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Postcard Marketing 101: How to Make Your Postcards Stand Out

Postcard Marketing 101: How to Make Your Postcards Stand Out

Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?

If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.

Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?

Keep reading to learn some postcard design tips and other ways to make your postcards stand out.

Decide on Your Message

Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?

If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.

Try to highlight more than one thing, and you run the risk of none of your messages getting across.

Make It Personal

If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.

Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.

People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.

Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.

Use Design Intentionally

All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.

Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.

Postcard Marketing Made Easy

When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!

Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!

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How Can Direct Mail Help Your Business?

How Can Direct Mail Help Your Business?

Advertising is important for any business, and there are a plethora of different methods business owners can use for advertising. While they all have their own pros and cons, direct mail marketing is extremely effective at getting new customers and improving your return on investment.

But how do you best utilize this type of marketing? And where can you find a business that can help you with all this mailing? Read on to find out everything you need to know about direct mail services!

What Are Direct Mail Services?

Basically, direct mail is the idea of sending flyers, pamphlets, or other advertisements through the mail. Usually, this is done in bulk, targeting people in particular cities or neighborhoods.

Businesses often use direct mail to advertise to new customers in their area. They also try to promote new deals that will bring people to their stores. They’ll often hire a mail service company to do bulk deliveries of direct mail and get their advertisements out to as many people as possible.

You can hire direct mail delivery services through your local post office, but that’s often not very cost-effective or efficient. The US Postal Service is losing billions of dollars annually and is cutting services and raising costs to try to slow down some of that loss. So, where does that leave your business?

Thankfully, you can hire a private delivery service to help with all your bulk mail and delivery services. Even better, companies like Modern Mail can do all your printing of your flyers and advertisements, as well as deliver them wherever you need. It’s important to find a direct mail marketing service that works for your company’s needs!

How Can Direct Mail Help Your Business?

Surveys show that direct mail is a very effective marketing strategy for businesses. Although many people go with emails or online ads, studies have shown that people are often more likely to look at and buy from physical flyers and ads.

You can send coupons for people to bring into your store, or advertise deals and specials that new customers can take advantage of. You can even do something as simple as advertising the fact that you’re opening a new business in the area. Or if you’ve already been there a while, just let people know that you’re offering products and services they can’t live without, like dentistry, used cars, or anything else!

Marketing is a very important part of operating any business, and direct mail is a vital part of that marketing. You should use many different types of marketing to help your business, so don’t be afraid to try old-fashioned physical mail!

Let Modern Mail Help With All Your Mailing Needs!

Direct mail advertising can be quite useful for your business, and many companies have found great success with this strategy. Even in the days of the Internet, physical mail still holds strong!

So if you’d like to learn more about hiring a direct mailing service, or you’re interested in learning more about other marketing and printing offerings, contact us! We’d be happy to help you with your printing and mailing needs in any way we can.

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