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6 Common Print Marketing Mistakes and How to Avoid Them

6 Common Print Marketing Mistakes and How to Avoid Them

“Print marketing is dead!” Oh, really? Then, why do thousands of companies still send mailers every week?

Businesses just like yours are turning to print marketing to bring in more customers, and you should consider it too. Now, you can market with the same power as the big companies by putting print marketing to work.

That’s why we’re here to discuss 6 of the most popular print marketing mistakes we see from customers.

Keep reading below, and by the end of this article, you’ll be doing print marketing right and bringing more sales into your business.

1. Marketing Without Research

As we mentioned above, even the biggest companies still conduct market research. These companies budget it as a regular expense for their business.

Every month, or every quarter, these companies are constantly refining their target market. They do this to get the most “bang for their buck” when they spend marketing dollars.

Do your research on who wants your service or product, and have a target market or target customer in mind.

This will greatly improve the accuracy of your print marketing strategy. It will also help to keep print marketing costs as low as possible.

2. No Digital Option

Digital is the primary medium for communication these days. Give customers a way to communicate with you digitally.

There are several ways to do this. You can provide links to social accounts or your website URL.

You can even be as fancy as including a scannable QR code on your mailpiece or be as simple as just including an email address.

Whatever it is, give customers a digital option.

3. Too Much Artwork

Too much artwork in your design can make your mailpiece too busy.

You want things that are going to stand out, but if you get caught up using too many patterns, fonts, and images, your message is going to get lost.

This can result in a marketing piece that’s pretty, but not effective.

4. Using Stock Images

People can tell when you use stock images. Your customer can spot those cheesy stock “picture frame” photos from a mile away.

Use something unique that helps get your message across. You may have to pay a little bit more for production, but it will help you to get a higher response rate in the long run.

5. Not Proofreading

This seems like common sense, but it’s surprising how many of our customers skip this step.

In all honesty, we’ve been there before. You’re excited to start a new campaign and bring customers to your store or website. And in the rush to market to them, you forget some of the finer details.

Marketing with printing can be a big chunk of your marketing budget as it is, so you want to limit any extra expenses whenever you can.

When you think your mailpiece is finished, step away for a few minutes. Then come back and proofread before sending.

6. Doing It All Yourself

When you first start a business, money is tight. We understand. But, as the owner, there are certain things you shouldn’t be doing.

Printing your marketing is one of them.

In the very beginning, it may make sense to do the first couple of campaigns on your own. But once you start to bring in some revenue, that money should go right back into outsourcing your marketing.

That way you can focus on your strength: growing the business.

Print Marketing Mistakes in a Nutshell

Now you’re all set. Avoid these 6 print marketing mistakes and you’ll be well on your way to a successful first campaign.

For more information on marketing with print, pricing, or for help setting up campaigns, we’d love to help. Also, if you’re a smaller printing shop looking to sub out some of your existing workloads, we can help with that, too.

Whatever your printing needs, contact us today. We’re standing by to bring your marketing to life!

Posted in: Printing

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Top 5 Factors to Consider When Choosing Printing Companies

Top 5 Factors to Consider When Choosing Printing Companies

Printing and physical advertising are massive businesses. Even in the digital age where marketing and advertising are seeing extensive growth on platforms, print companies are still going strong.

There are approximately 25,000 companies in the commercial printing industry across the US, sharing a combined annual revenue of $83 million.

But many of these services are local, small to medium-sized businesses which means choosing printing companies that are right for you can be a challenge.

So, we have pulled together 5 of the most important factors for choosing the service that is right for you. Keep reading to learn more.

1. Reputation

It is important to do your research online which you are doing because you’re here.

In addition to articles on this site, you should spend some time looking at customer references and reviews to learn about the companies you are considering.

Any company can sing their praises, but if through excellent customer service, they have also managed to garner affection from previous clients, you can be confident you are on the right track.

But please, don’t take our word for it, check out our Google reviews.

2. How Long Have They Been in Business?

With over 25,000 printing companies around, and this number leaping up year by year, it is unlikely that many can claim very much experience at all.

Here at Modern Mail and Print Solutions, we are proud to declare that we have been operating for over 40 years of experience.

This family-owned business knows how to deliver consistent and brilliant results every time.

