Thanks to digital advertising technology, you can market your services to locations all over the world! And yet, the most relevant audience is the one that’s right around the corner.
For any company, the key to success is effective local advertising. This is true whether you have one location or many.
So, to help you out, we’ve written you this guide. In it, we outline the 5 best ways to advertise locally.
Rise to the top in your local community with these expert tips.
1. Combine Traditional and Digital Advertising
One of the biggest mistakes advertisers make is trying to choose whether to focus on digital or traditional advertising efforts. In reality, the best advertising strategy employs both of these working together, especially when advertising locally.
For example, your advertising posters and signs can include a QR code. This effectively leads local, physical passersby to your digital advertising channels.
You can also achieve this on your printed ads with a hashtag that directs physical traffic to your social media account. Or invite viewers to join your text club via printed media. Consider this for magazine ads as well as posters and signs.
2. Direct Mail Marketing
The above point can also be achieved with direct mail marketing. Besides that, DMM is the most successful way you can advertise locally regardless.
You know the recipients are all in the immediate vicinity of your area of operation. Plus you can target recipients even more specifically if you wish. Or simply send out to the entire local area.
Going back to the above point, your mailer is an excellent alternative for those who don’t wish to join your email newsletter. List it as an option next to your email newsletter signup on your website. Use your newsletter to offer exclusive discounts and notify locals of weekly sales.
3. Double-Up with Geotargeting Plus Billboards
Another way to combine digital marketing with traditional is with geotargeting. If you have a billboard displayed in your local community, you can create geotargeted digital ads to accompany them.
Set the location of your geotargeted ads as the same location where your billboard is visible. Then, some who pass by will notice your billboard, while others will see your ads on their mobile device.
Whether they’re looking at their screens or out the car window, almost everyone in that area will see your ad. Many of them might even see both, giving your ad double emphasis.
4. Partner with Compatible Businesses
Don’t go it alone. Two heads are better than one, a cord of three strands isn’t easily broken, etc.
The point is, surely you and some of the businesses around you can partner up for mutual benefit. If a reputable, nearby business has services that compliment your own, talk to them about a business deal.
You can refer clients to them and vice versa. Print out brochures for them to display and display theirs at your business. Everyone wins.
5. Make Headlines
Lastly consider how you might make local headlines. Is there a special project you can start or event you can host that will benefit your community?
Contact local news outlets that can cover the story. This is positive local advertising that’s 100% free, minus the cost of the event/project.
You might also consider writing a column for a local publication, one that showcases your expertise in your field.
The Best Ways Advertise Locally
Keep this list and apply what you’ve learned here today. If you don’t, your competitors might beat you to it!
Don’t be a small fish in a big pond. Be the biggest brand in town. Use these tips to advertise locally.
For more great marketing ideas, check out these Top 3 Direct Mail Marketing Trends for 2020.