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These Are the Most Important Benefits of a Direct Mail Service

These Are the Most Important Benefits of a Direct Mail Service

Deciding on and committing to a marketing strategy can send you into a whirlwind of confusion. With social media, email campaigns, print marketing, and many other options, you can feel stuck knowing what tools to use.

However, one marketing strategy can tie many of your other marketing tools together, direct mail marketing.

Read on to learn how a direct mail service can provide your business with benefits to expedite your growth.

Personalized and Targeted Reach

Direct mail services have the power to do something that, often, other marketing tools cannot. Direct mail is personalized and allows you to target your marketing reach.

Using direct mail takes your connection with a customer beyond a screen and directly into their mailbox. Your ad can then be hung on their fridge or saved in their car. This experience is more personal than seeing a Google ad.

Also, with lists of customer information beyond a name and address, you can become more granular in targeting the right people with the right message.

Direct Mail Partners Well with Your Digital Marketing Strategy

As earlier mentioned, direct mail can tie many of your marketing strategies together for a better ROI.

Direct mail campaigns partner well with your digital campaign strategy. You can send a postcard ad in the mail with a QR code directing people to your website. Or, upon completion of sending a mailer to your audience, you can follow up with a well-crafted email campaign.

You have many options to utilize both marketing tools and have them work together for your business.

Stand Out Among Your Competition

Your customers’ email inboxes overflow with dozens of emails a day, and they see dozens of ads each day. So, how can you stand out?

Tap into direct mailing services, where you will find less competition for customer attention in the mailbox. You won’t have to worry about your email going to spam when you essentially place personalized marketing material right into the hands of your customers.

Get noticed and create brand recognition by providing inbox marketing that your customers will appreciate.

Save Money and Receive a Great ROI

Recent statistics show customer response rates to direct mail marketing provide a 112% return on investment. With stellar numbers such as this, you don’t want to miss the opportunity to start hearing from your customers.

ROIs for direct mail are comparable to those of digital marketing. However, you can get started with direct mail with a small list and see a quicker return, unlike many digital strategies.

Opt For Direct Mail Service to Grow Your Business

Digital marketing changes regularly, but the value of direct mail marketing is steady. Optimize your marketing strategy and implement a direct mail service to watch your business grow.

Consider how these benefits could impact the growth of your business and the relationship with your customers. The decision should be a no-brainer.

If you have questions about direct mail marketing, reach out to us at Modern Mail. We would be happy to write a quote for you and partner with you grow to grow your business through marketing.

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Postcard Marketing 101: How to Make Your Postcards Stand Out

Postcard Marketing 101: How to Make Your Postcards Stand Out

Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?

If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.

Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?

Keep reading to learn some postcard design tips and other ways to make your postcards stand out.

Decide on Your Message

Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?

If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.

Try to highlight more than one thing, and you run the risk of none of your messages getting across.

Make It Personal

If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.

Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.

People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.

Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.

Use Design Intentionally

All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.

Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.

Postcard Marketing Made Easy

When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!

Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!

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How Can Direct Mail Help Your Business?

How Can Direct Mail Help Your Business?

Advertising is important for any business, and there are a plethora of different methods business owners can use for advertising. While they all have their own pros and cons, direct mail marketing is extremely effective at getting new customers and improving your return on investment.

But how do you best utilize this type of marketing? And where can you find a business that can help you with all this mailing? Read on to find out everything you need to know about direct mail services!

What Are Direct Mail Services?

Basically, direct mail is the idea of sending flyers, pamphlets, or other advertisements through the mail. Usually, this is done in bulk, targeting people in particular cities or neighborhoods.

Businesses often use direct mail to advertise to new customers in their area. They also try to promote new deals that will bring people to their stores. They’ll often hire a mail service company to do bulk deliveries of direct mail and get their advertisements out to as many people as possible.

You can hire direct mail delivery services through your local post office, but that’s often not very cost-effective or efficient. The US Postal Service is losing billions of dollars annually and is cutting services and raising costs to try to slow down some of that loss. So, where does that leave your business?

Thankfully, you can hire a private delivery service to help with all your bulk mail and delivery services. Even better, companies like Modern Mail can do all your printing of your flyers and advertisements, as well as deliver them wherever you need. It’s important to find a direct mail marketing service that works for your company’s needs!

How Can Direct Mail Help Your Business?

Surveys show that direct mail is a very effective marketing strategy for businesses. Although many people go with emails or online ads, studies have shown that people are often more likely to look at and buy from physical flyers and ads.