3. Value for Service

We provide high-quality printing services with a quick turnaround and we pride ourselves on delivering on time.

Combine this with our 25,000 square foot facility with specialized in-house equipment and you won’t find a better more dedicated team to fulfill your orders.

Comparing printing costs is a great way to gain insight into the market and see what the value is. Too high and you feel cheated and too low can raise suspicions about quality and service. You need to find the right balance.

4. Range of Services

Now, when it comes to different printing services, there is a lot to consider.

The language may appear intimidating at first but when you are in contact with a company that values customer service like Modern Mail and Print Solutions, you can be confident that someone is waiting and ready to help you make the best choice for your needs.

5. Choosing Printing Companies Relies on Clear Communication

Does the company you are screening answer your questions and offer more information voluntarily? Do they treat your questions as naive and exhausting or with care and kindness? Do they appear to be passionate about what they are doing?

If you can answer these questions, then it sounds like you’re moving in the right direction.

What About the Fine Print?

Using this list as a guide, you will be able to find a high-quality printing service to deliver your business needs.

But we know that it’s important to ask any other questions that are especially relevant to the service you need.

You can contact us here to see how we can work together and don’t be afraid to ask as many questions as you have about the process because we love talking about it.

Posted in: Printing

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The Benefits of Outsourcing Direct Mail For Your Company

The Benefits of Outsourcing Direct Mail For Your Company

In a digital world, direct mail marketing still comes with unbeatable benefits. Physical mail tends to stand out more than the dozens of emails people get every day–and physical advertisements tend to be more memorable.

Handling this type of marketing in-house isn’t always easy. It’s costly, time-consuming, and ultimately inconvenient.

Outsourcing your direct mail is one of the best things you can do for your company.

Read on to find out how partnering with Modern Mail & Print Solutions can benefit your business.

Saving Time and Stress

When you don’t outsource your these needs, it means that someone inside the company has to handle everything from data processing to fulfillment. This can put a strain on your employees, particularly if you’re running a small business.

Partnering with Modern Mail can save you time and stress. This, in turn, can boost productivity and allow you and your employees to stay focused on your products, services, customer service, and more.

Improving Your Direct Mail Accuracy and Efficiency

Your marketing materials are pivotal to boosting brand awareness and increasing sales. Did you know that even little marketing missteps, however, can hurt your brand?

One of the biggest mistakes small businesses make when they handle direct mail on their own is improperly addressing mail. Sending your materials to the wrong household can cause you to lose potential repeat customers. It can also make you appear impersonal or disorganized to the accidental recipients of your direct mail.

When you work with professionals, you don’t have to worry about these kinds of inaccuracies. Our streamlined and proven process is always accurate–and always efficient. A partnership with Modern Mail means that your marketing campaign will get where it’s supposed to go on time.

Saving Money

Small business owners often say that they don’t outsource things like direct mail because they’re concerned about the cost. However, partnering with Modern Mail can actually save you money.

Without direct mailing services, you’re paying marked-up prices for everything from supplies to shipping. When you work with us, we take care of every step of your direct mail fulfillment at a fraction of the price. Plus, our accuracy means that you don’t have to pay to replace incorrect shipments–and you’ll never lose money on a direct mail marketing campaign that simply didn’t make it out into the world in time.

Partner With Us for Your Direct Mail Marketing

Direct mail marketing is still one of the best ways to build brand awareness and close sales with both new and repeat customers. No matter how digital the world becomes, physical mail will always make an emotional and cognitive impact that online marketing can’t match. To make the most of your direct mail marketing campaign, partner with Modern Mail and outsource the workload.

Ready to find out more about how we can improve your direct mail marketing? Ready to find out more about our cutting-edge technology and unbeatable prices? Contact us today.

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Is Print Marketing Still Important? (Yes, Here’s Why)

Is Print Marketing Still Important? (Yes, Here’s Why)

We’ve all heard the saying, ‘Print is not dead!’, but what does that mean for our businesses?

44% of people will visit a brand’s website after viewing a piece of printed marketing collateral. On top of that, direct mail marketing is still reportedly one of the most successful forms of traditional marketing tactics.

Print marketing still holds its weight, even in the digital age that we are living in. Keep reading to find out why your business should have a print marketing strategy.

