be implemented and executed correctly.  

Research

Before getting started, it’s important to research a few printers in your area. Take into account how many services they provide and if they have any specialties that you can take advantage of.  Understand that not all printers are the same and most don’t offer mail services in-house. So, you’ll want to first make sure they provide everything that you are looking for before making any commitments.

When researching printers, be very thorough. Doing everything online might be easy at first but you will miss out on the customer service and advice that most businesses need.  Keep in mind, you are looking for a partner when it comes to your marketing. A partner who is able to help you navigate the complexity of the mail world and make sure your direct mail stands out and gets a response. Making a long-term relationship with your direct mail company will go a long way for ease of use. Plus, it will ultimately save you money!

Budget

As with anything, it’s important to consider your budget. Ensure you are aware of all the costs associated with your direct mail before making any decisions. Get the estimates and ask yourself if this is realistic for your business needs and if it’s sustainable to do multiple times.

Make sure you get all the costs involved and ask the questions where price breaks start for both printing and postage. Knowing all the ins and outs of the job is very important to ensure you make the best decision possible. We want you to get the best bang for your dollar.

What Is the Best Printer for a Small Business?

This answer is going to be unique to your business needs so there’s no “one size fits all option.” However, there are a few uniformed steps that each business can take when deciding.

When looking into what is the best printer for a small business there are a few important factors that should be taken into consideration. These factors are affordability, direct mail marketing, and other marketing services.

Print companies that provide a large variety of options are best because you have the flexibility to change your strategy at any time. Plus, you don’t need to worry about finding a new printer. It allows you to be flexible and have an open canvas to create a campaign that best suits your needs instead of making you conform to what everyone else is doing.

So, before making your decision on what is the best printer for your small business, you’ll want to take your time and do your research. You’re not only choosing how you’ll be spreading awareness about your company, but you’re also choosing a business partner. An important partner who is producing a product that is representing your image to the public.

Are you ready to start incorporating direct mail into your marketing initiative or simply want to take your printing to the next level? Find out more about our services and why companies continue to choose us for their commercial printing and marketing services.

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How to Choose Flyer Fonts That Will Best Represent Your Business

How to Choose Flyer Fonts That Will Best Represent Your Business

The fonts you choose for your website, newsletters, and direct mail campaigns say a lot about your business. Even if consumers don’t know that consciously, they are getting a sense of who you are as a company from your flyer fonts.

But with the thousands of flyer font options out there, how can you choose the right one for your business?

Read on to discover the top tips for choosing flyer fonts.

Start by Thinking About Your Brand

The first step of how to choose flyer fonts is actually to think of some words that represent your brand.

Maybe you are bold, daring, and cutting-edge. Or perhaps your business is youthful, energetic, and fresh. You might be informative, professional, and knowledgeable.

Whatever words you feel capture the essence of your firm, apply those when selecting fonts. Look for fonts that look like those descriptive words.

By doing so, you will be able to choose flyer font options that are in line with the image you want to convey.

Consider the Images

It’s impossible to choose the perfect flyer fonts without thinking about the images.

When you choose fonts you should already have a layout or at least the general idea of what visual elements you will use.

Thinking about fonts in relation to images helps to ensure that your flyer isn’t jarring or incongruous.

It’s wise to have a sense of the images before trying to find a font so that you can make sure they play well together.

Focus on Legibility

There are millions of flyer font options out there. Yet, one of the top considerations you must think about is how easy it is for readers to interpret the words.

Flyers are meant to be understood instantly. If your reader has to work to figure out what the text says, that’s a huge problem. Most people won’t bother reading and your flyer won’t have the impact you hoped for with your direct mail campaign.

Also, keep in mind that some of your readers might have differing abilities. Excessively curly fonts are difficult for people with dyslexia or vision impairments to decipher.

So, prioritize legibility over fancy or intricate fonts. You can still be unique and get your message across but never at the cost of readability.

Be Consistent

As much as might love five different fonts, do not use them all on one document.

Font consistency is vital in order to make your flyer seem cohesive and harmonious.

Even if you have different levels of headers, the fonts should be consistent.

That doesn’t mean you can only use one font. But, best print practices suggest no more than three fonts.

Consistent use of fonts makes your flyer’s focus on your content. (And that’s what it should be about.

Implement These Tips for Impactful Flyer Fonts

There you have it! A fail-proof way to ensure that your flyer fonts are impactful and successful.

At  Modern Mail & Print Solutions, we believe that customers should be treated like family. Contact us today to discuss your business needs.

