About 39% of customers say they try a business for the first time because of direct mail advertising. In order for your direct mail flyer to be effective, it has to meet a variety of important criteria. Here are a few critical mistakes to avoid when designing and printing a direct mail advertisement.
Critical Mistakes To Avoid:
Mistake: Not making the offer clear
If you want to put in the effort of a direct mail marketing campaign, it’s crucial to state your company’s offer, loud and proud on the flyer. Give them a strong Call to Action, you want to give your prospect a reason to call now, not later. The consumer should never have to go looking for it — they’re likely to get frustrated and give up after just a few seconds. Similarly, try to avoid having a laundry list of terms and conditions below the offer. Yes, they serve a legal purpose, but if they look like nothing more than a massive block of text, the recipient may be turned off entirely, and your mailer will end up in the trash.
Mistake: Not designing for the eye
Direct mail flyers need to be well-designed to be well-received by your potential customers. That means they should be appealing and stand out amongst the rest of your mail — no overtly clashing colors or crazy fonts. Keep it simple, keep it legible, but also make sure to keep it informative and exciting!
Mistake: Not using personalization in your flyer
Being able to incorporate personalization into your design and direct mail piece is key to the success of your campaign. Being able to say, “Hey John!”, instead of “Hey You!” when marketing to a prospect is much more impactful and will yield a higher response from your direct mail piece. You can even personalize the message, offer, or images to be more specific to the audience you are sending to, using multiple messages, offers, or images within the campaign.
Ultimately, designing an effective direct mail flyer comes down to creativity, simplicity, and transparency. For more information about graphic design and marketing solutions, contact Modern Mail and Print Solutions.[/caption]