The Benefits Of Print Advertising

Many people these days will have the opinion that print advertising no longer adds value for marketers; this is not always the case. Although digital marketing undeniably shows great ROI, so too can print marketing.

1. Print Breeds Trust

Seeing a brand in a tangible print format leaves nothing to be desired. In one particular survey, print adverts were rated as the most trusted form of marketing.

For some reason, seeing a brand in print builds credibility for the business versus the ‘spammy’ effect that much of digital marketing can create.

2. People Remember Print

Printed material sticks out amongst the craziness of the online world. Today, most consumers are bombarded by brands and businesses constantly while online.

This means that when you come across a print advertising that looks great, people tend to remember it more so as a result. Print advertising, like direct mail marketing, really allows a brand to make an impression.

3. Print Has a Longer Lifespan

The thing about print is that your advert will live for as long as the printed material does. If your brand has an advert in a printed magazine or a coffee table book, your advertising will live for as long as that publication is on a table or in a magazine rack.

Your advert will never ‘die’ until every copy of that printed material is in the rubbish or recycled. Printed material will pass from person to person and will take much longer to reach the end of its existence.

4. Find An Engaged Audience

With printed publications, people tend to only purchase or subscribe to those with content they are already interested in. Usually, advertisements within these printed publications are related to the content within, so you’ll be finding an audience that’s already pre-engaged.

That’s a good thing!

5. Not Everyone Is Online

The thing is, even in 2021, there are still people out there that are not online. They don’t have social media profiles, and they don’t go directly to the internet for all their answers.

The only way to reach these people is through print.

Successful Print Marketing

The key to having a successful print marketing strategy is two-fold:

Know your target market.

Be true to your brand!

If you participate in print marketing whilst maintaining your brand’s integrity, you’ll find success through your tactical efforts; it’s that simple.

Are you wondering how to leverage direct mail marketing? Then read this!

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How to Find the Best Printer for Your Print Marketing Campaign

How to Find the Best Printer for Your Print Marketing Campaign

When it comes to a marketing campaign, one factor that could prove to be a downfall is not having the right printer to prepare your company’s materials. The success of your campaign relies on several things, and if you’ve not found the right printer yet, you might be worrying.

There’s no need to continue to worry because below, you’re going to find a brief guide with some tips that will make finding the best printer company easier.

Think Eco-Friendly

Printing pollution contributes to the overall pollution issue that the world is facing. For this reason, when you begin to find a printer, you need to find one that focuses on being eco-friendly.

You’ll want to ask questions about what the printer does to reduce their overall carbon footprint and find greener solutions that will work for themselves and their clients.

Services Offered

Sometimes getting a second opinion can help you make a decision that will help further your print campaign. The best printing companies offer clients an array of services, including marketing services or graphic design services.

Before beginning your printing project, the company should be able to detail for you how the text you’ve chosen will show up on various printing mediums. As well as where changes can be made in your design to ensure that it’s not overly busy.

Cost-Effective Options

Saving money is something that businesses think about at every stage of any marketing campaign. If there’s a way to cut back on cost and use it in another area, that’s what you’ll want to do.

Your printing company should be able to show you options that are going to help you reduce your overall printing costs. The company should be skilled in providing several printing options no matter the season that will help your brand remain consistent without raising the cost of materials and services.

No Trickery

It’s not uncommon to make mistakes when printing materials. But what you don’t want is for the company to make a mistake and try to cover it up by glossing over things. Before hiring a printing company, take time to ensure they know how to do the basics.

If the company can’t perform basic printing procedures, it’s unlikely that they will provide you the support and services needed to complete more complex tasks.

Finding the Right Printer for Your Marketing Campaign

The printer can make or break your marketing campaign, and that’s why you need to take your time finding the right one. Before entering an agreement, ensure they understand how to perform printing basics. And offer cost-effective options to their clients.

Are you still on the hunt for the right printer? If so, contact Modern Mail & Print Solutions. Not only are we skilled in this industry, but we also offer our clients a ton of services at reasonable prices to help achieve a marketing campaign they’ll be satisfied with.

Posted in: Campaigning Help

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How to Run a Direct Mailing Strategy With Shelf Life

How to Run a Direct Mailing Strategy With Shelf Life

News flash: a whopping 70% of consumers claim that they prefer direct mail marketing over online marketing strategies.

Want to send direct mail like a pro?