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Marketing Your Business with Direct Mail: 4 Steps for Success

Marketing Your Business with Direct Mail: 4 Steps for Success

When many business owners delegate their time to different aspects of owning and operating a business, it can be a difficult task for them to design a successful direct mail marketing campaign. Although it may seem simple, there are many factors to take into account to ensure steps for success.

Companies can run effective and targeted direct marketing campaigns at a fraction of the cost of broadcast advertising. A targeted direct marketing campaign will also give you a better understanding of how your customers respond to the products or services you offer.

Continue reading to learn how to create a direct mail marketing campaign that lead to conversions.

4 Steps for Success with a Direct Mail Marketing Campaign:

1.   Conduct Research

The First step in any successful direct mail campaign is to know your customer. Your best prospects will look like your current customers. You might be able to work with a larger range of prospects but in direct mail, you want to focus on your best type of customer. So you need to ask yourself; what does my customer look like? Where do they live? What products do they buy and how frequently? All of these are great questions that you should know going into your direct mail campaign so that your marketing efforts are focused towards your best customer.

Most businesses fail to realize that simple point and waste tons of money trying to find a needle in a haystack by marketing to everyone they think could use their service. The best way to find new prospects is to target those that most look like your current ones. So figure out where your clients are located, what they look like and what products they respond to. Then build your direct mail campaign focused towards that.

 

2.   Buy a Mailing List

Once you’ve figured out what your ideal customer looks like, you have to locate them. Working with a mailing list company will allow you to identify those top prospects and purchase a targeted mailing list. The Mailing list will become the most important part of your direct mail campaign because marketing to the wrong person can cost you thousands of dollars.

There are tons of lists out there and finding the right list can be frustrating at times, so we encourage you to work with direct mailing list specialist to ensure you are targeting the right prospects. Attaining an up to date mailing list is crucial for the success of your campaign.

3.   Create the Direct Mail Piece

Now that you know your customer and have the right mailing list, you need to create a direct mail piece that will get their attention. Make sure your design represents your brand and is relevant to your target market. Choosing a design and messaging for the right audience can make or break your response rates, which is why you need an expert like Modern Mail and Printing Solutions who’s familiar with all the underlying factors.

When thinking of your creative, be consistent with your company brand and other marketing collateral you have used to build on your brand awareness.  The more that prospects see your name and message, the more they will know what it is you do and offer, so staying consistent with your Brand is very important. Highlight the services that are most relevant to your audience and put forth a strong offer/call to action that will impel your prospect to respond now and not later.

4.   Track your Response

One of the biggest benefits to a direct mail campaign is the ability to effectively track your response rates. By including ways to measure your response rates with your direct mail it will allow you to know what is working and what isn’t. Tracking allows you to test different offers, images and messaging within your campaign so that you can make adjustments before sending it a second time.

Using direct-in-dial phone numbers, Personalized URLs and Promo Codes allows the business owners to evaluate the effectiveness of a direct mail program and make adjustments where needed. Without putting measurables in place, businesses can spend lots of money on mailing list and marketing services that aren’t successful. By taking the time to implement some tracking on your direct mail, it will help you identify which customers are most likely to need your services, your efforts can be focused where they stand the greatest chance of success.

Modern Mail & Print Solutions offers an effective marketing strategy that is affordable for both large and small businesses. We have a wide range of direct mail products and services to help you. Contact us if you would like to get started with marketing your business with direct mail.

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An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

An Eye-Opening Guide on How to Get the Ultimate Direct Mailing List during COVID-19

Direct mailing is a marketing tactic that averages a 29% return on investment.

It’s a traditional strategy that’s been around for a long time, but it has far from worn its welcome. Living in these challenging times, direct mail can help maintain your brand’s image and keep your company at the forefront of your buyers’ minds.

Considering the high success rates businesses small and large have with direct mail, you’re probably wondering how you can use this strategy for yourself, especially during COVID-19.

The first step is finding people to send your materials to in the first place.

Keep reading for the comprehensive guide on how to make the ultimate direct mailing list during a pandemic.

Define Your Target Audience

As with all business strategies, the first step is to know who you’re marketing to.

This is essential because it not only keeps your content effective, but ensures that the right people are getting the message.

If you fill up your marketing list with every address you can get your hands on, most of the people on it will be uninterested in your products or services. You just wasted a ton of money.

Defining a target audience in advance also helps you find people to add to your mailing list.

This is because a target audience is defined by factors like demographics and psychographics. Demographics include data such as age, gender and geography. Psychographics, on the other hand, evolved around lifestyle preferences like hobbies and interests.

Knowing your audience’s demographics and psychographics can tell you where to go to locate these individuals. In addition, it tells you where they might be based on their interests.