You can send coupons for people to bring into your store, or advertise deals and specials that new customers can take advantage of. You can even do something as simple as advertising the fact that you’re opening a new business in the area. Or if you’ve already been there a while, just let people know that you’re offering products and services they can’t live without, like dentistry, used cars, or anything else!

Marketing is a very important part of operating any business, and direct mail is a vital part of that marketing. You should use many different types of marketing to help your business, so don’t be afraid to try old-fashioned physical mail!

Let Modern Mail Help With All Your Mailing Needs!

Direct mail advertising can be quite useful for your business, and many companies have found great success with this strategy. Even in the days of the Internet, physical mail still holds strong!

So if you’d like to learn more about hiring a direct mailing service, or you’re interested in learning more about other marketing and printing offerings, contact us! We’d be happy to help you with your printing and mailing needs in any way we can.

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5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

copywriting tips for postcard marketing

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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Postcard Marketing 101: How to Make Your Postcards Stand Out

Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?

postcard marketing tips

If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.

Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?

Keep reading to learn some postcard design tips and other ways to make your postcards stand out.

Decide on Your Message

Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?

If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.

Try to highlight more than one thing, and you run the risk of none of your messages getting across.

Make It Personal

If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.

Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.

People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.

Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.

Use Design Intentionally

All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.

Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.

Postcard Marketing Made Easy

When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!

Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!

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Your Guide to the Most Popular Printing Services

Your Guide to the Most Popular Printing Services

Market researchers expect the global online printing industry to reach $35.70 billion by 2028. Smart businesses that have realized the power of direct mail marketing.

With the help of online printing services, people can now order various products from the comfort of their offices.

Besides, you don’t have to worry about not being artistic enough. The best companies have a wide range of templates from which you can choose.

When picking a printing service, you must be careful about the quality of products. Here is a guide to the best online printing services.

1. Vistaprint Printing Service

Vistaprint tops the list because it offers the most efficient process which enables customers to design any product. What attracts consumers the most is the affordable rates.

Besides, Vistaprint has a wide range of products and offers free sample kits. The service also guides you on selecting artwork even though you have premade templates.

However, you can’t order products from them in a hurry because they take at least three days to ship. Besides, they have limited free shipping options.

2. Moo Printing Services

If you are looking for quality printing companies near me, then look no further. Despite being more expensive than most companies, Moo offers the best business cards.

Moo ensures that customers get value for their money by providing a sleek professional look. Further, the service offers free samples so that you know what to expect before committing to them.

Given the quality of the products, Moo doesn’t offer free shipping.

3. CanvasPop Printing Service

If your prints include more images than text, the CanvasPop online printing service would be ideal for you. They focus more on canvas and framed prints as opposed to any photo print products.

Also, they take time to handcraft their canvas prints. Therefore, they guarantee quality and distinct products.

If you order products from CanvasPop, the service assigns you a personal designer for your products. This ensures each custom piece is to your liking.

Moreover, CanvasPop guarantees a refund if you aren’t satisfied with the products.

4. Minted Online Printing Service

If your main focus is making occasion cards, then the Minted online printing service is ideal for you. The company has many independent artists that are committed to coming up with unique designs. It started as a platform to help artists share their designs and collect funds.

Aside from making prints, Minted offers electronic invites with customizable URLs. Besides, you can get their products at very affordable rates.

However, the service has few customization options, and you can only personalize their cards to an extent.

The Best Online Printing Services

The online printing services listed above are the best in the industry. They offer affordable and quality products. When looking for an online printing service, you must think about what is best for your business.

It doesn’t matter whether you are looking for professional business cards or artsy prints. The above printing services will offer the best quality.

Choose to work with a company that understands the urgency of direct mail marketing services. Feel free to contact us for any help with online printing services.

 

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Mail Matters: How Do I Get Direct Mail Leads?

Mail Matters: How Do I Get Direct Mail Leads?

Did you know that 54% of consumers say they want direct mail from brands that interest them? Direct mail is a great way for your business to get in front of prospective customers and see results.

But who do you send your promotional mail to and how do you convert them into leads? Continue reading to discover how you can start your campaigns and get more direct mail leads.

Direct Mail Strategy

There are two different strategies when it comes to direct mail marketing; saturation mailing and targeted mailing. Saturation mailing is sent to a group of people within a large segment.

Usually, this segment is based on geography. For example, a brick-and-mortar local supermarket could use the saturation mailing strategy to send out coupons within 5 miles of their store, regardless of demographics.

Targeted mailing, on the other hand, is when you refine your message to speak to a specific audience based on their interests and needs. For example, a college university could send direct mail to high school seniors and promote different majors based on the student’s interests.