If you’re looking for helpful and informative ways to send effective direct mail, we got you covered. Take a look at how to run a direct mailing strategy with shelf life now!

What Is Direct Mail Marketing?

In case you didn’t already know, direct mail marketing is the best way to target potential customers with advertisements through the United States Postal Service.  It is the only marketing means that you can be sure to hit the right person with your marketing message.

But getting responses from your direct mail is where it can get tricky.  You not only have to hit your potential prospects with the right message, but it has to be at a time with a strong call to action to get them to respond now rather than later.

What if you did a great job targeting the right prospects, with the right message but they aren’t ready to respond now?  You can do a great job identifying your target marketing, creating a great offer specifically for them, but if they don’t have the need now you want to make sure they remember you when they do.  That is when creating Shelf Life with your direct mail piece maters.  You want to have a market piece that prospects will want to hold onto until the time is right.

But how do I create shelf life with a direct mail piece, exactly?

How Can I Improve Direct Mail Shelf Life?  

The reason for trying to create Shelf Life with your direct mail piece is so that you stay top of mind with your potential prospect.  Something like a sport team’s schedule is a great example of a marketing piece that has shelf life.  Put a magnet on it and your potential prospects will keep that schedule on their fridge for almost 6 months!  That is 6 months of seeing your name, logo and/or offer.  Now that is a piece with Shelf Life!

Another creative way of creating a marketing piece that has shelf life may be using a school or communities calendar of events towards a targeted group.  Again, giving them something of value that they will want to hold on to, keeping your brand in front of them for months at a time.  That is a marketing piece with Shelf Life.

In addition to this, we highly recommend that you use a combo of the following tactics to stay in your customers and prospects minds:

  • Direct mail marketing
  • Digital marketing
  • Email marketing

Incredibly enough, spreading your brand’s message across various channels is the most efficient way to reach your target audience. That means that sending weekly or monthly reminders via the mail will make your customer keep coming back to your product or service time after time.

Another tried-and-true tactic to increase the shelf life of your direct mail marketing campaign is to add a “sense of urgency” to your product or service. By including the date of expiration on your direct mail marketing, clients are more likely to act fast if they don’t want to miss your exclusive offer!

Step up the Shelf Life of Your Direct Mail 

When it comes to maximizing direct mail strategy like a boss, we’ve got all of the helpful and informative tips you need to get started building relationships.

Looking for direct mail services you can trust? Don’t hesitate to get in touch with our team today!

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5 Postcard Design Ideas for Your Small Business Marketing Campaign

5 Postcard Design Ideas for Your Small Business Marketing Campaign

There’s no greater feeling than that of entrepreneurship. You’re the boss and filled with great ideas for your small business. That’s why it’s crucial to have a strong marketing campaign.

Running a small business is rewarding and challenging. Luckily, postcard design ideas aren’t one of these struggles. The right postcard will help you generate business and spread the word about your fantastic company.

When a business takes the time to create high-quality postcards, it shows customers they take pride in their work and are committed to excellence.

In fact, studies show that direct mail has a significant return on investment, making it a great way to market your small business.

Keep reading to learn about five of the best postcard design ideas, guaranteed to draw attention during your next mail marketing campaign.

  1. Make It Personal

What better way to capture your customer’s attention than with a personalized postcard? You’re trying to generate new business, and by mentioning potential customers by name, you’ll connect with them on a personal level.

Add your recipient’s name to the address field and on the postcard itself, making your mailer a truly special experience.

  1. Get Vertical

It’s no secret that most postcards have a horizontal layout. So why not switch things up with a vertical layout?

Odds are your prospective clients won’t expect it, and you’ll grab their attention with your innovative design.

  1. Promote Your Brand

If your small business is interior design, what better way to promote your genius ideas than with a postcard displaying your work?

For small businesses in the graphic design industry, showcase your work by using a sample of your portfolio when dreaming up your marketing postcard design ideas. This is true, no matter what your small business is.

You’ll have an eye-catching postcard while giving customers a taste of what your business has to offer.

  1. Get Interactive

Ever get a scratch-off with a birthday card? It’s a great feeling, grabbing a quarter and hoping to win big. So why not give potential customers the same thrill?

Include scratch offs on your postcards to generate interest and clients. Consider offering a percentage off to new customers based on what they “win.”

