We live in a highly digital world, where social media reigns supreme and people are tied to their mobile devices more than ever. So would you believe that physical mail is one of the best forms of marketing right now?
Studies show that 41% of people in the United States are eager to check the mail each day. In fact, direct mail is better than e-mail in a lot of different ways.
Keep reading so that you can learn about the benefits of direct mail marketing, and why you should prioritize it over e-mail.
1. Direct Mail Gets Better Engagement
Engagement is the name of the game for any form of marketing that you look into.
This is one of the greatest benefits of direct mail since it gets better engagement than e-mail marketing. You can easily hit delete on an e-mail, but people interact with direct mail with more engagement since it’s a physical object.
You’ll love the engagement that you get when you also find ways to leverage it with your marketing campaigns.
2. People Value Tangible Keepsakes
Many people are choosing to go minimalist and decrease clutter in their lives right now – e-mail included. Throwing away something physical requires more of a decision.
In fact, in this day and age, people appreciate tangible keepsakes over digital communication. This gives direct mail more longevity since you can send out mailings that people can see every day, reminding them of your brand.
3. It Gives a More Personal Feel
Direct mail gets sent directly to your recipients’ homes — it doesn’t get more personal than that. This personal feel can reap huge rewards for you and build brand equity with your customers.
The trust that you build with direct marketing will keep paying off for the long term. Direct mail services companies will work to personalize every piece of e-mail so that you can build on this benefit.
4. You Don’t Need People to Opt-In
Direct mail is more likely to hit its target because there’s never a need for people to opt-in. As long as you have their mailing address, you can count on your mail hitting the mark.
This is one less barrier of entry that you need to worry about with this form of marketing.
5. Direct Mail Weeds Out the Competition
Finally, you’ll appreciate the fact that there’s far less competition right now with direct mail. Everyone is fighting for digital real estate at the moment, which opens the door for more opportunity with physical mail.
When there’s less noise to contend with, you’re far more likely to get the results that you’re looking for.
Embrace the Benefits of Direct Mail Marketing
These benefits of direct mail marketing will carry you far when you’re trying to enhance the reach of your brand and business. Now that you know more about email vs direct mail, it’s time to find the help of a company that can assist you.
Modern Mail & Print Solutions can help you out with whatever you need. Take time out to contact us on our website, or pick up the phone and dial 1(888)430-6245.