It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.
When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?
Here are five copywriting tips to help take your postcard marketing to the next level.
1. Decide the Action Your Postcard Should Inspire
Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?
Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.
2. Capture Attention with a Catchy Headline
Many people will stop reading a postcard after the headline if it doesn’t keep them interested.
To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.
Get creative with your postcard’s headline to create interest.
3. Explain the Benefits Clearly and Concisely
Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.
A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.
4. Make Them an Exciting Offer
This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.
It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.
5. Leave Them with a Call to Action
You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.
Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”
Turn These Copywriting Tips into Successful Postcard Marketing
Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.
We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.
Ready to get started? Contact us today to have your questions answered.