  1. Magnetic Mail

It’s always a shame when you get a great piece of mail, add it to a pile of papers, and can’t find it when you need it.

This is what’s so great about a magnetic mailer. Not only will you have a cool new magnet for customers to use, but you’ll ensure they see your information every time they open their refrigerator.

Postcard Designs Ideas for All Your Small Business Needs

No matter what type of small business you operate, there are countless postcard design ideas guaranteed to generate attention.

Utilize your creativity and showcase your style in order to sell your business during your next mail marketing campaign. Consider using funky layouts, samples of your work, and convenient magnets.

Contact us today, and a member of our dedicated staff will be happy to help you with all your mail marketing needs. Our industry experience allows us to provide you with outstanding mailing services for quality and satisfaction you can rely on.

Posted in: Design Tips

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5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

5 Key Reasons To Hire a Wholesale Printer for Direct Mailing Campaigns

There’s something about physical mail that no digital medium can bring. The tactile experience of a leaflet or brochure adds an element to your marketing of personalization and familiarity. You’ll be surprised to hear that 18% of marketing budgets are dedicated to direct mail marketing.

EDDM and direct mail marketing are, of course, great and powerful ways to reach large numbers of clients. So here we’ve compiled five key reasons to hire a wholesale printer for direct mailing campaigns.

  1. The Cost Savings of Printing Directly from a Printer

Any business or organization with extensive experience mailing EDDM knows how expensive this can get. But, if you use a one-stop-shop like us, you’ll save on all those extra costs of splitting your projects up and doing some yourself.

Not only that, but you get to know your printer, and more importantly, they get to know you and understand the needs of your business.

  1. The Quality of Print Jobs is Guaranteed

Online printing companies have design templates. These allow you to customize your materials without needing any design expertise at all. And of course, they’ll have dedicated machinery that enhances the quality of the finished product.

The internet has created a culture of finding low-cost printing options, from saving money to making do with something less than ideal. But the quality of a direct mail campaign’s physical materials is as important as the return on advertising investments. Thus, you can have confidence that your online printer will deliver nothing less than top-quality results.

  1. Increased Productivity

Our online printers can print direct mail campaigns faster than any third-party service.

That means more opportunities to get your message in front of your target market, which in turn means you’ll reach more potential clients.

Not only that but by outsourcing the work, you’ll have more time yourself to run your business in the way that’s best for you. That way, you can free up resources to improve efficiency in your workflow.

  1. Additional Services Offered by Wholesale Printers

An excellent wholesale direct mail provider such as us offer direct mail in Tampa, FL, can print other things as well. We offer many services in addition to printing direct mail.

Building a relationship in this way can also improve your expenditure. You’ll have a well-established partnership. This allows more flexibility and long-term bulk discounts for repeat customers.

  1. A Professional Image for Your Business

Using a respectable company increases your brand image. It shows you are serious about getting the finest quality products and trying to save money in the wrong places. Plus, it’s an excellent opportunity to network. You might even find that both companies enjoy mutual networking opportunities.

Utilize the Power of Direct Mailing Campaigns

Direct mailing campaigns are powerful when executed in the right way. Using a specialist company, you can send a unique message, reach more people, and increase productivity.

In the end, what you’re trying to do is engage the right people at the right time with information that’s relevant and valuable. That’s why it’s vital to get your direct mail out there is a powerful way – EDDM is as effective as it gets.

Are you looking for printing companies in Tampa, FL? Then get in touch with the best commercial printer in Tampa, FL, today.

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Benefits of a Commercial Printer for Your Next Marketing Campaign

Benefits of a Commercial Printer for Your Next Marketing Campaign

First impressions aren’t everything, but they’re a defining start. This holds especially true for marketing campaigns.

Well-printed marketing materials can surge your business to new heights. Your business, no matter its services, can benefit from a commercial printer.

You can technically print your own marketing materials. But a professional printer is worth every penny you spend. Top-tier commercial printers will also help your marketing campaign beyond its materials.

Read on to understand why you should use a commercial printer for your marketing strategy. You’ll know why it’s an investment, and why cutting corners may not be worth your dollar’s value.

Professional Look

When you are printing physical media for your business, you want it to look the best it can with vibrant colors, exact cuts, and precise folds.  First impressions are everything in direct mail marketing and you don’t want to look like an amateur because of the way your piece looks and feels to a prospect.

