There’s no greater feeling than that of entrepreneurship. You’re the boss and filled with great ideas for your small business. That’s why it’s crucial to have a strong marketing campaign.
Running a small business is rewarding and challenging. Luckily, postcard design ideas aren’t one of these struggles. The right postcard will help you generate business and spread the word about your fantastic company.
When a business takes the time to create high-quality postcards, it shows customers they take pride in their work and are committed to excellence.
In fact, studies show that direct mail has a significant return on investment, making it a great way to market your small business.
Keep reading to learn about five of the best postcard design ideas, guaranteed to draw attention during your next mail marketing campaign.
Make It Personal
What better way to capture your customer’s attention than with a personalized postcard? You’re trying to generate new business, and by mentioning potential customers by name, you’ll connect with them on a personal level.
Add your recipient’s name to the address field and on the postcard itself, making your mailer a truly special experience.
It’s no secret that most postcards have a horizontal layout. So why not switch things up with a vertical layout?
Odds are your prospective clients won’t expect it, and you’ll grab their attention with your innovative design.
Promote Your Brand
If your small business is interior design, what better way to promote your genius ideas than with a postcard displaying your work?
For small businesses in the graphic design industry, showcase your work by using a sample of your portfolio when dreaming up your marketing postcard design ideas. This is true, no matter what your small business is.
You’ll have an eye-catching postcard while giving customers a taste of what your business has to offer.
Ever get a scratch-off with a birthday card? It’s a great feeling, grabbing a quarter and hoping to win big. So why not give potential customers the same thrill?
Include scratch offs on your postcards to generate interest and clients. Consider offering a percentage off to new customers based on what they “win.”
It’s always a shame when you get a great piece of mail, add it to a pile of papers, and can’t find it when you need it.
This is what’s so great about a magnetic mailer. Not only will you have a cool new magnet for customers to use, but you’ll ensure they see your information every time they open their refrigerator.
Postcard Designs Ideas for All Your Small Business Needs
No matter what type of small business you operate, there are countless postcard design ideas guaranteed to generate attention.
Utilize your creativity and showcase your style in order to sell your business during your next mail marketing campaign. Consider using funky layouts, samples of your work, and convenient magnets.
Contact us today, and a member of our dedicated staff will be happy to help you with all your mail marketing needs. Our industry experience allows us to provide you with outstanding mailing services for quality and satisfaction you can rely on.