For business owners, direct mail campaigns can provide mixed results. If your marketing materials end up at the wrong addresses, they end up in the garbage. However, working with the right direct mail fulfillment service can help you keep new customers and bring in more profits.
Let’s explore how direct mail fulfillment works, some statistics about using this time-tested marketing technique and how to find the right service for your business.
What Is a Direct Mail Fulfillment Service?
Direct mail marketing takes many forms. To entice customers to work with their company, a business may send various types of materials through the mail directly to potential customers and people who have signed up to be on their mailing list:
- Postcards with coupons
- Brochures and flyers
- The classic catalog
- Magazine inserts
A direct mail fulfillment service handles the logistics so business owners don’t have to spend hours addressing envelopes, combing through mailing lists and making trips to the post office. By partnering with a company that provides direct mail fulfillment for businesses, owners can focus on daily operations.
How To Use and Choose the Right Direct Mail Marketing Service
A direct mail fulfillment service makes that happen by addressing your mail correctly, packaging it beautifully and sending it out on-time. Many of these services need your mailing list and marketing materials. You have to go to other vendors to create those.
However, if you want a direct mail marketing service to handle everything and streamline the process, look for one that offers:
- Printing services
- Graphic design
- Mailing list management, research and development
- Variable data printing: customizing each package for each customer for added personal appeal
- Packaging that covers kit assembly, water sealing and fully-customizable packaging options
That means you only need to approach this kind of company with a goal, budget and some information about your company’s consumer base. They’ll handle the rest and keep you updated.
Is Direct Mail Marketing Worth It?
While marketing today is seemingly dominated by emails and e-commerce, a recent study of 240,000 consumers shows that direct mail marketing isn’t just alive and well â€” it’s potentially up to five times more lucrative than sending promotional emails alone.
According to the US Small Business Administration, 76% of consumers will discuss mail from a brand they know while 68% will throw away unwanted mail immediately. When handled correctly, direct mail marketing creates organic, valuable word-of-mouth buzz.
Great! Where Can I Find a Company That Does All That?
If you’re looking for a company that handles direct mail marketing from start to finish, Modern Mail & Print Solutions of Florida has the staff and equipment to make it happen.
Need to develop a mailing list based on your most productive customer segments? We can do that. Want a graphic designer to improve or create new direct mail marketing materials? Our staff is ready. There’s no need to go to another vendor.
At the end of it all, we use cutting-edge printing and packaging equipment to put attractive marketing materials in the right hands. Let us show you why some of Tampa’s biggest companies have trusted us for over 40 years with all of their direct mail fulfillment service and marketing needs. Contact us today for small-business customer service and big-business execution.