The business card is a business staple. Regardless of how much technology evolves and how digital a company’s processes become, the business card will always have a place in both small businesses and large corporations.
While a simple card can make a big impression, there are a few things to keep in mind to ensure that yours stands out.
Here’s the complete guide to business cards to help you do it right.
Before drafting up a design and sending it off to print, you’ll want to put some thought into what you include on your business cards.
Some of the standard information includes your:
- Brand’s logo
- Job title
- Contact information
The information you include depends on how you prefer to be contacted. If you prefer phone calls rather than emails, don’t include your email address or vice versa.
For long-term usage, if you plan on making a bulk purchase, leave off the job title. This way, you won’t have to replace business cards every time you have a promotion.
Choose a Readable Font
You don’t want people to struggle to read your business card. While fun fonts are interesting, they don’t often age well. Stick with something simple rather than trendy.
Also, ensure your font is not too small. Recipients should be able to glance at your card and clearly view all of your information. Otherwise, your business card will not serve its purpose.
Consider Your Card Design
The standard business card size is 3.5″ x 2″. The reason? This size fits in wallets and pockets. However, there are variations to this size, and you can even use different shapes, like a square or circle or even custom shapes.
Other considerations to make include:
How Many Sides?
When designing your business cards, you can choose to have text on one side or both. Your decision will often come down to how much contact information you want to include, and whether you want to include an image.
What Type of Material?
Cardstock is a common choice for business cards and for good reasons. It’s heavier and thicker than other options, making it stand out. You can also choose different types of coatings, from glossy to matte.
What Color to Choose?
The text on your card is critical, but the design helps to make the first impression. A full-color card helps make sure your card stands out in a stack of business cards. Choose a color palette that matches your business’s look and feel.
Reap the Benefits of Good Business Cards
Your business cards enable you to quickly leave your contact information with anyone, anytime.
Now you know what goes into creating an effective business card. When it comes time to print your creation, leave it to the professionals.
We’re experts in printing solutions and can help you bring your business cards to life. Get in touch with us today to learn how.