Knowing your buyer and segmenting your audiences will help you determine which strategy is best for you and your business.

Audience Segments

Direct mail advertising is still known to be a successful tool to gain new customers. The most successful direct mail campaigns occur when companies know their buyer. Use your historical purchase data to understand your audience(s). Here are a few different segments you can use to create your target markets.

  • Geographic – physical location
  • Demographic – age, ethnicity, occupation, educational level, and gender
  • Behavioral – buying habits and interests

Segmentation will not only help you save money in the long run, but it will also increase the probability that you’ll see results.

Choose the Right Format and Style

The design of the mailer matters. While understanding your buyer, you always need to be sure your mailer is eye-catching. You can choose between brochures, business cards, direct mail postcards, catalogs, flyers, banners, and much more.

Each format communicates something different to the consumer so you want to be sure you have the right format for your business. For example, brochures can give lots of information about your company while a business card is very direct and to the point.

Be sure to also think about colors and layout so your mailer is easily digestible to the customer.

Messaging and CTA

Once you have your prospect’s attention, you want to be sure you give them the right information and a call-to-action (CTA). Start with your original goal for sending the mailer. Do you want them to contact you, use a coupon, or register for a mailing list?

Keep the messaging concise and digestible. Be sure to make the call-to-action noticeable and informative. Make it clear to your visitors where they will be going and what they can expect to find when they get there. Remember that once they take action, you’ve got your lead!

Direct Mail Leads

Now that you know who your buyers are, which format and style mailer you’re using, and what action you’d like your prospects to take, you’re ready to send your mailer! Following this outline will help you save money, target the right audience, and get more direct mail leads.

For more information on direct mail advertising, contact Modern Mail today!

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Direct Mail Marketing: The Role of Data Management

Did you know that direct mail response rates are five to nine times higher than any other advertising channel? Direct mail is known to be one of the most effective marketing tools out there, but is it right for your business?

data analysis for campaign results

One way to know is to analyze the data. With any marketing campaign, you should be aware of the statistics you’re collecting and how to analyze them for future campaigns.

Continue reading to learn all about direct mail data management and how it can help your business grow!

What Is Data Management?

Data management is the practice of collecting, keeping, and using data securely, efficiently, and cost-effectively to align with your business goals. These analytics can optimize your business initiatives to help increase your bottom line ie: sales, leads, etc.

Like many marketing channels, you’ll need data to showcase why you should continue to spend money on ad campaigns, including direct mail.

Collecting Data

In direct mail, there are a few different data points you’ll need to collect in order to be successful. This information can help you understand your customer and/or decide which assets are working best.

Target Audience

The first rule in any marketing campaign is to know your audience. One way to figure this out is to look at past purchases to see who your buyers are. Once you understand that, you can segment your buyers into different target audiences to get the most bang for your buck.

For example, you wouldn’t speak to a 65-year-old woman the same way you would speak to a 25-year-old man. If you send them the same message, you could be wasting your time, effort, and money. Once you’re able to collect this information, you can then target your messaging to relate to those specific groups which will likely increase your return on investment (ROI).

Conversion Rates

Once you start sending out your campaigns to your target audiences, you’ll have to find a way to track if they’re interested in your product and/or services. One way to do this is with your call-to-action or CTA.

Some examples of good, trackable CTA’s are coupon codes, QR codes, email registration links, downloadable links to e-books, and more. These CTA’s will help you track who is taking action from your direct mail campaigns. That data will then help you calculate your conversion rate so you know if your campaigns are actually working.

A/B Testing

Another great way to collect data is through testing. When you first start a new campaign, it’s hard to know what will work and what won’t. Try experimenting with split tests.

Split tests, or A/B testing, is a way to find out which messaging or graphics are working best for your segmented audiences. For example, you could test brochures vs. flyers, or two different CTA’s, to the same target audience to see which has a better conversion rate.

Analyze

There is no point in collecting data if you’re not going to analyze it. Analyzing data can help you see which messages need to be tweaked, which audiences are the most likely to buy, and much more. Analyze your data to help improve your marketing efforts.

Direct Mail Data Management

Now that you know which data to collect, it’s time to start your direct mail campaigns! For more information on which direct mail services are right for you, contact Modern Mail today!

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5 Reasons Why Direct Mail Marketing Is Better Than Email Marketing

We live in a highly digital world, where social media reigns supreme and people are tied to their mobile devices more than ever. So would you believe that physical mail is one of the best forms of marketing right now?

