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Archive for March, 2022

5 Great Postcard Copywriting Tips to Engage Your Prospects

It’s said that the average U.S. home receives 454 pieces of marketing in the mail per year. With so many pieces of paper vying for people’s attention, it’s important that your company’s postcard copywriting techniques stand out.

copywriting tips for postcard marketing

When done well, postcard marketing is successful and cost-efficient. But how do you succeed at direct mail marketing?

Here are five copywriting tips to help take your postcard marketing to the next level.

1. Decide the Action Your Postcard Should Inspire

Before you can decide the copywriting for postcards, think about what you want the potential customer to do after reading it. Do you want them to visit your website? Make a purchase? Tell others about your company?

Deciding what type of action you want people to take after receiving the postcard will help you figure out exactly what information and message you want on your postcard.

2. Capture Attention with a Catchy Headline

Many people will stop reading a postcard after the headline if it doesn’t keep them interested.

To ensure potential customers want to keep reading, come up with a headline that catches their attention. Popular ways of doing this include forming the headline as a question or making the headline into a simple statistic.

Get creative with your postcard’s headline to create interest.

3. Explain the Benefits Clearly and Concisely

Instead of going into detail about your company and all that you do, dedicate the postcard copy to telling people what you can offer them and why they want it.

A postcard is a great marketing tool because it doesn’t need to be opened, but it also contains very limited space. Keep your message short and simple.

4. Make Them an Exciting Offer

This is why people will keep your postcard on hand. Whether it’s a coupon code that can be used or a promised freebie, let potential customers know what you’re able to give them and explain how they can receive it.

It’s important to make them an offer they can’t resist. If you’re not sure what type of offer to make, do some research of your competition to see what kinds of things they’re offering their customers to give you ideas.

5. Leave Them with a Call to Action

You want people to read your postcard and feel inspired to take action because they want the deal or promised offer. To do this, your call to action needs to stand out.

Phrasing is important. Use direct, actionable language to encourage readers to take the next steps, such as “Bring this coupon in today” or “Use the code now for 20% off.”

Turn These Copywriting Tips into Successful Postcard Marketing

Great copywriting is the key to a successful marketing campaign. If you’ve read these copywriting tips and still think you could use some advice, Modern Mail is here to help.

We’re able to do it all, from a large array of printing services to designing direct mail marketing campaigns. Direct Mail will help you grow your business and offer help each step of the way.

Ready to get started? Contact us today to have your questions answered.

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Postcard Marketing 101: How to Make Your Postcards Stand Out

Did you know that over forty-two percent of direct mail recipients at least scan the contents of the mail they receive?

postcard marketing tips

If you aren’t investing in a mail marketing strategy, you’re missing out on a lot of potential sales. While email recipients can set up filters or send your messages to spam, physical mailings are a great way to get your message directly in the hands of your customers.

Postcard marketing in particular can take your direct mail strategy to the next level. But how can you be sure that your postcards are actually being read by the recipients?

Keep reading to learn some postcard design tips and other ways to make your postcards stand out.

Decide on Your Message

Because postcards have limited space, you need to get right to the point with your message. What do you want your customer to do after reading your postcard?

If you’re running a deal or special, make that the entire focus of your copy. If you’ve changed locations or updated your web presence, talk only about that.

Try to highlight more than one thing, and you run the risk of none of your messages getting across.

Make It Personal

If your customer thinks they’re getting the same exact postcard as everyone else in their city, they’re less likely to take action than if they think the postcard was crafted especially for them.

Use your customer relationship management software to track people’s names, places of business, and other relevant information. Insert these details into your variable data postcards. You can also use personalized URLs to provide each of your customers with a unique offer code.

People also love seeing other real people on their postcards. For example, when including a customer testimonial on a postcard, consider including their picture as well. This helps your other customers see them as a real person they can relate to.

Even including a picture of your CEO or your staff on the postcard shows mail recipients that your brand is powered by people just like them.

Use Design Intentionally

All the well-crafted messaging in the world will mean nothing if it isn’t presented in an attention-grabbing package. The beauty of a postcard is that it is so visual, so use design elements to your advantage.

Make the header and your call to action stand out with large or bold text. Use no more than a couple of different font styles to avoid overwhelming your customers with visual information. Leave white or blank space where you can, and use images that evoke a strong feeling in your customer.

Postcard Marketing Made Easy

When you keep your customer experience in mind while designing your postcard marketing campaign, it’s hard to go wrong. Focus your message, make it personal, and use graphic design to your advantage, and you’re sure to see the returns from your postcard advertising that you need!

Looking for more support with your advertising? Modern Mail & Print Solutions has the expertise and resources you need from a partner, whether you’re looking for marketing support, print services, mail services, or wholesale printing. Contact us to request a quote today!

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