As you already know, Coronavirus (COVID-19) has taken a toll on businesses worldwide. The virus has impacted all of our lives, including your costumers. With the increasing number of recent lockdowns, what ways are you staying in contact with your customers?
Direct mail can be a great way to maintain communication with your target audience during these trying times. Considering the overwhelming amount of people who are quarantined in their homes indefinitely, direct mail allows for your business to stay at the top of their minds, and to rise up the noisy world of online marketing.
In this article, you’ll learn all of the ways in which you can take advantage of direct mail during challenging times.
Direct Mail Can Save Your Business from COVID-19 by:
Providing physical communication to your audience
Everyone likes receiving mail in their mailbox, and it can be especially exciting when you can’t leave your home. Give your audience some excitement by creating a direct mail campaign. After all, 98% of people check their mail every day so let them hold your piece physically in their hands.
Giving your audience certainty
By conducting a direct mail campaign during this time, you can give some certainty about your business to your audience in an uncertain time. Let them know about any changes to your business per COVID-19 and your efforts to minimize the spread. Your audience might not even know your open!
Having USPS on your side
For those who don’t know, the United States Postal Service (USPS) is an essential business and plans to continue to stay open to fulfill the needs of businesses. USPS is an entity of the Federal Government and will run at full speed during times of emergency. More information about how USPS is handling COVID-19 can be found here.
Relying on it for your marketing
With business closures and limitations left and right, you might be wondering how to continue your marketing efforts for your business. You can rely on direct mail marketing to maintain your brand to the public. After all, a direct mail campaign leads to increased brand awareness, more website traffic and more opportunities to make a sale.
Giving your audience a personal touch
Many people are currently social distancing and are limiting physical contact with others. By having a direct mail campaign, you can give your target audience a personal touch about your business. Let them know you are there for them in this time of need and if you can do anything better to serve their needs. You never know when someone needs help until you ask.
Helping other local businesses
Your business still might be going strong, but others unfortunately have gone downhill. If you feel confident in how your business is handling COVID-19 then consider conducting a direct mail campaign to help those businesses in need. Consider making a campaign to alert your community on important resources, food delivery options and which businesses are still open.
If you would like to get started on any of the above direct mail marketing techniques, contact us. You might be able to save someone from going out of business.