Archive for June, 2022

How to Choose the Right Direct Mailing Service for Your Business

How to Choose the Right Direct Mailing Service for Your Business

Direct mail marketing still yields the highest ROI (return on investment), lowest cost-per-lead, and the highest conversion rates of any medium. The world may have gone entirely digital, but traditional mail still has a solid place in marketing.

The world has become so over-saturated digitally that direct mail is the only way to get valuable information to our customers. Also, direct mail is still a critical component for both B2C and B2B products and services.

The trouble is, how do you choose an exemplary direct mailing service for your business? Keep reading to find out what you should consider when choosing a direct mail service.

12 Features of a Quality Direct Mailing Service

It is always best to work with professionals who have sufficient experience in a specific field. Choosing a direct mail company that focuses on direct mail is ideal. Modern Mail has over 40 years of experience serving businesses in the Tampa area.

A direct mailing service that offers flexibility will mean that you can change your marketing strategy as needed. Your marketing campaigns will become better customized. And your customer satisfaction will improve.

Make sure that your direct mail service cares about data security and privacy as much as you do. The company should be transparent about its data processing practices and privacy policies. Secure data will reduce the risk of clients’ information getting leaked.

Find a company that will cover the entire mailing process. This service will cut out the need to coordinate with multiple subcontractors and speed up shipping. A company that has a turn-key solution will help you get better postage rates.

Choose a direct mail service that doesn’t treat you like just another number. You want a company vested in your interest and cares about your success.

Ask The Right Questions

Ask if there are minimum batch sizes or volume limits. In the past direct mail services required massive batch sizes. Having the option of smaller batches helps you run highly targeted campaigns.

Ask if they can tell you what works in direct mail marketing. If you are used to digital marketing, you might need extra guidance. Having an experienced direct mail service help you with your campaign is a huge benefit.

Ask about what direct mail formats they handle. Not all direct mailing services handle all formats, and some formats perform better than others. Variable Data Postcards see an increase between 2 and 7% over the normal average.

Ask if they do direct mail A/B split testing. Split testing lets you compare which message or offer works best. You can track which message resonates best with buyers and put best practices in place.

Let Modern Mail Help With Your Direct Mail Campaign

Direct mail marketing is a highly effective marketing strategy for your business. Even in a digital world, people still prefer to look at and buy from physical flyers and ads.

Contact us today if you want to know more about hiring a direct mailing service. We would be happy to help you with your direct mail campaign.

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5 Great Postcard Copywriting Tips to Engage Your Prospects

5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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