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Archive for October, 2021

Digital vs Offset Printing With Modern Mail: Why Choose Offset?

Are you considering digital vs offset printing for your next order? The global commercial print market is valued at more than 411 billion dollars in 2020.

There’s a lot of printing to choose from. Making decisions is easier when you trust the business you are working with.

Are you looking for a direct mail service that will treat you like a partner?

Digital vs Offset Printing, What’s The Difference?

Digital printing uses toner or liquid inks to get the job done. It doesn’t use plates to transfer the ink onto the paper.

When you choose an offset printing press, your print job is made into a plate.  The ink is transferred from the plate onto a rubber sheet.  Then the rubber sheet is used to roll the ink onto your printing surface.

Size Matters

When you’re looking at large print runs, offset printing is a great option.  The more you print, the cheaper it gets. Even though the initial setup costs are higher, the larger run makes the cost worth it.

Digital printing is ideal for smaller runs because the setup costs are lower.

Let’s Get Personal With Digital Printing

Variable data jobs allow you to make a change on each piece you print.  That little change allows you to customize each piece with someone’s name or other personal information.

This option is available when you use digital printing.  It makes each piece unique, and it’s a great marketing tool. It can be used on labels or postcards, letters, or other documents.

Background images can be changed, or you can use different artwork for customers in different locations.

The Pros of Choosing Offset Printing

One of the main benefits of offset printing comes into play when you’re printing larger print runs.

It’s a more cost-effective way to go.  The more you print, the cheaper it gets when you’re looking at the cost per item.

When you’re using specialty colors and inks, offset printing machines are the best choice. It allows you more creativity as metallic and custom inks are available for use.

You can choose to print on larger sheets of paper when you’re using offset printing. Special papers or papers with a custom finish can be used as well.

Offset printing is generally considered to create a higher quality product.

Digital Printing Advantages

Sometimes you only have a small printing job. When you’re considering offset vs digital printing, it’s good to consider setup costs.

Digital printing is a good choice for small runs because the setup costs are lower. It’s great for variable data jobs.  The software can accommodate different addresses on each piece. That allows you to personalize each piece.

When you’re going with black and white, digital printing is the cheaper alternative.

This Business Partnership Will Support You

At Modern Mail, we are committed to helping your business grow.  Our professional staff is ready to fulfill all of your direct mail needs.

Bring us your ideas, and we will work with you to decide between digital vs offset printing. We will work within your budget while focusing on providing a quality solution for your business.

Posted in: Business Resources, Design Tips

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What to Look For When Choosing Direct Mail Solutions

When it comes to marketing, it can feel like it’s so easy to go wrong. If your customers aren’t aware of you, they can’t buy from you. But how can you make sure they know who you are?

If your marketing efforts aren’t working well, consider direct mail printing. With the right direct mail solutions, you reach new customers and build awareness.

In this era of digital saturation, you can reach them using printed mail campaigns. Working with a direct mail company can give you an advantage over your competitors.

Wondering what you should know before sending a direct mail campaign? Keep reading to find out what you need to be aware of when it comes to direct mailing services.

Printing Options

You’ll want to make sure the direct mail company you’re working with has experience. They’ll need to be reliable. Ask to see direct mail examples from past campaigns.

Check the quality of the mailings. Many direct mail companies will offer design and high-quality printing services in-house.

Print materials create connections with potential customers. Your customers will appreciate the high-quality, personalized materials they receive from you.

Mailing List Quality

Check how targeted your mailing company is when it comes to its audience. You’ll want to make sure your mailings are arriving at the right doorsteps. That way you can build up positive associations with your brand.

Direct mail is an affordable way to raise awareness of your company. You can also use it to foster new connections and build up leads. But you’ll want to make sure the quality is acceptable as this is your chance to reach your new customers.

Ask the mailing company if they CASS certify their data. Run by the Post Office CASS certifications ensure the addresses are accurate.

Ask them how often they update their address lists. They should cross-check with the National Change of Address records. A reputable company with check their mailing lists against the NCOA regularly.

Speed and Tracking

Check with the company about how they plan to track the success of your direct mailing campaign. They may offer mail tracking options for you as well as other analytics.

You’ll also want to consider their timelines. When you’re choosing a company, look for one that works quickly.

It may be good to work with a company that offers its own printing services. In-house printing means they can rapidly produce high-quality mailings for you.

Choose the Right Direct Mail Solutions for Your Business

When you opt for direct mail solutions, you have the chance to win over new customers. Now you know a few of the things to be aware of before you choose which company you’d like to work with.

By keeping track of their quality and ways of working, you’ll be sure your direct mail campaign is a success.

Are you interested in learning more about how direct mail can benefit your business? At Modern Mail, we have years of experience partnering with businesses. Get in touch with us; we look forward to hearing from you!

Posted in: Business Resources

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