Believe it.

direct mail vs email

Studies show that 41% of people in the United States are eager to check the mail each day. In fact, direct mail is better than e-mail in a lot of different ways.

Keep reading so that you can learn about the benefits of direct mail marketing, and why you should prioritize it over e-mail.

1. Direct Mail Gets Better Engagement

Engagement is the name of the game for any form of marketing that you look into.

This is one of the greatest benefits of direct mail since it gets better engagement than e-mail marketing. You can easily hit delete on an e-mail, but people interact with direct mail with more engagement since it’s a physical object.

You’ll love the engagement that you get when you also find ways to leverage it with your marketing campaigns.

2. People Value Tangible Keepsakes

Many people are choosing to go minimalist and decrease clutter in their lives right now – e-mail included. Throwing away something physical requires more of a decision.

In fact, in this day and age, people appreciate tangible keepsakes over digital communication. This gives direct mail more longevity since you can send out mailings that people can see every day, reminding them of your brand.

3. It Gives a More Personal Feel

Direct mail gets sent directly to your recipients’ homes — it doesn’t get more personal than that. This personal feel can reap huge rewards for you and build brand equity with your customers.

The trust that you build with direct marketing will keep paying off for the long term. Direct mail services companies will work to personalize every piece of e-mail so that you can build on this benefit.

4. You Don’t Need People to Opt-In

Direct mail is more likely to hit its target because there’s never a need for people to opt-in. As long as you have their mailing address, you can count on your mail hitting the mark.

This is one less barrier of entry that you need to worry about with this form of marketing.

5. Direct Mail Weeds Out the Competition

Finally, you’ll appreciate the fact that there’s far less competition right now with direct mail. Everyone is fighting for digital real estate at the moment, which opens the door for more opportunity with physical mail.

When there’s less noise to contend with, you’re far more likely to get the results that you’re looking for.

Embrace the Benefits of Direct Mail Marketing

These benefits of direct mail marketing will carry you far when you’re trying to enhance the reach of your brand and business. Now that you know more about email vs direct mail, it’s time to find the help of a company that can assist you.

Modern Mail & Print Solutions can help you out with whatever you need. Take time out to contact us on our website, or pick up the phone and dial 1(888)430-6245.

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How to Choose the Right Direct Mail Marketing Service for You

Direct mail marketing is an investment with a high ROI. Advertisers spend an average of $167 per potential customer and earn back $2,095 worth of purchases.

This method is one of the best ways to reach your customers because it’s more personalized. You’ll have 5-9 times higher response rates, 90% open rates, and 42% read rates.

Creating these campaigns is difficult without the right company to help you, so read on to learn how to find the best direct mail marketing service.

Reputation and Reputability

Get a clear sense of a direct mail company’s reputation before you even think of hiring them. Find examples of their past campaigns, ask for references, and look at reviews.

Services

There are several services you should look for from a direct mail marketing agency. They include in-house printing and designers and campaign tracking.

Printing and design are more about how your campaigns look, but finding out how successful they are is just as important.

76% of marketers fail to use behavioral data to guide their campaigns. This leaves them in the dark about whether their efforts are successful or if changes need to be made.

The company you choose should have everything you need for your campaign in one place, provide their services quickly, and always be ready to offer support and direct mail marketing tips.

Mailing List

70% of consumers find direct mail more personal than interacting online. This is a useful trend to take advantage of because it makes them feel more connected to and eager to buy from your brand.

The problem is that you can’t personalize your campaigns if you don’t know who or where your potential customers are. This is why direct mail marketing services should present you with a custom mailing list.  It should be catered to your campaign and full of leads in your area.

Find out how often the company updates its lists and check all the addresses it includes with the Post Office CASS and the NCOA or National Change of Address records.

Cost

Hiring a direct mail marketing service saves you money on postage because you can take advantage of their lower rates. Make sure the company you’ve chosen can give you these discounts.

There are other ways to save money using direct mail as well. Ask about any discounts on bulk orders, specific mail classes, or drop shipping.

There are also hidden costs to look out for. Get an itemized list of everything you’re paying for to ensure you’re not overcharged and save time during the bookkeeping process.

Working With the Best Direct Mail Marketing Service

A direct mail marketing service helps you take advantage of the benefits of direct mail, including personalization and higher response rates. This impact will only increase if you take the time to find the right one.

Look at their reputation, the services they offer, how they develop mailing lists, and how much they cost. These factors determine whether or not they can create an effective direct mail marketing campaign for you.

Modern Mail & Print Solutions is a direct mail marketing company with experience and proven results. Contact us today to learn how we can help your business.

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