Your Guide to the Most Popular Printing Services

Market researchers expect the global online printing industry to reach $35.70 billion by 2028. Smart businesses that have realized the power of direct mail marketing.

With the help of online printing services, people can now order various products from the comfort of their offices.

Besides, you don’t have to worry about not being artistic enough. The best companies have a wide range of templates from which you can choose.

When picking a printing service, you must be careful about the quality of products. Here is a guide to the best online printing services.

1. Vistaprint Printing Service

Vistaprint tops the list because it offers the most efficient process which enables customers to design any product. What attracts consumers the most is the affordable rates.

Besides, Vistaprint has a wide range of products and offers free sample kits. The service also guides you on selecting artwork even though you have premade templates.

However, you can’t order products from them in a hurry because they take at least three days to ship. Besides, they have limited free shipping options.

2. Moo Printing Services

If you are looking for quality printing companies near me, then look no further. Despite being more expensive than most companies, Moo offers the best business cards.

Moo ensures that customers get value for their money by providing a sleek professional look. Further, the service offers free samples so that you know what to expect before committing to them.

Given the quality of the products, Moo doesn’t offer free shipping.

3. CanvasPop Printing Service

If your prints include more images than text, the CanvasPop online printing service would be ideal for you. They focus more on canvas and framed prints as opposed to any photo print products.

Also, they take time to handcraft their canvas prints. Therefore, they guarantee quality and distinct products.

If you order products from CanvasPop, the service assigns you a personal designer for your products. This ensures each custom piece is to your liking.

Moreover, CanvasPop guarantees a refund if you aren’t satisfied with the products.

4. Minted Online Printing Service

If your main focus is making occasion cards, then the Minted online printing service is ideal for you. The company has many independent artists that are committed to coming up with unique designs. It started as a platform to help artists share their designs and collect funds.

Aside from making prints, Minted offers electronic invites with customizable URLs. Besides, you can get their products at very affordable rates.

However, the service has few customization options, and you can only personalize their cards to an extent.

The Best Online Printing Services

The online printing services listed above are the best in the industry. They offer affordable and quality products. When looking for an online printing service, you must think about what is best for your business.

It doesn’t matter whether you are looking for professional business cards or artsy prints. The above printing services will offer the best quality.

Choose to work with a company that understands the urgency of direct mail marketing services. Feel free to contact us for any help with online printing services.

Mail Matters: How Do I Get Direct Mail Leads?

Did you know that 54% of consumers say they want direct mail from brands that interest them? Direct mail is a great way for your business to get in front of prospective customers and see results.

But who do you send your promotional mail to and how do you convert them into leads? Continue reading to discover how you can start your campaigns and get more direct mail leads.

Direct Mail Strategy

There are two different strategies when it comes to direct mail marketing; saturation mailing and targeted mailing. Saturation mailing is sent to a group of people within a large segment.

Usually, this segment is based on geography. For example, a brick-and-mortar local supermarket could use the saturation mailing strategy to send out coupons within 5 miles of their store, regardless of demographics.

Targeted mailing, on the other hand, is when you refine your message to speak to a specific audience based on their interests and needs. For example, a college university could send direct mail to high school seniors and promote different majors based on the student’s interests.

Knowing your buyer and segmenting your audiences will help you determine which strategy is best for you and your business.

Audience Segments

Direct mail advertising is still known to be a successful tool to gain new customers. The most successful direct mail campaigns occur when companies know their buyer. Use your historical purchase data to understand your audience(s). Here are a few different segments you can use to create your target markets.

• Geographic – physical location
• Demographic – age, ethnicity, occupation, educational level, and gender
• Behavioral – buying habits and interests

Segmentation will not only help you save money in the long run, but it will also increase the probability that you’ll see results.

Choose the Right Format and Style

The design of the mailer matters. While understanding your buyer, you always need to be sure your mailer is eye-catching. You can choose between brochures, business cards, direct mail postcards, catalogs, flyers, banners, and much more.

Each format communicates something different to the consumer so you want to be sure you have the right format for your business. For example, brochures can give lots of information about your company while a business card is very direct and to the point.

Be sure to also think about colors and layout so your mailer is easily digestible to the customer.

Messaging and CTA

Once you have your prospect’s attention, you want to be sure you give them the right information and a call-to-action (CTA). Start with your original goal for sending the mailer. Do you want them to contact you, use a coupon, or register for a mailing list?

Keep the messaging concise and digestible. Be sure to make the call-to-action noticeable and informative. Make it clear to your visitors where they will be going and what they can expect to find when they get there. Remember that once they take action, you’ve got your lead!

Direct Mail Leads

Now that you know who your buyers are, which format and style mailer you’re using, and what action you’d like your prospects to take, you’re ready to send your mailer! Following this outline will help you save money, target the right audience, and get more direct mail leads.

For more information on direct mail advertising, contact Modern Mail today!