Sure you might be able to get it done cheaper on your own or through an online vendor, but it will only save you a few cents. Or will it hurt your chances of catching that potential prospect’s interest?  Utilizing the services of a wholesale printer will make certain your marketing piece stands out and gets noticed.

Doubles as Design Service

Commercial printing services can not only offer you the best in printed marketing materials, but they typically can provide you with high-level graphic design capabilities too.

Why that is so important is because they will most likely have a better idea of how to design your ads to stand out in the crowd than you will. With years of experience and a knack for aesthetics, commercial printing services will design and execute your marketing materials with the highest quality possible.  And setting up your graphic layout to accommodate folds and USPS required address information is important to know.

Marketing Services

On top of the design, some commercial printing businesses also offer marketing services. Their experience should help direct you with the best way to reach prospective customers, and they’ll have the resources to do it too.

Even a single campaign can result in a monumental boost to your business. It starts with identifying your target marketing and a commercial printer can assist you with putting a good prospect list together.  Then you want to set up a multiple touch campaign. This helps with keeping your message in front of those prospects on a consistent basis.  All things a good commercial printer should be able to help direct you down the right path.  Having a trusted partner by your side with experience in direct mail marketing is always helpful.

Reap the Benefits of a Commercial Printer

We’ve listed only a few of the benefits of a commercial printer. But if they sound enticing, then use Modern Mail & Print Solutions for your next marketing campaign!

With Modern Mail & Print Solutions, you can use a commercial printer with every benefit listed above. Our family-owned business is dedicated to the best print and marketing results for any ambitious, savvy business. So, if that sounds good to you, then contact us today!

 

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Quick Guide to Materials for Marketing Prints

Quick Guide to Materials for Marketing Prints

Are you looking to get marketing prints for your business?

Even in the age of digitalization, traditional media remains a crucial tool. Studies show that two-thirds of businesses still use traditional media. Many people still rely on newspapers, brochures, and flyers for information.

If you want to drive your business’s success, don’t neglect marketing prints. However, successful print marketing campaigns require time, effort, and careful planning.

Having trouble planning your print marketing campaign?

Modern Mail has you covered. This article covers a quick guide to choosing the right materials for your print ads. Read on to find out more:

Create a Logo

Your logo is your brand’s defining feature and will set you apart from your competitors. Companies often add their logo on the face of their brochures and flyers. A good logo is memorable and unique, so it’s crucial to choose the right elements.

Adding complicated elements may not be easy to remember. Look at similar brands in your area to get an idea for your logo. When creating a logo, it’s best to work with a professional graphic designer.

Your logo must reflect your services. Though it’s not bad to add in personal preference, look at the logo from a customer’s perspective.

Printing Material

Marketing print ads are often cheap to produce. Many companies even offer discounts when you buy in bulk. However, if you want to deliver the best, choose good materials.

A plain sheet of paper may not reflect your brand well. Add a premium feel to your print materials by using high-quality papers. You may even laminate your materials or print on glossy papers.

Business cards and brochures should have a sturdy feel to them. Ensure to consider card weights when choosing printing material.

Choose a Font

A unique typography can add visual appeal to your print media. However, be careful not to overdo it. Save premium and fancy fonts for your headings or titles.

Good print typography should be legible but appealing to the eye. Sans-serif fonts like Arial are simple and modern. If you want to add a more sophisticated look, go for serif fonts.

This includes fonts like Georgia and Times New Roman. However, these are only standard fonts. Consider investing in newer and more unique fonts.

Stick a Theme

Choose a theme that reflects your brand and your ideals. One of the main factors that go into a theme is your color choices. Color is a crucial factor that affects a customer’s impression of your brand.

Certain colors can evoke different feelings and thoughts. Each one has positive and negative connotations, depending on the culture. If you’re going for a modern look, opt for monochrome black and gray.

Yellow offers warmth, happiness, and positive energy. Blue can connote authority, peace, and integrity.

Your Guide to Creating Marketing Prints

Now you know how to create effective marketing prints. Though planning can be a long process, taking the right steps will drive your business to success.

Looking to create high-quality marketing prints? Contact Mod Mail and get access to our various printing services.

Posted in: Printing

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