On the topic of demographics, it’s important to note that direct mailing is a great strategy for all demographics and not just for older individuals. Studies show that of younger individuals between the ages of 18 and 29, 95% enjoy receiving physical mail.

While the majority of people like receiving mail, your direct mail target audience may vary due to COVID-19. If this happens to you, don’t be afraid to increase your recipients to include a wide variety of new customers. Now is the time to consider a direct mail marketing campaign for increasing brand exposure.

Generate Your Own Data

Now that you know who you’re mailing to, you can start generating your direct mailing list.

If you run a business, chances are you already have a collection of data for your past and current customers. This is a great place to start. After all, you already know that these people are interested in your product or service. Plus, you are strengthening your relationship with them during these concerning times.

You can also collect address leads at business-related events, through newsletter signup forms on your website, or by offering incentives and resources in exchange.

It’s important, however, that you sift through this data and update it on a regular basis. Incorrect and repeat entries result in wasted money and annoyed recipients.

Once your mailing list reaches a certain length, it can be hard to manage on your own. That’s why there are data hygiene experts that can help you keep your data accurate and optimized.

Buy or Rent a Direct Mailing List

Once you’re ready to take your business and marketing mail lists to the next level, you should consider buying or renting a direct mailing list.

Although it costs more, this is the easiest route and most effective at reaching a large number of customers you couldn’t otherwise obtain.

You can buy a direct mailing list from experts who have compiled the data for you.

They usually obtain address data from responses to other campaigns or from databases that group people based on specific demographics and psychographics.

Launch Your Successful Campaign

Direct mailing is a successful marketing tactic with a high ROI for all age brackets.

The trick to creating a successful direct mailing campaign is an extensive and accurate direct mailing list. With everyone staying at home due to COVID-19, let your direct mail campaign be something your audience looks forward to receiving in the mail.

Developing such a list can be intimidating. Just remember to consider your target audience, your past and current clients. As well as data collecting options that suit your business website, and looking to a professional service if you need a little help.

If you found this article to be of help, check out our mailing services for your marketing needs. We can help you assemble an effective direct mail campaign even if your remote and are working from home.

Contact us to begin.

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5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

5 Tips You Should Consider When Using Direct Mail Marketing Services in Your Business

It’s not uncommon for marketers to overlook direct mail as part of their strategies. After all, email can cost a lot less, and many people think it’s more effective.

Direct mail actually beats out email though. It has a much higher response rate, which can be the difference between a successful campaign and a dud.

Of course, you have to use direct mail marketing services the right way if you want to see high response rates. These five tips will help you steer your next direct mail campaign to better results.

1. Know Your Audience

The most successful direct marketing campaigns resonate with their audiences. Before you do anything else, sit down and figure out who your audience is.

It’s easy to think your product or service will appeal to “everyone.” Homing in on the people most likely to be interested will help you create a better campaign.

Knowing your audience allows you to craft messages that appeal to them. Your design and imagery may also shift depending on who your audience is.

2. Craft A Call To Action

With a clear picture of your audience in mind, you can begin working on design and copy. You’ll want to pay special attention to your call to action, or CTA.

A CTA directs the recipient to do something. You might ask them to “book now” or “call for a free assessment.” You might also offer discounts or free gifts to entice people to shop with you or make an appointment.

3. Work With Direct Mail Marketing Services For Logistics

Next, you’ll want to think about logistics. Who will design your direct mailer, and who will print it? Once it’s printed, how will it get to the hands of your potential customers?

Direct mail marketing services have you covered here. The right provider can offer end-to-end service, helping you every step of the way. Once you’ve signed off on the design team’s work, they’ll coordinate printing and mailing services.

Working this way can save you time, frustration, and a little bit of cash too.

4. Measure Your Success

You could run the best direct marketing campaign and never know it if you don’t have the right metrics in place. You must measure your campaign to see how successful it was.

Measuring direct mail is a little trickier than measuring digital marketing efforts. It’s more difficult to determine how many people looked at the brochure you mailed out, for example.

Still, there are ways to measure the success of a campaign. One way is to measure how many people use a code to get a discount or claim their free gift. You may ask for people to tell you how they heard about you when they sign up for a free consultation.

All these methods can give you some insight into how many people saw and responded to your mailer. They can also help you collect demographic data that will help you target your audience in the future.

5. Calculate Your ROI

Finally, successful direct mail campaigns should deliver a fairly high ROI. Crunching the numbers to determine ROI is another way of measuring success.

With ROI in hand, you can report on your direct marketing success. Working with the right direct marketing mail services provider can help you increase ROI even more.

Prepare For Mailing Success

Use these direct mail marketing services tips to propel your next campaign to new heights.

Are you still looking for the right provider? It’s time to get in touch with the experts.

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