Direct mail for you can be a game-changing marketing plan. Now, this might not sound like the truest of facts, since many companies have shifted their marketing focus to online strategies.
However, mailing your clients can still be a business-building plan. But your marketing how do you know when you need it? Below, we’ll give you 7 signs your marketing team should implement direct mail.
1. Are You Trying to Let Others Know About You?
Maybe you’re just getting off the ground or already have an established clientele. Either way, direct mail can be a fantastic way to let others know what you offer.
With direct mail, you can send either a target audience or a broader swatch of people advertisements about your business. They’re more likely to actually see it than an email!
2. Are You Trying to Reach a Specific Audience?
Targeted messages should be a key part of your digital marketing strategy. When you target an audience with content tailored to their interests, they will be more likely to respond.
You might already have an established clientele and have a specific message for a specific group. If so, you can also send your message via direct mail!
3. Are You Looking to Draw People to Your Website?
If you’re looking to drive traffic to your website, direct mail could be perfect for you. While people receive these mailings offline, many don’t stay offline. Instead, up to 64% of recipients say that a direct mail campaign prompted them to go check out the company’s website.
4. Do You Have Something to Promote?
This could be anything from a new product to an event or a sale. If you need to get the word out, and direct mail can help you. Just a short advertisement or invite can gain you new clients and keep you in their minds.
5. Do You Want to Keep Current Customers Interested?
Of course! One way to do this is to send them periodic updates in the mail.
That way, your marketing is unobtrusive. Plus, it keeps your clients abreast of new developments!
6. Are The Holidays Approaching?
Whether it’s the generous spirit or just overall feelings of joy, clients are more likely to respond well to direct mail during the holidays. So, get out your holiday spirit and market your brand!
Some companies send Christmas cards or run fundraisers. No matter what, take advantage of this wonderful time to send direct mail.
7. Do Your Customers Know You Are Legitimate?
Anyone can get on the internet and assert themselves as a master at something. This makes it more important than ever that you let your clients know you are the real deal.
Unlike online content, direct mail comes off as more authoritative. This gives you an edge over your competition.
Interested In Direct Mail?
We help you get to your clients. In fact, Mod Mail can help with direct mail for you!
From printing to data processing and beyond, we partner with you! Learn more about our services today!