When you’re looking for a direct mail company to help you with your direct mail campaign, there are some things that you need to know beforehand. Below you’re going to find some questions that you can ask before entering into a contract with a company.
For everything that you need to know, we encourage you to read this guide from start to finish.
1. What Services Do You Offer?
The direct mail company you hire must have other services they offer you. If you need help in other areas of your business marketing plan, you’ll be able to use the same company.
Versus having to find multiple companies to satisfy the needs of your business. When you choose a direct mail company, you’ll be able to access an abundance of resources that you may not have access to if they weren’t offered by this particular company.
2. Why Should I Hire You?
Before you hire a company, you must know what they can do and how they’ll help you improve your direct mail campaign. What makes them stand out from any of the other direct mail companies that could be of service to you and your business.
One of the ways that you can assess what they can do for you is to ask them to provide you with references and reviews. You’ll be able to look over the testimonials provided by businesses they’ve worked with in the past.
It’ll give you better insight into how they work and help you decide when it comes to hiring them. If they aren’t able to provide you with reviews or blatantly refuse, you may want to consider working with another company.
3. Will We Get Discounts Working With You?
In some cases, you may find that by working with a specific company you can get discounts in other areas. These discounts are important because they can help you save costs and use that to pay for other services offered by the direct mail company.
People who work closely with the direct mail companies may provide you with a discount for things. For example, this might include receiving a bulk discount with a large order. In other words, the larger the volume, the larger the discount.
There is a common rule with price breaks when it comes to printing. Print runs generally break at 250, 500, 1,000, 2,500, 5,000, 10,000 copies and so on. While you may only want 1,000 quantity, if you get 2,500 you may receive a price break.
This general rule applies to not only printing, but also with envelopes and postage. When conducting research for your campaign, work with your direct mail representative to get you estimates on your minimum and maximum quantity so you can understand the price breaks for your specific needs.
You can also save some money on what type of class mail your sending your campaign through. For example, first-class mail is more expensive but will be delivered faster, while standard is cheaper and more for ads and mass communication. There is also postal drop shipping which is a way to exchange dropping your mail further downstream into the postal system for additional postage discounts.
4. What’s Included In the Cost?
Before signing any contracts, you must understand what you’re paying for. Knowing what you’re paying for will keep you from being surprised by things in the future.
And having an itemized list of the things included in the costs will be beneficial for bookkeeping.
Hiring a Direct Mail Company
When it comes to hiring, all of the questioned listed above should be answered before you sign a contract. It will allow you to understand everything about the company before engaging in a business relationship.
If you’re looking for a reliable business and can answer the questions you need to ask, contact us here at Modern Mail & Prints. Let us help you achieve the results that you desire.